MTC NEWS DESK

MTC NEWS DESK

Meltwater and Dow Jones Announce Global Partnership to Provide Premium Content
 Advertising & Promotion

Meltwater and Dow Jones Announce Global Partnership to Provide Premium Content

Meltwater, a global leader in media intelligence, today announces the launch of a partnership with Dow Jones, a global provider of news and business information, to provide premium licensed content from Dow Jones Factiva into the Meltwater Media Intelligence platform.

This partnership will give Meltwater’s PR and communications clients the ability to monitor and analyze premium licensed content across thousands of Factiva news sources globally, including: The Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s; MarketWatch; and Dow Jones Newswires.

“Meltwater provides our clients with the most comprehensive content network globally, across news, social media and broadcast media. This new Dow Jones partnership will further strengthen our leadership position and allow our clients to access licensed content from some of the most highly-respected news outlets in the world. We’re excited about this partnership and we look forward to a long and successful relationship with Dow Jones,” said Kaveh Rostampor, Executive Director at Meltwater.

“Dow Jones is thrilled to provide PR and communications clients with access to our trusted, high-quality Factiva content. Meltwater will help us serve this vibrant market through its industry leading technology and global reach,” said Jason Malatesta, Global Head of Strategy and the Americas, Partners & Alliances, at Dow Jones.

About Meltwater

Meltwater, a pioneer of media intelligence and now Outside Insight, gives businesses the information advantage they need to stay ahead. More than 30,000 companies use Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 55 offices across six continents. Meltwater is also committed to fostering the data science ecosystem through MEST, a pan-African entrepreneurial program and incubator, and Shack15, a global data science community. Learn more at Meltwater.com.

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Contacts:

Meltwater
Johnny Vance
Senior Director, Global Partnerships
johnny.vance@meltwater.com

Dow Jones
Andrew Robinson
SVP, Communications
andrew.robinson@dowjones.com

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Deep Voter Data is Now Available From Social Media With New Censeo Platform
 Business/Customer Intelligence & Data Science, Data Management

Deep Voter Data is Now Available From Social Media With New Censeo Platform

“The new Censeo Analytics platform can now provide candidates with voter attitudes and habits using social media, big data and proprietary algorithms,” according to Jubin Pejman, Censeo Analytics CEO, in the announcement of this new product.

With this new platform, campaign managers and political party fund raisers are able to segment their voter base with granular data to target undecided and swing voters. This capability goes far beyond existing market segmentation strategies used during the Obama and Trump election cycles.

The platform:

Enriches voter registration data with incredible detail.

Correlates voter registration lists with Social Media profiles.

Identifies favorable voting triggers based on real-time data.

Includes email and physical mail addresses for targeted follow-up.

Delivers an unsurpassed level of market segmentation.

Similarly, Censeo’s Retail Division provides granular data on hundreds of millions of consumers.

Pejman adds, “Until now, political parties have been unable to convert public and social media data into segmented marketing campaigns with messages tailored specifically to individual voter interests and worries. We can now track shifting attitudes, energize voters and turn ‘undecideds’ into favorable votes with this new platform.”

Censeo Analytics incorporates its proprietary Big Data platform of over 3 billion individual records, Artificial Intelligence (AI), machine learning and Censeo’s proprietary algorithms to develop enriched demographic information. The system’s algorithm takes 50 to 100 billion calculations per voter. This data enables candidates to refine their pitches down to the precinct, block, street and individual level.

“We are currently using Censeo-generated data, to help campaign managers engage with constituents for the November Midterm Elections, and are especially focusing on swing voters,” Pejman explained.

About Censeo Analytics

Censeo Analytics provides enhanced demographic data for political campaigns and consumer marketing agencies.

The Censeo Analytics Political Division solves a problem that has stumped traditional political campaigns on the local, state and national levels by providing a social media digital marketing platform that identifies likely voters who, if properly engaged, could change their historical voting habits in favor of the candidate.

