Advertising & Promotion, Video Advertising
Vydeo Launches Realtime Live Streaming Platform
Vydeo Inc, a seed-funded, silicon valley startup launched its realtime live streaming platform with notable customers such as Talpa Media in Netherlands and Barry Switzer’s Coaches Cabana in … 0
Advertising & Promotion, Video Advertising
AT&T and Cradlepoint Provide the First Step on the Path to 5G for First Responders and Businesses
As AT&T* drives the future of 5G closer, we’re working with Cradlepoint to help first responders and businesses prepare for this coming … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Kinetics, Inc. Recognized for National Sales Excellence
Kinetics, Inc., a Cincinnati-based sales and marketing company, has been recognized for exceptional performance during the third quarter of 2018. For … 0
Advertising & Promotion, Display & Programmatic Advertising
Jodi Robinson’s Digitas NA President Role Expanded
Jodi Robinson, President of Digitas North America, today expands her role to oversee all business in North America, the largest Digitas … 0
Content & Experience, Marketing Automation
Litmus Announces Integration with Oracle Marketing Cloud
Litmus, the industry-leading platform for email creation, testing, and analytics and a Silver level member of Oracle PartnerNetwork (OPN), today … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
TeamViewer Chooses Impartner as Foundational Technology to Power Channel Business
TeamViewer, a remote support and remote access corporation, has been on a phenomenal growth track since launching in 2005, and … 0
CRM, Social & Relationships
Swiftpage Accelerates Growth Strategy with Acquisition of Kuvana, Inc.
Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, today announced … 0
Content & Experience, Marketing Automation
365 Connect Brings Home Three International Awards for Its Apartment Marketing Platform
365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today … 0
Sales Automation, Enablement & Intelligence
SeoSamba Listed as Top Business Supplier in the Franchise Industry by 1851 Franchise
SeoSamba, leading franchise marketing and sales automation software provider, was just acknowledged as one of the top Business Services Suppliers … 0
Social Media Marketing & Monitoring
Marketing in China-Social Touch Holds China Marketing Summit
Social Touch, a leading social marketing company, hosted its own China Marketing Summit during the GDMS (December 6) in Shanghai, leading … 0
Marketing Automation
TapClicks Receives Top Industry Accolades for Leadership in MarTech in 2018
TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, announced that is has been awarded several top … 0
Marketing Automation
Infogroup Executive Named Marketer of the Year by the Direct Marketing Fundraisers Association
Infogroup’s senior vice president and general manager of Nonprofit Solutions, Stephanie Ceruolo, has been named Marketer of the Year by The … 0
iPaaS, Cloud/Data Integration & Tag Management
Brand-New Interactive, Cloud-Based Simulations for Teaching College Hospitality Courses
Knowledge Matters, the leading provider of cloud-based, interactive educational business simulations for high schools, colleges, and corporations, today announced the … 0
Marketing Analytics, Performance & Attribution
V12 Announces Strategic Partnership with King Fish Media to Provide Brands with End-to-End Customer Acquisition Solutions
V12, a leading marketing provider of customer acquisition solutions, announced a strategic partnership with King Fish, a digital and content management marketing … 0
Interactive Content
STRATACACHE Acquires Chinese Embedded Computing and Commercial Tablet Manufacturing Company
STRATACACHE today announced the acquisition of an all-in-one intelligent tablet and computing device manufacturing company based in Ningbo, China. As part … 0
Guest Blogs
Understanding Shifting Consumer Behaviors Can Make a Difference this Holiday Season
The holiday shopping season remains the make or break time for many digital marketers. And the stakes continue to climb … 0
Marketing Automation
Comcast Opens Seven Interactive Xfinity Stores In New England In 2018
New Stores Designed to Enhance the Customer Experience In 2018, Comcast opened seven interactive Xfinity Stores in New England, bringing the … 0
Display & Programmatic Advertising
Entravision Communications Corporation Wins 60 Emmy Awards Across 7 U.S. Markets
Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced that they have been … 0
Marketing Analytics, Performance & Attribution
Authority Brands acquires Mosquito Squad
Authority Brands, LLC announced today the purchase of Mosquito Squad. Terms of the transaction were not disclosed. The acquisition represents … 0
