Marketing Analytics, Performance & Attribution

Marketing Analytics, Performance & Attribution
Turo Taps Mutinex as Global Marketing Partner
Turo, the world’s largest peer-to-peer car sharing marketplace, announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex … 0
Marketing Analytics, Performance & Attribution
iKala Unveils Kolr’s New Brand Identity
iKala, a leading AI transformation solutions provider from Taiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially … 0
Marketing Analytics, Performance & Attribution
MASS Analytics, DAIVID team up to boost MMM with AI-driven insights
Marketers will be able to measure and optimize the effectiveness of their creative at scale using marketing mix modelling (MMM) … 0
Marketing Analytics, Performance & Attribution
CallRail report benchmarks small business marketing efforts
CallRail, the AI-powered lead intelligence platform, unveiled a new report on which marketing channels are having the most impact for … 0
Marketing Analytics, Performance & Attribution
Lifesight Launches Unified Reporting and Marketing Intelligence Agent
Lifesight, a leader in marketing measurement solutions, has set its sights on fundamentally transforming how businesses approach marketing intelligence. In … 0
Marketing Analytics, Performance & Attribution
CallRail Expands Partnership with Clio
CallRail, the AI-powered lead intelligence platform, announced an expansion of their integration with Clio, a global leader in legal technology. … 0
Marketing Analytics, Performance & Attribution
CallRail Expands Attribution with AI-Powered Search Engine Insights
CallRail, the AI-powered lead intelligence platform, announced the launch of new capabilities that will enable businesses to easily track and … 0
Marketing Analytics, Performance & Attribution
Keen and MADTECH.AI Partner for End-to-End MarTech Decision Engine
Keen Decision Systems, a next-generation marketing mix SaaS company, announced a partnership with MADTECH.AI, the unified marketing, advertising and data … 0
Marketing Analytics, Performance & Attribution
Ben Kunz Promoted to Chief Strategy Officer of Mediassociates
Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been … 0
Marketing Analytics, Performance & Attribution
Tracer Annoounced New Enterprise Partnerships and a New Appointment
Tracer, the leading enterprise data platform for marketing analytics, announced the appointment of Sarah Martinez as the company’s inaugural Chief Commercial … 0
Marketing Analytics, Performance & Attribution
Underscore Marketing Unveils PINNACLE Planning Suite
Underscore Marketing is setting a new gold standard in the pharmaceutical and life sciences sectors with the launch of our … 0
Marketing Analytics, Performance & Attribution
Alembic appoints Gregory Kennedy as VP Marketing
Alembic, the leading AI-powered marketing analytics platform for enterprises, today announced the appointment of Gregory Kennedy as vice president of … 0
Marketing Analytics, Performance & Attribution
Anyword Announces Gen-AI Performance Platform
Anyword, the leader in performance-driven AI solutions for marketers, announced the launch of Gen-AI Performance Platform, the first model-agnostic, cross-platform … 0
Marketing Analytics, Performance & Attribution
Versium Announces REACH APIs Now Available in AWS Marketplace
Suite of data enrichment and cleansing tools can now be purchased directly through AWS Marketplace in a flexible, pay-as-you-go model0
Marketing Analytics, Performance & Attribution
Marketeam.ai Launched Maya, the AI Brand Analyst Agent
Marketeam.ai, the pioneer behind the world’s first proprietary LLM developed specifically for the marketing domain, is thrilled to announce the … 0
Marketing Analytics, Performance & Attribution
Alembic Expands C-suite Leadership with Abby Kearns as CTO
Alembic, the leading AI-powered marketing analytics platform for enterprises, announced the appointment of Abby Kearns as Chief Technology Officer (CTO). … 0
Marketing Analytics, Performance & Attribution
Haus secures additional financing from 01 Advisors; new product unveiled
Marketing measurement is an age-old problem: How does a brand know what’s working?, Haus is announcing $20M in additional financing led by 01 … 0
Marketing Analytics, Performance & Attribution
C5i Announces Acquisition of Analytic Edge
AI & Analytics company, C5i, has fully acquired Analytic Edge, a premier provider of AI-based Marketing Analytics solutions. Founded in 2015, Analytic … 0
Marketing Analytics, Performance & Attribution
Gigasheet for Databricks Simplifies Data Access for Business Users
Gigasheet announced its latest enterprise solution for organizations leveraging Databricks, enabling business users to perform data exploration and analysis with … 0
Marketing Analytics, Performance & Attribution