SEO
Dashboards & Data Visualization, Data Management

ForeverGreen’s Revolutionary KetonX Attracts Major Distributors Worldwide.

 ForeverGreen ™ Worldwide Corporation (OTC: FVRG), a global direct marketing company and provider of health and wellness products, announces key players dominating … 0
blockchain
Dashboards & Data Visualization, Data Management

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its … 0
affiliate marketing
Dashboards & Data Visualization, Data Management

AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace. NEW YORK (PRWEB) … 0
GoDaddy Announces Changes to Executive Leadership Team; Fara Howard Joins as CMO
Data Management, iPaaS, Cloud/Data Integration & Tag Management

GoDaddy Announces Changes to Executive Leadership Team; Fara Howard Joins as CMO

GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today announced Fara Howard has joined the company as Chief Marketing Officer. As … 0 19
CogitAI Announces Commercial Availability of the Industry's First Self-Learning, Actionable Artificial Intelligence (AI) PlatformCogitAI Announces Commercial Availability of the Industry's First Self-Learning, Actionable Artificial Intelligence (AI) Platform
Data Management, iPaaS, Cloud/Data Integration & Tag Management

CogitAI Announces Commercial Availability of the Industry’s First Self-Learning, Actionable Artificial Intelligence (AI) Platform

Delivering on the future promise of AI, Cogitai, Inc. today announced the commercial availability of its Continua™ Software as a … 0 521
tag-integration
iPaaS, Cloud/Data Integration & Tag Management

Instructure Hires Marta DeBellis as Chief Marketing Officer

Instructure, Inc. (NYSE: INST), the leading software-as-a-service (SaaS) technology company that helps people learn and develop, from their first day of school … 0 68
martech
iPaaS, Cloud/Data Integration & Tag Management

GoTo Mobility Integrates With Moovit

Moovit integrates GoTo Mobility to offer commuters a complete Mobility as a Service (MaaS) experience. GoTo Mobility is a vehicle sharing technology platform … 0 118
martech
iPaaS, Cloud/Data Integration & Tag Management

Wellesley Information Services (WIS) Announces Three Additions to Executive Team

Wellesley Information Services (WIS), a leading market research and intelligence firm specializing in enterprise software technologies, including the largest independent membership … 0 137
Cubic Names IBM and Microsoft Executive Kevin Eagan as Senior Vice President & Chief Digital Officer
Data Management, Marketing Analytics, Performance & Attribution

Cubic Names IBM and Microsoft Executive Kevin Eagan as Senior Vice President & Chief Digital Officer

Cubic Corporation (NYSE: CUB) today announced the appointment of Kevin Eagan to the role of senior vice president and chief digital officer. Eagan will … 0 383
Disney Overtook Apple for First Time in MBLM’s Brand Intimacy 2019 Study
Data Management, Marketing Analytics, Performance & Attribution

Disney Overtook Apple for First Time in MBLM’s Brand Intimacy 2019 Study

Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on … 0 290
Marketing Analytics, Performance & Attribution

MarketsandMarkets™ and Oxentia Announce New Strategic Partnership

MarketsandMarkets™, the world’s largest revenue-impact research and advisory firm focused on high-growth niche markets, and Oxentia, Oxford’s Global Innovation Consultancy, today announced a … 0 358
AppsFlyer Appoints Brian Quinn as New U.S. President & GM
Data Management, Marketing Analytics, Performance & Attribution

AppsFlyer Appoints Brian Quinn as New U.S. President & GM

AppsFlyer, the world leader in mobile attribution and marketing analytics, has appointed Brian Quinn as its new U.S. President & General Manager. … 0 483
Data Management, Marketing Analytics, Performance & Attribution

Report: 80% of Organizations Agree Account Based Marketing Improves Customer Lifetime Value

B2B organizations are doubling down on Account Based Marketing in 2019, according to a report released today by research and … 0 50
Marketing Pro Offers Easy Access, Online Mentorship Program to Build Successful Entrepreneurs
Mobile & Web Analytics

Marketing Pro Offers Easy Access, Online Mentorship Program to Build Successful Entrepreneurs

It’s a dream of every new business owner: gain access to wildly successful entrepreneurs and ask their advice about striking … 0 352
affiliate marketing
Data Management, Mobile & Web Analytics, Predictive Analytics

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose … 0 161
mlm
Data Management, Mobile & Web Analytics, Predictive Analytics

Data 101 to Set Your Data-Driven Marketing Ablaze

In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data … 0 222
mlm
Data Management, Mobile & Web Analytics

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management … 0 196
martech
Data Management, Predictive Analytics

New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays

Email is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially true … 0 383
video advertising predictive analysis
Data Management, Predictive Analytics

Cedato unveils ‘contextual lookalike targeting’ for programmatic video

Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance … 0 250
affiliate marketing
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics

