Advertising & Promotion, Display & Programmatic Advertising

Visto Announces Conditional Sale to Zeta Global

Anticipated Transaction will Provide Seamless Continuation of Visto's Business Operations
Artificial Intelligence

Visto, the Enterprise Ad Hub for programmatic media, today announced that it has received an offer from Zeta Global to acquire the assets of the business. By acquiring Visto, Zeta intends to leverage both the Visto hub assets and team to further bolster its strengths as a data-driven marketing technology company that operates the largest independent Marketing and Data Cloud.

The transaction will be conducted as part of a voluntary Chapter 11 restructuring process filed yesterday with the U.S. Bankruptcy Court for the Southern District of New York with Zeta Global serving as the stalking horse bid.  Visto believes it has substantial market value to strategic buyers and that today’s offer provides a competitive baseline to evaluate subsequent offers and maximize value to all of its stakeholders.  Visto and its advisors remain in discussions with Zeta Global and other interested parties to conduct due diligence to finalize proposals, offers, and bids as part of a competitive auction process proposed to the Court. Visto expects to conclude the process in January 2019.

About Visto
Visto is a technology company dedicated to bringing transparency, interoperability, and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Visto has been recognized in Gartner’s Magic Quadrants for Ad Tech (October 2018) and for Digital Marketing Hubs (February 2017) as a foundational technology for managing advertisements across multiple channels. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, visit

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About Zeta Global
Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 800+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and Artificial Intelligence. Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, the Company’s highly rated ZetaHub technology platform has been recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017) competing with offerings from Oracle, IBM, Salesforce and Adobe. Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with key offices in Silicon Valley, BostonNashvilleLondon, and Hyderabad, India. For more information, visit

Media contact:
Daryl McNutt

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