Email Marketing
Constant Contact Launches an Integration for Shopify
Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and leader in small business marketing solutions, is giving small business online retailers a … 0
Interviews
Interview with Vice President, Marketing of Openprise – Allen Pogorzelski
“Marketers are beginning to realize that “data-driven” technologies require good data and good processes to be successful” 1) … 0
Marketing Analytics, Performance & Attribution
DiscoverOrg Expands Leading B2B Database Beyond the Enterprise with 400% Growth in Coverage
Vancouver, Wash. – Dec 10, 2018 – DiscoverOrg announced today the relaunch of its market-leading B2B intelligence platform with a … 0
In-House Techhub
Customer Data Platform – Filling The Bridges Between A Marketer and A Customer
As a up-to-date digitally aware marketer, you might manage client information that is siloed over various martech databases and stages. … 0
Content & Experience, Interactive Content
NewVoiceMedia announces winners of The CONVO Awards 2018
– NewVoiceMedia, a Vonage Company (NYSE:VG) and leading global provider of cloud contact centre and inside sales solutions, has announced … 0
Data Management, Marketing Analytics, Performance & Attribution
Absolutdata Debuts NAVIK ResearchAI, an AI-Driven Market Research Platform for the 21st Century
Brands Can Now Conduct Rapid Research Centered Around Intelligent Algorithms with Natural Language Question-and-Answer Capabilities and Automated Report Creation Absolutdata, … 0
Customer Experience, Service & Success, Social & Relationships
Hero Digital Announces Acquisition of Clock Four, Inc., Strengthening Its Customer Experience Capabilities
Hero Digital’s Fourth Add-On Acquisition as a CI Capital Portfolio Company Further Expands Its Expertise in Financial Services and B2B … 0
Advertising & Promotion, Search & Social Advertising
ConsumerAcquisition.com Declares ‘Facebook and Google Third Party AdTech is Dead’
ConsumerAcquisition.com today announced that Facebook and Google third-party adtech is dead. Over the course of 2018, the optimization algorithms for … 0
CRM, Social & Relationships
Atento Opens Two New Customer Relationship Centers in Mexico and Continues to Drive Digital Innovation in the Country
Atento S.A. (NYSE: ATTO), the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one … 0
Data Management, Marketing Analytics, Performance & Attribution
Jamil Farshchi of Equifax named ‘CISO of the Year’ by CIO Dive
Jamil Farshchi, Chief Information Security Officer (CISO) for Equifax, has been named CISO of the Year by CIO Dive, a … 0
Content & Experience, Marketing Automation
Former Staples and Home Depot CMO, Frank Bifulco, Jr, Acquires an Ownership Interest in Growing Boston Agency, Tentacle
Tentacle announced today that Frank Bifulco has joined the firm as a full agency partner and Managing Director, along with founders and … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Tech Data Named 2018 Insight Synergy Award Winner as Distributor Partner of the Year
Tech Data (Nasdaq: TECD) today announced that it has received the 2018 Insight Synergy Award for Distributor Partner of the Year during … 0
Data Management, Marketing Analytics, Performance & Attribution
Wellesley Information Services (WIS) Adds Sahir Anand as Chief Research Officer
Wellesley Information Services (WIS), a leading market research and intelligence firm specializing in enterprise software technologies, including the largest independent membership … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Ansira Strengthens its Leadership in Quick Serve Restaurant Vertical; Becomes a Business Partner in Adobe Solution Partner Program
Ansira Partners, Inc. (“Ansira”) today announced that it is now a business-level partner in the Adobe Solution Partner Program, and … 0
Customer Data Platform
Aurea PeopleGraph Unlocks the Value of Relationship Intelligence Starting with Jive Enterprise Communities
Aurea Experience 18 explores how unprecedented insight into people’s work relationships will reinvent enterprise connections, discovery and collaboration Aurea, the … 0
Display & Programmatic Advertising
Media Matters Worldwide adds FireEye Inc. to client roster
Media Matters Worldwide is driving next-level campaign strategies for FireEye’s media Media Matters Worldwide, a media strategy, planning and buying … 0
Content & Experience, Content Marketing
DVB Selects 202 Communications to Manage Media Relations and Content Marketing
DVB, an industry consortium that develops open interoperable technical specifications for the delivery of digital media and broadcast services, today … 0
Guest Blogs
Why is everyone still talking about mobile retargeting?
