Content Marketing

Welcome Named in Gartner’s Content Marketing Platforms List

Welcome positioned highest for 'Ability to Execute' for the fourth consecutive year
content marketing

Welcome, the world’s leading marketing orchestration platform, announced it has once again been recognized as a “Leader” in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the fourth consecutive year that Welcome has received the “Leader” designation and been positioned highest of all vendors along the ‘Ability to Execute’ axis.

“Being named a Leader by Gartner, now four years in a row, is truly an honor. And we believe this latest recognition is a testament to both our product capabilities of today and our strategy for tomorrow,” said Shafqat Islam, CEO of Welcome. “From the moment we introduced Welcome, our team has set out to reimagine the way that marketing teams work. We’re leveraging our strong roots in content — and combining it with our vision for the future — to evolve the conversation from ‘content orchestration’ to ‘marketing orchestration’ and build a platform tailor-made to help all marketers work better together.”

According to the report, “Welcome’s vision as a marketing orchestration software, combining the capabilities of a CMP, MWM, DAM, offers promise.”

In recent Gartner Peer Insights reviews, customers said:

  • “[Welcome] is an exceptional tool for those looking (for) end-to-end management of their content and campaign programs – from ideation, to project management, to reporting and storage.” — Global Content Strategist
  • “[Welcome] enables us to consolidate and align activities across multiple stakeholders and channels in one platform.” — Sr. Manager, Digital Media
  • “The product is flexible to our unique workflows and the integrations allow us to cut down on our need to work across multiple marketing technologies and platforms so we have a holistic view of all activities across the marketing organization.” — Sr. Brand Marketing Manager

Welcome believes that marketers continue to choose its platform over competitors for its ease-of-use, wide array of integrations, and flexibility to serve teams big or small. Specifically:

  • Ease-of-use: Designed specifically with marketers in mind, Welcome’s platform aims to win the hearts of its users with intuitive features that streamline marketing planning and execution
  • Integrations: Powered by iPaaS, Welcome’s integration marketplace offers access to hundreds of Connectors across productivity, publishing, and more to streamline the transfer of content and data
  • Flexibility: By offering customers a tiered and modularized packaging model, Welcome provides customers the flexibility to start small and scale in parallel with their marketing goals

Welcome received the highest score of all vendors across each of the three use cases in the report, and increased its score for 5 out of the 11 critical capabilities for Content Marketing Platforms, as defined by Gartner in the report.

Get a complimentary copy of the Gartner Magic Quadrant for Content Marketing Platforms report, or visit to try the category-leading platform for free.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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