Digital Marketing

Virtual, Inc. Acquires Digital Marketing Agency inMotion

Addition of DMI Consulting Strengthens Event Support
digital marketing

Virtual, Inc., the leading provider of professional services to standards organizations, consortia, and associations, announced today that it has acquired award-winning digital marketing agency inMotion DVS, Inc. of Ottawa, Canada. The addition of the inMotion team to the Virtual family enables the company to deliver greater web, video, and digital marketing services while adding more than 50 associations and enterprises to its client roster.

The move is part of Virtual’s commitment to drive success for its clients by providing the highest quality strategic counsel coupled with world-class execution.

“inMotion brings impressive capabilities and resources to Virtual, including breakthrough creative, professional-grade video production, eye-catching web design, and more,” said Andy Freed, CEO of Virtual, Inc. “inMotion will expand our digital marketing capabilities to further fuel our clients’ growth while adding top-tier organizations to our client base. We couldn’t be more pleased.”

“Joining Virtual is a perfect fit for us,” added Jamie McIntosh, president of inMotion. “We share a common focus and approach to serving professional and industry associations, and our digital marketing capabilities complement Virtual’s strengths in operations management, public relations, and event management. We look forward to serving Virtual’s and inMotion’s clients together.”

Named Ontario’s Best Digital Marketing Agency in 2021, inMotion creates innovative online presences and experiences for professional and industry associations, healthcare organizations, agri-business, and technology firms. Under the continuing leadership of President Jamie McIntosh, inMotion will be working hand-in-hand with the Virtual team to bring the best of next-generation digital marketing to Virtual clients while continuing to serve its clients. Now a division of Virtual, Inc., inMotion will remain a Canadian corporation.

In addition to inMotion, Virtual announced that it has acquired DMI Consulting, a Massachusetts-based event production management firm. Virtual hosts dozens of in-person and online client events every year in locations worldwide, and the DMI team will support those programs with strategic planning and on-site management services spanning everything from technical support to scenic design.

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