The proliferation of Non-Fungible Tokens or NFTs are generating hot debate, but also confusion. We’re seeing people spending hundreds of thousands of dollars on a digital piece of art, and brands like Dolce & Gabbana, Reebok and Gucci making headlines with their NFT investments. Which begs the question, how do NFTs help drive brand engagement … Continue reading What does customer loyalty look like in the cookieless age of NFTs?