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Viral Nation Releases Version 2.0 of Landmark Brand Reputation Solution

Viral

Viral Nation, a leading global social media marketing and creator agency with a social-first approach powered by its proprietary technology, is thrilled to announce a major update to its groundbreaking and award-winning AI-powered brand reputation solution, Secure. With a focus on identifying brand safety blind spots, Secure ensures unparalleled creator intelligence and brand safety for brands looking to make informed influencer partnership decisions in the ever-evolving digital landscape.

By 2029, influencer marketing ad spend is expected to reach $56 billion—a 60% increase from 2024. As influencers play an increasingly pivotal role in marketing strategies, the stakes for brands are higher than ever. Brand reputation management requires a proactive approach to brand-creator fit and brand safety to maximize ROI in social media marketing spend.

Launched in 2022, Viral Nation Secure™ is tailored to the needs of medium and large enterprises as well as public sector organizations. Powered by Google Gemini, Secure is able to screen and evaluate influencers’ entire public platform history following customizable brand risk settings, for influencer sourcing and vetting that is faster, safer, and more accurately aligned with the company’s core values. With the upgrade to Secure, Viral Nation offers a full package of tools within its CreatorOS platform that continue to build on its strong foundation, with features that expand beyond brand safety to allow for brand-creator fit and business intelligence.

Secure Updates Include:

“Influencer marketing has grown exponentially, making it more important than ever for brands to protect their reputations while staying competitive and engaging,” said Viral Nation Co-founder and CEO Joe Gagliese. “With our proprietary AI technologies, CreatorOS and Secure, we are setting a new standard in brand reputation management by enabling brands to detect potential blind spots and see around corners at the speed of social media. Not only does this ensure greater brand safety, but it also allows for deeper creator intelligence to maximize the opportunity in each creator partnership.”

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