Marketing Analytics, Performance & Attribution

Turo
Marketing Analytics, Performance & Attribution

Turo Taps Mutinex as Global Marketing Partner

Turo, the world’s largest peer-to-peer car sharing marketplace, announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex … 0
iKala
Marketing Analytics, Performance & Attribution

iKala Unveils Kolr’s New Brand Identity

iKala, a leading AI transformation solutions provider from Taiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially … 0
MMM
Marketing Analytics, Performance & Attribution

MASS Analytics, DAIVID team up to boost MMM with AI-driven insights

Marketers will be able to measure and optimize the effectiveness of their creative at scale using marketing mix modelling (MMM) … 0
CallRail
Marketing Analytics, Performance & Attribution

CallRail report benchmarks small business marketing efforts

CallRail, the AI-powered lead intelligence platform, unveiled a new report on which marketing channels are having the most impact for … 0
Lifesight
Marketing Analytics, Performance & Attribution

Lifesight Launches Unified Reporting and Marketing Intelligence Agent

Lifesight, a leader in marketing measurement solutions, has set its sights on fundamentally transforming how businesses approach marketing intelligence. In … 0
CallRail
Marketing Analytics, Performance & Attribution

CallRail Expands Partnership with Clio

CallRail, the AI-powered lead intelligence platform, announced an expansion of their integration with Clio, a global leader in legal technology. … 0
CallRail
Marketing Analytics, Performance & Attribution

CallRail Expands Attribution with AI-Powered Search Engine Insights

CallRail, the AI-powered lead intelligence platform, announced the launch of new capabilities that will enable businesses to easily track and … 0
Keen
Marketing Analytics, Performance & Attribution

Keen and MADTECH.AI Partner for End-to-End MarTech Decision Engine

Keen Decision Systems, a next-generation marketing mix SaaS company, announced a partnership with MADTECH.AI, the unified marketing, advertising and data … 0
Mediassociates
Marketing Analytics, Performance & Attribution

Ben Kunz Promoted to Chief Strategy Officer of Mediassociates

Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been … 0
Tracer
Marketing Analytics, Performance & Attribution

Tracer Annoounced New Enterprise Partnerships and a New Appointment

Tracer, the leading enterprise data platform for marketing analytics, announced the appointment of Sarah Martinez as the company’s inaugural Chief Commercial … 0
Underscore
Marketing Analytics, Performance & Attribution

Underscore Marketing Unveils PINNACLE Planning Suite

Underscore Marketing is setting a new gold standard in the pharmaceutical and life sciences sectors with the launch of our … 0
Alembic
Marketing Analytics, Performance & Attribution

Alembic appoints Gregory Kennedy as VP Marketing

Alembic, the leading AI-powered marketing analytics platform for enterprises, today announced the appointment of Gregory Kennedy as vice president of … 0
Anyword
Marketing Analytics, Performance & Attribution

Anyword Announces Gen-AI Performance Platform

Anyword, the leader in performance-driven AI solutions for marketers, announced the launch of Gen-AI Performance Platform, the first model-agnostic, cross-platform … 0
Versium
Marketing Analytics, Performance & Attribution

Versium Announces REACH APIs Now Available in AWS Marketplace

Suite of data enrichment and cleansing tools can now be purchased directly through AWS Marketplace in a flexible, pay-as-you-go model0
Marketeam.ai
Marketing Analytics, Performance & Attribution

Marketeam.ai Launched Maya, the AI Brand Analyst Agent

Marketeam.ai, the pioneer behind the world’s first proprietary LLM developed specifically for the marketing domain, is thrilled to announce the … 0
Alembic
Marketing Analytics, Performance & Attribution

Alembic Expands C-suite Leadership with Abby Kearns as CTO

Alembic, the leading AI-powered marketing analytics platform for enterprises, announced the appointment of Abby Kearns as Chief Technology Officer (CTO). … 0
Advisors
Marketing Analytics, Performance & Attribution

Haus secures additional financing from 01 Advisors; new product unveiled

Marketing measurement is an age-old problem: How does a brand know what’s working?, Haus is announcing $20M in additional financing led by 01 … 0
C5i
Marketing Analytics, Performance & Attribution

C5i Announces Acquisition of Analytic Edge

AI & Analytics company, C5i, has fully acquired Analytic Edge, a premier provider of AI-based Marketing Analytics solutions. Founded in 2015, Analytic … 0
Gigasheet
Marketing Analytics, Performance & Attribution

Gigasheet for Databricks Simplifies Data Access for Business Users

Gigasheet announced its latest enterprise solution for organizations leveraging Databricks, enabling business users to perform data exploration and analysis with … 0
Audience
Marketing Analytics, Performance & Attribution

Audience Town Launches Analytics for Home Builders to Track Ad Sales

Audience Town, the marketing analytics platform for real estate, announced the launch of a new paid search analytics functionality. For … 0