ZINFI Technologies, Inc., a global innovator in Unified Partner Management (UPM) and PRM solutions, has announced the next event in its worldwide PartnerOps Symposium Series will take place in Tampa, Florida. Set for Tuesday, May 20, 2025, from 2:00 pm to 6:30 pm at Top Golf St. Petersburg. This exclusive, invite-only gathering will bring together senior partner operations leaders to explore the intersection of AI, automation, and strategic program design to drive scalable ecosystem success.
Added attraction – For the first time ever, Jay McBain (Chief Analyst, Canalys) and Michelle Ragusa-McBain (Former Global Channel Chief, SonicWall)—the power couple of the partner ecosystem—will appear live together, offering a front-row seat into the future of PartnerOps and ecosystem innovation.
Understanding the PartnerOps Framework
PartnerOps is a disciplined methodology for optimizing every phase of the partner journey—from initial strategy and recruitment to onboarding, joint marketing, sales collaboration, and performance acceleration. Drawing inspiration from the proven RevOps model, PartnerOps unifies data, tools, and cross-functional workflows to ensure consistent revenue outcomes across partner networks.
Seven key pillars form the foundation of the PartnerOps framework:
Strategize, Recruit, Onboard, Enable, Co-Market, Co-Sell, and Incentivize & Accelerate.
With more companies relying on partner ecosystems for growth, PartnerOps offers the structure and automation necessary to streamline operations and turn partnerships into powerful expansion engines.
Tampa Symposium Details
Venue: Top Golf St. Petersburg
Date: Tuesday, May 20, 2025
Time: 2:00 pm – 6:30 pm
Event Schedule:
- 2:00 – 2:30 pm: Check-in & Networking
- 2:30 – 3:15 pm: Panel 1 – Strategize, Recruit, Onboard, Enable
- 3:15 – 3:45 pm: Refreshment Break
- 3:45 – 4:30 pm: Panel 2 – Co-Market, Co-Sell, Incentivize & Accelerate
- 4:30 – 5:00 pm: Happy Hour Begins – Drinks & Light Bites Served
- 5:30 – 5:30: Fireside Chat: “How to Have It All: Career, Family, and the Ecosystem Life” Featuring Jay McBain & Michelle Ragusa-McBain
- 5:30 pm – 6:30 pm: Happy Hour & Networking Continues
Key Takeaways for Attendees
- Learn how to create data-driven, scalable partner programs
- Discover how AI and PRM tools can automate and enhance the partner journey
- Explore forecasting methods to measure partner performance
- Uncover how to design seamless experiences that drive long-term engagement
A Global PartnerOps Movement
The Tampa event is part of ZINFI’s broader global series, which includes upcoming stops in cities such as Singapore, Sydney, Dubai, London, Pleasanton, Austin, Denver, Palo Alto, San Diego, Boston, Miami, and Seattle.
Leadership Perspective
“Scaling through partner ecosystems isn’t a luxury—it’s a necessity in today’s digital-first economy,” said Sugata Sanyal, Founder and CEO of ZINFI. “Just as RevOps transformed internal operations, PartnerOps delivers the same strategic cohesion and automation for the external partner journey. Through these symposiums, we empower organizations to reimagine partner engagement with modern tools and future-ready strategies.”
For more such updates, follow us on Google News Martech News