The Censeo Retail Division provides granular data on buying habits of hundreds of millions of consumers.

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Verve announces integration with Yext, enabling brands to power multi-location mobile marketing campaigns with place data from Yext
 Mobile Marketing

Verve announces integration with Yext, enabling brands to power multi-location mobile marketing campaigns with place data from Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced today its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity™ platform and launch multi-location mobile marketing campaigns.

Integration with Verve enables new capabilities for Yext customers as consumer dependence on mobile steadily increases and brand investment escalates. eMarketer estimates that mobile ad spend will grow 23.5% in 2018, nearly triple the growth of desktop ad spend at 6.6%, and location-powered mobile ad experiences are equally in demand amongst marketers and consumers. Research conducted by Verve reveals that 80% of consumers ages 14–29 expect tailored ads, recognizing their location, interests, and habits and that 74% of marketers recognize the role of mobile location signals in delivering those personalized experiences. A recent BIA/Kelsey study projects that location-targeted mobile advertising will increase by 75% to $38.7B by 2022, further underscoring the value of Yext extending their platform services to include mobile advertising capabilities powered by Verve.

“Location is paramount to designing and delivering memorable, effective ad experiences — it is a proxy for predicting human behavior and, specifically, purchase intent. We call the transformation of location and mobile device data into consumer insights Movement ScienceTM,” said Mark Fruehan, EVP of Velocity Marketplace at Verve. “This integration enables Yext customers to port the most accurate location information possible — their own POI database — into the Verve platform and create contextually relevant, highly engaging mobile marketing that delivers value for brands andconsumers alike.”

Verve Velocity is an end-to-end mobile marketing platform that reaches ~90% of US households and the people associated with them and enables all aspects of campaign execution from planning to measurement. Upon installing the Verve app from the Yext App Directory, brands can directly integrate their place data from Yext into Verve Velocity to:

  • Create custom geo-behavioral segments for targeting and retargeting
  • Target consumers in real-time based on current location
  • Design ads that dynamically display the closest store location(s) on a map, including estimated distance and directions
  • Measure store visits to determine campaign efficacy

“Verve is a leader in mobile marketing and advertising and integrating with them via the Yext App Directory is a natural fit,” said Marc Ferrentino, Chief Strategy Officer at Yext. “As AI transforms every aspect of consumer technology, people expect more from their experiences with brands. Our integration with Verve makes it easy for our customers to tailor ad campaigns with accurate entity data from Yext.”

To learn more about Verve and see a live demo, join the Verve team at Yext’s ONWARD18 Conference in New York City on October 23–25, 2018.

About Verve™ 
Verve is a pioneer in the art and science of mobile marketing and we help brands — big and small —connect successfully with consumers in the digital and physical worlds. Verve Velocity™, the dominant mobile platform for programmatic video and display marketing, combines proprietary location intelligence, patented technology, premium inventory, and analytics capabilities to empower marketers to identify, reach, and engage with shoppers, driving them to site and store. Headquartered in New York City, Verve has offices in San Diego, Washington, D.C., Chicago, Detroit, and Los Angeles. Follow us on Twitter: twitter.com/vervemobile.

Verve Media Contact
Rachel Pasqua
VP, Marketing and Creative
Office: (917) 683 1688
rachel.pasqua@verve.com

SOURCE Verve
Related Links
https://www.verve.com

SOURCE URL : https://www.prnewswire.com/news-releases/verve-announces-integration-with-yext-enabling-brands-to-power-multi-location-mobile-marketing-campaigns-with-place-data-from-yext-300732545.html

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InMobi Acquires U.S. Based Advertising and Data Company, Pinsight Media
 Display & Programmatic Advertising

InMobi Acquires U.S. Based Advertising and Data Company, Pinsight Media

InMobi, a global provider of enterprise platforms for marketers, today announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing.

Pinsight Media is a mobile data and brand intelligence company that works with leading U.S. telcos and advertisers across verticals including consumer goods, retail, entertainment and finance. It offers a comprehensive suite of advertising products and services that help businesses uncover new audiences, discover new market opportunities and define more effective customer engagement strategies.

