Wise Public Relations, Inc. (Wise PR) announced today that the 13-year old agency has officially rebranded as Wise Collective. As the award-winning agency has grown and pivoted to delivering across the full slate of marketing disciplines, it is dropping the anachronistic PR moniker to better represent the agency’s diverse offerings and operations.
Rooted in human ingenuity and top-level strategy, the Wise Collective team offers bespoke brand building, development and amplification. Among the integrated disciplines are: strategy development, social media, content creation, influencer and experiential marketing, public relations, reputation management, design, data intelligence, media planning and buying, and more.
Wise Collective’s transformation brings together some of the industry’s most prominent strategic marketing, communications, creative and digital media professionals and resources under a collective and integrated direction. The model more accurately reflects the new way in which today’s marketing professionals work by trading the traditional agency structure for a “collective” and integrated approach. Working collaboratively with client partners on a diverse range of business challenges and objectives, Wise is viewed as a business partner vs. an outside vendor — acting as an extension or the whole of one’s in-house marketing team consistently providing hands-on agility, bold thinking and creative excellence that drives tangible business outcomes.
In addition, former Miami Marlins Director of Marketing and social media executive, Sara Kamber, will be joining the agency in December as Director, Social Media and Digital Marketing to oversee the agency’s social media practice and team. She will report into Global Managing Director and Chief of Staff, Robert Zimmerman.
“Disruptors embrace new times and working models, incumbents detest them. If COVID taught us anything, it’s this is a moment for adaptation and innovation. Therefore, as believers that the sum of all parts are greater than any one of us, our new model allows us to provide a shared
value approach that enables everyone to win and more closely align our resources,” said agency founder and President, Harrison Wise. “With Sara’s tremendous experience, success and strategic insight, Wise will continue to uphold and deliver its tradition of customer excellence and proven expertise, individually and collectively. We look forward to having her be an instrumental part of Wise Collective’s growth.”
Kamber brings more than 12 years experience to Wise. She began her career at Madison Square Garden, marketing a variety of sports and entertainment offerings ranging from NY Liberty and NCAA Basketball to boxing and tennis matches to professional bull riding. She then moved to World Wrestling Entertainment (WWE) in a dual role as Senior Manager, Events and Marketing for tentpole events such as Wrestlemania and NXT, the brand’s third offering and revenue-driver. In 2016, she was named Director, Marketing for the Miami Marlins, leading the team to some of its best Opening Day attendance records, while overseeing brand, strategy & engagement, social media/digital and creative marketing, as well as the game presentation division for the team. Kamber started her own marketing consultancy in 2018, overseeing clients across sports, entertainment, healthcare, and CBD/Cannabis.
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