WATConsult from the house of Dentsu Aegis Network has bagged the mandate for e-commerce duties for Nobel Hygiene. According to the mandate, the martech news spaces jots down the responsibility of the agency to handle the full-funnel strategy of the brand.
WATConsult will also be seen consulting on management and operations in terms of performance of e-commerce for the brands of Nobel Hygiene across all the platforms for e-commerce such as Amazon, 1-mg, and Flipkart, amongst many others.
The vice president, marketing, and commerce at Nobel Hygiene, Kartik Johari expressed the excitement of the company for consolidating the e-commerce operations of the company with the mandate winning company. Kartik also stated that diapers are quite unique in e-commerce verticals because of the repetitive nature when it comes to purchases as well as the volumetric nature of this product. The company is looking forward to deploying the unique ecommencified services of WATConsult as well as for sustaining a higher double-digit growth throughout and across the online partners of the firm.
Heeru Dingra, the chief executive officer at WATConsult stated that the diaper market is currently witnessing quite some growth in India and that the company is also looking forward to assisting the brand, Nobel Hygiene in the expansion of the footprint of the firm all across the marketspace in India. The company will be seen developing and utilizing technology as well as various other tools in a strategic and creative manner with the intention of aiding the brand in deploying several e-commerce platforms in the best way that is possible.
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