Video marketing is a strategy to reach the targeted audience and promote a service, brand, or product using video content. Video software must be wisely selected to have a successful video marketing drive.
In an era of YouTube, Livestreams, Instagram, Facebook, Whatsapp, webinars, and LinkedIn, it is clear that video marketing is significant on social media. Content marketers have identified several advantages of video promotion in their social marketing strategy. Video marketing can give an important lead for boosting customer engagement.
The content available must be optimized to its maximum potential, striking the exact balance to reach the target audience, and catch their attention. Businesses using video marketing efficiently can drive sales and conversions.
A poor video marketing strategy on social media can be devastating for organizations. It can leave the clients seeing the brand as untrustworthy causing them to turn to competitors.
What could be the best benefits of using video marketing on social media in 2022? Let’s find some insights into how video marketing is crucial for social media to accelerate businesses.
- Video Gets More Exposure
If a customer visits any social media platform, there are very high chances of getting video content within the first 10 seconds. Video content performs best with most algorithms, based on the fact that it captures the attention of the customer for longer. Videos on Instagram generate more engagement than any other content platform; tweets with video can have 10x more views. Social media platforms enhance the new features to inspire adoption that is video-related.
For instance, Instagram is severely promoting Instagram Reels, making it one of the best development hacks on the app.
- Growing Popularity Across All Channels
Recent research shows that 54% of the clients are keener to watch video content from the brands they love. Today, video has gained popularity across every platform from Facebook to LinkedIn. Earlier, consumers were spending about 6 hours and 48 minutes viewing online videos in a week which increased 59% more in 2016.
- Search Optimization
Data including the videos should be optimized for search engines. Social media platforms are turning into search engines themselves, so the content must be relevant. But then how to determine whether the content is at the top of the trending list?
Persuasive headlines and descriptions should be there for the video to register in searches while supplementing these with relevant keywords. Twitter offers in-depth analytics for every hashtag, providing a great base to compose the search optimization. So, one should add tags to increase search results across YouTube and Facebook.
- Video Marketing = Revenue
What matters the most is the return on investment. Considering the facts, 88% of video marketers are satisfied with the ROI of their marketing strategies on social media. The same research shows that 80% of marketers claim to be happy with the ROI of video ads forwarded to social media.
Businesses use video marketing to upsurge their sales and build brand awareness to keep their clients up-to-date and reach out to prospective customers. Organizations use the platforms for placing social media videos and ads on Instagram, YouTube, and Facebook. Video marketing is used as a marketing tool owing to its strength to explain everything in a format preferred by the clients.
- Video Marketing as a Lead Generation Tool
Video marketers get 66% more competent leads per year. Video advertisers achieve a 54% increase in brand awareness. Also, 93% of the advertisers say that they have landed a new consumer because of a video on social media. In 2022, it will be a powerful way to grow the business and customer base, not just now, but also in the coming years.
- Power of Video in Purchasing Decisions
Videos not only keep the clients engaged, but also they play a significant role in their decision-making. Nearly eight out of every ten users purchase a piece of software or app after watching the brand’s video on social media, as per the survey.
The strength of video marketing is felt throughout the entire buyer’s journey as most of the clients turn to videos to learn more about a particular product or service. Videos inspire internet users by acting as a shopping tool, arming users with more facts and confidence to carry out purchases, according to Google.
Final words
Creating a video marketing campaign can be a great approach to support a brand and increase awareness about the products.
Video marketing can be used to update prospective customers about the features of a product and the company values. This way, videos are becoming a powerful tool that can help to reach the target audience.
About nine out of ten people are willing to watch videos from various brands on social media, making video an exceptional device for lead generation. With people spending more time at home or working remotely, the demand for videos has increased immensely. In 2022 and even in the coming years, video marketing on social media will be an important strategy for any business to remain competitive.
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