Apple Computer co-founder Steve Wozniak today announced that he has become the co-founder of EQUI Global, the venture capital tech innovator.

Steve Wozniak has joined forces with EQUI founder Doug Barrowman and EQUI co-founder Baroness Michelle Mone OBE.

Co-founder of EQUI Global Steve Wozniak

EQUI Global presents a unique opportunity to disrupt the venture capital industry – one that is considered to be extremely traditional.

It is a technology focused venture capital fund which combines the conventional principles of investing with a blockchain ‘back end’ that allows value to be realised and then traded in the open market through the EquiToken.

As co-founder of EQUI Global Steve Wozniak will head up technology investments and help find the tech stars of tomorrow. Woz will then bring them to the table and the board of serial entrepreneurs will mentor and coach them with world class expertise and guidance.

The EQUI fund is both open-ended and liquid, allowing investors the opportunity to sell their EquiTokens on external cryptocurrency exchanges at a time of their choosing.

 While being aimed at sophisticated investors, the new, powerful investment movement that’s being created allows people to become involved in a ‘non-institutional’ way.

The key thing is that investors can buy into the Fund and then trade out through the liquidity created by the EquiToken because the token infrastructure is built using the Ethereum platform.

It’s a potential game-changer in the venture capital industry and a model that many others are expected to follow.

Baroness Michelle Mone OBE and Steve Wozniak
Baroness Michelle Mone OBE and Steve Wozniak

Up to 80 per cent of investment by EQUI will be in technology companies with the balance of 20 per cent being in non-tech assets, such as real estate and investment collectibles such as art and vintage cars.

Steve Wozniak, co-founder of EQUI Global said, “I get ideas pitched to me every single day in fact dozens and I always say no. Since I co-founded Apple with Steve Jobs, this is about the second time in twenty years that I actually said yes, I want to be a part of this. It has to be something I really believe in and I really believe in EQUI.”

Steve Wozniak continued, “There are so many great ideas because I sit down and think, ‘what could I think of doing?’ And it’s usually based upon ‘what do we have today in our life and how could we modify it, make it a little better or radically change it?’ and I don’t come up with many answers. But then I run it at other people and almost everybody has one answer for one thing that I think ‘woah, I never would have thought of that’ so it’s out there in the technology field. Not only that, technology really enhances every other business there is. Construction businesses are totally enhanced. Even things like restaurants are totally enhanced by the technology we create. It takes people who have ideas, but not just ideas, not ideas in their head, not ideas that are spoken, not ideas just on paper, they actually do work and create things. I know that we have something very special with EQUI. I’ve since enjoyed giving my feedback to the technical side of the initiative and will very much be an actively involved proud co-founder.”

Steve Wozniak continued, “I am very pleased that my business partners are the respected Michelle and Doug.  They are both very determined people who have both achieved what few people can do”.

Woz went on to say, “In the case of Michelle she has succeeded well against the odds, she started her own business at just 24 and turned it into a global brand of huge stature which she sold 4 years ago. Michelle has also invested wisely in the tech space and understands the significance of blockchain technology and how it will radically change business. She has multiple business interests and is one of the UK’s most successful female entrepreneurs. Her creativity and drive is brilliant for business because she brings diversity to the table. HM The Queen of The United Kingdom has even recognised her achievements.”

Woz continues, “Doug is a highly accomplished businessman and is also a problem-solver, thanks to his highly attuned analytical skills.  An accountant by trade, he set up his own corporate finance practice in the early 90’s. By the mid 90’s he was successfully buying and investing in his own portfolio of companies. Last year Doug successfully launched the world’s first large-scale property development, available for sale in Bitcoin. I greatly admire Michelle and Doug for their huge accomplishments.”

Doug Barrowman, Lady Michelle Mone OBE and Steve Wozniak
Doug Barrowman, Lady Michelle Mone OBE and Steve Wozniak

Steve Wozniak describes what he plans on bringing to EQUI. “We are the teachers and I believe in that so strongly because, Apple was strongly mentored. The enjoyment we had, the passion, starting the company, the excitement, it’s the most exciting thing. I like to see it happen for others and just to be a part of being able to help make it happen for a lot of others out there is going to be a big deal for me. I think I have an important role and I can help a lot.”

The team has an exceptional investment track record behind them and will be able to attract the budding start-up stars of tomorrow (not just start-ups) on a growth trajectory – the new Apples and Facebooks of the world – before they become famous.