Everyone knows the value of retargeting for e-commerce players. You don’t need me to tell you that mobile shopping is … 0
Interviews
Interview with Founder and CEO of The ADEX – Dino Bongartz
“Audience extension is a great tool for digital companies to increase their marketing performances ” 1. Tell us … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
NetDragon Collaborates with Pearson to Launch Brand New One-stop Intelligent Education Solution
NetDragon Websoft Holdings Limited (“NetDragon” or “the Company”) (Hong Kong Stock Code: 777), a global leader in building internet communities, … 0
Data Management, Marketing Analytics, Performance & Attribution
QuestionPro Launches Data Migration Tool For Researchers Looking For an Alternative to Qualtrics
Today, QuestionPro Inc., an online survey and insights solutions company, launches a data migration and import tool specifically for Qualtrics … 0
Data Management, Marketing Analytics, Performance & Attribution
Memo Partners With Publishers To Launch First Ever Marketplace for Earned Media Insights
Memo is launching the first ever marketplace where PR and communications professionals can buy earned media insights directly from publishers. … 0
Commerce & Sales, Ecommerce
Yatra.com Preferred Partner of Hotel and Restaurant Association Gujarat for Online Bookings
Yatra Online, Inc. (NASDAQ: YTRA) (OTCQX: YTROF), one of India’s largest online booking platforms has been chosen as the preferred online booking partner … 0
CRM, Social & Relationships
Salesforce Announces Salesforce Tower Chicago, Commits to Adding 1,000 New Local Jobs
Salesforce (NYSE: CRM), the global leader in CRM, today announced Salesforce Tower Chicago, significantly expanding the company’s regional headquarters in Chicago. As … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Peak Launches AI Platform-as-a-Service to Improve Enterprise AI Deployment Success Rates
• PaaS beta set to increase data team productivity by 300% • Unproductive activity related to poor legacy systems accounts for 80% … 0
Social & Relationships, Social Media Marketing & Monitoring
Conviva Acquires Delmondo, a Social Video Intelligence Solution for Streaming TV
Conviva, the real-time measurement and intelligence platform for streaming TV, announced today its acquisition of Delmondo, the premier provider of … 0
CRM, Social & Relationships
Salesforce Research Reveals Shoppers Go Online Early, Go Mobile and Go Social This Holiday Season
Salesforce [NYSE: CRM], the global leader in CRM, today released new research revealing key holiday shopping season trends. Salesforce combined insights … 0
Advertising & Promotion, Native/Content Advertising
Hawke Media Named Company of the Year by Best in Biz Awards
Hawke Media has been named the gold winner for Company of the Year – West in this year’s Best in … 0
Social & Relationships, Social Media Marketing & Monitoring
Hootsuite Celebrates 10 Years of Industry-leading Innovation and Customer Success
When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new … 0
Advertising & Promotion, Display & Programmatic Advertising
Naked Lime Marketing Now Participating in the General Motors Dealer Digital Solution Digital Advertising Program
We are proud to announce that Naked Lime has completed all requirements to participate in the Digital Advertising Program under … 0
Data Management, Marketing Analytics, Performance & Attribution
conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth
conDati, a provider of next-generation analytics for digital marketing, announced today that it has appointed co-founder Linh C. Ho as chief marketing … 0
Customer Experience, Service & Success, Social & Relationships
Taming the Big Data Beast for Customer Engagement – Resulticks Marketing Mavericks Summit 2018
Marketers and technologists from across India gathered at ITC Maratha, Mumbai, on November 1, 2018, at the Marketing Mavericks summit hosted by Resulticks, for … 0
Influencers, Social & Relationships
Matchmade raises €4.25 million, expands to Twitch and reveals plan to open US Head Office
Matchmade, the intelligent influencer marketing platform for games, announces that it has raised €4.25 million in new funding, including €4 million (Euros) in … 0
Guest Blogs
Last Minute Tips for Successful Holiday Campaigns
It’s that time of the year when inboxes are inundated with holiday marketing campaigns, making it even harder to stand … 0
