Counter Culture DIY sought Zinrelo’s loyalty rewards platform to implement a rewards program optimized for their specific business needs. While evaluating loyalty rewards platforms, they were looking for a solution which used data analysis to address specific business objectives. Along with the data analysis, Counter Culture DIY wanted a software that could easily integrate with their WooCommerce e-commerce platform. Zinrelo offered Counter Culture DIY a platform which had a data centric approach, was easy to install and could be customized as per their brand requirements. Counter Culture DIY launched Culture Cash Rewards with a focus on increasing customer retention and repeat purchases.
The first step to increase customer retention was to increase the brand’s customer engagement. This was achieved by awarding points for activities most contextual to the business, like account creation, purchases, birthday bonuses and social sharing. These points could then be redeemed for attractive discount coupons. Points earning and redemption activities kept the customers engaged with the brand. Moreover, this helped increase the repeat purchases. Along with these activities, the customized loyalty tiers structured by Zinrelo proved to be a crucial element of the loyalty program. As the customers progressed through the tiers, they became eligible for incremental monetary and non-monetary benefits associated with each tier. The higher their tier, the more likely they are to remain loyal to the business! Such customers went on to become repeat customers and yielded more revenue compared to the one-time purchasers.
“The number of customers purchasing 5 times or more has increased by 87%.” commented Barry Brown, Owner of Counter Culture DIY. “Such an increase in customer retention and revenues in spite of the difficult conditions of the pandemic has been a true testament of what Zinrelo’s loyalty platform can help you achieve.”
From the program launch in April 2020 to February 2021, Counter Culture DIY were able to increase their customer retention to 63.24%. In the same period, their repeat purchase revenues stood at 64.64%. While these are great figures, Counter Culture DIY has gone from strength to strength and further improved these figures. From March 2021 to May 2021, Counter Culture DIY increased their customer retention by 22.91 to 77.73%. Correspondingly, the repeat purchase revenues increased by 24.56 to 80.52%.
“At Zinrelo, our data sciences team analyses data periodically and suggests campaigns to our customers to help them maximise the benefits from a rewards program.” said Samir Palnitkar, VP of Customer Success at Zinrelo, “With such a scientific approach we are always working towards making our clients’ loyalty programs successful.”