Businessman and philanthropist Doug Barrowman, founder of EQUI Global has achieved considerable success for over 30 years in the venture capital industry. Doug is absolutely delighted that Woz has decided to become the co-founder of EQUI.

Entrepreneur and Global speaker Lady Mone OBE, co-founder of EQUI said “Woz has always been my business icon and it’s a dream come true to be working with him at EQUI”.

Steve Wozniak concludes, “We’ve already got over 20 businesses that we are looking at and we haven’t even officially launched yet.  It’s going to be very exciting. Ultimately, our mission is to seek, support and fund the blockchain and tech stars of tomorrow.

“EQUI Global is a game-changer”.


 Editor’s note:  Please be aware that all EQUI images and EQUI videos are the copyright of EQUI Global, so it is essential to credit each time an image or video is published, in order not to breach copyright.

For high resolution images and videos, please contact us via email at

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e-Zest Mentioned in Gartner Digital Commerce Vendor Guide 2018

e-Zest Mentioned in Gartner Digital Commerce Vendor Guide 2018

e-Zest Solutions, a leading digital innovation and technology services company specializing in digital transformation, announced that it has been recognized as a Digital Commerce Service Provider in the Gartner Digital Commerce Vendor Guide 2018.

(Photo: )

According to Gartner, “Digital commerce service providers offer a variety of digital commerce implementation services, including ones for the design, development, integration, and deployment of specific processes, functions, applications, and initiatives in user organizations that support transactional digital commerce applications and related functionality. These services aim to optimize a company’s processes and integrate related technology applications and platforms into a consistent, stable and secure customer experience for digital commerce.”

The Gartner Digital Commerce Vendor Guide 2018 states, “Digital commerce is a major component of the customer experience, with a growing ecosystem of emerging technologies, vendors and services. Successful digital commerce initiatives do not require every application in the digital commerce ecosystem, but the right mix of components and the integration of these components are required to achieve an excellent customer experience which companies often underestimate.”

“We feel extremely pleased to be included in Gartner’s Digital Commerce Vendor Guide this year,” said Devendra Deshmukh, Founder & CEO, e-Zest Solutions. “This inclusion, we believe, is an acknowledgment of e-Zest’s proven track record as a recognized digital commerce vendor enabling many global enterprises with their commerce initiatives.”

Satish Chavan, President, e-Zest Solutions, while expressing his gratitude said, “We have always viewed and treated digital commerce as an integral component of the digital transformation journey to innovate and improve the customer experience of our clients. Digital Commerce is a critical part of our digital transformation agenda and we are honoured that Gartner has listed e-Zest in their Digital Commerce Vendor Guide.”

Jaywant Deshpande, COO & Founder said, “We partner with best-of-breed enterprise e-commerce platform providers, and have built a dedicated team of expert digital commerce technology architects, digital marketing specialists, developers, and project managers to help you keep pace and provide enterprises with a better e-commerce development experience.”

Learn more about e-Zest’s Digital Commerce services at by visiting:

The Gartner Digital Commerce Vendor Guide, 2018 can be found here (Gartner Subscription required)

The Gartner Digital Commerce Vendor Guide, 29 August 2018 [ID G00352260] authored by Jason DaiglerChristina KlockSandy ShenPenny GillespieMike LowndesMark LewisDayna Ford.

Gartner Disclosure

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About e-Zest Solutions:

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilize emerging technologies for creating engaging customers’ experiences. Being a customer-focused and technology-driven company, it helps customers in crafting business value from their digital transformation efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce. It is consistently delivering cutting-edge technology solutions to its broad range of customers from healthcare, manufacturing, public sector, financial services, retail, e-learning and travel industries since its inception in 2000. For more information, please visit:

Media Contact:
Mandar Thosar
VP Marketing, e-Zest Solutions Inc.

SOURCE e-Zest Solutions Inc.


MannKind And precisioneffect Receive Gold For Creative Work In Television Advertising Campaign "Unexpected Moments"

MannKind And precisioneffect Receive Gold For Creative Work In Television Advertising Campaign “Unexpected Moments”

Life delivers surprises – and that’s exactly what precisioneffect, the nation’s only healthcare advertising agency dedicated to working with companies seeking to change the standard of care, and client MannKind Corporation did to take top honors for its first TV commercial for Afrezza®, the only inhaled rapid-acting, mealtime insulin in the market today for adults living with diabetes.

