Today’s sellers are surrounded by e-commerce data. But most of it sits locked away, waiting for the day brands and retailers will unleash its true purpose.

Although data is constantly discussed, the terms are so vague – optimising product data, making the most of consumer data — it’s virtually impossible to find any real meaning from it. This problem can no longer be ignored.

As e-commerce continues to evolve at an incredible pace, data is emerging as the differentiator.

In this white paper, we take a deep dive how brands and retailers can leverage data to improve the entire buying process for their customers, including:

  • Why data is so important right now
  • How to make the most of product data and consumer data
  • Best practices for data transformation
  • And much more

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