Marketing Analytics, Performance & Attribution
Marketing Analytics, Performance & Attribution
National Firm, Ovative Group, Opens Office in Chicago
Ovative Group, a media, consulting, and measurement firm that helps change makers drive measurable marketing performance, announced today that it … 0Marketing Analytics, Performance & Attribution
Daasity announces its expanded attribution functionality
Daasity, the comprehensive, customizable, and extensible ELT+ data solution built for omnichannel consumer brands, today announced its expanded attribution functionality … 0Marketing Analytics, Performance & Attribution
Tomi.ai Awarded U.S. Patent for AI Predictive Marketing Tech
Tomi.ai, a leader in artificial intelligence (AI)-based marketing analytics technology, announced today it has been awarded a patent for its … 0Marketing Analytics, Performance & Attribution
Shift Paradigm Included in Inc. 5000 Regionals Southwest list
Shift Paradigm, a dynamic marketing performance firm dedicated to helping organizations align people, processes and technology around growth, today announced that … 0Marketing Analytics, Performance & Attribution
Channel99 Hires Peter Thompson as Chief Technology Officer
Channel99, a leading B2B marketing performance solutions provider, today announced that Peter Thompson has joined the company as Chief Technology Officer. In … 0Marketing Analytics, Performance & Attribution
Demandbase Releases B2B Intent Data
Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces the release of Demandbase Intent, … 0Marketing Analytics, Performance & Attribution
78% of Small Businesses Say TikTok Ads Drive Profits
As TikTok rises in popularity among consumers, there’s good reason for small businesses to pay attention to the hype, according … 0Marketing Analytics, Performance & Attribution
ScanmarQED acquires Roivenue
The acquisition will further strengthen ScanmarQED’s position as a one-stop provider of marketing analytics solutions in Europe and NorthAmerica. Roivenue’s AI-based technology … 0Marketing Analytics, Performance & Attribution
Neustar Announces ANA Genius Awards winners for Marketing Analytics
Neustar, a TransUnion company, announced today the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. The … 0Marketing Analytics, Performance & Attribution
Top Marketing Talent Launches a Marketing and Creative Agency
Think Brilliantly is a new marketing and creative boutique agency that provides a wealth of expertise for brands looking to … 0Marketing Analytics, Performance & Attribution
Nextdoor and Oracle Advertising Announce Strategic Collaboration
Nextdoor (NYSE: KIND), the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, today announced a strategic collaboration that … 0Marketing Analytics, Performance & Attribution
Movable Ink Honored by Goldman Sachs for Entrepreneurship
Goldman Sachs (NYSE:GS) is recognizing Movable Ink’s CEO & Co-Founder, Vivek Sharma, as one of the Most Exceptional Entrepreneurs of 2022 … 0Marketing Analytics, Performance & Attribution
VuePlanner adds a new video filtration layer
VuePlanner®, a contextual, data-driven YouTube campaign performance solution, today announced the addition of a new video filtration layer leveraging Netra’s … 0Marketing Analytics, Performance & Attribution
Versium Releases Open Source Modeling Tools
As part of its initiative to make data tools more accessible to marketers, Versium, a leading data technology company, today announced … 0Marketing Analytics, Performance & Attribution
VuePlanner adds a new video filtration layer
VuePlanner®, a contextual, data-driven YouTube campaign performance solution, today announced the addition of a new video filtration layer leveraging Netra’s … 0Marketing Analytics, Performance & Attribution
Neustar announces new partnership with iHeartMedia
Neustar, Inc., a TransUnion company, announced today a new partnership with iHeartMedia, the leading audio company in America, to include … 0Marketing Analytics, Performance & Attribution
Environics Analytics Announces Adoption of Unified ID 2.0
Environics Analytics (EA), the premier marketing and analytics services company in Canada, has announced the addition of Unified ID 2.0 … 0Marketing Analytics, Performance & Attribution
Smart Eye announces new capabilities in Affectiva Emotion AI
Smart Eye today announces new capabilities in its category-defining Affectiva Emotion AI, that provide deeper insights for online qualitative research … 0Marketing Analytics, Performance & Attribution
BAM™ to become a standalone technology company
In a significant evolution of its business, Mass Minority, a North American pioneer in integrating analytics and creative services, is … 0Marketing Analytics, Performance & Attribution