“We are thrilled to be recognized by MM&M for this collaborative work,” says Michael Castagna, CEO of MannKind. “There is such a great need to raise awareness and education around insulin options for people with diabetes, and I’m pleased we could showcase the value of Afrezza through this fun, light-hearted campaign.”

“The type 2 diabetes space is incredibly crowded. We knew we had to deliver something entirely different and unexpected, as unique as the product. So our team came up with ‘Unexpected Moments’,” says Carolyn Morgan, President, precisioneffect.

The TV spot highlights how Afrezza offers users flexibility at mealtime to live their lives fully and not be quite so regimented by needing to inject insulin before eating. For those not dealing with diabetes, unexpected mealtime moments may not mean much, but those fighting diabetes can feel trapped by their insulin.

“By showcasing magical moments when food appears, seemingly out of nowhere, we underscore the fact that, in life, it’s impossible to plan perfectly around meals,” said Marinella Georgino, SVP, creative director, precisioneffect. “we also sought to distinguish the commercial from other pharma ads, using humor, a light-hearted tone and a bright palette to attract and keep viewers.”

Since the launch of the ad in July 2017, feedback has been positive, with over 110,000 online views in just the first few weeks.

precisioneffect has been recognized with over 35 industry award nominations in the past 5 years for its creativity and success in elevating awareness of clients and the brands they represent and was named ‘Top 100 Healthcare Agency of 2017’ according to Medical Marketing & Media (MM&M).

About precisioneffect
precisioneffect is the nation’s only healthcare advertising agency dedicated to working with companies seeking to change the standard of care. For nearly four decades, the agency has developed market-changing and award-winning work for novel pharmaceuticals, biologics, devices, and diagnostics. The agency’s expertise in identifying and changing status-quo preserving behaviors has demonstrated success with physicians, patients, and caregivers across virtually every branch of medicine. The company has offices in BostonChicago, Costa Mesa, London and is a division of Precision Value & Health. Visit for more information.

Media Contact:
Coyne Public Relations
Ann Smith: (973) 588-2385

SOURCE precisioneffect

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Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews

Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews

Mavenlink, the leading provider of cloud-based software for the modern services organization, today announced that it has been recognized with four different customer-influenced awards, including recognition as a Leader in G2 Crowd’s Best Project Management Software grid, as well as its Best Professional Services Automation Software (PSA) grid for Fall 2018. Mavenlink was also named a FrontRunner for Project Management software by Software Advice for September 2018 and named a 2018 Customer Experience award winnerby Software Reviews.

“Being recognized with these awards is a true honor because they reflect the actual experience and sentiment of our customers,” said Ray Grainger, Chief Executive Officer and co-founder of Mavenlink. “Their feedback is critical to us in order to continue to improve and deliver the best user experience possible as we strive to help services organizations bring their teams together, improve planning and delivery execution, and elevate their financial performance. We are proud that our customers are getting great value from Mavenlink and continue to give our platform top marks in these vital areas.”

Customer Reviews Position Mavenlink as a Leader in Project Management Software and PSA
G2 Crowd, the world’s leading business software and services review platform determines the leaders of their Best PSA Software grid and Best Project Management Software grid in part through customer satisfaction ratings, company scale, and market share. Mavenlink has appeared on both grids for three consecutive quarters, the only company with that distinction.

“Mavenlink has been identified as a Leader in our Fall 2018 Grid Reports for Project Management and Professional Services Automation based on large market presence and users’ high levels of customer satisfaction with the product,” said Michael Fauscette, Chief Research Officer, G2 Crowd. “Mavenlink’s satisfaction ratings were highlighted by Ease of Use, Quality of Support, and Ease of Admin each scoring higher than the category average. Additionally, 95 percent of reviewers rated the product four out of five stars or better in the Project Management and PSA categories.”

Another review-based honor, Mavenlink has been named a FrontRunner for Project Management software by Gartner-owned Software Advice, September 2018. To create its report, Software Advice evaluated more than 280 Project Management products, and those with the top scores for Usability and User Recommendation were included as FrontRunners.

