Vidmob, the leading creative data platform, has unveiled its Creative Data Plugin for Adobe Premiere Pro and Adobe Illustrator, bringing real-time creative data directly into more video editing tools. This latest release builds on Vidmob’s ongoing partnership with Adobe an early investor in Vidmob and follows the successful launch of its plugin for Adobe After Effects, further expanding the accessibility of creative insights across the Adobe ecosystem. With this addition, editors can seamlessly access data-driven insights, score assets against best practices, and generate data-informed assets through Adobe Firefly, without leaving the editing environment.
With the Creative Data Plugin, video editors can view learnings about specific creative choices such as timing, color, and visual effects while they’re developing assets. Editors can also see whether assets they’re building are meeting platform or brand-specific guidelines, eliminating the need to toggle between resources. This integration enables editors to make real-time, data-driven adjustments or create entirely new, layered assets with Firefly, saving time and money by minimizing guesswork and streamlining revisions. These uniquely-informed, layered files are an exclusive capability, allowing for more efficient iteration and precision. By bringing critical insights into the editing suite, Vidmob’s plugin boosts productivity and ensures that each creative decision aligns with audience preferences, maximizing both efficiency and campaign impact.
“Our Creative Data Plugin revolutionizes how editors approach their craft by combining actionable creative performance data with the power of GenAI,” said Mickey Alon, Chief Product and Technology Officer at Vidmob. “This integration enhances Adobe Firefly with precise, data-driven insights, empowering creators to conceptualize and produce highly effective content with unmatched efficiency. Each asset is also scored in real-time to ensure adherence to platform and brand guidelines, enabling smarter, faster, and more impactful workflows while maintaining brand consistency.”
Key Features of the Creative Data Plugin:
- In-Platform Data Access: Access creative performance insights directly within Adobe Premiere Pro and Adobe Illustrator for a streamlined, data-driven editing experience.
- Creative Effectiveness Scoring: Evaluate whether specific editing choices align with brand and platform best practices to optimize an asset’s performance.
- Optimization Recommendations: Receive targeted suggestions to refine creative details, ensuring optimal outcomes across campaigns.
- Data-Led Asset Generation: Incorporate creative data into Firefly’s GenAI capabilities to produce layered files for more efficient concepting and editing of fit-for-brand assets.
- Seamless Integration with Vidmob Platform:
Connects with Vidmob’s broader suite of tools enabling global teams to measure and report on the impact of creative quality.
The plugin is now available to Vidmob enterprise customers as part of an expanding series of Adobe integrations. For more information, visit Vidmob.com/GenAI.
About Vidmob:
Vidmob is The Creative Data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data.
A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
For more such updates, follow us on Google News Martech News