blockchain
Dashboards & Data Visualization, Data Management

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its … 0
Audience Reach Through Strategic Integration
Dashboards & Data Visualization, Data Management

AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace. NEW YORK (PRWEB) … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management

GLOBAL TECH ICON STEVE WOZNIAK BECOMES THE CO-FOUNDER OF EQUI GLOBAL

Apple Computer co-founder Steve Wozniak today announced that he has become the co-founder of EQUI Global, the venture capital tech innovator. … 0 3
Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews

Mavenlink, the leading provider of cloud-based software for the modern services organization, today announced that it has been recognized with … 0 2
RiskRecon Announces Several Key Corporate Hires and Company Expansion
Data Management, iPaaS, Cloud/Data Integration & Tag Management

RiskRecon Announces Several Key Corporate Hires and Company Expansion

On the heels of its recent $25 million Series B funding, led by Accel, RiskRecon today announced two key hires: Kim Ann King, who will … 0 2
Dell Boomi Appoints Mandy Dhaliwal New Chief Marketing Officer
iPaaS, Cloud/Data Integration & Tag Management

Dell Boomi Appoints Mandy Dhaliwal New Chief Marketing Officer

Dell Boomi™ (Boomi) the leading provider of a unified platform to build The Connected Business, from cloud integration to workflow … 0 32
Huawei Announces AI + Digital Platform to Accelerate Digital Transformation
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Huawei Announces AI + Digital Platform to Accelerate Digital Transformation

Today at HUAWEI CONNECT 2018, under the theme of “Power of the Platform,” Huawei Enterprise Business Group shared how its … 0 36
55ip Releases Market Risk Indicator (MRI) Score for October
Marketing Analytics, Performance & Attribution

55ip Releases Market Risk Indicator (MRI) Score for October

 55ip, an investment strategy engine that enables advisors to customize and automate intelligent portfolio strategies using industry-leading investment science, today released … 0 36
See's Candies partnered with Yes Lifecycle Marketing
Data Management, Marketing Analytics, Performance & Attribution

See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership

Yes Lifecycle Marketing today announced that See’s Candies, one of the most trusted and timeless candy makers in the world, has extended … 0 32
CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer
Data Management, Marketing Analytics, Performance & Attribution

CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer

Cloud and CX Marketing Expert Joins Exec Team to Fuel Growth Medallia, Inc. (www.medallia.com), the global Customer Experience Management leader, … 0 42
Zendesk Releases Benchmark Guide for Enterprise Reports
Marketing Analytics, Performance & Attribution

Zendesk Releases Benchmark Guide for Enterprise Reports

SAN FRANCISCO – October 1, 2018 – Zendesk, Inc. (NYSE: ZEN) today released the Zendesk Benchmark Guide for Enterprise. The … 0 68
Catalina Names Gerald Sokol Jr. Chief Executive Officer
Data Management, Marketing Analytics, Performance & Attribution

Catalina Names Gerald Sokol Jr. Chief Executive Officer

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it … 0 35
Marketing Pro Offers Easy Access, Online Mentorship Program to Build Successful Entrepreneurs
Mobile & Web Analytics

Marketing Pro Offers Easy Access, Online Mentorship Program to Build Successful Entrepreneurs

It’s a dream of every new business owner: gain access to wildly successful entrepreneurs and ask their advice about striking … 0 156
Facebook unveils new analytics features, including a tool to track the omnichannel journey
Data Management, Mobile & Web Analytics, Predictive Analytics

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose … 0 55
Data 101 to Set Your Data-Driven Marketing Ablaze
Data Management, Mobile & Web Analytics, Predictive Analytics

Data 101 to Set Your Data-Driven Marketing Ablaze

In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data … 0 101
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
Data Management, Mobile & Web Analytics

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management … 0 89
martech
Data Management, Predictive Analytics

New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays

Email is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially true … 0 265
video advertising predictive analysis
Data Management, Predictive Analytics

Cedato unveils ‘contextual lookalike targeting’ for programmatic video

Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance … 0 109
Cost per experiment - Measurement of ROI per campaign
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics

Cost per experiment – Measurement of ROI per campaign

Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 1 365
Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023
Data Management, Predictive Analytics

Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023

In the year 2017, USD 2.09 billion was the value of global marketing analytics market. This value is expected to … 0 529
Marketing Strategy planning
Data Management, Predictive Analytics

