Customer Engagement

Two Persado Customers named for Effective Use of Gen AI in Marketing

Leading Financial Services and Retail Companies Named 2024 Digiday Content Marketing Awards Finalists

Persado, the Motivation Artificial Intelligence (AI) company, announced today that two Persado customers, multinational retailer M&S and a global financial services company, have been named finalists in the prestigious Digiday Content Marketing Awards, which recognize the companies and campaigns using content to modernize media and marketing. According to award organizer Digiday Media, this year’s Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. The shortlisted entries showcase the companies and campaigns successfully using content to modernize media and marketing. Award winners will be announced on May 7, 2024.

Persado customers recognized in the awards demonstrate innovative, highly effective use of Persado Motivation AI solutions and data insights to generate on-brand, high-performing marketing messages that increase customer engagement and loyalty.

  • Best Use of Data – Multinational retailer Marks & Spencer (M&S), known for bringing on-trend, great value clothing and quality food to millions of consumers, was named a finalist in the award category that recognizes content strategies that achieve set goals through the use of data.
  • Best Use of AI Generated Content – A global financial services company was named a finalist in the award category that recognizes the most effective and creative use of AI-generated content used to promote a product, brand, or service.

“Customer-driven brands are eager for simple, low-risk ways to seize the power of generative AI for content generation. We congratulate our customers for their innovative practices in leveraging our best-of-breed platform to rapidly generate highly effective, personalized marketing messages that increase consumer engagement and loyalty across a variety of channels,” explained Assaf Baciu, President and Co-founder, Persado.

Persado Motivation AI is a class of enterprise GenAI proven to help brands drive engagement and conversion. The platform uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create brand-compliant messages that motivate individuals to take action. Unlike other large language models (LLMs), which pull and learn from the wide internet, Persado AI is trained on a specialized dataset of interaction and transaction data from 1.2 billion consumers that measures and refines language, emotional response, and engagement.

“Many Persado customers overall are off to an award-worthy start in applying AI for marketing content generation in 2024. We are also proud of our customers recognized for innovation earlier this year in the Digiday Europe Awards, which centered on tech innovations, brand partnerships and collaborations, as well as creating compelling narratives. UK-based bank NatWest was shortlisted for Best Use of Technology and longstanding Per sado customer Vodafone Italy was shortlisted for Best Use of AI, added Mr. Baciu.

Visit to learn more about Persado Motivation AI.

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