Marketing Analytics, Performance & Attribution
Marketing Analytics, Performance & Attribution
Tracer Annoounced New Enterprise Partnerships and a New Appointment
Tracer, the leading enterprise data platform for marketing analytics, announced the appointment of Sarah Martinez as the company’s inaugural Chief Commercial … 0Marketing Analytics, Performance & Attribution
Underscore Marketing Unveils PINNACLE Planning Suite
Underscore Marketing is setting a new gold standard in the pharmaceutical and life sciences sectors with the launch of our … 0Marketing Analytics, Performance & Attribution
Alembic appoints Gregory Kennedy as VP Marketing
Alembic, the leading AI-powered marketing analytics platform for enterprises, today announced the appointment of Gregory Kennedy as vice president of … 0Marketing Analytics, Performance & Attribution
Anyword Announces Gen-AI Performance Platform
Anyword, the leader in performance-driven AI solutions for marketers, announced the launch of Gen-AI Performance Platform, the first model-agnostic, cross-platform … 0Marketing Analytics, Performance & Attribution
Versium Announces REACH APIs Now Available in AWS Marketplace
Suite of data enrichment and cleansing tools can now be purchased directly through AWS Marketplace in a flexible, pay-as-you-go model0Marketing Analytics, Performance & Attribution
Marketeam.ai Launched Maya, the AI Brand Analyst Agent
Marketeam.ai, the pioneer behind the world’s first proprietary LLM developed specifically for the marketing domain, is thrilled to announce the … 0Marketing Analytics, Performance & Attribution
Alembic Expands C-suite Leadership with Abby Kearns as CTO
Alembic, the leading AI-powered marketing analytics platform for enterprises, announced the appointment of Abby Kearns as Chief Technology Officer (CTO). … 0Marketing Analytics, Performance & Attribution
Haus secures additional financing from 01 Advisors; new product unveiled
Marketing measurement is an age-old problem: How does a brand know what’s working?, Haus is announcing $20M in additional financing led by 01 … 0Marketing Analytics, Performance & Attribution
C5i Announces Acquisition of Analytic Edge
AI & Analytics company, C5i, has fully acquired Analytic Edge, a premier provider of AI-based Marketing Analytics solutions. Founded in 2015, Analytic … 0Marketing Analytics, Performance & Attribution
Gigasheet for Databricks Simplifies Data Access for Business Users
Gigasheet announced its latest enterprise solution for organizations leveraging Databricks, enabling business users to perform data exploration and analysis with … 0Marketing Analytics, Performance & Attribution
Audience Town Launches Analytics for Home Builders to Track Ad Sales
Audience Town, the marketing analytics platform for real estate, announced the launch of a new paid search analytics functionality. For … 0Marketing Analytics, Performance & Attribution
PacSun Adopts Census Embedded in SoundCommerce
Census, the leading data activation and Reverse ETL platform, today announced iconic streetwear retailer PacSun is live on Census Embedded in the … 0Marketing Analytics, Performance & Attribution
Arcalea expands on Australia Through Partnership with CRM Strategy
Arcalea, a leading global innovator in marketing analytics, today announced its strategic expansion into the Australian market in partnership with CRM … 0Marketing Analytics, Performance & Attribution
Analytic Partners welcomes two new experts to grow Commercial Analytics
Analytic Partners welcomes Tina Moffett and Jason McNellis to their growing team, further advancing their commitment to empowering … 0Marketing Analytics, Performance & Attribution
LILT announced the launch of AI Analytics
LILT, the leading AI solution for enterprise translation and content creation, today announced new product releases including AI Analytics and … 0Marketing Analytics, Performance & Attribution
Comscore and Kochava announced partnership
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time data … 0Marketing Analytics, Performance & Attribution
Netskope boosts Google Workspace for secure productivity
Netskope, a leader in Secure Access Service Edge (SASE), today announced that it has joined the Google Workspace Security Alliance … 0Marketing Analytics, Performance & Attribution
AI enhances retail, wholesale loss prevention
In a recently published industry blueprint, Info-Tech Research Group explains the transformative potential of AI to revolutionize loss prevention strategies … 0Marketing Analytics, Performance & Attribution
Tredence Wins Databricks Retail Partner of the Year for Third Year
In a rare three-peat, Tredence, a global data science and AI solutions company and an Elite partner of Databricks, has been … 0Marketing Analytics, Performance & Attribution