Mobile Marketing

txtsmarter Announces UK & EMEA Subsidiary and Key Hires

Company lays groundwork for significant growth in 2020
mobile app marketing

Today, txtsmarter announced the appointment of Hugh Cumberland to head their newly formed UK and EMEA subsidiary martech. Hugh will be responsible for sales, and commercial and business operations in the UK, EuropeMiddle East and Africa. Hugh brings the txtsmarter group decades of experience in technology, sales, marketing and operations in international financial services martech news.

In addition, txtsmarter has appointed Sabine Zimmerhansl as Director of the Corporate Marketing and Communications department. She is based in San Mateo, CA at txtsmarter’s U.S. Headquarters. Sabine brings 20+ years of global brand and marketing experience in both the tech and product world, as well as a deep knowledge of compliance and eDiscovery in business to the team. Sabine serves on the Board of Directors for CREWSV and is a member of the international eDiscovery advisory group. She participated in the European GDPR advisory council.

“We are excited to have Hugh and Sabine join our team, and with Hugh leading our European operations, we are now also able to address these compliance issues globally,” says Nuri Otus, Founder and CEO of txtsmarter. “Compliance is not an option; it is a world-wide legal requirement, which a lot of companies are not aware of and find out the hard way. With txtsmarter there is now an easy way to safeguard against non-compliance and avoid becoming the next headline that can potentially cost millions of dollars in sanctions. With over 145 billion messages sent and received daily on a multitude of mobile channels, the complexity and scope of the problem can be overwhelming.”

Intelligent Compliance

txtsmarter allows individuals and corporations to fully comply with regulations controlling the use and recording of mobile marketing communications. Many regulators around the world (such as FINRA and SEC along with ESMA, FCA, AMF, and all other European NCAs) require their regulated firms to accurately record and monitor the use of employee communications on their mobile devices to minimize the scope for misuse and/or abuse of such communications.

txtsmarter enables highly regulated corporations to comply with the recording, archiving and monitoring of non-oral, regulated mobile communications. It also ensures its employees are similarly conformant without putting either corporations or employees in breach of privacy regulations such as those imposed by GDPR, HIPAA, ECPA, etc.

txtsmarter is available for both iOS and Android devices, and provides highly secure recording, archiving and monitoring at resilient locations provided by choice of the leading Cloud providers, respecting the requirement – where necessary – for data sovereignty. txtsmarter is currently undergoing extensive beta testing, with production release imminent.

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *