Going viral is not at all easy, especially to go viral as positive publicity. Those brands that have gained millions of views and shares globally have nothing in common as such.
These internet sensations can be considered as one-of-a-kind, extraordinary, hilarious, or thought-provoking content. In reality, there is no magical formula that can make a digital creation go viral on the internet.
The last few years have seen sweeping changes in the ways most of us interact with digital content on the internet, introducing countless new avenues, applications, social media platforms, and technologies.
Matching with the latest viral content trends is the one way for marketers to stay ahead of the competition, and it can act as a great Launchpad for your own creative ideas.
So, today we are going to talk about a brand that is popular for its content that goes viral very easily, or at least has a tendency to capture the attention of pretty much everyone and the name of that brand is BuzzFeed.
Many media professionals like to get down on BuzzFeed for providing the lowest common denominator types of content. And with attractive post titles such as, “Men in Black’ is the Only Movie That Truly Understands Your Hangover Right Now,” or “This Girl Matched On Tinder With An Olympic Athlete And Here’s What Happened Next” I don’t think anybody can argue that this site is a frontrunner for any major journalistic integrity awards.
The site also has a huge audience base and receives an average of 40 million unique visitors per month. Yes, that’s very huge. These numbers are enough to make any website owners stand up and take notice, that there is something in the formula of the site that is resonating with online visitors across nearly all demographics.
Listicles of BuzzFeed is very popular and acts as a click magnet, so we are going to check out what kind of lessons about blogging we can derive from this media powerhouse.
- List Posts are Effective
We are also a reader, and even we love reading contents that are in the form of listicles. People love to read list posts because their inherent structure telegraphs to readers that they will be able to consume a huge quantity of information with less effort. Because in a list post the writer has already organized the key points of information for their readers, website visitors find this type of post less intimidating and more easily accessible than other forms of content.
- GIFs are Engaging
BuzzFeed uses pictures and animated GIFs in its posts in a very effective and balanced manner. Not only does this help them in creating a subconscious feeling of a shared experience among readers, but also minimizes the time spent on writing blog post content. Just take a look at the article of BuzzFeed linked above to see this principle in action.
- Be a Trend-Setter
BuzzFeed is also popular for its out-of-the-box marketing strategies like they did for Valentine’s Day 2021. To poke some fun during the time of quarantine, BuzzFeed took the help of AI to create romantic partners through their latest Valentine’s Day quiz, the BuzzFeed Quiz. Check out the GIF below
The majority of businesses can learn many things about content marketing from the success of BuzzFeed.
The important thing to remember that providing the best user experience to the readers remains constant, and other than that you should use the strategies that apply best to your unique business.
ABOUT THE AUTHOR
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.