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B2B CX in times of change
Meeting customer expectations now and into the future

Learn from leading CX strategists and one of the world’s biggest B2B brands as you navigate these unprecedented times. Register now to get access to the entire series.

Session 1

B2B CX in times of change

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Session 2

After Covid-19: The lasting impact on B2B CX

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Session 3

Generating breakthrough insights &
driving actions in the B2B world

Watch Now

Session 4

The global state of XM

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Register for access

Register once and get access to all sessions.



B2B CX in times of change
Meeting customer expectations now and into the future

Discover how your B2B CX program needs to adapt to overcome new challenges.


Session 1

Yusdi Santoso Qualtrics

QUALTRICS

B2B CX in times of change

Explore the three key things B2B brands can do as they get to grips with the Covid-19 pandemic: from putting themselves in their customers’ shoes, to pausing traditional metrics and accelerating the insight-to-action cycle.

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Session 2

Olivier Arnoux Qualtrics

QUALTRICS

After Covid-19: The lasting impact on B2B CX

Explore the process B2B organisations will need to go through post-Covid-19 - from assessing the full impact of the crisis in their region and industry, to developing a new normal where speed and resilience will differentiate brands.

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Session 3

Felicity Holdgate Allianz Global Corporate & Specialty, Alison Major Allianz Global Corporate & Specialty

ALLIANZ GLOBAL CORPORATE & SPECIALTY

Generating breakthrough insights & driving actions in the B2B world

Discover how one of the world’s biggest B2B brands has connected CX and financial metrics, and how it’s using XM to remain relevant in the face of 2020’s biggest challenges.

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Session 4

Bruce Temkin Qualtrics

QUALTRICS

The global state of XM

Find out how your organisation’s XM program ranks against 1,000 other brands from across the globe. Presented by CXPA founder and Head of the XM Institute Bruce Temkin.

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