The job of a marketing and distribution agency is fairly straightforward. They must help their clients increase things like brand awareness, product placement, and overall revenue. While this is typically a data-driven activity, Brian Gould, owner of TruLife Distribution, knows that his enterprise provides an intangible yet equally important factor for his clients: stability.
“It’s hard to be confident when everything is constantly changing around you,” Gould explains, “That’s why I’m not just in the business of building brands and improving revenue. I also want my clients to feel a sense of stability, especially in troubled times.”
Gould knows that there isn’t a better time than the present to put actions behind these words. The last two years of pandemic living have wreaked havoc on the retail industry. Supply chains have been disrupted. Shutdowns and quarantines have thrown off distribution networks. Companies have cut down on marketing and focused on funding critical internal activities.
For Gould, though, the ongoing challenges give his company a chance to shine, “When things get tough, that’s when we can show our clients what they’re getting with TruLife,” the entrepreneur says. He goes on to point out that times like the present are exactly why his team does business the way that they do.
For instance, part of the TruLife Distribution model is to build a sense of overlap throughout its marketing and retail efforts. This is done through a retail strategy that includes concerted efforts in both top-level e-commerce selling and brick-and-mortar placement with elite retailers via avenues like ECRM conferences. In addition, social media, PR, SEO, and various other digital marketing efforts are applied to provide comprehensive promotional activity.
This thorough approach to distribution, retail, and marketing doesn’t just deliver results. It also proactively provides a sense of confidence and security. No matter what the surrounding economic elements may be, Gould’s clients know that their allies at TruLife Distribution are doing everything in their power to move their brand forward, even if it’s against current economic trends.
For Gould, this is a critical element that he is able to provide for his customers. Success isn’t worth it if it comes with nerve-wracked days and sleepless nights. By working with TruLife Distribution, clients are able to outsource much of the grunt work while simultaneously tapping into a proven formula for retail success. This provides a sense of security and stability that has a worth all its own, especially during troubled times.