Marketing Analytics, Performance & Attribution

Neustar
Marketing Analytics, Performance & Attribution

Neustar Announces ANA Genius Awards winners for Marketing Analytics

Neustar, a TransUnion company, announced today the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. The … 0
Think Brilliantly
Marketing Analytics, Performance & Attribution

Top Marketing Talent Launches a Marketing and Creative Agency

Think Brilliantly is a new marketing and creative boutique agency that provides a wealth of expertise for brands looking to … 0
Nextdoor
Marketing Analytics, Performance & Attribution

Nextdoor and Oracle Advertising Announce Strategic Collaboration

Nextdoor (NYSE: KIND), the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, today announced a strategic collaboration that … 0
Movable
Marketing Analytics, Performance & Attribution

Movable Ink Honored by Goldman Sachs for Entrepreneurship

Goldman Sachs (NYSE:GS) is recognizing Movable Ink’s CEO & Co-Founder, Vivek Sharma, as one of the Most Exceptional Entrepreneurs of 2022 … 0
VuePlanner
Marketing Analytics, Performance & Attribution

VuePlanner adds a new video filtration layer

VuePlanner®, a contextual, data-driven YouTube campaign performance solution, today announced the addition of a new video filtration layer leveraging Netra’s … 0
Versium
Marketing Analytics, Performance & Attribution

Versium Releases Open Source Modeling Tools

As part of its initiative to make data tools more accessible to marketers, Versium, a leading data technology company, today announced … 0
VuePlanner
Marketing Analytics, Performance & Attribution

VuePlanner adds a new video filtration layer

VuePlanner®, a contextual, data-driven YouTube campaign performance solution, today announced the addition of a new video filtration layer leveraging Netra’s … 0
Neustar
Marketing Analytics, Performance & Attribution

Neustar announces new partnership with iHeartMedia

Neustar, Inc., a TransUnion company, announced today a new partnership with iHeartMedia, the leading audio company in America, to include … 0
Environics
Marketing Analytics, Performance & Attribution

Environics Analytics Announces Adoption of Unified ID 2.0

Environics Analytics (EA), the premier marketing and analytics services company in Canada, has announced the addition of Unified ID 2.0 … 0
Smart
Marketing Analytics, Performance & Attribution

Smart Eye announces new capabilities in Affectiva Emotion AI

Smart Eye today announces new capabilities in its category-defining Affectiva Emotion AI, that provide deeper insights for online qualitative research … 0
BAM™
Marketing Analytics, Performance & Attribution

BAM™ to become a standalone technology company

In a significant evolution of its business, Mass Minority, a North American pioneer in integrating analytics and creative services, is … 0
Lasso
Marketing Analytics, Performance & Attribution

Lasso Partners with CMI Media Group

Lasso (lassoplatform.io), the world’s first and only omnichannel platform for healthcare marketing and analytics, today released impressive results for a … 0
marketing analytics
Marketing Analytics, Performance & Attribution

Kochava Appoints Scott Bauer as VP of Global Client Partnerships

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced Scott Bauer as the new Vice President of … 0
marketing analytics
Marketing Analytics, Performance & Attribution

Neustar & Adverity Partner to enable marketers connect data

Neustar, a TransUnion company, today announced a partnership with integrated data platform Adverity to enable marketers to easily connect all of their … 0
marketing analytics
Marketing Analytics, Performance & Attribution

Neustar Launches a Ready-built Marketing and Analytics Clean Room

Neustar, Inc., a TransUnion company, today announced the launch of its Marketing and Analytics Clean Room. This first-of-its-kind solution combines … 0
performance attribution
Marketing Analytics, Performance & Attribution

The ExCo Group Mentor, Andrew House, Joins BOD of Dentsu Group Inc.

The ExCo Group, a global executive coaching and mentoring firm, has announced that executive mentor Andrew House has joined the Board of … 0
marketing analytics
Marketing Analytics, Performance & Attribution

Insights on the Business Analytics Software Global Market

The “Business Analytics Software Market by Component, Deployment Model, Application, Enterprise Size, and Industry Vertical: Global Opportunity Analysis and Industry Forecast, … 0
performance attribution
Marketing Analytics, Performance & Attribution

MarTech Outlook Magazine Recognizes Ai Media Group

Ai Media Group, a Blackstone portfolio company with headquarters in New York City, continues to receive recognition from industry leaders … 0
marketing analytics
Marketing Analytics, Performance & Attribution

Lasso Expands Measurement Suite to include OTC Sales Lift Analysis

Lasso becomes the first platform to enable both Rx and OTC Sales Lift analysis for healthcare provider and patient targeted … 0
marketing analytics
Marketing Analytics, Performance & Attribution

At CAGR of 13.9% Global Marketing Analytics Software Market

As per Zion Market Research study, The global marketing analytics software market was worth around USD 3.12 billion in 2021 and is estimated to grow … 0