Five Ways To Ensure Your Marketing Strategy Doesn’t Get Hit From Industry Changes

Change is necessary. The world is changing at a rapid pace and with that, the way people think is also … 0 205
Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally
Audience/Marketing Data & Data Enhancement

Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally

CybelAngel offers an industry-leading solution that proactively protects organizations from digital threats across the open, deep, and dark web, as … 0 19
KEMP Appoints Tony Thompson as Chief Marketing Officer
Audience/Marketing Data & Data Enhancement

KEMP Appoints Tony Thompson as Chief Marketing Officer

KEMP, the leader in multi-cloud application delivery and load balancers, today announced the appointment of Tony Thompson as chief marketing officer (CMO). Tony … 0 27
Wacom and Magic Leap
Audience/Marketing Data & Data Enhancement, Data Management

Wacom and Magic Leap Team Up to Build the Creation Environment of the Future

An exclusive partnership to deliver spatial computing and pen input solution for content creators seeking hyper-realistic, collaborative, 2D and 3D … 0 30
Borderless Access™ - 10 Years, Redefining Reach and Insights
Audience/Marketing Data & Data Enhancement

Borderless Access™ – 10 Years, Redefining Reach and Insights

Borderless Access™ marks a momentous milestone as it completes 10 years in the online and digital market research industry. Today, … 0 40
Marketing Group Launches Successful Pilot Program of Innovative New Solution
Audience/Marketing Data & Data Enhancement, Data Management

Marketing Group Launches Successful Pilot Program of Innovative New Solution

Advantage Business Marketing Launches New Mobius Platform for Longtime Client Components Corporation with Impressive Results Advantage Business Marketing, the marketing … 0 32
Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise
Customer Data Platform, Data Management

Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise

Joint Solution and Go-to-Market Empower Enterprise Customers to Accelerate Customer Lifetime Value by Operationalizing Customer Centricity Across Their Entire Organization … 0 57
ON24 CMO Joe Hyland
Customer Data Platform, Data Management

ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List

DMNews honors Hyland alongside leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has … 0 20
Monster Announces Steve DeLisle As Chief Technology Officer
Customer Data Platform, Data Management

Monster Announces Steve DeLisle As Chief Technology Officer

Monster, a leading solution for connecting people and jobs, today announced that it has named Steve DeLisle as Chief Technology Officer. DeLisle, … 0 31
Blis Announces Aaron McKee as New Chief Technology Officer
Customer Data Platform, Data Management

Blis Announces Aaron McKee as New Chief Technology Officer

Senior management team continues to grow following appointment of new CMO in August Blis, the global pioneer in advanced location … 0 50
LivePerson Acquires Conversable
Customer Data Platform, Data Management

LivePerson Acquires Conversable

Extends LiveEngage conversational commerce platform with Conversable’s AI conversational capabilities for social and marketing LivePerson, Inc. (NASDAQ: LPSN), a leading provider … 0 62
Kadena Announces Blockchain and Enterprise Visionaries to Join Board of Advisors
Business/Customer Intelligence & Data Science, Data Management

Kadena Announces Blockchain and Enterprise Visionaries to Join Board of Advisors

Dr. Stuart Haber and Alex Pinchev to Advise Blockchain Startup Kadena Kadena, a blockchain technology company founded by former JPMorgan … 0 47
Onix Moves Deeper Into Digital Accessibility Marketplace
Business/Customer Intelligence & Data Science, Data Management

Onix Moves Deeper Into Digital Accessibility Marketplace

Expert Ryan Pugh joins Equidox team to assist with solutions expansion Onix, creator of the revolutionary and proprietary Equidox PDF conversion software for document … 0 51
Linius launches commercial SaaS platform
Business/Customer Intelligence & Data Science, Data Management

Linius launches commercial SaaS platform

Linius unveils public self-service cloud platform, Linius Video Services (LVS), which enables developer, system integrator and business communities worldwide to … 0 124
Manthan adds AI capabilities to its Customer Data Platform for B2C enterprises
Business/Customer Intelligence & Data Science, Data Management

Manthan adds AI capabilities to its Customer Data Platform for B2C enterprises

Prescriptive analytics add to the retail specialist’s customer data platform Santa Clara, September 27, 2018: Manthan, a leading cloud analytics … 0 86
Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins
Business/Customer Intelligence & Data Science

Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins

Infogroup Media Solutions, a leading provider of business and consumer data and media management solutions, today announced considerable expansion of … 0 80