Wise Public Relations, Inc., the integrated marketing agency, announced today that three-time SURVIVOR player and digital content guru, Aubry Bracco, has been named Vice President, Social Media & Digital Marketing. In this role, Bracco will lead the agency’s growing social media and digital marketing division to deliver strategic brand content and community management, social care, influencer relations and paid social initiatives for Wise’s diverse client roster. She will report to Robert Zimmerman, Global Managing Director and Chief of Staff, and will be based in the company’s Los Angeles office martech news.
The newly created role represents a key leadership function at the agency, where Bracco will oversee the team that delivers both consumer and corporate-facing social media and marketing service offerings, as well as guidance for client strategies, activities, and policies. She will work closely with clients advising them on best social and digital practices with respect to their internal communications, consumer affairs, investor relations, and corporate social responsibility functions and business units.
With more than 10 years of experience in digital content production, strategy and marketing, Bracco’s inspiration stems from her fascination with stories — discovering and researching them and identifying the most responsible, compelling and engaging way to bring them to life in the ever-changing world of digital media.
“Wise is building tremendous momentum with top-performing brands across our core verticals of Sports, Media, Entertainment, Technology and Cannabis,” said Harrison Wise, Founder and President, Wise Public Relations, Inc. “I am thrilled that Aubry is joining us at this critical moment. She will be instrumental in helping our clients in the highly-regulated cannabis industry to compliantly navigate, manage and scale their digital brands across key social platforms.”
“I’m excited to join this talented and passionate team as we bring storytelling and strategy together to pull the levers that drive consumers from clicks to conversions,” said Bracco. “I look forward to continue building on our success in helping clients and internal teams alike to understand, evaluate and bring to market industry-leading digital experiences, employing my mantra for this team and our clients — #Unstoppable.”
Bracco’s addition to the leadership team follows a year of major growth for Wise PR, including a merger and a series of key hires to lead the agency’s owned, social and paid media teams. The addition of Bracco reinforces the agency’s commitment to investing in subject matter experts with proven capabilities and leadership skills martech.
Prior to joining Wise, Bracco served as Director of Social Media & Digital Marketing at Cousins Maine Lobster. She also served as a content creator for Entertainment Weekly and Wochit. Before competing on Survivor and after returning from her first season, Bracco spent several years at Liberty Mutual, where she quickly rose through the ranks to serve as Associate Program Manager, Community Management and Insights. She received the Fortune 100 company’s highest honor — The President’s Award — for her team’s work founding the company’s social media customer service program. Bracco also has agency experience working at MRY and start-up chops from her time as founding editor on one of Patch.com’s top-performing sites. In these roles, she’s also worked on campaigns for brands like the Olympics, NFL, National Grid, Visa, Cirque du Soleil, Safeco, and Fandango.
Outside her professional sphere, Bracco is most notably known as a three-time competitor on the Emmy Award-winning series SURVIVOR. She was the runner-up on her first appearance in 2016’s SURVIVOR Kaôh Rōng and placed fifth on 2017’s SURVIVOR: Game Changers. In 2019, she was highlighted as a returning player on SURVIVOR’s 38th season, Edge of Extinction.