New Engen, a leading digital marketing agency, announced that Acorn Influence, a New Engen company and influencer solution provider, has appointed Rachel Bennington as VP of Retailer Partnerships to scale and enhance the relationships with Retail Media Networks (RMNs) as well as between brand clients and those networks.
Bennington brings with her a wealth of transferable experience and a successful track record in the industry. Prior to joining the Acorn Influence team, she served as the Vice President of Sales at GroundTruth, where she played a pivotal role in developing high-performing teams and managing successful partnerships.
“This new role reaffirms our steadfast commitment to nurturing strong client relationships from the inside out and fostering core innovation in the influencer marketing space,” said Heather Nichols, Chief Executive Officer at Acorn. “We look forward to having Rachel’s invaluable expertise working closely with our clients and partners deeply and broadly, to meaningfully innovate and support them in ways they may not have imagined. It’s through this caliber of bespoke support that we can grow all these relationships in the years ahead for the most powerful mutual benefit.”
This noteworthy appointment comes on the heels of the recent introduction of Acorn Influence’s performance creator full-service solution, Canopy, which equips brands with comprehensive tools for strategy, planning, and activation. The solution enables the placement of creator content across the funnel, helping brands unlock incremental digital scale, measure impact of efforts, and fuel authentic relationships with consumers. As market adoption of Canopy continues to grow, and marketers embrace these solutions and services, Rachel’s appointment as VP of Retailer Partnerships highlights the increasing significance of retail partnerships for the company.
In this newly created role, Rachel will serve as a crucial intermediary, working to facilitate seamless communication and collaboration between Acorn Influence Sales teams and prominent retailers and retail media networks. The primary objective of this role is to boost revenue generation for retailers while helping them optimize their digital shelf space through strategic partnerships. In addition, Bennington is charged with helping retailers craft invaluable internal programs that deliver maximum return on investment for Acorn Influence’s clients.
In this capacity, calling on her career experience building comparable programs and systems, Bennington and her team will introduce a comprehensive strategy aimed at fostering greater connectivity between retailers and brands and their target audiences. This approach is designed to enhance the overall shopping experience for consumers, ensuring they are provided with relevant and engaging content throughout their buying journey.
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