Consumers have very high expectations of how brands engage with them from discovery to purchase and consumption. The acquisition of Pinsight builds on InMobi’s enterprise platforms and enables CMOs to deliver on consumer expectations through improved customer understanding for superior targeting, engagement and retention. By combining network-level mobile data with data from mobile applications and mobile web browsers, InMobi, through the acquisition of PinSight Media, will provide CMOs an integrated end-to-end view of consumers, surpassing other platforms in the industry.

“Sprint’s partnership with InMobi goes beyond this acquisition. We have been looking for a strategic partner that can deliver the latest digital marketing and mobile advertising technologies, besides having a deep appreciation of regulatory, privacy, and data concerns,” said Rob Roy, Chief Digital Officer at Sprint. “This partnership provides Sprint with an innovative partner for driving our marketing success.”

The Pinsight Media acquisition also brings deep insights and a cutting-edge data management platform to the InMobi Marketing Cloud, providing enterprise marketers with a bridge between user behavior and an AI-powered marketing strategy.

“With this acquisition we are creating the most powerful advertising and marketing platform for the U.S. market by unifying online and offline behavior, and providing CMOs with a way to reach and engage consumers, while remaining compliant with privacy and data protection requirements,” said Naveen Tewari, Founder and CEO at InMobi. “This industry-first acquisition allows InMobi and Sprint to work on our respective strengths together, and provides a global template for partnerships between advertising platforms and telcos.”

“InMobi is deeply committed to telco partners and building a unique data ecosystem to support our enterprise platform for marketers,” said Anurakt Jain, VP and GM, Strategic Data Partnerships at InMobi. “The acquisition of Pinsight Media significantly enhances our ability to deliver intelligent consumer insights, audiences  and customer engagement for CMOs.”

As a result of this acquisition, InMobi will expand its operations in North America to Kansas City, alongside San Francisco, New York, Los Angeles and Chicago. This move follows InMobi’s acquisition of AerServ for $90 million earlier this year in January, and its recent partnership with Microsoft in June.

About InMobi
InMobi is a global provider of enterprise platforms for marketers. As a leading technology company, InMobi has been recognized as a 2018 CNBC Disruptor 50 company and as one of Fast Company’s 2018 Most Innovative Companies. For more information, visit inmobi.com.

About Pinsight Media
Pinsight Media is a mobile data and brand intelligence company. Leveraging verified, first-party mobile data from more than 32 million mobile users straight off the network, Pinsight Media works together with businesses and marketers to provide actionable insights that support smarter business and marketing decisions. This includes analyzing key demographic, behavioral and location-based information that can help businesses uncover new audiences, discover new market opportunities or define more effective customer engagement strategies.

Media Contact:
pr@inmobi.com

SOURCE InMobi
Related Links
https://pinsightmedia.com/

SOURCE URL : https://www.prnewswire.com/news-releases/inmobi-acquires-us-based-advertising-and-data-company-pinsight-media-300732728.html

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R&D Magazine's Annual Global R&D Funding Forecast Wins Coveted Folio Eddie Award
 Print

R&D Magazine’s Annual Global R&D Funding Forecast Wins Coveted Folio Eddie Award

 R&D Magazine, published by Advantage Business Marketing, was honored last week with its first-ever Folio Eddie Award during Folio’s annual awards gala at the Hilton Midtown in New York City.

Folio’s Eddie and Ozzie Awards honor excellence in magazine editorial and design. R&D’s annual 2018 Global R&D Funding Forecast was one of the editorial items selected from a pool of 800 finalists, garnering an Eddie Award in the B2B Editorial Use of Data category.

The Global R&D Funding Forecast is an annual report that contains exclusive research findings and analyses of the upcoming year and beyond. It features R&D insights for 100 countries, along with summaries of major industry sectors, academic research,  worldwide technology regions, and detailed spending plans by U.S. government agencies and industry.

