Customer Experience, Service & Success

Zilliant Leads 2024 SPARK Matrix for B2B Price Optimization & Management

The company earned strong ratings for technology excellence and customer impact
Zilliant

Zilliant, the leader in pricing lifecycle management, has been named a technology leader in QKS Group’s 2024 SPARK Matrix™ analysis of the B2B Price Optimization & Management market. Zilliant was recognized as a leader for its outstanding capabilities in leveraging advanced AI and machine learning to enable businesses to set dynamic, market-aligned pricing strategies. The company also received strong ratings for its outstanding capabilities in optimizing cloud costs and enhancing operational efficiency in complex multi-cloud environments.

“Zilliant stood out as a technology leader by providing customers with the price elasticity modeling and real-time optimization they need to make strategic pricing decisions,” said Dharun R, Analyst at QKS Group. “Its Price IQ solution delivers predictive pricing that helps businesses maximize profitability while managing risk. This enables companies to swiftly adapt to changing market conditions.”

The QKS Group SPARK Matrix™ offers an in-depth analysis of global market dynamics, major trends, vendor landscapes and competitive positioning. By providing a competitive analysis and ranking of leading technology vendors, the SPARK Matrix delivers strategic insights that help users assess provider capabilities, differentiate competitively and understand market positions.

“This recognition validates our approach of putting customer trust at the center of everything we do,” said Zilliant CEO Pascal Yammine. “By combining advanced AI capabilities with deep pricing expertise, we’re helping companies transform pricing from a back-office function into a strategic driver of growth and innovation. Our customers’ success in adapting to rapid market changes and delivering consistent value demonstrates the power of getting pricing right.”

QKS Group, a global advisory and research firm, evaluates vendors for its SPARK Matrix™ based on technology excellence and customer impact. It defines B2B Price Optimization & Management as “the part of the pricing solution that helps B2B organizations create effective pricing strategies that align business objectives by leveraging predictive and prescriptive analytics to maximize margins and recommend precise, dynamic, and optimized prices of products or services. It integrates and analyzes business data, easily manages prices, monitors, approves, and reports price changes, and provides insights into customers and markets to help organizations make informed pricing decisions.”

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