USADATA to Lead Data-Driven Presentation at Digital Summit Boston

digital marketing

USADATA, a leading provider of digital marketing and data services, will be presenting at Digital Summit Boston at the Westin Waterfront Hotel on October 21st at 3:15 pm on Stage 4. Will Bailey, USADATA’s Director of Digital Marketing, will deliver a presentation entitled Using Data to Drive Superior Digital Marketing Returns, which focuses on how to leverage data to establish realistic digital campaign key performance indicators, identify a higher value prospect audience, and create actionable campaign reports to continually increase marketing ROI.

“Every $1 spent on digital marketing should yield about $5 in revenue, or 500% ROI,” said Will. “The goal of my upcoming presentation is to demonstrate how digital marketing campaign ROI is influenced across 3 core areas of focus. Key takeaways will include 18 data-driven actions, and 6 additional actions that, if all else fails, should help any digital marketing organization drive more revenue.”

Event registration can be found at Will and USADATA’s Digital Team will also be exhibiting at Booth 8 at Digital Summit Boston at the Westin Waterfront Hotel on Monday, October 21st and Tuesday, October 22nd. Those unable to attend may access a recording of the presentation on Monday, October 21st at

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