“It is especially gratifying to be recognized by our peers for our laser focus on data, even more so as our company launches a marketing platform based on data,” said Bea Riemschneider, Editorial Director, R&D Magazine. Published as a service for scientists, engineers and research managers in preparation of their annual R&D budgets and the evaluation of the current R&D environment, this report has been produced since 1959 by R&D Magazine.

An exclusive preview of the 2019 Global R&D Funding Forecast will be presented at R&D’s annual R&D 100 Conferenceon Nov. 15, 2018 at the Waldorf Astoria Orlando in Orlando, FL.

R&D Magazine is published by Advantage Business Marketing.

About R&D
Since its founding in 1959 (under the name Industrial Research), R&D Magazine has served research scientists, engineers and technical staff members at government, academic and industrial laboratories around the world. R&D and rdmag.com provide timely, informative news and useful technical articles that broaden our readers’ knowledge of the R&D industry and improve the quality of their work. R&D features the latest technology, products and equipment used in laboratory research.

About Advantage Business Marketing
Advantage Business Marketing helps more than one million innovators at science, design engineering and manufacturing companies innovate and  and procure new technologies that give them a competitive advantage. Advantage leverages proprietary behavioral-data intelligence to strengthen brand awareness, provide thought leadership, drive traffic and deliver qualified leads.

SOURCE Advantage Business Marketing
Related Links
www.advantagebizmarketing.com

SOURCE URL : https://www.prnewswire.com/news-releases/rd-magazines-annual-global-rd-funding-forecast-wins-coveted-folio-eddie-award-300732941.html

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Kyvos Insights and Bell Canada to Discuss How to Scale Business Intelligence for Big Data in Upcoming Webinar
 Business/Customer Intelligence & Data Science

Kyvos Insights and Bell Canada to Discuss How to Scale Business Intelligence for Big Data in Upcoming Webinar

Kyvos Insights, a big data analytics company, today announced it will host a webinar titled, “BI at Exponential Scale at Bell Canada,” on Thursday, October 18, 2018, at 10:00 a.m. PDT (1:00 p.m. EDT). The webinar will explore the success of Bell Canada’s data program and why the company chose Kyvos Insights’ OLAP technology to scale its business intelligence on big data. To register for the webinar or to get more details, please visit here.

Bell Canada relies on huge volumes of data to make accurate business decisions and deliver better services to its customers. While the company has tried to build dashboards and provide actionable insights using current market offerings, the company faced technological challenges meeting its growing business reporting demands as its data volumes and the number of internal users accessing the data continued to surge. Bell Canada recognized that an architectural change would need to be made to deliver on its business teams’ requirements to interactively slice and dice the data.

The webinar, presented by Mark Huang, director of engineering at Bell Canada, and Ajay Anand, vice president of products and marketing at Kyvos Insights, will showcase the advantages of OLAP on Big Data technology to achieve multi-dimensional analytics at a massive scale.

“As companies evolve, their business intelligence and data programs need to expand to meet customer and organizational needs. However, while data teams appreciate this need to grow, finding a solution that meets the scalability and performance required to handle growing data volumes and workloads remains a challenge for many,” said Ajay Anand of Kyvos Insights. “Bell Canada’s use case of Kyvos Insights’ technology demonstrates that there is a way to effectively scale business intelligence to achieve its business goals and provide the level of service customers expect.”

Along with discussing the business value driven by the implementation of Kyvos Insights’ technology, the session will also explore:

  • Why adopting OLAP on big data was mission critical for Bell Canada’s business team
  • How Bell Canada substantially scaled the volume of data its team could analyze while accelerating the time it takes to analyze massive data sets.
  • The importance of selecting an architecture that delivers high performance with an increasing number of concurrent users

“We’re thrilled with the results we’ve been able to achieve through our implementation of Kyvos. Large volumes of data are what allows us to make the right business decisions for our company and enables us to deliver the service our customers expect. We’re excited to continue partnering with Kyvos to further unleash big data to drive business insights.”

