Market Intelligence

USD 108.57 bn Growth in Augmented Reality (AR) Market

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The augmented reality (AR) market is set to grow by USD 108.57 bn, progressing at a CAGR of over 31.60% from 2020 to 2025. The report offers an updated analysis of the present market scenario, the latest trends and drivers, and the overall market environment.

The augmented reality (AR) market is fragmented, and the degree of fragmentation is expected to accelerate during the forecast period. However, to make use of the current opportunities, market vendors should strengthen their position in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report also covers the following areas:

  • Augmented Reality (AR) Market size
  • Augmented Reality (AR) Market trends
  • Augmented Reality (AR) Market industry analysis

Augmented Reality (AR) Market 2021-2025: Segmentation

  • Application
    • Enterprise
    • Retail
    • Healthcare
    • Media And Entertainment
    • Others
  • Geography
    • North America
    • APAC
    • Europe
    • South America
    • MEA

Download a Free Sample for more information on market segmentation

Augmented Reality (AR) Market 2021-2025: Vendor Analysis and Scope

To help businesses improve their market position, Technavio’s report provides a detailed analysis of around 25 vendors operating in the market. Some of the major vendors of the augmented reality (AR) market include Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., and Zugara Inc. Backed with competitive intelligence and benchmarking, our research reports on the augmented reality (AR) market is designed to provide entry support, customer profile, and M&As as well as go-to-market strategy support.

The increasing investments in AR technology, rising demand from various application segments, and increasing adoption of AR-enabled smart glasses will offer immense growth opportunities. However, privacy concerns over AR technology will hamper the market growth.

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Augmented Reality (AR) Market 2021-2025: Regional Analysis

Technavio offers an updated analysis of the geographical composition of the market as well as competitive intelligence and regional opportunities for vendors. According to our analysis, 35% of the market’s growth is expected to originate from APAC during the forecast period. China and Japan are the key countries for the augmented reality (AR) market in the region. APAC has been recording a significant growth rate. Hence, it is expected to offer several growth opportunities to market vendors during the forecast period. The rising demand from various application segments will drive the augmented reality (AR) market growth in APAC over the forecast period.

Augmented Reality (AR) Market 2021-2025: Key Highlights

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will assist augmented reality (AR) market growth during the next five years
  • Estimation of the augmented reality (AR) market size and its contribution to the parent market
  • Forecast on upcoming trends and changes in consumer behavior
  • The growth of the augmented reality (AR) market
  • Analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will impede the growth of augmented reality (AR) market vendors

Related Reports:

  • Virtual Reality Market: The virtual reality market has been segmented by end-user (enterprise and consumer) and geography (North America, APAC, Europe, MEA, and South America). Download Free Sample Report
  • Gesture Recognition Solution Market: The gesture recognition solution market has been segmented by application (gaming consoles, smartphones, automobiles, and PCs) and geography (APAC, North AmericaEurope, MEA, and South America). Download Free Sample Report 

Augmented Reality (AR) Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 31.60%

Market growth 2021-2025

USD 108.57 billion

Market structure


YoY growth (%)


Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

APAC at 35%

Key consumer countries

US, China, Japan, Germany, UK, and Canada

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., and Zugara Inc.

Market Dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Download Latest Free Sample Report for additional highlights on the augmented reality (AR) market

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