Wix.com Ltd., the leading SaaS website builder platform globally, announced its acquisition of Base44, an AI-powered platform that enables anyone to create fully-functional, custom software solutions and applications using natural language, without the need for traditional coding. The acquisition adds a powerful new arm to Wix’s AI portfolio, expanding its suite of intelligent solutions that empower anyone to build and grow online.
The tech landscape is undergoing a major transformation as vibe coding gains momentum, shifting creation from manual development to intent-driven software development. This new approach allows people to simply express what they want to build, while intelligent agents do the heavy lifting. As demand grows for tools that turn ideas into reality through conversation and intuition rather than code, Wix is working to make the digital world more accessible and creative than ever before. Read CEO Avishai Abrahami’s blog about his vision and the way Wix is shaping this future here.
Base44’s unique approach offers a fully automated, chat-based interface that manages technical details behind the scenes, from databases and authentication to deployment – removing the need for third-party integrations or manual setup. This groundbreaking approach opens the door for anyone, regardless of technical expertise, to create production-ready, scalable applications quickly and effortlessly. With proven traction in the market, including B2B partnerships with leaders like eToro and SimilarWeb, Base44 is a powerful addition to the Wix AI portfolio – furthering the company’s mission to make innovation accessible to creators and businesses worldwide.
“This acquisition marks a pivotal milestone in Wix’s commitment to transforming creation online,” said Avishai Abrahami, CEO and Co-founder of Wix. “Maor and his team at Base44 bring cutting-edge technology, strong market penetration, and visionary leadership that seamlessly align with Wix’s dedication to enabling users at all levels of expertise to express their intent while intelligent agents manage execution. Maor’s exceptional talent and innovative mindset will reinforce Wix’s mission to push the boundaries of AI-driven creation and accelerate the evolution of intuitive, intelligent tools that redefine how digital experiences are built and enjoyed.”
“I honestly can’t think of a better fit. Wix is probably the only company that can help Base44 achieve the scale and distribution it needs while maintaining, if not accelerating, our product velocity,” said Maor Shlomo, CEO of Base44. “Our market is massive. It has the potential to replace entire software categories by enabling people to create software instead of buying it. Wix’s DNA – its customer obsession, innovation, and speed – perfectly aligns with ours, and its scale will catapult Base44 forward at exactly the right time.”
Base44 will continue to operate as a distinct product and business, maintaining its unique identity and momentum while benefiting from the scale and support of Wix.
Transaction Terms
Under the terms of the agreement, Wix acquired Base44 for initial consideration of approximately $80 million plus additional earn-out payments paid through 2029 predicated upon certain performance metrics.
We expect this transaction to have an inconsequential contribution to 2025 bookings and revenue. We expect to incur approximately $25 million in retention bonus payments paid to Base44 employees in 2025 as part of the above initial consideration paid on the transaction, which will be excluded from non-GAAP and free cash flow (FCF) results.
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