Data Management, Marketing Analytics, Performance & Attribution
Westwin Shares Cross-cultural Career Insights with Foreign Students at Hutong School Event
Westwin, a leading marketing and consulting firm that focuses on cross-border business, has participated in the panel event “Inside the Mind of Young … 0
Data Management, Marketing Analytics, Performance & Attribution
Amendola Communications Appoints Megan Smith as Senior Account Director
Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Megan Smith has joined the … 0
Interviews
Interview with Co-Founder, President & CEO of Full Circle Insights – Bonnie Crater
“One of the most significant changes is that buyers are more sophisticated, especially on the B2B side.” 1. Tell … 0
Advertising & Promotion, Mobile Marketing
RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics
RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine ‘aiCube’ that brings app store data intelligence to … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
TVH uses Voice of the Customer to elevate the B2B customer experience
TVH, the global supplier of parts and accessories for material handling and industrial equipment, has selected Confirmit to support the … 0
Content & Experience, Marketing Automation
CAKE by Accelerize Announces Vertical Solution for Retailers
Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced a new vertical solution for online retail companies that … 0
Customer Data Platform, Data Management
Aspect Software Named #1 Workforce Management Market Share Leader in North America by Pelorus Associates
– Aspect retains top spot in North America in Pelorus Associates’ Workforce Management (WFM) rankings for the 12th consecutive year – Aspect recognized … 0
Advertising & Promotion, Display & Programmatic Advertising
MightyHive Opens New European Office in Stockholm
Digital transformation partner MightyHive today announced the opening of a new office in Stockholm, its second European office within a year of opening its first … 0
Advertising & Promotion, Display & Programmatic Advertising
3Q Digital releases annual Disruptive Trends of Digital Marketing whitepaper
3Q Digital, the largest independent agency in digital marketing, has released its annual whitepaper on disruptive trends in the industry. … 0
Data Management, Marketing Analytics, Performance & Attribution
Steve Bair Joins Kochava as Head of North America Sales
Kochava Inc., the industry leader in mobile attribution and analytics, today announced that veteran ad technology executive Steve Bair has joined the … 0
Advertising & Promotion, Display & Programmatic Advertising
Visto Announces Conditional Sale to Zeta Global
Visto, the Enterprise Ad Hub for programmatic media, today announced that it has received an offer from Zeta Global to … 0
Guest Blogs
3 Steps to a Successful Triggered Email Program
Email marketers strive to build customer relationships and drive strong email revenue. Yet data shows that the one targeting strategy … 0
Interviews
Interview with CEO, Mailup – Nazzareno Gorni
“I believe the culture of a responsible and ethical email marketing is what makes a real difference.” 1. … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Parablu Signs Distribution Agreement With UAE-based Clouds Dubai
Parablu, an award-winning leader in the secure data management solutions space, today announced its distribution agreement with Clouds Dubai, a … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Torry Harris Business Solutions Wins Comparably’s ‘Best of 2018 Award’
Torry Harris Business Solutions (THBS), a global leader in integration, full life-cycle API management and digital transformation, wins Comparably’s ‘Best … 0
Content & Experience, Marketing Automation
Emma Beaumont Joins AntWorks as Chief Marketing Officer
AntWorks, a global leader in Intelligent Automation, today announced that renowned Business Services Community Leader, Emma Beaumont has joined the company as … 0
Commerce & Sales, Ecommerce
Myntra’s Email Campaign Performance Increases by 60% with Smartech’s Proprietary AI-Powered Marketing Suite
Myntra, one of the most recognisable brands in the country’s digital fashion space, continues to benefit greatly from Netcore’s AI-powered growth … 0
Advertising & Promotion, Display & Programmatic Advertising
Ameex Bags a Double Win at the Acquia Engage Awards
