Validity launches DemandTools File to improve data quality

DemandTools File edition merges duplicate rows in spreadsheets to ensure customers are working with accurate, report-ready data without losing valuable information

Today Validity, the leading provider of data quality and email deliverability solutions, announced the launch of DemandTools File edition to improve data quality across the entire organization and manage duplicates within spreadsheets in minutes. With this launch, even more businesses can add efficiency and accuracy to their processes that rely on clean data.

Not only does poor data quality cost businesses time and money, it also jeopardizes the customer experience. In fact, according to a survey performed by Validity, 44% of respondents say they lose over 10% in annual revenue due to low-quality CRM data. In our ever-changing economic climate, it is critical that companies are empowered to market, sell, and support more effectively. For over twenty years, Validity has served this goal and met critical industry deduplication needs within the Customer Relationship Management (CRM) ecosystem with its pillar product, DemandTools.

Now, Validity is bringing the power of DemandTools to a broader range of businesses and applications with DemandTools File edition. Anyone who uses spreadsheets to track information or analyze data will work more efficiently, knowing they are working with unique data. For example, marketing teams can now deduplicate their external lists in real time before moving the data into their CRM system or Marketing Automation Platform, and business analysts can conduct their own data quality assurance and trust they are running analytics on unique datasets.

When deduplicating data, there are core pieces of functionality required to get the job done. To help save time, DemandTools File edition merges duplicate rows in spreadsheets to ensure users are working with unique data without losing valuable information. Users can define the matching and merging criteria to ensure accuracy and unlike existing tools, it has the ability to match on more than one column using exact and fuzzy matching logic and to combine values in columns when merging duplicate rows. DemandTools File will also export the found duplicates to a new sheet to show what was identified, export the merged data set to a new sheet to display the cleaned information, and keep the original data intact, all in one time-saving process.

“DemandTools File edition will provide even more businesses with the tools they need to take their data quality to the next level,” said Chris Hyde, SVP Global Head of Data Solutions at Validity. “If anyone manages data in spreadsheets, regardless of their specific role in an organization, this product will ensure their data represents unique rows of information. Given the economic turbulence we are experiencing globally, this tool is more important than ever.”

DemandTools File edition can be accessed for free and all users receive 50 free credits upon signing up. To learn more please click here.

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