Veeva Systems (NYSE: VEEV) today announced new modular content capabilities in Veeva Vault PromoMats to help life sciences marketers speed content creation, review, and distribution across channels. New enhancements to the commercial content platform include features and connectors that enable brands to quickly deliver compliant content at scale.
Veeva Pulse data shows life sciences companies created 3.5 times more digital content than print over the past year, with an average approval cycle of 21 days, underscoring the need for more content, faster. By using pre-approved content modules to build sales and marketing assets, teams can accelerate legal, medical, and regulatory (MLR) reviews.
“Veeva’s modular content solution helps us generate compliant promotional content that resonates deeply with key audiences so we can create first-class digital experiences,” said Cedric Grand-Pierre, global customer experience and engagement lead at Organon, the intended spinoff of Merck. “Vault PromoMats allows us to move faster, increase content reuse across channels, and speed the review process.”
Over the course of 2021, Veeva will add the following features to its modular content solution in Vault PromoMats:
- Vault PromoMats Content Modules – Starting today, customers can create and store modules directly in their Veeva Vault content library. The system now serves as a single source of truth for reusable blocks of text, images, or claims along with associated rules to govern the use of each module.
- Omnichannel Authoring Connectors – Vault PromoMats content modules are also now sharable via Veeva’s APIs. In the coming months, customers will be able to integrate a range of channel-specific authoring tools—including Anthill Activator, Viseven’s eWizard platform, and others—into Veeva’s modular content solution. Teams can use their preferred tools to assemble pre-existing modules, and then push finished assets back into Vault PromoMats for approval.
- Modular MLR Review – Once an asset is ready for approval, marketers can kick off native MLR compliance workflows in Veeva Vault. Later this year, the system will add visual highlights to indicate which of the assembled modules are already approved, pending, or being reviewed for the first time.
“Modular content supports the industry’s rapid shift to digital engagement through a marked change in how brand teams draft, review, and distribute content,” said Pooja Ojala, vice president of commercial content at Veeva. “Our solution builds on our strong heritage of MLR and digital asset management to create a flexible and modular system for content creation—reducing review cycles more than 20 percent and increasing speed-to-market by more than 50 percent.”
To make it easy for brand teams to quickly distribute content modules through various channels, Veeva is also partnering to enable a broad ecosystem of authoring tools. “By collaborating with Veeva to automate the content production lifecycle, we are helping customers deliver personalized content more quickly and cost-effectively,” said Nataliya Andreychuk, CEO at Viseven. Rasmus Kalms, chief product officer at Anthill, added, “Together with Veeva, we can empower life sciences companies to improve content creation, reuse, and agility every step of the way.”
For more information on modular content best practices, register for the upcoming Veeva Commercial & Medical North America Summit Connect on June 10, 2021. The live one-day virtual event is open to life sciences industry professionals.