Varnish Software selects Bob Gold & Associates, PR agency of record

Content Delivery Tech Leader Teams With Award-Winning PR Agency to Promote Global Powerhouse of Streaming Solutions

Varnish Software, a leader in caching, streaming, and content delivery software solutions, has selected Bob Gold & Associates, a nationally recognized data-driven public relations and brand management firm, as its PR agency of record. The agency will help drive awareness for Varnish Software and promote the company’s position as a pioneer in CDN deployment and video streaming performance.

“Bob Gold and his award-winning team are recognized throughout the industry for effective communications campaigns,” said Adrian J. Herrera, Chief Marketing Officer at Varnish Software. “With global live streaming becoming the biggest challenge in content delivery, we are relying on the expertise of Bob Gold & Associates to tell our story and communicate our value in a powerful way.”

Varnish Software offers the most powerful caching technology in the world. It is a robust, feature-rich web cache and HTTP accelerator, solving all kinds of challenges related to video streaming, CDN and website acceleration.

“Varnish Software is a game-changer in the shift to cloud-based streaming, especially with the explosion of online live content,” said Bob Gold, President of Bob Gold & Associates. “Every content owner and distributor must now consistently meet consumer expectations for uninterrupted, quality experiences. That’s where Varnish’s innovative technology comes in, bringing cost-effective solutions for meeting peak capacity requirements at high bandwidth and user density.”

Varnish Enterprise solutions build off of the widely deployed open-source Varnish Cache, which allows for unmatched performance, robustness and flexibility for staying competitive at scale. Over ten million websites worldwide are powered by Varnish, and 22% of the world’s top 10,000 sites use Varnish solutions to enable the best possible experience for their users.

BG&A provides uniquely tailored strategies for a full spectrum of communication needs in today’s digital-first world. The company works closely with tech companies and other clients to develop customized, comprehensive, results-oriented and data-driven campaigns to expand share of voice and develop new media relationships. Unique to the agency, its proprietary BG&A Insight™ approach creates proactive, personalized, and effective media relations campaigns that are Specific, Measurable, Achievable, Replicable and Timely.

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