About Kyvos Insights
Kyvos Insights is committed to unlocking the power of big data analytics with its unique “OLAP on Big Data” technology. Backed by years of analytics expertise and a passion for big data, the company aims to revolutionize big data analytics by providing business users with the ability to visualize, explore and analyze big data interactively, working directly on Hadoop or cloud platforms. Headquartered in Los Gatos, California, Kyvos Insights was formed by a team of veterans from Yahoo!, Impetus and Intellicus Technologies. The company has partnered with companies including Cloudera, Hortonworks, MapR, Qlik and Tableau. For more information, visit www.kyvosinsights.com or connect with us on Twitter and LinkedIn.

LEWIS for Kyvos Insights 
Brianna Bruinsma 
Kyvos@teamlewis.com 
619-308-5220

SOURCE Kyvos Insights
Related Links
http://www.kyvosinsights.com

SOURCE URL : https://www.prnewswire.com/news-releases/kyvos-insights-and-bell-canada-to-discuss-how-to-scale-business-intelligence-for-big-data-in-upcoming-webinar-300732542.html

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Scytl Expands to the Private Market With Online Voting Solution Invote
 Search & Social Advertising

Scytl Expands to the Private Market With Online Voting Solution Invote

Scytl, the worldwide leader in secure online voting and election technology, has announced today the launch of Invote, an online voting solution designed for membership organizations based on the technology used by governments around the world for their online elections.

With elections being still carried out with paper mainly, the voting industry is still at an early stage of digital transformation. With an increasingly digital and global society, online voting is becoming the logical next step for most organizations. The private sector represents as a whole, a $180 million market potential over the next three years in Western countries.

In order to address the needs of private sector organizations, characterized by increased member disengagement and complex election logistics, Scytl has developed Invote, a secure, cutting-edge and easily configurable online voting solution. Combined with project management and customer support, Invote allows organizations to hold their contests more efficiently by reducing their costs, speeding up the election process and maximizing voter participation.

“Private sector organizations are getting increasingly conscious of the importance of security as the cyber threats make the headlines more and more frequently,” says Benjamin Roche, VP of product at Scytl. “With Invote, organizations can leave the hurdle of organizing elections in the hands of election experts and focus on their core activity with the deepest confidence that their elections will be run successfully and in compliance with the most advanced security standards currently available.”

Leveraging the technology and expertise trusted by governments from more than 20 countries over the past 15 years to run their most critical elections, Invote brings end-to-end encryption and verifiable online voting to private sector organizations to ensure voter privacy, vote anonymity, election integrity and transparency throughout the entire election process.

“For the first time, Codigi members were able to vote securely thanks to the use of innovative technology. Scytl successfully implemented online voting for our leadership elections. Online voting was our only voting channel and provided greater flexibility and convenience to our members. We are very satisfied with this new experience and will undoubtedly leverage the benefits of online voting in future elections,” said Alicia Rey Miguel, Codigi – Girona Nurses Association chairman.

Invote is currently offered in Europe and North America and is expected to be launched soon in other regions. For more information, please visit https://invote.scytl.com/.

About Scytl
Scytl is leading the digital transformation of elections worldwide. Scytl’s online voting and election management technology is protected by over 40 international patents built up over 20 years of research. Scytl’s solutions have been successfully used in more than 30 countries across the globe, including the United States, Canada, United Kingdom, France, Germany, Switzerland, Brazil, South Africa, India and Australia. Scytl, headquartered in Barcelona, is backed by leading international VC investors such as Vulcan Capital, Balderton Capital and Nauta Capital. For more information, visit www.scytl.com.

