
Dashboards & Data Visualization, Data Management
ForeverGreen’s Revolutionary KetonX Attracts Major Distributors Worldwide.
ForeverGreen ™ Worldwide Corporation (OTC: FVRG), a global direct marketing company and provider of health and wellness products, announces key players dominating … 0
Dashboards & Data Visualization, Data Management
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its … 0
Dashboards & Data Visualization, Data Management
AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota
Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace. NEW YORK (PRWEB) … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
GoDaddy Announces Changes to Executive Leadership Team; Fara Howard Joins as CMO
GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today announced Fara Howard has joined the company as Chief Marketing Officer. As … 0 19
Data Management, iPaaS, Cloud/Data Integration & Tag Management
CogitAI Announces Commercial Availability of the Industry’s First Self-Learning, Actionable Artificial Intelligence (AI) Platform
Delivering on the future promise of AI, Cogitai, Inc. today announced the commercial availability of its Continua™ Software as a … 0 521
iPaaS, Cloud/Data Integration & Tag Management
Instructure Hires Marta DeBellis as Chief Marketing Officer
Instructure, Inc. (NYSE: INST), the leading software-as-a-service (SaaS) technology company that helps people learn and develop, from their first day of school … 0 68
iPaaS, Cloud/Data Integration & Tag Management
GoTo Mobility Integrates With Moovit
Moovit integrates GoTo Mobility to offer commuters a complete Mobility as a Service (MaaS) experience. GoTo Mobility is a vehicle sharing technology platform … 0 118
iPaaS, Cloud/Data Integration & Tag Management
Wellesley Information Services (WIS) Announces Three Additions to Executive Team
Wellesley Information Services (WIS), a leading market research and intelligence firm specializing in enterprise software technologies, including the largest independent membership … 0 137
Data Management, Marketing Analytics, Performance & Attribution
Cubic Names IBM and Microsoft Executive Kevin Eagan as Senior Vice President & Chief Digital Officer
Cubic Corporation (NYSE: CUB) today announced the appointment of Kevin Eagan to the role of senior vice president and chief digital officer. Eagan will … 0 383
Data Management, Marketing Analytics, Performance & Attribution
Disney Overtook Apple for First Time in MBLM’s Brand Intimacy 2019 Study
Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on … 0 290
Marketing Analytics, Performance & Attribution
MarketsandMarkets™ and Oxentia Announce New Strategic Partnership
MarketsandMarkets™, the world’s largest revenue-impact research and advisory firm focused on high-growth niche markets, and Oxentia, Oxford’s Global Innovation Consultancy, today announced a … 0 358
Data Management, Marketing Analytics, Performance & Attribution
AppsFlyer Appoints Brian Quinn as New U.S. President & GM
AppsFlyer, the world leader in mobile attribution and marketing analytics, has appointed Brian Quinn as its new U.S. President & General Manager. … 0 483
Data Management, Marketing Analytics, Performance & Attribution
Report: 80% of Organizations Agree Account Based Marketing Improves Customer Lifetime Value
B2B organizations are doubling down on Account Based Marketing in 2019, according to a report released today by research and … 0 50
Mobile & Web Analytics
Marketing Pro Offers Easy Access, Online Mentorship Program to Build Successful Entrepreneurs
It’s a dream of every new business owner: gain access to wildly successful entrepreneurs and ask their advice about striking … 0 352
Data Management, Mobile & Web Analytics, Predictive Analytics
Facebook unveils new analytics features, including a tool to track the omnichannel journey
The social media company made this announcement — and many others — at F8, its developer conference in San Jose … 0 161
Data Management, Mobile & Web Analytics, Predictive Analytics
Data 101 to Set Your Data-Driven Marketing Ablaze
In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data … 0 222
Data Management, Mobile & Web Analytics
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management … 0 196
Data Management, Predictive Analytics
New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays
Email is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially true … 0 383
Data Management, Predictive Analytics
Cedato unveils ‘contextual lookalike targeting’ for programmatic video
Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance … 0 250
