Sales Automation, Enablement & Intelligence

VERB’s Upends the Creator Economy


Verb Technology Company, Inc. (NASDAQ: VERB) (“VERB” or the “Company”), the leader in interactive video-based sales-enablement applications, including shoppable livestream video, invites content creators and influencers to join its livestream social shopping platform, with early access to “Creators on MARKET,” a new program on that allows creators to monetize their content through livestream shopping and personalized storefronts. The program is being marketed to video content creators across multiple social media channels. Click here for an example of some of the messaging.

Through “Creators on MARKET,” creators and influencers can choose the products they love from hundreds of brands and retailers on and offer their fans and followers those products through livestream shopping events broadcast live on MARKET and simulcast on the creators’ existing social platforms. They can also offer their favorite products through the Creators’ personally branded storefronts they can establish quickly and easily on MARKET. Depending on the products chosen, Creators can earn between 5% and 20% of their gross sales – all at no cost and no risk to the Creators selected to participate in the program.

With more than 12 million products from brands like Athleta, Best Buy, Target, Container Store, Banana Republic, GAP, Saks Off 5th, SSENSE, LOFT, DERMSTORE, INTERMIX, and UNCOMMON GOODS, and many, many more, Creators can choose to feature their favorites and share them all with their fans and followers. Best of all, it’s interactive so followers and fans can chat with the Creators in real time, as well as with one another, for a truly entertaining and engaging, social shopping experience; and when their interest level peaks, Creators’ fans and followers can click on the screen to buy the products. Creators accepted into the program are not required to make any investment in inventory, nor do they have the burden of fulfillment or shipping – that’s handled for them. The only requirement is for them to continue to create and promote the same videos they’re already doing.

Livestream events are recorded and available to watch in the Creators’ personally branded stores on for those fans and followers to return 24/7 after the livestream events to browse and purchase the Creators’ featured products, and the recorded livestream videos are all still shoppable.

“The creator economy is exploding, with so many producing videos on social media channels to promote their favorite products or unbox their most recent haul,” states Rory J. Cutaia, CEO of VERB. “Whether it’s for fashion, beauty, or even consumer electronics, creators spend their days creating content. But once that content is published, creators lose the control and ability to monetize it. changes the game, allowing creators the ability to promote their favorite products and sell them directly to their followers, earning anywhere from 5 to 20 percent of their gross sales.”

To apply for early access to “Creators on MARKET,” content creators and influencers are invited to sign up at ‘Calling Creators’ at Once a creator is accepted into the program and has signed-on to, they can begin to build their personalized storefront and start selling the same day.

“This is what we think sets apart from the more traditional social channels and shopping sites. These creators can stock their stores simply by choosing the products they know and love, available from hundreds of select brands and retailers on, feature those products in their videos, and invite their fans and followers to watch and shop,” continues Cutaia.

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