Audience/Marketing Data & Data Enhancement

Zynga Closes Acquisition of ML, Data Science-driven Chartboost

Zynga Completes Acquisition of Chartboost effective as of August 4, 2021 Chartboost Brings to Zynga a Talented Team and Vast Global Audience Consolidated Entity Combines Top-Tier Content and a Proven At-Scale Advertising and Monetization Platform
data enhancement

Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021.

Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Supply Side Platform (SSP) and mediation capabilities delivered through an SDK solution. By leveraging advanced machine learning and data science capabilities, Chartboost brings together premium inventory, global scale and audience-based targeting to optimize programmatic advertising and yields.

Together, Zynga and Chartboost possess all the elements of a complete, next generation platform for mobile advertising leadership: high-quality content, direct player relationships, massive reach and full-stack advertising technology that can be applied across Zynga’s game portfolio and Chartboost’s advertising partners.

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