Acquia announced that Ameex has achieved a ‘DOUBLE WIN’ at the 2018 Acquia Engage Awards under two categories, viz. Pioneer of … 0
Customer Experience, Service & Success
Avius Signs Deal with Iconic US Department Store Chain
London, 19th November, 2018: Avius a UK tech company that provides insights to improve customer satisfaction, today announced the launch … 0
CRM, Social & Relationships
Salesforce Named a Leader in CRM Suites by Independent Research Firm
Salesforce [NYSE: CRM], the global leader in CRM, today announced Salesforce was named a leader by Forrester Research in its … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Leadfeeder Partners With LinkedIn Sales Navigator
Leadfeeder and LinkedIn Sales Navigator are teaming up this year, and we’re excited to share this announcement with our customers … 0
Advertising & Promotion, Display & Programmatic Advertising
SRAX scores its position for two consecutive years
SRAX (NASDAQ: SRAX) today announced, for the second year in a row, that it has been recognized as one of the 500 … 0
Commerce & Sales, Ecommerce
Rokt Ranked 370th fastest growing company in Northern America
Rokt, the global e-commerce martech company, today announced it ranked 370th on Deloitte’s Technology Fast 500™, a ranking of the 500 … 0
Social & Relationships, Social Media Marketing & Monitoring
GetResponse launches new social media app Beam
GetResponse, the global innovator in digital and email marketing, today announced it has expanded its digital marketing portfolio with the … 0
Content & Experience, Marketing Automation
Kofax advances enterprise-wide deployment of next-generation robotic process automation to rapidly and exponentially scale the digital workforce
Kofax®, a leading supplier of Intelligent Automation software to automate and digitally transform end-to-end business processes, today announced Kofax RPA’s … 0
Data Management, Marketing Analytics, Performance & Attribution
DiscoverOrg sees multiple developments in terms of career succession
DiscoverOrg, the leading provider of B2B intelligence, announced changes bolstering its senior leadership team. Katie Bullard was promoted from Chief … 0
Data Management, Marketing Analytics, Performance & Attribution
Natural Intelligence Expands in U.S. with Proven Proprietary Search Techniques That Convert High-Intent Users
Natural Intelligence, a global leader in intent marketing that operates comparison websites, today announced its expansion into the United States … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
HESA Selects Confirmit to Support Innovative Graduate Outcomes Programme
Confirmit has today announced that the Higher Education Statistics Agency (HESA), the experts in UK higher education data and analysis, … 0
Business/Customer Intelligence & Data Science, Data Management
Zoho Deepens Analytics and AI in New Customer Experience Platform
Zoho today unveiled the next generation of Zoho CRM Plus, its all-in-one customer experience suite that empowers Sales, Marketing, Customer … 0
Interviews
Interview with VP, Head of Business Development, GeistM – Rob Gregg
“AI is only as good as the programmers who built it, and we’re fortunate enough to have some … 0
Advertising & Promotion, Display & Programmatic Advertising
Microland Selects Versa Networks to Power Microland’s smartBranch SD-WAN Services
Microland, a digital accelerator for global enterprises, today announced its partnership with Versa Networks, innovator of the Versa Secure Cloud IP … 0
Dashboards & Data Visualization, Data Management
ForeverGreen’s Revolutionary KetonX Attracts Major Distributors Worldwide.
ForeverGreen ™ Worldwide Corporation (OTC: FVRG), a global direct marketing company and provider of health and wellness products, announces key players dominating … 0
Audience/Marketing Data & Data Enhancement, Data Management
Webhelp’s Market Expansion Strategies in the Contact Centre Outsourcing Market Earn it Accolades from Frost & Sullivan
Based on Webhelp’s successful growth strategy across Europe, Frost & Sullivan has recognised the company with the 2018 European Market Leadership … 0
Content & Experience, Interactive Content
FreakOut Announces Expansion and New Leadership Team in Middle East, Russia & CIS and Australasia
FreakOut, a global marketing technology company, part of FreakOut Holdings Inc [TSE:6094], has announced its expansion into Middle East, Australasia and Russia & … 0
Guest Blogs
DO YOU WANT TO WINBACK LOST CUSTOMERS?
