Dashboards & Data Visualization, Data Management
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its … 0
Dashboards & Data Visualization, Data Management
AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota
Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace. NEW YORK (PRWEB) … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
GLOBAL TECH ICON STEVE WOZNIAK BECOMES THE CO-FOUNDER OF EQUI GLOBAL
Apple Computer co-founder Steve Wozniak today announced that he has become the co-founder of EQUI Global, the venture capital tech innovator. … 0 3
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews
Mavenlink, the leading provider of cloud-based software for the modern services organization, today announced that it has been recognized with … 0 2
Data Management, iPaaS, Cloud/Data Integration & Tag Management
RiskRecon Announces Several Key Corporate Hires and Company Expansion
On the heels of its recent $25 million Series B funding, led by Accel, RiskRecon today announced two key hires: Kim Ann King, who will … 0 2
iPaaS, Cloud/Data Integration & Tag Management
Dell Boomi Appoints Mandy Dhaliwal New Chief Marketing Officer
Dell Boomi™ (Boomi) the leading provider of a unified platform to build The Connected Business, from cloud integration to workflow … 0 32
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Huawei Announces AI + Digital Platform to Accelerate Digital Transformation
Today at HUAWEI CONNECT 2018, under the theme of “Power of the Platform,” Huawei Enterprise Business Group shared how its … 0 36
Marketing Analytics, Performance & Attribution
55ip Releases Market Risk Indicator (MRI) Score for October
55ip, an investment strategy engine that enables advisors to customize and automate intelligent portfolio strategies using industry-leading investment science, today released … 0 36
Data Management, Marketing Analytics, Performance & Attribution
See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership
Yes Lifecycle Marketing today announced that See’s Candies, one of the most trusted and timeless candy makers in the world, has extended … 0 32
Data Management, Marketing Analytics, Performance & Attribution
CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer
Cloud and CX Marketing Expert Joins Exec Team to Fuel Growth Medallia, Inc. (www.medallia.com), the global Customer Experience Management leader, … 0 42
Marketing Analytics, Performance & Attribution
Zendesk Releases Benchmark Guide for Enterprise Reports
SAN FRANCISCO – October 1, 2018 – Zendesk, Inc. (NYSE: ZEN) today released the Zendesk Benchmark Guide for Enterprise. The … 0 68
Data Management, Marketing Analytics, Performance & Attribution
Catalina Names Gerald Sokol Jr. Chief Executive Officer
Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it … 0 35
Mobile & Web Analytics
Marketing Pro Offers Easy Access, Online Mentorship Program to Build Successful Entrepreneurs
It’s a dream of every new business owner: gain access to wildly successful entrepreneurs and ask their advice about striking … 0 156
Data Management, Mobile & Web Analytics, Predictive Analytics
Facebook unveils new analytics features, including a tool to track the omnichannel journey
The social media company made this announcement — and many others — at F8, its developer conference in San Jose … 0 55
Data Management, Mobile & Web Analytics, Predictive Analytics
Data 101 to Set Your Data-Driven Marketing Ablaze
In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data … 0 101
Data Management, Mobile & Web Analytics
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management … 0 89
Data Management, Predictive Analytics
New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays
Email is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially true … 0 265
Data Management, Predictive Analytics
Cedato unveils ‘contextual lookalike targeting’ for programmatic video
Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance … 0 109
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics
Cost per experiment – Measurement of ROI per campaign
Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 1 365
Data Management, Predictive Analytics
Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023
In the year 2017, USD 2.09 billion was the value of global marketing analytics market. This value is expected to … 0 529
Data Management, Predictive Analytics
Five Ways To Ensure Your Marketing Strategy Doesn’t Get Hit From Industry Changes
Change is necessary. The world is changing at a rapid pace and with that, the way people think is also … 0 205
Audience/Marketing Data & Data Enhancement
Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally
CybelAngel offers an industry-leading solution that proactively protects organizations from digital threats across the open, deep, and dark web, as … 0 19
Audience/Marketing Data & Data Enhancement
KEMP Appoints Tony Thompson as Chief Marketing Officer
KEMP, the leader in multi-cloud application delivery and load balancers, today announced the appointment of Tony Thompson as chief marketing officer (CMO). Tony … 0 27
Audience/Marketing Data & Data Enhancement, Data Management
Wacom and Magic Leap Team Up to Build the Creation Environment of the Future
An exclusive partnership to deliver spatial computing and pen input solution for content creators seeking hyper-realistic, collaborative, 2D and 3D … 0 30
Audience/Marketing Data & Data Enhancement
Borderless Access™ – 10 Years, Redefining Reach and Insights
Borderless Access™ marks a momentous milestone as it completes 10 years in the online and digital market research industry. Today, … 0 40
Audience/Marketing Data & Data Enhancement, Data Management
Marketing Group Launches Successful Pilot Program of Innovative New Solution
Advantage Business Marketing Launches New Mobius Platform for Longtime Client Components Corporation with Impressive Results Advantage Business Marketing, the marketing … 0 32
Customer Data Platform, Data Management
Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise
Joint Solution and Go-to-Market Empower Enterprise Customers to Accelerate Customer Lifetime Value by Operationalizing Customer Centricity Across Their Entire Organization … 0 57
Customer Data Platform, Data Management
ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List
DMNews honors Hyland alongside leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has … 0 20
Customer Data Platform, Data Management
Monster Announces Steve DeLisle As Chief Technology Officer
Monster, a leading solution for connecting people and jobs, today announced that it has named Steve DeLisle as Chief Technology Officer. DeLisle, … 0 31
Customer Data Platform, Data Management
Blis Announces Aaron McKee as New Chief Technology Officer
Senior management team continues to grow following appointment of new CMO in August Blis, the global pioneer in advanced location … 0 50
Customer Data Platform, Data Management
LivePerson Acquires Conversable
Extends LiveEngage conversational commerce platform with Conversable’s AI conversational capabilities for social and marketing LivePerson, Inc. (NASDAQ: LPSN), a leading provider … 0 62
Business/Customer Intelligence & Data Science, Data Management
Kadena Announces Blockchain and Enterprise Visionaries to Join Board of Advisors
Dr. Stuart Haber and Alex Pinchev to Advise Blockchain Startup Kadena Kadena, a blockchain technology company founded by former JPMorgan … 0 47
Business/Customer Intelligence & Data Science, Data Management
Onix Moves Deeper Into Digital Accessibility Marketplace
Expert Ryan Pugh joins Equidox team to assist with solutions expansion Onix, creator of the revolutionary and proprietary Equidox PDF conversion software for document … 0 51
Business/Customer Intelligence & Data Science, Data Management
Linius launches commercial SaaS platform
Linius unveils public self-service cloud platform, Linius Video Services (LVS), which enables developer, system integrator and business communities worldwide to … 0 124
Business/Customer Intelligence & Data Science, Data Management
Manthan adds AI capabilities to its Customer Data Platform for B2C enterprises
Prescriptive analytics add to the retail specialist’s customer data platform Santa Clara, September 27, 2018: Manthan, a leading cloud analytics … 0 86
Business/Customer Intelligence & Data Science
Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins
Infogroup Media Solutions, a leading provider of business and consumer data and media management solutions, today announced considerable expansion of … 0 80Recommend Post
