Marketing Analytics, Performance & Attribution
Marketing Analytics, Performance & Attribution
Alembic announced general availability of the next gen of its platform
Alembic, the leading holistic marketing attribution platform for enterprises, announced the general availability of the next generation of its platform, … 0Marketing Analytics, Performance & Attribution
New Research from Marketing Architects Discovers TV Attribution Gaps
63% of TV advertisers doubt their ability to measure TV’s impact accurately. Despite being one of the most effective marketing … 0Marketing Analytics, Performance & Attribution
Klaviyo announced the launch of Klaviyo Portfolio
Klaviyo, the company that powers smarter digital relationships, announced the launch of Klaviyo portfolio live at K:LDN, Klaviyo’s immersive all-day … 0Marketing Analytics, Performance & Attribution
AgencyAnalytics announces 11-Second Smart Dashboards
After an enthusiastic response to the 11-Second Smart Reports, AgencyAnalytics rolls out Smart Dashboards, adding another solution to its lineup … 0Marketing Analytics, Performance & Attribution
FutureSight Analytics: Elevating Midmarket Brands for Success
FutureSight.online™, a marketing analytics platform designed to empower midmarket brands unveiled data-driven, risk-free marketing tools poised to elevate brand success. … 0Marketing Analytics, Performance & Attribution
INCRMNTAL launches Explorer using causal AI
INCRMNTAL, the global leader in incrementality measurement, has unveiled Explorer, a groundbreaking marketing attribution platform leveraging Causal AI. Traditional attribution … 0Marketing Analytics, Performance & Attribution
Adverity launches first AI tool to transform data at speed
Adverity, the integrated data platform for connecting, managing, and using your data at scale, announced the rollout of Enrichment Copilot, … 0Marketing Analytics, Performance & Attribution
Arcalea named to Fortune’s 2024 Most Innovative Companies
Arcalea, the global leader in marketing analytics, has been recognized by Fortune as one of “America’s Most Innovative Companies” of … 0Marketing Analytics, Performance & Attribution
AdQuick and Attributy announced a new partnership
Attributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the … 0Marketing Analytics, Performance & Attribution
Xactly unveils composability across Intelligent Revenue Platform
Xactly, the leader in sales performance management and revenue intelligence solutions, announced today the unveiling of new functionality that allows … 0Marketing Analytics, Performance & Attribution
Josh Chasin to take a Lead Role on the FutureSight Advisory Board
FutureSightTM, a digital marketing analytics platform designed to empower midmarket brands to boost business outcomes, today announced that 30+ years … 0Marketing Analytics, Performance & Attribution
Kanerika Inc. unveils enhanced FLIP Intelligence Solutions
Kanerika Inc. unveils cutting-edge upgrades to its flagship tech product, FLIP. Doubling down on their pledge to transform DataOps with … 0Marketing Analytics, Performance & Attribution
Growify unveils cutting-edge marketing attribution solution
In a groundbreaking development to the ecommerce industry, Growify has announced the launch of its advanced marketing attribution software. This comprehensive tool … 0Marketing Analytics, Performance & Attribution
AdoptoMedia launches global operations
AdoptoMedia’s services through its service CheckMedia enable SMEs to access a level of marketing resource analytics, forecasting, and decision-making data … 0Marketing Analytics, Performance & Attribution
Improvado, SXSW to elevate enterprise marketing analytics & insights
Improvado, an AI-powered marketing analytics and insights platform, has announced a formal partnership with South by Southwest® (SXSW®) Conference & … 0Marketing Analytics, Performance & Attribution
CallRail Labs unveils AI-powered self-reported attribution
Today, CallRail, the AI-powered lead intelligence platform, announced AI-driven, self-reported attribution capabilities (patent pending) as a part of its innovation program, CallRail … 0Marketing Analytics, Performance & Attribution
Alembic receives $14 Million Series A Funding
Alembic, the leading holistic marketing attribution platform for enterprises, today announced it received $14 million in series A funding. The … 0Marketing Analytics, Performance & Attribution
Clarivoy launches free product for “Walk-in” Attribution
The ad tech company Clarivoy has launched a free marketing attribution product to target a lofty goal: to make advanced attribution … 0Marketing Analytics, Performance & Attribution
MNTN announces full integration with Rockerbox
MNTN, the Hardest Working Software in Television and a trailblazer in Performance TV advertising, today announced a full integration with … 0Marketing Analytics, Performance & Attribution