The 2022 CRM Impact Report

The Great Customer Resignation and the Path Forward

Insights from 1,600 sales and marketing leaders around the world on how CRM can transform customer churn into long-term customer retention

After a strong response to last year’s 2021 CRM and Sales Impact Report, we’re excited to bring you our second act. Optimising customer engagement and experience continues to be a key focus for sales and marketing leaders today. This extensive report is our opportunity to hone in on the biggest challenges they face, why they’re happening, and the critical path forward.

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