Mavenlink Also Honored for Top Customer Experience
Additionally, Mavenlink has been named a Customer Experience award winner by Software Reviews in its Project Portfolio Management category. The company was one of only three in the category recognized for Customer Experience, and was also named a leader in Analytics and Reporting, Lifecycle Management, Project Management, Risk Analysis and Timesheet Management.

To learn more about Mavenlink, visit

About Mavenlink
Mavenlink is the modern software platform for professional and marketing services organizations. It is the only solution that helps services firms establish an operational system of record that facilitates their business lifecycle, including key capabilities like resource management, project management, collaboration, project accounting, and Business Intelligence. Services organizations in more than 100 countries are improving operational execution, increasing agility, and driving improved financial performance with Mavenlink. Mavenlink was recently named one of the fastest growing companies in North America by Deloitte, is the only solution to be listed as a Leader in both G2 Crowd’s Best Professional Services Automation and Best Project Management Software grids, and has been recognized as a Glassdoor Best Place to Work. Learn more at

SOURCE Mavenlink

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RiskRecon Announces Several Key Corporate Hires and Company Expansion

RiskRecon Announces Several Key Corporate Hires and Company Expansion

On the heels of its recent $25 million Series B funding, led by Accel, RiskRecon today announced two key hires: Kim Ann King, who will serve as Vice President of Marketing, and Jon Whitlock, who will serve as Director of Partner Programs. RiskRecon has also opened a second office in Utah to accommodate the company’s growing operations, development, and marketing staff.

“Mitigating third-party cyber risk is one of the fastest growing segments in today’s technology landscape,” said Kelly White, CEO and Co-founder of RiskRecon. “As we look to grow our business, the talents and experience that Kim and Jon bring will give our sales and marketing efforts a tremendous boost.”

King, a veteran of the Boston start-up scene, has helped to successfully launch and grow several organizations, including Open Market, Akamai Technologies, and Bit9, now known as Carbon Black. She is the author of “The Complete Guide to B2B Marketing: New Tools, Tactics, and Techniques to Compete in the Digital Economy,” published by Pearson Financial Times Press in May 2015.

“RiskRecon offers the only solution that enables companies to truly understand their third-party cyber risk, prioritize and act on that risk, and focus remediation only on the risk that really matters to them,” said King. “By being able to pinpoint issues with incredible accuracy and detail, RiskRecon gives its customers the power to solve third-party cyber risk at scale — quickly, easily, and efficiently.”

Whitlock brings extensive channel development and alliances experience working with software and cybersecurity companies, SIs, VARs and MSSPs.  He recently led Carbonite’s global channel sales and programs and prior to that, built and managed Kaspersky Lab’s North America channels. He has also actively participated on several channel advisory boards and councils, including CompTIA, Baptie, HP, and Microsoft.

About RiskRecon
RiskRecon is the only continuous vendor monitoring solution that delivers risk-prioritized action plans custom-tuned to match your risk priorities, providing the world’s easiest path to understanding and acting on third-party cyber risk. Partner with RiskRecon to build your scalable, third-party risk management program to realize dramatically better risk outcomes. To learn more about RiskRecon’s approach, request a demo or visit the website at

Connect with RiskRecon:
Twitter: @riskrecon

Trevor Carver 
(801) 461-9764

SOURCE RiskRecon

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Skava and BloomReach Form Partnership to Help Brands Delight Customers at Every Touchpoint

Skava and BloomReach Form Partnership to Help Brands Delight Customers at Every Touchpoint

Skava, a global provider of cloud microservices for ecommerce, has announced its strategic partnership with BloomReach, a Digital Experience Platform company for merchants worldwide. By teaming up, enterprise brands will benefit from a comprehensive, modern commerce platform that helps them create smart personalized experiences, scale better, and go to market faster.

“We are very excited about this partnership with BloomReach that will give brands more control over their customers’ digital experiences,” said Arish Ali, CEO at Skava. “We look forward to offering unique digital shopping experiences that combine BloomReach’s innovative open and intelligent Digital Experience Platform (DXP) and Skava’s modern ecommerce microservices.”

By bringing together Skava’s leadership in microservices for ecommerce with BloomReach’s state-of-the-art DXP for commerce, brands can explore new ways to create highly shoppable experiences for customers across all digital touchpoints.

“Building integrations between Skava Commerce and BloomReach allows brands to use both innovative technologies to delight consumers at every touchpoint,” said Dave Barrowman, Vice President and Head of Innovation at Skava.

