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Zixi Names John Wastcoat SVP Alliances And Marketing

Zixi Expands Leadership Team to Meet Demand of Rapid Growth

Zixi, the industry leader for enabling dependable, live broadcast-quality video over the public Internet, today announced the appointment of industry executive John Wastcoat to the role of Senior Vice President Alliances and Marketing. With over 20-years business development experience, Wastcoat brings valuable leadership to Zixi’s executive team as the company continues to scale to support the significant expansion the company is seeing. At Zixi he leads the OEM, technology alliance and reseller ecosystem as well as directing corporate communications and messaging.

“John has joined us with a great deal of success driving technology partnership revenue in Media and Entertainment and tangential Zixi verticals,” said Gordon Brooks, Executive Chairman, Zixi.  “We are thrilled to have his experience as we expand our product offerings and grow our worldwide customer and partner base.”

Prior to joining Zixi Wastcoat served as the Vice President of Business Development for Aspera, and in his eight years with the company grew the alliance community from 10 to 200-integrated partners, including multimillion dollar partnerships with such companies as Akamai, Amazon, EVS, Microsoft, and Telstra. In addition to business development, he was part of the leadership team that merged Aspera with IBM after being acquired in 2014 leading to record revenue and 90% market share. Before joining Aspera, Wastcoat held leadership positions with Dexrex and Cantata Technology.

“Zixi is seeing the swift customer adoption with the success of its software solutions for broadcast quality video over IP,” said Wastcoat. “The company is uniquely positioned to help solve the problems associated with the transport of live streams at scale, and I am very excited to help further the company’s success.”

Wastcoat graduated with a Bachelor of Science degree from the University of Montana before graduating from the Japanese language program at Nichibei Kaiwai Gakuin in Tokyo.

About Zixi
Zixi provides a cloud based and on-premise software platform that enables broadcast-quality video delivery over the open Internet. The company offers the Zixi Platform for broadcasters, enterprises, over-the-top video providers, and mobile service providers around the world.  The Zixi Platform makes it easy and economical for media companies to source, manage, localize, and distribute live events and 24/7 live linear channels in broadcast QoS, securely and at scale, using managed and unmanaged IP networks. Zixi provides enhanced control in large complex networks with ZEN Master, a cloud-based platform that provides visual tools to configure, orchestrate, and monitor live broadcast channels and events across industry protocols.  Since 2007, the Zixi Enabled Network (ZEN) has grown to grown to over 30 OEM and service providers and we serve well over 350 customers representing most of the top media brands around the world with thousands of channels delivered daily. zixi.com

For more information, contact:

Dawn Bochenski 

Bubble Agency

Zixi LLC



+44 (0)1753 656 548


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