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics
Cost per experiment – Measurement of ROI per campaign
Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 1 648
Data Management, Predictive Analytics
Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023
In the year 2017, USD 2.09 billion was the value of global marketing analytics market. This value is expected to … 0 808
Data Management, Predictive Analytics
Five Ways To Ensure Your Marketing Strategy Doesn’t Get Hit From Industry Changes
Change is necessary. The world is changing at a rapid pace and with that, the way people think is also … 0 335
Audience/Marketing Data & Data Enhancement, Data Management
Webhelp’s Market Expansion Strategies in the Contact Centre Outsourcing Market Earn it Accolades from Frost & Sullivan
Based on Webhelp’s successful growth strategy across Europe, Frost & Sullivan has recognised the company with the 2018 European Market Leadership … 0 148
Audience/Marketing Data & Data Enhancement, Data Management
Activate Marketing Services Announces Acquisition by Next 15 Communications
Activate Marketing Services, LLC (“Activate”) today announced it has been acquired by Next Fifteen Communications Group plc (“Next 15”), accelerating … 0 278
Audience/Marketing Data & Data Enhancement
Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively
After a momentous year of international customer growth, Mixpanel officially establishes a global presence with two new offices in London and Singapore to cater … 0 124
Audience/Marketing Data & Data Enhancement, Data Management
Teradata hands brand and marketing duties to John McNeil Studio
Data intelligence specialists Teradata have entrusted their brand and marketing duties John McNeil Studio in a partnership which will see … 0 121
Audience/Marketing Data & Data Enhancement
Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally
CybelAngel offers an industry-leading solution that proactively protects organizations from digital threats across the open, deep, and dark web, as well … 0 227
Customer Data Platform, Data Management
Connectria and Spinnaker Support Partner to Enable and Deliver Cloud for Their Customer Bases
Connectria, a global managed cloud provider and a leader in IBMi cloud management, today announced it has entered into partnership … 0 58
Customer Data Platform
Aurea PeopleGraph Unlocks the Value of Relationship Intelligence Starting with Jive Enterprise Communities
Aurea Experience 18 explores how unprecedented insight into people’s work relationships will reinvent enterprise connections, discovery and collaboration Aurea, the … 0 247
Customer Data Platform, Data Management
Aspect Software Named #1 Workforce Management Market Share Leader in North America by Pelorus Associates
– Aspect retains top spot in North America in Pelorus Associates’ Workforce Management (WFM) rankings for the 12th consecutive year – Aspect recognized … 0 232
Customer Data Platform, Data Management
StarfishETL Releases New QuickBooks and Sugar Integration
StarfishETL, a robust integration and migration platform and G2Crowd High Performer, has released a new integration to connect QuickBooks and … 0 111
Customer Data Platform, Data Management
Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise
Joint Solution and Go-to-Market Empower Enterprise Customers to Accelerate Customer Lifetime Value by Operationalizing Customer Centricity Across Their Entire Organization … 0 230
Business/Customer Intelligence & Data Science, Data Management
Pyramid Analytics is Feeling the Love for the Sixth Year in a Row
Pyramid Analytics, provider of the next-generation business analytics platform for the enterprise, today announced it has been recognized by Gartner Inc. … 0 97
Business/Customer Intelligence & Data Science, Data Management
Ayesha Curry Unveils New Homemade Website and Brand, Powered by GoDaddy
GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, and Ayesha Curry today launched her new lifestyle and brand website, Homemade. Together, … 0 178
Business/Customer Intelligence & Data Science
HH Global invests in Veriteva to strengthen data-powered marketing services
Leading market execution business HH Global today announced that it has acquired a majority stake in Veriteva, the investment company that … 0 71
Business/Customer Intelligence & Data Science, Data Management
Zoho Deepens Analytics and AI in New Customer Experience Platform
Zoho today unveiled the next generation of Zoho CRM Plus, its all-in-one customer experience suite that empowers Sales, Marketing, Customer … 0 338
Business/Customer Intelligence & Data Science, Data Management