“BloomReach is proud to join forces with Skava. They are a rising ecommerce platform sought after by enterprise businesses, plus their microservices-based architecture perfectly matches our microservices-based DXP for Commerce,” said Raj De Datta, CEO and co-founder of BloomReach. “Brands can use this all-microservices architecture to quickly go live with a holistic commerce system, get results fast and then morph for future needs and opportunities.”

“We look forward to exploring the possibilities that this partnership unlocks for our customers and to opening new horizons for ecommerce with microservices and intelligent DXP,” said Yuval Yatskan, Vice President of Marketing at Skava.

Skava Commerce, a microservices-based ecommerce platform, is built to meet and exceed customer expectations in today’s hyper-competitive, mobile-first world, empower brands to go to market faster, and continuously innovate.

Skava recently received the highest score in the Modular, Flexible Implementations Use Case in Gartner’s 2018 “Critical Capabilities for Digital Commerce.”

About Skava 
Skava offers modern ecommerce and digital platforms to retailers and enterprise-sized companies. Skava’s cloud-native, microservices-based technology enables continuous innovation in a mobile-first world. We help leading brands and enterprises across the world including Kraft Heinz, Kohl’s and Barnes & Noble deliver engaging omnichannel, customer-centric experiences.

Headquartered in the heart of San Francisco, Skava has offices in the U.S., Europe and India. Learn more about Skava by visiting our website or contacting

About BloomReach
BloomReach software enables highly personalized digital experiences for retailers, banks, distributors, manufacturers, public service agencies and other enterprises.  BloomReach has combined a super CMS, AI-powered digital merchandising, site search and SEO into the world’s first open and intelligent Digital Experience Platform. The BloomReach DXP stimulates customer engagement and loyalty, even as it boosts conversion and increases revenue.

With a global network of certified partners, BloomReach serves hundreds of enterprise customers such as Neiman Marcus, Staples, REI, Mailchimp, FC Bayern München, and the UK’s NHS. Founded in 2009 and backed by NEA, Battery Ventures, Lightspeed Ventures, Bain Capital Ventures and Salesforce Ventures, BloomReach is headquartered in Silicon Valley with offices worldwide.

Media Contact:
John Forberger
Forberger Communications

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Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers

Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers

Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that they are unveiling a new automated marketing campaign which helps financial advisors connect with more prospective clients using the Risk Number assessment tool from Riskalyze. The new offering will be unveiled at the Fearless Investing Summit at the San Antonio Rivercenter from October 17-19, 2018.

Snappy Kraken will lead a Partner Breakout Session at Riskalyze’s annual conference, Fearless Investing Summit, on October 18 from 5:15-5:45p.m.

“During our presentation, advisors will see a completely automated lead generation campaign that has been created specifically to generate more Riskalyze leads for an advisor’s business,” said Robert Sofia, Snappy Kraken CEO and co-founder. “As a bonus, advisors will also learn how marketing automation can help them convert more of their existing prospects into appointments, and how it can help them generate more referrals from their clients.”

“We are thrilled to be working closely with Riskalyze to craft this solution for their subscribers,” said Sofia.

“Advisors love embedding Riskalyze’s lead generation risk questionnaire into their site to turn leads into winnable meetings, and Snappy Kraken is elite at equipping advisors with campaigns to drive that traffic online. High traffic and high conversion make for a strong combination, and the digital marketing campaign Snappy Kraken created specifically for Riskalyze users is sure to be a powerful tool in the advisor’s arsenal. It will drive traffic to their site with a stunning landing page that acts as a lead magnet to the Riskalyze widget,” said Aaron Klein, CEO at Riskalyze.

Snappy Kraken has developed a visually stunning digital marketing campaign exclusively for Riskalyze’s advisor subscribers. This customized campaign will use social media, email blasts, and online advertising to drive leads into the Riskalyze system.

The Fearless Investing Summit is Riskalyze’s annual conference, empowering financial advisors to recharge, evaluate new ideas and tools, and receive invaluable education from world-class thought leaders.

“We’re thrilled that Snappy Kraken chose the Fearless Investing Summit as the place to launch these exciting new Risk Number®-focused marketing campaigns in their product,” said Klein. “Helping advisors improve their marketing is a key objective of Summit, and we’re grateful for Snappy Kraken’s partnership.”

Advisors who already subscribe to Riskalyze and Snappy Kraken will get the custom marketing campaign at no additional cost.