Media Contact

Gwendoline SAVOY – Senior Director of Marketing
gwendoline.savoy@scytl.com
+34 934 230 324

Related Links
Invote by Scytl

SOURCE Scytl
Related Links
http://www.scytl.com

SOURCE URL : https://www.prnewswire.com/news-releases/scytl-expands-to-the-private-market-with-online-voting-solution-invote-300733377.html

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AFS Technologies Announces New Equity Investment from Symphony Technology Group
 Sales Automation, Enablement & Intelligence

AFS Technologies Announces New Equity Investment from Symphony Technology Group

AFS Technologies, Inc. (“AFS”) a leading provider of software solutions purpose-built for consumer goods manufacturers, food distributors, and sales agencies, announced today that it has reached an agreement with STG Partners (“STG”) in which funds managed by STG have acquired a majority equity interest in AFS. TPG Specialty Lending, Inc. (TSLX or “TSLX”), which has been an investor in AFS since 2011, will retain a meaningful ownership interest in AFS going forward and will continue to support AFS as a financing partner.

Joe Bellini, CEO of AFS, noted, “Over the past twelve months, AFS has made significant research & development investments across its product portfolio and customer support organization. These investments have resulted in additional market-leading features and functionality, more streamlined architectures, and intuitive user interfaces and workstreams. As we initiate our launch into the next phase of innovation, the additional capital invested by STG and TSL will provide AFS with the flexibility to continue delivering best-in-class value to customers.”

AFS is an established market leader, with an end-to-end consumer goods platform across Trade Promotion, Retail Execution, Mobility, Analytics, Customer Management, Order Management, Warehouse Management, ERP and automated revenue recognition. It serves leading Food and Beverage CPG companies, including seven of the top 10 constituents of the Forbes Top 100 list. With over 1,300 installations globally, AFS solutions deliver value across tier-1, tier-2, and tier-3 customers. AFS is also a Microsoft Globally Managed ISV Partner – managed through the Worldwide OCP team.

Independent analysts, including Gartner and the Promotion Optimization Institute, have ranked AFS software products best-in-class, noting AFS’ differentiation in having implementations across every major geography.

William Chisholm, STG Managing Partner said, “AFS is an established market leader providing innovative software solutions that serve the needs of over 1,300 customers in the consumer goods industry across 50 countries. We are thrilled to partner with Joe and the AFS team to help accelerate the growth of the company’s next generation of retail execution, supply chain, trade promotion management and automated revenue recognition software solutions. We look forward to embarking together on the journey ahead.”

Barclays acted as financial advisor and Paul Hastings LLP acted as legal advisor to STG. Fried, Frank, Harris, Shriver & Jacobson LLP acted as legal advisor to TSL.

About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods manufacturers and food distribution companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 33-year history, AFS serves more than 1,300 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable applications that are proven to optimize your potential with automated processes, improved productivity and rapid time to value. Learn more about AFS Technologies

About STG Partners
STG is the private equity partner to market leading companies in data, software, and analytics. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. Partnering to build customer-centric, market winning portfolio companies, STG creates sustainable foundations for growth that bring value to all existing and future stakeholders. The firm is dedicated to transforming and building outstanding technology companies in partnership with world class management teams. STG’s expansive portfolio has consisted of more than 30 global companies. For more information, please visit www.stgpartners.com.

About TPG Specialty Lending
TSLX is a specialty finance company focused on lending to middle-market companies. The Company seeks to generate current income primarily in U.S.-domiciled middle-market companies through direct originations of senior secured loans and, to a lesser extent, originations of mezzanine loans and investments in corporate bonds and equity securities. The Company has elected to be regulated as a business development company, or a BDC, under the Investment Company Act of 1940 and the rules and regulations promulgated thereunder. TSLX is externally managed by TSL Advisers, LLC, a Securities and Exchange Commission (“SEC”) registered investment adviser. TSLX leverages the deep investment, sector, and operating resources of TPG Sixth Street Partners, the dedicated special situations and credit platform of TPG, with over $25 billion of assets under management as of June 30, 2018, and the broader TPG platform, a global private investment firm with over $94 billion of assets under management as of June 30, 2018. For more information, visit the Company’s website at www.tpgspecialtylending.com.