First…Get to Know Your Customers The first step in winning back lost customers is defining “lost.” Depending on your area … 0
Business/Customer Intelligence & Data Science, Data Management
SAP buys IPO-bound SurveyMonkey rival for $8B
SAP SE on Sunday said it will spend $8 billion to buy a SurveyMonkey rival that was scheduled to go public … 0
Advertising & Promotion, Display & Programmatic Advertising
UST Global Announces Strategic Investment in Israel-based XM Cyber
Funding to fuel XM Cyber’s Continued Growth and Innovation UST Global, a leading digital transformation solutions company, today announced an investment … 0
Advertising & Promotion, Display & Programmatic Advertising
Indegene Spins Off Digital Agency Arm iON to Partner Brand Journey Through Advanced Brand Strategy, Standardized and Compliant Creative Work, and Analytics-based Campaign Management
Indegene, a leading next-generation solutions organization for the life sciences industry globally, today spun off its brand strategy and creative … 0
Content & Experience, Marketing Automation
YOptima Ranked Among Top 50 Fastest Growing Indian Technology Companies, 2018, by Deloitte
Bangalore based Programmatic Marketing Platform, YOptima has been recognized on the Deloitte Technology Fast 50 India 2018, a list of the 50 fastest … 0
Data Management, Marketing Analytics, Performance & Attribution
Gartner Says CMOs Remain Confident Amid Leveled Off Budgets and Uncertain Times
Marketing budgets have remained steady for 2018 (11.2 percent of company revenue), but 63 percent of chief marketing officers (CMOs) … 0
Influencers, Social & Relationships
Talkwalker launches Influencer One – a complete influencer marketing solution for exceptionally impactful teams
New York, 11/6/2018. Talkwalker, the leading social listening and analytics platform, today announced the launch of Influencer One. The one … 0
Content & Experience, Marketing Automation
Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers
LIVONIA, Mich.–(BUSINESS WIRE)–Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized … 0
Advertising & Promotion, Content Marketing, Display & Programmatic Advertising
iProspect Promotes Charlotte Polci to VP, Integrated Solutions
iProspect, a leading global digital performance agency, announced today the promotion of Charlotte Polci to the newly created role of Vice President … 0
Content & Experience, Interactive Content
New SDL Tridion DX Release Transforms Content Into Digital Experiences @SDLConnect2018 #GCOM #ContentIsYourBestSalesperson
SDL (LSE: SDL), a global leader in content creation, translation, and delivery, today announces the latest version of SDL Tridion DX, providing … 0
Advertising & Promotion, Native/Content Advertising
Global Digital Marketing Agency Just Media Launches New Content Creation Hub, Adds Key Executives & Creative Talent
Just Media, Inc., an innovative global digital marketing services agency, is excited to announce the launch of a new content … 0
Content & Experience, Marketing Automation
Arke Announces Organizational Change to Enable the Future
Arke, a leading digital transformation consultancy and Platinum Sitecore partner, is strengthening its leadership team and its forward-looking business model … 0
Data Management, Marketing Analytics, Performance & Attribution
InsightSquared’s Marketing Analytics Helps Erase the Lines Between Marketing and Sales
InsightSquared, the leading provider of revenue intelligence solutions, today announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, … 0
Advertising & Promotion, Display & Programmatic Advertising
HubSpot Academy Selects Digital Marketing Institute to Provide Exclusive Training Content for Marketing and Sales Professionals
Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, today announces it will provide exclusive content … 0
Content & Experience, Marketing Automation
Shifting Into High Gear: Westwood One And Panoply Media Select Nielsen Auto Cloud To Transform Their Auto Advertising Offerings
Today, Nielsen (NYSE: NLSN) announced that Westwood One and Panoply Media have selected the Nielsen Auto Cloud fueled by J.D. Power to transform … 0
Advertising & Promotion, Mobile Marketing
Splio Acquires Startup Gowento and Integrates Mobile Wallets Into its Marketing Platform
Splio is proud to announce today the acquisition of the French tech startup Gowento, the Mobile Customer Engagement platform. Splio … 0
Digital Asset Management
iGTB Choose everis as Sales & Implementation Partner to Make Digital Transformation in Transaction Banking a Reality in Western Europe
everis, the consulting and outsourcing major, will provide wide reach and local support in Continental Western Europe for iGTB’s end-to-end … 0