“We have many innovative marketing solutions planned for release in 2019, bringing automation and superior marketing to advisors. Our goal is to help them fill their pipeline and nurture their existing relationships better than ever,” added Sofia.

To learn more about Snappy Kraken’s products and services, go to

Snappy Kraken, is a SaaS marketing solution that helps financial advisors personalize, automate, and track marketing campaigns and business processes. Users can choose from a number of ready-made campaigns, each containing combinations of professionally designed and written email drip series, social media posts, ads and more. Clicks, opens, and shares are managed and tracked from within a single dashboard.

Snappy Kraken recently was awarded the 2018 Industry Award in Social Media Leadership, Technology Providers, the only awards program of its kind to honor outstanding achievements by companies and organizations that support financial advisor success.

Snappy Kraken secured an investment at the FinTech exhibition that took place in March 2018 at Barron’s Top Independent Advisor Summit; a prestigious judging panel was provided by ScratchWorks, a FinTech accelerator that connects tech startups with wealth management leaders to advance the digital transformation of the financial services industry. In a prior competition in 2016, Snappy Kraken took first place in the FinTech Startup Competition hosted by the XY Planning Network.

Snappy Kraken is led by industry veteran and advisor marketing consultant Robert Sofia ( Learn more about Snappy Kraken at:

Media Contact: 
Leesy Palmer
Impact Communications

SOURCE Snappy Kraken
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ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers

ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers

ciValue, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced today a $6M Series A investment, led by Nielsen and Sonae IM.

The investment comes at a time when the retail industry is going through rapid transformation. Retailers are facing increasing competition from new players and are looking for ways to increase revenue and customer loyalty. For this reason, they need to have a deep understanding of their customers and to be able to act fast. In this new reality, ciValue offers a unique cloud-based product that powers Fast Moving Consumer Goods (FMCG) retailers to personalize offers, increase customer engagement, and drive loyalty while driving profitable collaboration with their suppliers. Moreover, the 360-degree view that ciValue provides, creates a win-win-win for retailers, suppliers and customers.

“ciValue has a unique offering for retailers that allows them to transform from one size fits all, suboptimal marketing into a fast-moving, highly precise and effective 1:1 marketing. In addition, we enable retailers to monetize their customer insights and improve their marketing collaboration with suppliers, all in a single integrated SaaS platform,” said Beni Basel, Co-Founder and CEO of ciValue. “We are honored by the confidence that our investors have shown in ciValue and plan to leverage this investment to further accelerate our global expansion.”

“This is an exciting and strategic moment for us. Our relationship with ciValue began in 2014, and it has since proven to be a key ally in a rapidly growing space,” said Julie Currie, SVP of Retail Product Leadership at Nielsen, the leading global measurement and data analytics company. “We look forward to continuing our support of ciValue’s journey as a retail technology pioneer, enhancing customer engagement and loyalty with next-generation personalized offerings.”

“ciValue’s distinctive technology clearly represents a step forward from the services-driven traditional offering in the market, allowing Retailers to be in the driving seat of personalization and precision marketing” said Eduardo Piedadefrom Sonae IM, the investment arm of European retail and telecommunication group Sonae. “We firmly believe that Beni and Gilad’s experience as entrepreneurs, will lead ciValue to success.”

The investment was joined by Emery Investments and several other investors.

About ciValue
ciValue was founded in 2014 by Beni Basel and Gilad Cohen, experienced second-time entrepreneurs and has offices in New YorkParis, and Tel Aviv. The company empowers FMCG retailers to leverage their customer data and insights in a fast, scalable and personalized manner to increase customers’ lifetime value and their share of suppliers’ marketing budget. Leveraging data science and proprietary algorithms, ciValue offers advanced and action-driven customer and category intelligence resulting in same-store revenue uplift.  Up and running within 6-8 weeks, ciValue is a fast time-to-value SaaS product, with the power to create targeted, segmented and personalized offers within hours. It is a unique marketing collaboration tool, transforming retail into an “everybody wins” opportunity for retailers, suppliers and customers.

About Nielsen
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

About Sonae IM
Sonae IM is the technology investment arm of Sonae Group (, a multinational exceeding 6 billion Euros in revenues with core activities in retail and telecommunications. Sonae IM invests in retail and telecommunications technology companies, as well as in cybersecurity. Sonae IM has 20 direct investments, encompassing stakes in companies from early stage to growth stage and stakes in 22 companies through Armilar Venture Partners.