Cost per experiment – Measurement of ROI per campaign

Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 1 648
Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023
Data Management, Predictive Analytics

Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023

In the year 2017, USD 2.09 billion was the value of global marketing analytics market. This value is expected to … 0 808
Marketing Strategy planning
Data Management, Predictive Analytics

Five Ways To Ensure Your Marketing Strategy Doesn’t Get Hit From Industry Changes

Change is necessary. The world is changing at a rapid pace and with that, the way people think is also … 0 335
SEO
Audience/Marketing Data & Data Enhancement, Data Management

Webhelp’s Market Expansion Strategies in the Contact Centre Outsourcing Market Earn it Accolades from Frost & Sullivan

Based on Webhelp’s successful growth strategy across Europe, Frost & Sullivan has recognised the company with the 2018 European Market Leadership … 0 148
Activate Marketing Services Announces Acquisition by Next 15 Communications
Audience/Marketing Data & Data Enhancement, Data Management

Activate Marketing Services Announces Acquisition by Next 15 Communications

Activate Marketing Services, LLC (“Activate”) today announced it has been acquired by Next Fifteen Communications Group plc (“Next 15”), accelerating … 0 278
CRM
Audience/Marketing Data & Data Enhancement

Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively

After a momentous year of international customer growth, Mixpanel officially establishes a global presence with two new offices in London and Singapore to cater … 0 124
SEO
Audience/Marketing Data & Data Enhancement, Data Management

Teradata hands brand and marketing duties to John McNeil Studio

Data intelligence specialists Teradata have entrusted their brand and marketing duties John McNeil Studio in a partnership which will see … 0 121
Programmatic Advertising
Audience/Marketing Data & Data Enhancement

Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally

CybelAngel offers an industry-leading solution that proactively protects organizations from digital threats across the open, deep, and dark web, as well … 0 227
Connectria and Spinnaker Support Partner to Enable and Deliver Cloud for Their Customer Bases
Customer Data Platform, Data Management

Connectria and Spinnaker Support Partner to Enable and Deliver Cloud for Their Customer Bases

Connectria, a global managed cloud provider and a leader in IBMi cloud management, today announced it has entered into partnership … 0 58
Social Media
Customer Data Platform

Aurea PeopleGraph Unlocks the Value of Relationship Intelligence Starting with Jive Enterprise Communities

Aurea Experience 18 explores how unprecedented insight into people’s work relationships will reinvent enterprise connections, discovery and collaboration Aurea, the … 0 247
Artificial Intelligence
Customer Data Platform, Data Management

Aspect Software Named #1 Workforce Management Market Share Leader in North America by Pelorus Associates

– Aspect retains top spot in North America in Pelorus Associates’ Workforce Management (WFM) rankings for the 12th consecutive year – Aspect recognized … 0 232
Search Engine Optimization
Customer Data Platform, Data Management

StarfishETL Releases New QuickBooks and Sugar Integration

StarfishETL, a robust integration and migration platform and G2Crowd High Performer, has released a new integration to connect QuickBooks and … 0 111
Programmatic Advertising
Customer Data Platform, Data Management

Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise

Joint Solution and Go-to-Market Empower Enterprise Customers to Accelerate Customer Lifetime Value by Operationalizing Customer Centricity Across Their Entire Organization … 0 230
Pyramid Analytics is Feeling the Love for the Sixth Year in a Row
Business/Customer Intelligence & Data Science, Data Management

Pyramid Analytics is Feeling the Love for the Sixth Year in a Row

Pyramid Analytics, provider of the next-generation business analytics platform for the enterprise, today announced it has been recognized by Gartner Inc. … 0 97
Ayesha Curry Unveils New Homemade Website and Brand, Powered by GoDaddy
Business/Customer Intelligence & Data Science, Data Management

Ayesha Curry Unveils New Homemade Website and Brand, Powered by GoDaddy

GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, and Ayesha Curry today launched her new lifestyle and brand website, Homemade. Together, … 0 178
business-customer-intelligence-tips-guides
Business/Customer Intelligence & Data Science

HH Global invests in Veriteva to strengthen data-powered marketing services

Leading market execution business HH Global today announced that it has acquired a majority stake in Veriteva, the investment company that … 0 71
Zoho Deepens Analytics and AI in New Customer Experience Platform
Business/Customer Intelligence & Data Science, Data Management

Zoho Deepens Analytics and AI in New Customer Experience Platform

Zoho today unveiled the next generation of Zoho CRM Plus, its all-in-one customer experience suite that empowers Sales, Marketing, Customer … 0 338
SEO
Business/Customer Intelligence & Data Science, Data Management

SAP buys IPO-bound SurveyMonkey rival for $8B

SAP SE on Sunday said it will spend $8 billion to buy a SurveyMonkey rival that was scheduled to go public … 0 179