In-House Techhub

In-House Articles

Top 10 PPC Trends Dominating Digital Marketing in 2025
In-House Techhub

Top 10 PPC Trends Dominating Digital Marketing in 2025

Pay-per-click (PPC) remains the focal point of targeted traffic and tractable outputs as digital advertising moves at warp speed. Technological …
hyper-personalization
In-House Techhub

Understanding Hyper-personalization: Its Benefits, Challenges, and Enabling Tools

Hyper-personalization is the next stage of personalization, and it leverages real-time, artificial intelligence (AI), and machine learning (ML) to provide …
AEO
In-House Techhub

The Rise of Answer Engines: Adapting Your SEO with AEO Tactics

There is a rapid change in search behavior. Classic search engines such as Google are becoming Answer Engines, where the …
AI agents
In-House Techhub

Essential AI Agents: 7 Tools Every Marketer Needs

Artificial Intelligence is not something that might happen in the future; it is something that is already needed in marketing …
advertising
In-House Techhub

Is Display Advertising Still Effective in 2025?

Since it began with banner ads in the 1990s, display advertising has gone through drastic changes in digital marketing. Today, …