SOURCE ciValue


Mower Taps Mark O'Toole to Lead Boston Office

Mower Taps Mark O’Toole to Lead Boston Office

Mower has tapped Mark O’Toole to lead the agency’s Boston office. O’Toole joined Mower in 2015 when HB Agency combined with then Eric Mower + Associates; he has been part of the Boston office since 2011.

Mower’s Boston office provides branding, digital, design, marketing and public relations services to clients in B2B, technology, robotics, clean energy, professional services, hospitality and more.

Currently serving as group vice president, public relations & content, O’Toole will shift gears to manage the Boston office, helping the Mower Boston team and its clients stay ahead of trends in marketing and communication, while creating a few trends of its own.

Boston is a such a rich city, filled with innovative businesses and professionals. We’ve been delivering superior marketing services to clients for 20 years, and we plan to keep growing and working with interesting clients with complex marketing needs,” said O’Toole. “For organizations that need a marketing partner that can execute flawlessly, deliver amazingly creative solutions, and offer the latest in digital concepts, we’re here for you.”

Prior to joining HB and Mower, O’Toole served as senior vice president with The Castle Group, leading its PR team for 13 years, and was the sales marketing manager for New England Cable News (NECN). In addition to his work at Mower, O’Toole is the chairman of the board for the Freedom Trail Foundation.

About Mower
Mower is a digitally integrated independent marketing, advertising and public relations agency. With 163 professionals in New York CityAtlantaBostonCharlotte, N.C.CincinnatiBuffaloRochesterAlbany and Syracuse N.Y., Mower delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s, Mower has estimated 2017 capitalized billings exceeding $192 million.



6sense featured on CNBC List of 100 Promising Start-Ups to Watch

6sense featured on CNBC List of 100 Promising Start-Ups to Watch

6sense announced today that it has been included in CNBC’s list of top 100 startups in the world.

Known as the Upstart 100, this exclusive list of promising young start-ups features a diverse group of companies that are building brands and breaking industry barriers on the path to becoming tomorrow’s household names.

Companies making this year’s Upstart 100 represent a broad segment of the economy, across nine different countries and 13 U.S. states. Each of the organizations selected is less than five years old.

6sense has carved out a unique position in an extremely crowded B2B marketing technology landscape with the pioneering development of its ABM Orchestration Platform for sales and marketing teams. Built on state-of-the-art AI and Big Data, this comprehensive sales and marketing platform analyzes billions of intent signals across every channel to help marketers predict with a high degree of certainty which accounts are “in-market” and utilize those insights to orchestrate AI-driven, multi-channel tactics.

“We’re extremely thrilled to be featured on the Upstart 100 and recognized by CNBC for being a company worth watching. As the only company in the Martech category on the list, it is a testament to every member of 6sense contributing to our vision of equipping modern B2B sales and marketing teams with a single platform for ABM success,” said Jason Zintak, CEO of 6sense.

As the basis for their selection criteria, Upstart 100 analyzed more than 500 nominees. 6sense attracted attention in the following areas:


6sense was noted for its ability to not only meet current customer demand, but on its capacity to rapidly build a workforce capable of scaling while keeping pace with the company’s aggressive growth. 6sense received accolades for its strength in attracting top talent in a highly competitive environment and maintaining outstanding levels of customer satisfaction while rapidly driving net new business.

Sales Growth

6sense is growing at a rate of more than 100% year-over-year across key metrics, including new customer acquisition, revenue and bookings. Driven by more than predictive and intent data, this growth stems from helping customers strategically focus on using that data to orchestrate sales and marketing execution on the ABM platform. Customers using the 6sense platform report faster point of entry into deal cycles, improved sales velocity, higher win rates and increased pipeline.

Intellectual Property and Innovation

A key measure for inclusion into the Upstart 100 concentrated on the organization’s IP and ability to innovate. 6sense’s patented technology focuses on time-based intent modeling, allowing customers to answer a critical question traditional segmentation analytics cannot: “Which companies are in-market to buy my products and when?” The ability to predict for timing differentiates 6sense from competitors in the ABM space.

About 6sense

6sense’s mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense’s patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer’s journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.

PR Contact:
Latané Conant,

SOURCE 6sense
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