Customer Data Platform

Wheels Up Selects Amperity’s Enterprise Customer Data Platform

customer data platform market

Amperity, the #1 enterprise customer data platform for consumer brands, today announced that Wheels Up, the leading brand in private aviation, will deploy Amperity Customer Data Platform to provide personalized customer interactions at every touchpoint, including its top-rated mobile app.

Wheels Up is one of the largest private aviation platforms in the world, offering membership programs, on-demand private flights across all cabin categories, aircraft management, whole aircraft sales, corporate solutions, signature events, and commercial travel benefits through its strategic partnership with Delta Air Lines. Wheels Up has grown rapidly since its founding in 2013, launching new divisions and growing its footprint through the acquisitions of Delta Private Jets, Mountain Aviation, Travel Management Company, Gama Aviation Signature, Avianis, and others. In 2020, Wheels Up had flown more than 150,000 passengers, utilizing its access to over 1,500 owned, managed, and third-party partner aircrafts.

“Last year was transformational for Wheels Up, and 2021 is poised to be even bigger – as many more people are considering flying private and the addressable market of private flyers is growing,” said Kenny Dichter, Founder and CEO of Wheels Up. “As we’ve welcomed new members and scaled our operations to meet demand, we are looking forward to working with Amperity to create a more personalized and comprehensive service for our Members and Customers.”

“The travel experience is high-touch for consumers and high-stakes for brands,” said Kabir Shahani, CEO of Amperity. “There are boundless opportunities to engage guests with personalized and attentive experiences, provided companies have the data foundation to capitalize on it. Air travel is an area where customer-centricity confers real competitive and strategic advantages, and Wheels Up’s remarkable rise is a testament to that fact. But it doesn’t just happen overnight. Wheels Up has experienced tremendous growth because of its deeply embedded mindset to make customer relationships the top priority, and we’re thrilled to be a part of expanding that vision into the future.”

Amperity 3.0 is the first comprehensive enterprise CDP for consumer companies with the scale, flexibility, and power to quickly help teams across the organization use data to serve their customers. As travel companies like Wheels Up adapt to a changing economy, Amperity can meet them where they are today and address their customer data challenges as they grow and evolve.

Amperity has emerged as the CDP of choice among leading travel and hospitality enterprises, serving partners such as Alaska Airlines and Wyndham Hotels & Resorts.

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