Media Contact:
TSL Contacts:
Investors:
Lucy Lu, 212–601-4753
IRTSL@tpg.com

or

Media:
Luke Barrett, 212-601-4752
lbarrett@tpg.com

or

Abernathy MacGregor
Patrick Clifford, 212-371-5799
pfc@abmac.com

Media Contact:
Ian Faith
Snr VP of Global Marketing
ian.faith@afsi.com

Photo(s):
https://www.prlog.org/12735578

Press release distributed by PRLog

SOURCE AFS Technologies
Related Links
http://www.afsi.com

SOURCE URL : https://www.prnewswire.com/news-releases/afs-technologies-announces-new-equity-investment-from-symphony-technology-group-300733343.html

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Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018
 Display & Programmatic Advertising

Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its global Q3 2018 Digital Advertising Benchmark Report. While search spend increased globally, growth was lower in Europe. Separately, Instagram revealed itself as an up-and-coming target for advertising dollars, with Instagram Stories being a preferred ad format.

Marin Software presents its full research, results, and takeaways in an interactive format that allows viewers to review and analyze ad spending trends by region, industry, and publisher. Key findings include:

  • Instagram Gaining Momentum: In Q3 2018, Instagram received almost 16% of total Facebook spend, with Facebook’s news feed accounting for over 80%. Instagram Stories was the most popular ad format, accounting for 25% of all ads on the photo and video-sharing platform. Due to its rich ad format, deeper level of user engagement, and less crowded feed environment, advertisers are willing to pay a substantial premium for Instagram ad placements over Facebook. This includes a $0.82 CPC on Instagram, four times higher than the $0.19 CPC on Facebook.
  • Global Search Spend Barrels Ahead: Following the trend in previous quarters, global search spend continued to show robust health. With 13% year-over-year (YoY) growth, it was driven almost equally by increased click volume and rising CPCs, with the average global CPC increasing from $0.80 in Q3 2017 to $0.83 in Q3 2018.
  • European Paid Search Slows Down: Anomalous to increased global search spend, eurozone growth was relatively meager at 5.7% YoY in Q3 2018. Europe also saw lower CPCs than the global average, with a $0.44 CPC in Q3 2018 compared to the global average of $0.83. With the General Data Protection Regulation (GDPR) wrapping up its first full quarter, lingering privacy concerns may be taking a toll on the European search advertising market.
  • Shopping Ads Gain Share: Shopping ads captured 37% of the average retailer’s search spend, eclipsing the 36% observed in Q3 2017. The expectation is that dynamic ads will continue to take share from traditional text ads in Shopping and other verticals.

“Instagram’s boom was one exciting area of digital advertising growth we witnessed this quarter. This year alone, Instagram jumped from five to 15 percent of our customers’ Facebook spend,” said Wesley MacLaggan, SVP of Marketing at Marin Software. “We expect this trend to continue, especially with recent news of Instagram enhancing its eCommerce features. With the rise of Amazon and the success of Google Shopping Ads, eCommerce has quickly emerged as a third pillar of digital advertising, and it’s clear that Facebook is looking to get in on the action. As a result, search, social, and eCommerce will continue to blend together, and marketers will need to have a complete view of the customer journey if they hope to more accurately understand campaign performance and attribution.”

To create its Q3 2018 Digital Advertising Benchmark Report, Marin Software aggregated data from customers who invest billions of dollars in combined annualized ad spend on paid search, social, mobile, and eCommerce. Marin Software only includes those advertisers active on its platform for the past five quarters, measuring key performance indicators on a year-over-year and quarter-over-quarter basis, and removing any outliers with significant YoY or QoQ changes.

About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS ad management platform for search, social, and eCommerce advertising. We help digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

Forward-Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties, including, among other things, statements regarding Marin’s business, research, and product capabilities. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including, but not limited to, our ability to grow sales and marketing capabilities, retain and attract personnel, develop and release new features, increasing competition in our market, fluctuations in our operating results and inability to forecast financial metrics, and other general market, political, economic, and business conditions.

