Enterprise Channel Management leader Zift Solutions and Elastic Digital are partnering to deliver channel-focused Creative Services to channel sales organizations. Elastic Digital is the latest strategic partner to join the Zift Zone, a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, and service providers, all dedicated to driving channel success.
“Very few creative agencies have the same level of channel domain expertise or strong marketing automation knowledge,” said Laz Gonzalez, Zift’s Chief Strategy Officer. “Elastic Digital understands the shifting needs of channel marketers and their partners — as well as the nuances of the channel in the B2B IT space. They will be instrumental in addressing the needs of our global suppliers, especially those with operations in APJ.”
Based in Sydney, Australia, Elastic Digital is host to an impressive team of designers, writers, strategists, and project managers offering a wide range of creative and management services to help clients maximize their channel sales and marketing investments. Trusted by local and global companies, Elastic Digital creates engaging content portfolios, lifts workload pressure, and helps channel-based organizations and their partners be more successful. Their hands-on approach provides the support and insight channel leaders need to create tailored marketing campaigns for their extended partner networks as well as marketing assets, video, animations, content syndication showcases and more.
Elastic Digital was founded by Cameron Avery, formerly Zift’s Senior Vice President of Business Development and a leader in Zift’s Channel Center of Excellence. A well-recognized channel marketing and management (CMM) expert with more than 20-years of channel expertise, Avery grew his previous company, Elastic Grid, into a global channel marketing automation leader. He has also helped many of the world’s largest B2B IT companies, including Atlassian, DOMO, Oracle and Extreme Networks, embrace digital transformation and leverage technology to drive success for their brand and partners’ businesses.
“As a ZiftONE-certified creative agency with in-depth knowledge of the channel space, Elastic Digital is a superior builder of launch-ready campaigns in the Zift environment,” notes Avery. “We’re excited to grow and expand our Zift alliance to help our joint and net new customers, particularly in the APAC region, capture more channel revenue using ZiftONE coupled with better channel marketing content and assets from Elastic Digital.”