Retail, Proximity & IoT Marketing

VTEX Named a ‘Major Player’ in IDC MarketScape


VTEX (NYSE: VTEX), the global enterprise digital commerce platform for premier brands and retailers, has been named a ‘Major Player’ in IDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2023 Vendor Assessment, (doc #US49436223) April 2023, marking the company’s first appearance in this report.

The report evaluates software vendors that provide solutions for the retail space. It noted, “Among the vendors assessed in this IDC MarketScape, VTEX shows expertise in the retail sector, with well-established multichannel platform services and models, and modern, consumer-engaging solutions such as Conversational Commerce and Livestream Shopping.”

“Brands are facing a challenging, ever-evolving retail environment alongside an uncertain economic outlook, making it a critical time for them to choose partners that are really committed to the balance between freedom and low maintenance architecture,” said Mariano Gomide de Faria, founder and co-CEO of VTEX. “Forward thinking CEOs and CIOs are pursuing simplification, thus they are prouder of testing than of building. Time to market is the key element and to do it in a sustainable evergreen way is what makes the difference. We’re incredibly excited to be included in this year’s IDC MarketScape Vendor Assessment report that recognizes this core aspect of our business.”

VTEX supports more than 2,600 customers, including brands like Motorola, Whirlpool and Hearst, with more than 3,400 active online stores across 38 countries.

“VTEX’s ability to unify experiences for retailers across channels and create engaging opportunities between brands and customers contributed to their position as a ‘Major Player’ in the evaluation,” says Ornella Urso, Research Manager at IDC. “This focus on the customer experience helps VTEX create meaningful engagements between brands and customers.”

According to the IDC MarketScape, “From a customer experience standpoint, VTEX has expertise in integrating experiences across multiple channels, including digital, physical, social, chat platforms and more, and it is continuously enhancing native capabilities to improve the experience for VTEX sellers with its marketplace, including seller onboarding/experience, seller management, and promotions management.”

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