These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value, and effect as well as other risks and uncertainties detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q, and current reports on Form 8-K which Marin Software may file from time to time, all of which are available free of charge at the SEC’s website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin Software’s expectations as of October 17, 2018. Marin Software assumes no obligation to, and expressly disclaims any obligation to update, any such forward-looking statements after the date of this release.

SOURCE Marin Software
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Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively
 Audience/Marketing Data & Data Enhancement

Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively

After a momentous year of international customer growth, Mixpanel officially establishes a global presence with two new offices in London and Singapore to cater to more than 17,000 international customers, representing 40 percent of the company’s overall revenue to date

SAN FRANCISCO, Oct. 18, 2018 /PRNewswire/ — Mixpanel, the world’s leading user behavior analytics platform, announces today its strategic expansion to Europe, the Middle East, and Asia-Pacific markets to meet the global demand for user behavior analysis and to provide strong regional support to existing customers. Without a formal presence abroad, the company currently serves a growing portfolio of more than 17,000 international customers which comprises 40 percent of the company’s revenue.

In the second quarter of this year alone, Mixpanel’s annual recurring revenue in Europe and Asia increased 69 percent and 124 percent, respectively, validating the need for continued global focus and growth. As part of its expansion strategy, Mixpanel opened offices in London and Singapore with plans to escalate hiring across all functions, to improve response time, and customize and scale professional services towards its international customer base.

This international momentum points to the escalating demand for user behavior analysis, not only from technology companies, but also from global, category leaders across industries such as media, financial services, retail, and manufacturing.

“The need to better understand user behavior to derive insights and drive product innovation and growth is not a regional demand but a global one,” says Pierre Berlin, Vice President of Global Sales. “Our international customers like BMW, Experian, and Viacom 18 are harnessing the power of these insights to deliver better experiences, regardless of whether they’re large enterprises or budding startups, or their location.”

User analytics are not reserved for software-first organizations, but any market keen on rapid growth in technology innovation; which includes category leaders shifting their business models toward digital products and experiences. As customers are drawn towards seamless engagements with companies, industries are forced to evolve their products and services to meet this demand, regardless of their physical location.

“Nearly ten years ago, fast-moving upstarts and early adopters in tech demonstrated the power of user behavior analysis to make smarter decisions, break down silos between teams, and move faster to improve user experience. However, Silicon Valley doesn’t have a monopoly on innovation,” said Amir Movafaghi, CEO of Mixpanel.

“Enterprises and Fortune 100 companies across the globe are adopting the nimble data-driven practices of technology startups in order to lead and compete in today’s digital economies.”

Companies like Skyscanner and Vente-Privee heavily rely on user data to gain a competitive edge. User insights not only help these businesses serve their customers more responsively but also change the way people traditionally purchase products and services in today’s mobile-first, omnichannel world.

“Mixpanel continues to provide us with the user behavioral insights we need to optimize purchase funnels and build out an entertaining shopping experience that our customers love and brands want to sell to,” said Pierre Gosset, Digital Analytics Lead at Vente-Privee.

While most of the existing data analytics market is concentrating on consolidating, Mixpanel is focused on global expansion as a means to continue to provide its customers access to the deepest learnings through their data. Within the last year, Mixpanel has increased its database of events by 22% overall, averaging around 297.9 billion engagements per month, with international usage growing by 11.8%.

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About Mixpanel
Mixpanel helps teams and companies gain valuable business insights and build products and user experiences that people love, with its leading user behavior analytics solution. With more than 26,000 customers worldwide and 30% of the Fortune 100, Mixpanel empowers all types of professionals, across product, marketing, analytics, UX, and engineering teams, to make smarter decisions, faster. Mixpanel has offices in San Francisco, New York, Seattle, Salt Lake City, London, and Singapore. Mixpanel’s mission is to help the world learn from its data. For more information about Mixpanel, visit: www.mixpanel.com.

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