Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, has appointed Ruder Finn as its PR Agency of Record (AOR) for North America and Latin America following a competitive pitch. Antonia Caamaño will lead the Ruder Finn team handling the business.
This new relationship is set to elevate Zebra’s brand and showcase its transformative impact on critical business workflows and operations, spanning the supply chain journey from the factory to the consumer. Ruder Finn will drive corporate communications strategies and media relations for Zebra in key markets across the Americas, aiming to enhance the company’s external communications and amplify its presence in these regions.
“We are excited to work with Ruder Finn as we advance our growth strategy and relentless pursuit of innovation,” said Therese Van Ryne, Senior Director of Global External Communications at Zebra Technologies. “Their expertise in translating technology into compelling stories and their unique approach to communications in today’s evolving media landscape will help us drive awareness of our leadership in mobile computing, printing and scanning and our expansion in machine vision, robotics, RFID, and AI.”
Zebra Technologies transforms workflows by digitizing and automating the frontline of business, enabling organizations to operate more effectively and efficiently with an industry leading portfolio of innovative solutions for a connected frontline, asset visibility and intelligent automation. The company’s renowned RFID technology provides real-time data capture that enhances frontline performance and safety at sports venues, distribution centers and hospitals. Zebra’s AI-powered solutions provide retailers with instant insights for better inventory management, supply chain optimization, and improved customer and worker satisfaction.
Antonia Caamaño, Senior Vice President of Technology at Ruder Finn, said, “We are thrilled to be extended members of Zebra Technologies’ communications team to highlight the many powerful ways their innovations intelligently connect organizations’ assets, data and people.”
For more such updates, follow us on Google News Martech News