Inbound Advocates, a Chattanooga-based technology marketing agency, today announced a partnership with a new client, Kokomo24/7®. Kokomo24/7 is an independent software vendor (ISV) based in Chicago with business offices in Washington D.C., Seattle, and New York, with development offices in Singapore and Seoul. Kokomo24/7’s A.I.-driven, cloud-based student safety platform Safety Cloud™ helps predict unsafe student incidents leaning to safer learning environments. Delivered in a SaaS model, Safety Cloud allows school faculty, resource officers and administrators to easily identify potential bullying, suicide, and other disruptive learning events before they happen.
The selection of Inbound Advocates by Kokomo24/7 as experts in inbound marketing and marketing automation gives the Chicago-based startup a team of technology marketing experts with experience in the education industry, and a proven track record of taking ISVs to exit stage.
“We’re excited that we found a technology marketing partner that is able to help us hit the ground running with creating content and campaigns to help us get the word out to school districts across the country that we have this great solution that creates safer schools for our children,” said Daniel J. Lee, CEO and founder of Kokomo24/7. “The response to our story about how this product can predict unsafe student incidents and create intervention has been great, and we’re just getting started. I’m glad we found Inbound Advocates to help with telling the story.”
For ISVs that aren’t ready to hire a team of marketers, Inbound Advocates’ Marketing-as-a-Service approach allows them to procure a team of technology marketing SMEs at a fraction of the cost of hiring, training and retaining the full-time equivalencies.
“I’ve known Daniel for a couple of years he has a great entrepreneurial spirit and is an exceptional technologist,” said Tony Perri, chief marketing officer and founder of Inbound Advocates. “When I discovered he was looking to take his company to the next level, I was extremely happy we were considered, and we jumped at the chance to assist. He has put together an impressive team of experts in technology and education from around the globe.”
Inbound Advocates’ is a dba of Perri Marketing, Inc. (est. 2011) and has been a certified reseller of the SharpSpring CRM and Marketing Automation solutions since mid-2018, and the pairing of the CRM technology along with deep roots in content creation and campaign management, was a plus in securing the partnership with Kokomo24/7.
Kokomo24/7 has deployed the Kokomo24/7® Safety Cloud™ at the second-largest school district in America. Comprised of nearly 750,000 students, the Los Angeles Unified School District uses Kokomo24/7 to deliver school safety solutions with scalability and security compliance throughout Los Angeles and several adjoining cities leveraging their Public Sector Partnership with Amazon Web Services. Kokomo24/7 solutions are delivered across AWS cloud services.
Throughout the collaborative partnership, the two companies aim to create safer schools and more successful learning environments for students. The A.I.-Engine Kokomo24/7 Safety Cloud™ is built on is the result of ingesting hundreds of thousands of student incidents over the past two years at LAUSD.
“This intelligence engine we built our technology on comes from a few years of building and tuning by developers all over the world,” added Lee. “Student safety is important to me and my family and to cities all over the country. This is not just software. We are creating a better way to deal with violence in the schools where our children spend most of their young lives.”
Kokomo24/7’s product line consists of three integrated school safety products – an internal Incident Management System, an Anonymous Incident Reporting tool, coupled with an Emergency Operations Center.
The Incident Management System learns from past student safety incidents and analyzes data to predict outcomes and provide intervention before incidents happen. IMS provides a proactive approach for schools and safety departments to prevent, respond to, and recover from incidents. With Anonymous Reporting, students, parents, faculty and communities can submit safety concerns from the mobile app or website portal powered by an A.I.-based Triage Scoring System™ to help identify at-risk individuals and incidents. Kokomo24/7 EOC provides school operations and safety officials with instant situational awareness so emergencies are handled with informed decisions.
Inbound Advocates CEO Tony Perri has previous experience in the education sector where he worked in a for-profit college (National American University) and then at Helix Education ad agency. Perri has also had hands-on experience in education working at Gulf Coast High School in Naples, Florida, as track and basketball coach.