VideoAmp and VIZIO (NYSE: VZIO) today announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency solution. VideoAmp will maintain access and continue to use VIZIO’s Inscape Automatic Content Recognition (ACR) data from more than 18M opted-in VIZIO Smart TVs for planning, measurement and TV ad sales use cases. The newly extended relationship, which was previously slated to expire at the end of 2021, will now run through the end of 2025 with an option for VideoAmp to extend.
“We’ve had a longstanding relationship with VIZIO and are looking forward to what the future holds for our partnership. Effective advertising hinges on changing the way we use our datasets to create more advanced, resilient and transparent solutions for our clients. VIZIO has been a trusted partner in helping us achieve an unrivaled level of confidence and service for our clients. Our renewed partnership will ensure the continued delivery of privacy-safe, scalable solutions for reaching the right audience while also optimizing media investments and advertising yields in the most effective way,” said VideoAmp’s Chief Strategy Officer, Nick Chakalos.
Inscape is a business unit of VIZIO that generates first-party viewing data from millions of Smart TVs and provides the largest single source of opt-in smart TV viewing data available on the market. VideoAmp maintains a unique position with the renewed partnership, with a direct input of VIZIO data into VideoAmp’s commingled TV viewership footprint. VideoAmp’s TV dataset is one of the largest commingled, deduplicated and enriched Set-Top Box (STB) and Automatic Content Recognition (ACR) television exposure datasets in the industry, across 24M households and 35M devices. VideoAmp makes this TV dataset interoperable across streaming video platforms, wall gardens and digital publishers with a proprietary cross-screen measurement methodology.
VideoAmp’s continued use of VIZIO’s data will help support VideoAmp’s recently announced currency pilots with five of the six major advertising holding companies, along with their newly announced currency partnership with ViacomCBS. With adoption across both the buy- and sell-side, VideoAmp’s measurement capabilities are now considered one of the front-runners for an industry-wide cross-screen currency option.
“VideoAmp’s continued use of VIZIO’s Inscape viewership data will help support VideoAmp’s recently announced currency plans,” said Travis Hockersmith, Vice President of Platform+ at VIZIO. “VIZIO’s Inscape continues to help accelerate cross-screen currency options with our best-in-class data set.”
VideoAmp has invested heavily in developing a privacy-preserving framework, leveraging predictive algorithms, reliable methodology and the industry’s most trusted, highest quality TV viewership data to measure and optimize impressions delivered across channels.