Ubimo, a SaaS location intelligence company, today announced that it has been honored with the “Best Location Based Marketing Platform” award by the independent MarTech Breakthroughorganization. Ubimo’s Polaris platform was recognized for going “well beyond” traditional technologies with unique capabilities that “empower marketers.”
“Five years ago, we founded Ubimo to harness the potential of using location signals at scale to understand consumer behavior,” said Ran Ben-Yair, Ubimo CEO and co-founder. “With our Polaris platform you can now look at actual behavior and movement patterns in the real world beyond the boundaries of one store or another. In fact, there are no more boundaries to truly understanding your customers’ journey.”
The MarTech Breakthrough Awards honor excellence and recognize the innovation that goes into creating successful companies, technologies and products in the global marketing technology industry. This year’s awards program attracted more than 2,000 nominations from over 12 countries, in a range of marketing, sales and advertising technology related categories.
“Ubimo’s leading location intelligence platform goes well beyond traditional location-based marketing activities and technologies, standing as a true ‘breakthrough’ marketing technology,” said James Johnson, Managing Director at MarTech Breakthrough. “With its simple, yet powerful, tools to empower marketers to aggregate, analyze, and activate on location data, MarTech Breakthrough is thrilled to recognize Ubimo’s Polaris platform as our Best Location Based Marketing Platform award winner.”
Ubimo’s solution works across a variety of industries such as retail, shopper marketing, out-of-home, publishers and programmatic to offer clients an in-depth understanding of who their best-performing audiences are, where to best reach them, and how to make a meaningful connection. When brands are able to target not only places, but specific experiences, then customer journeys become precise, effective and successful.
With proprietary technology and artificial intelligence methodologies, Ubimo turns mobile location data, representing how people move in the physical world, into actionable insights. Ubimo’s customers include enterprise brands and partners such as Clear Channel Outdoor, Advantage Media Solutions, Aptus Health (through its Tomorrow Networks division), Liquidus Marketing, and more.
Ubimo is the leading location intelligence technology company empowering organizations to aggregate, analyze, and activate geospatial information. Polaris, Ubimo’s Location Intelligence Platform, collects data on over 60 million daily active users and 12 million venues to provide actionable intelligence and audience insights to data-driven enterprises.
With Ubimo you go beyond analytics and generate actionable predictive intelligence at scale. For more information and to schedule a demo, please visit www.ubimo.com
About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more.