The Australian influencer marketing and mobile content creation platform, that connects brands with influencers and creators of content has secured $8.5 Million in funding. Vamp is a startup that connects influential creators of content with global brands. The investment round was led by Investec through its IEC Fund-I (Investec Emerging Companies Fund). The company will be seen using this funding to transition into a martech company from its current self-serve platform scaling and accelerating the process.
Vamp’s initial target was to raise $5-8 Million, but the funding from new investors Spring Capital and the Thorney Investment Group along with investment from existing investor Perennial in addition to the Investec Emerging Companies Fund I, exceeded the target.
Vamp had a successful year in the last one. Its revenues had reached over $10 Million which is 75% more than the year before that. Gill Findlay also joined Vamp as its CEO. Gill was acting as the COO of Australia’s latest Fintech unicorn, SafetyCulture for the past four years, and put in efforts towards scaling it up.
He also expressed his delight in the closing of the funds and having the support of the investors, especially during the current scenario. He also stated that it is now, more than ever, important that social ads are high in performance. Now that the customers of brands are spending more time on social media and also purchasing online, it is imperative that brands respond to this interaction and impact of the pandemic on their audiences.
Vamp has grown from an idea to a successful $10 Million revenue-generating business because of its founders Aaron Brooks and Ben McGrath. Vamp had also won Facebook’s APAC Innovation Challenge.
This funding and the current climate of the ecosystem of client demand will allow Vamp to grow towards being the most recommended influencer platform and also the most recommended content generation app. To know more about such news from the martech world, follow the martech cube. Martech cube publishes regular content on the daily on-goings in the field of martech.