Business/Customer Intelligence & Data Science

Vectra Digital Acquires iPartnerMedia

business intelligence and analytics

Vectra Digital announced today that it has completed its acquisition of iPartnerMedia, a digital marketing firm and public relations agency based in Bonita Springs, FL.

Matt Bernhardt, CEO of Vectra Digital said that “We’re very excited about this winning combination and the future of digital marketing. We pursued iPartnerMedia because of its outstanding reputation in the community for building personal client partnerships and delivering data-driven results martech news. This acquisition is going to change the marketing landscape in Southwest Florida: Stay tuned!”

Vectra Digital’s procurement accelerates its strategy and presence in the digital marketing industry. Its proprietary technology and growing client base put Vectra Digital, a portfolio company of The Ignite Partners, in a powerhouse position the likes of which Southwest Florida has not yet seen martech.

Felix Lluberes, CRO at Vectra Digital said “The digital marketing space is surrounded by outdated services. We want to change that by incorporating innovative and cutting-edge technologies into marketing and sales. By leveraging artificial intelligence, we will shake up the industry and have our clients’ value skyrocket. We’re ready to get started.”

Albert Arguelles, founder of iPartnerMedia, will stay on as President at Vectra Digital. Mr. Arguelles stated that “This opportunity is something that doesn’t usually come along every day. We have been watching Vectra since they came on the marketing landscape in 2017. Being able to combine our expertise and the artificial intelligence technology that Vectra brings is going to result in efficiencies and value that will knock it out of the park.”

Vectra Digital was named to the GrowFL Top 50 Florida Companies to Watch list in 2019 and is known for Ada, the company’s proprietary artificial intelligence-based marketing tool that writes ads and manages digital accounts 24 hours a day.

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