Today, Valor Digital, a new breed of digital marketing partner, announced its official launch and major industry partners. Valor is a company that calls itself a digital agent, acting as an extension of its clients’ internal marketing teams. Valor empowers brands, and agencies, with customizable tools, strategies and industry leading expertise, allowing them to maintain control over their digital marketing execution and vendors. As the world continues to experience a digital transformation, companies are seeking strategic partners that can assist their in-house teams in delivering exceptional and innovative marketing programs without fully outsourcing execution. All at a lower cost than the traditional managed service partner model offers, while remaining flexible and agile in their operational models.
Results have been road tested on beta clients over the past 7 months, with the early adopters seeing transformational results in their operational efficiencies and performance. By choosing a digital agent and connector like Valor Digital, brands and agencies can cut the fees they pay for their advertising in half, add speed and quality to campaign execution, and ultimately drive more revenue.
“The needs of today’s digitally integrated brands and digital agencies are fast evolving. They demand real transparency with accountability behind it, an agile and flexible way of working, and a business model where they remain in control. With Valor Digital, I’m excited to create the industry’s first ‘digital agent,'” said Valor Digital founder David Nyurenberg. “Clients know themselves better than any outside partner ever could, so I could never understand why brands could give up control of their digital marketing execution so easily. Valor’s goal is simple — help you tell your story better, not tell it for you. This way, our client is always the hero. In that manner we’re able to help our clients cut costs, maintain control over all their data, and provide the transparency clients crave. This is the model progressive advertisers and agencies have been crying out for, finally delivered.”
“What David and team are building towards, is something of tremendous value, that becomes transparent, data led and transformational in a world where data and technology are merging at the speed of light. Valor offers a new world of outcome based media buying models and the future of services to boost a business’ bottom line and not focus solely on impression growth and efficiencies,” said Valor advisory board member and brand marketer Vinny Rinaldi.
INDUSTRY PARTNERSHIPS
To speed up growth and add proven expertise in privacy by design and cross channel marketing, Valor is partnering with Canton Marketing Solutions to allow expertise and resource sharing between the two companies. Canton is growing rapidly and has been working with global brands on privacy first execution and next generation data and technology for the last two years in Europe. It’s proven techniques, technologies, and expertise are exactly what is needed in the US market right now, as the industry attempts to come to grips with the pandemic, but also privacy regulation, and technology change driven by the phasing out of third party cookies. The newly formed partnership brings together Valor Digital’s founder David Nyurenberg and Canton’s leadership Rob Webster and Nick King. Webster will be joining Valor as the Head of Tech/Data, while King joins as the Head of Digital Media Operations. Both Rob and Nick will also be joining Valor’s advisory board. Together, Valor & Canton will be able to now service international clients in a unified manner across time zones and continents.
“The fourth era of digital marketing will be all about privacy by design. New technologies and techniques are emerging to support that world across all channels,” said Rob Webster, Co-founder of Canton Marketing Solutions. “Valor and Canton with their belief in transparency, digital expertise, and connections to the new privacy first technologies, are the new partner advertisers need for this era,” said Canton co-founder Robert Webster.
Lucidity, a Los Angeles-based digital advertising blockchain company that brings transparency and trust to digital advertising, will also be partnering with Valor Digital to power Valor Watchdog, their new cross channel transparency and measurement tool. Watchdog will bring accountability as every client will get a custom Watchdog integration when working with Valor.
“In an industry that doesn’t always deliver on promises, every marketer deserves quality and dedication, which is exactly what they get with Valor,” said Sam Goldberg, President of Lucidity.
CAPABILITIES
The full list of Valor’s capabilities are:
Marketing & Digital Advertising, Creative
Digital Advertising Strategy & Execution
Innovative, Data-Driven Creative Support
Forward Thinking Data Strategy Built for Post Cookie World
Programmatic Display
Social Media Marketing
Search Engine Marketing
Connected TV & Digital Out of Home
Innovative Custom Implementation Products – Valor Watchdog Powered by Lucidity
Tech & Data Strategy, Measurement
Data strategy
Privacy regulation
Campaign optimization
Measurement & attribution tracking
Dedicated data science & engineering team
Valor Watchdog
Customizable reporting tool to track digital media campaigns
Financial supply path transparency
Deep post-click performance insights
Landing page data matched to digital media campaigns
Insourcing & Training
Internal employee training
Hotline support
Dedicated account manager
Access to direct messaging app