Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the November 2021 reporting period (November 1 – November 28, 2021), as measured by Triton’s Podcast Metrics measurement service.
The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines.
Yet again, Stitcher Media remained in the #1 spot on the Top Networks Report with 40.3M Average Weekly Downloads and 11.1M Average Weekly Users, followed by, NPR with 31.1M Average Weekly Downloads and 6.8M Average Weekly Users, and Audacy Podcast Network with 30.9M Average Weekly Downloads and 9.1M Average Weekly Users.
For this reporting period, the top three podcasts include NPR News Now (NPR) at #1, The Ben Shapiro Show (Cumulus Podcast Network) at #2, and Crime Junkie (audiochuck) at #3.
New shows debuting this period include The Thing About Helen & Olga (NBCUniversal News Group) and Strangeland (AdLarge/cabana).
The Shrink Next Door (Wondery) has made a return to the Top 100 Podcasts for the first time since July 2020 and with a substantial increase in downloads and listeners. This show has also been made into a TV miniseries on Apple TV+ starring Will Ferrell and Paul Rudd.
Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.
To view the full results of the U.S. Podcast Report, visit: https://www.tritondigital.com/resources/podcast-reports.
To opt-in to receiving Triton’s Podcast Reports via email, visit: https://www.tritondigital.com/pmsignup.
Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact solutions@tritondigital.com.
With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, player, network, program, episode, and more.
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