Marketing Analytics, Performance & Attribution

Kanerika
Marketing Analytics, Performance & Attribution

Kanerika Inc. unveils enhanced FLIP Intelligence Solutions

Kanerika Inc. unveils cutting-edge upgrades to its flagship tech product, FLIP. Doubling down on their pledge to transform DataOps with … 0
Growify
Marketing Analytics, Performance & Attribution

Growify unveils cutting-edge marketing attribution solution

In a groundbreaking development to the ecommerce industry, Growify has announced the launch of its advanced marketing attribution software. This comprehensive tool … 0
AdoptoMedia
Marketing Analytics, Performance & Attribution

AdoptoMedia launches global operations

AdoptoMedia’s services through its service CheckMedia enable SMEs to access a level of marketing resource analytics, forecasting, and decision-making data … 0
Improvado
Marketing Analytics, Performance & Attribution

Improvado, SXSW to elevate enterprise marketing analytics & insights

Improvado, an AI-powered marketing analytics and insights platform, has announced a formal partnership with South by Southwest® (SXSW®) Conference & … 0
CallRail
Marketing Analytics, Performance & Attribution

CallRail Labs unveils AI-powered self-reported attribution

Today, CallRail, the AI-powered lead intelligence platform, announced AI-driven, self-reported attribution capabilities (patent pending) as a part of its innovation program, CallRail … 0
Alembic
Marketing Analytics, Performance & Attribution

Alembic receives $14 Million Series A Funding

Alembic, the leading holistic marketing attribution platform for enterprises, today announced it received $14 million in series A funding. The … 0
Clarivoy
Marketing Analytics, Performance & Attribution

Clarivoy launches free product for “Walk-in” Attribution

The ad tech company Clarivoy has launched a free marketing attribution product to target a lofty goal: to make advanced attribution … 0
MNTN
Marketing Analytics, Performance & Attribution

MNTN announces full integration with Rockerbox

MNTN, the Hardest Working Software in Television and a trailblazer in Performance TV advertising, today announced a full integration with … 0
AppsFlyer
Marketing Analytics, Performance & Attribution

AppsFlyer and MMA Global release privacy benchmarking study

AppsFlyer, the world’s leading mobile marketing analytics and attribution platform, and MMA Global, a leading not-for-profit marketing trade body, today jointly … 0
Marketing Analytics, Performance & Attribution

Analytic Edge launches Analytic Edge Qube

Analytic Edge, a leading provider of marketing and sales analytics solutions, announced the launch of Analytic Edge Qube, a Software as … 0
Safary
Marketing Analytics, Performance & Attribution

Safary raises $2.4M to build Google Analytics Platform for Web3

Safary, the web3 alternative to Google Analytics, has announced the successful closure of its pre-seed round, raising $2.4 million USD. The … 0
Tealium
Marketing Analytics, Performance & Attribution

Tealium debuts a new suite of Amazon Ads integrations

Tealium announced today that it has launched new integration capabilities with Amazon Ads, including Amazon DSP and Amazon Marketing Cloud (AMC), to better equip advertisers … 0
Benchmarketing
Marketing Analytics, Performance & Attribution

Benchmarketing reveals new study results

A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan … 0
Doceree
Marketing Analytics, Performance & Attribution

Doceree unveils its new groundbreaking offering – Insights

Today, Doceree, the leading global platform building unprecedented solutions for healthcare professional (HCP) messaging, proudly unveils its new groundbreaking offering … 0
Marketing powerhouse
Marketing Analytics, Performance & Attribution

Refuel Agency partnered with Wrench.ai

Marketing powerhouse, Refuel Agency, has partnered with Wrench.ai, a leading innovator in AI-driven marketing solutions, to amplify campaigns through AI … 0
Web3
Marketing Analytics, Performance & Attribution

Web3 Pro closes New Funding Round

As privacy concerns and weakening marketing performance erode traditional online advertising, Web3 Pro, a leading MarTech SaaS company built around … 0
Anova.ai
Marketing Analytics, Performance & Attribution

Anova.ai introduces Marketing Analytics Platform for SMBs

Anova.ai debuts today with the first marketing analytics platform powered by generative AI and purpose-built for small to medium-sized businesses (SMBs). … 0
Mammoth Growth
Marketing Analytics, Performance & Attribution

Mammoth Growth hires First Chief Revenue Officer

Building on its past work in growth marketing, product analytics, and data warehouse projects, with more than 850 clients, Mammoth … 0
GBK
Marketing Analytics, Performance & Attribution

GBK Collective releases results of a new study

Key Findings At-A-Glance: Generative AI investments are expected to surge 25% in the coming year across functional areas. 58% of … 0
Steve Madden
Marketing Analytics, Performance & Attribution

Steve Madden names January Digital as its Digital Agency of Record

Steve Madden Ltd, a leading designer and marketer of fashion-forward footwear, announced today it has named media agency January Digital as its … 0