Optimization, Personalization & Testing

Verticurl CEO Abhishek Gaur Named “Best MarTech Company CEO”

International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
performance optimization

MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that Verticurl CEO, Ab Gaur, has been selected as the winner of the “Best MarTech Company CEO” award in the fourth annual MarTech Breakthrough Awards program.

Abhishek Gaur founded Verticurl in 2006 and is responsible for driving the company’s vision, direction and expansion plans. Verticurl, a WPP company, enables MarTech platforms, activates customer experience technologies, implements lead management processes for revenue acceleration and leverages marketing technology for operational excellence.

Gaur started with a small team in Singapore, and has successfully grown the company to over 1,200 team members in the United States, Canada, Brazil, Australia, Singapore, United Kingdom, Japan, Korea, Thailand, Mexico, Costa Rica, India, Indonesia, and Greater China. Working with the world’s top brands, Verticurl’s Experience Management, MarTech Enablement and Consulting Services specialists support customers in over 14 different languages and in a variety of industry sectors.

“I’m deeply humbled to receive this award from MarTech Breakthrough – especially given the number of talented people in our industry,” said Ab Gaur, founder and CEO at Verticurl. “I’m always looking to find new ways for my team to bring innovative products and services to our clients. I’m proud of the recent work on xTend, Verticurl’s solution to connect to leading marketing automation platforms and extend their delivery capabilities to popular messaging apps. I will always stand by my team and find ways to advance their lives and careers, and this MarTech Breakthrough Award is a significant milestone in this mission.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

“In the ever-evolving industry of marketing technology, Ab has successfully helped expand his team’s expertise from marketing automation to full MarTech stack support. He’s built a team with deep strategic expertise in areas such as loyalty marketing, demand generation, account-based marketing and more,” said James Johnson, Managing Director at MarTech Breakthrough. “Under Ab’s guidance, Verticurl addresses most of marketing’s pressing challenges – whether it’s improving customer experience, achieving higher ROI from MarTech, doing more with data or operating a demand engine. We offer our sincere congratulations to Ab Gaur and Verticurl for taking home our ‘Best MarTech Company CEO’ award.”

A pioneer in the field of leveraging cloud-based marketing automation platforms for delivering operational excellence, Gaur has advised some of the top global multinational companies. As the Worldwide Lead for the Ogilvy Marketing Delivery & Operations Center, Gaur is also responsible for Ogilvy’s integrated marketing technology capabilities across the network.

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