Mobile Marketing
Hotshot Hires Srini Murty as CRO Following Initial Funding of New Time and Location-Based Mobile Security Solution for Business
Hotshot today announced the addition of Srini Murty as Chief Revenue Officer. Murty is responsible for revenue building and company growth through aligning market … 0
Sales Automation, Enablement & Intelligence
Outreach Announces Unleash 2019; The Leading Enterprise Sales Engagement Conference For The World’s Most Innovative Companies
Outreach, the leading sales engagement platform, announces Unleash 2019, the company’s annual conference focusing on every aspect of the sales process … 0
Sales Automation, Enablement & Intelligence
Brainshark and CSO Insights to Reveal Data on Sales Enablement Investments and Trends in Co-Hosted Webinar
Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will unveil data from a new report on sales enablement trends during an upcoming webinar with CSO … 0
Display & Programmatic Advertising
Dell Boomi Announces Technology Partner Program to Accelerate Digital Transformation
BOOMI WORLD 18 – Dell Boomi™ (Boomi), the leading transformation provider of cloud integration and workflow automation to build The Connected Business, … 0
Content & Experience, Interactive Content
SDL Tridion Docs Helps Global Brands Integrate Product Information into Digital Experiences
VMware and Partner Acrolinx to Address Content Complexity at SDL Connect SDL (LSE: SDL), a global leader in content creation, translation, … 0
Content & Experience, Email Marketing
Global Software and a Service® Provider Adestra Announced as 2018 Service Champion in CSIA Australian Service Excellence Awards
Having already proven its successful expansion into the APAC market by working with the likes of Naked Wines, Mumbrella, and … 0
Data Management, Marketing Analytics, Performance & Attribution
Acorn International Introduces New Corporate Logo and Website
Acorn International, Inc. (NYSE: ATV) (“Acorn” or the “Company”) today announced that it has introduced a new corporate logo and launched … 0
Advertising & Promotion, Video Advertising
Brightcove Earns Accolade from Frost & Sullivan for Garnering a Quarter of the Revenue Shares from the Online Video Platform Market
Brightcove’s robust platform offering, brand reputation and broadening geographic footprint give it a distinct edge in the extremely fragmented OVP … 0
Guest Blogs
How to best employ embedded images in an email
Transactional emails can be spruced up with images embedded in them. Emails that have embedded images not only share knowledge … 0
Interviews
Interview with CMO, Concured – Michael Brenner
“The key to us was to build a tool from the ground up that sees data as food … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Camilyo Scores a Triple Win at the SIINDA Industry Excellence Awards 2018
Camilyo, leading provider of all-in-one marketing and business productivity platform for local businesses, was recently honored with three Industry Excellence Awards … 0
Advertising & Promotion, Native/Content Advertising
Diana Littman Joins Publicis Groupe as CEO, MSL US
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced the appointment of Diana Littman as CEO, MSL US, reporting directly to Arthur Sadoun, Chairman … 0
Content & Experience, Content Marketing
SPLICE Software’s Solutions for Voice-First Devices Win Gold in MarCom Awards
SPLICE Software today announced it is a Gold Winner in the 2018 MarCom Awards Program in the category of Voice-First Marketing Technology. … 0
Audience/Marketing Data & Data Enhancement, Data Management
Activate Marketing Services Announces Acquisition by Next 15 Communications
Activate Marketing Services, LLC (“Activate”) today announced it has been acquired by Next Fifteen Communications Group plc (“Next 15”), accelerating … 0
Advertising & Promotion, Display & Programmatic Advertising
BloomReach announces Finalists for 2018 Partner of the Year Awards
MOUNTAIN VIEW / AMSTERDAM — October 31, 2018 — BloomReach, Inc., the Digital Experience Platform company, today announced the finalists … 0
Guest Blogs
Today’s Top 25 Most Influential Email Marketers
Who’s coming and going and what’s trending in email marketing can be fluid. Taking a closer look at the influencer … 0
Content & Experience, Marketing Automation
EverString Announces the Winners of the Inaugural FIRE Marketer Awards
EverString, the modern B2B data platform for marketing and sales intelligence, today announced the 10 winners of the company’s first … 0
Advertising & Promotion, Display & Programmatic Advertising
Centriply integration with industry-leading database enables data driven, linear TV campaigns at the household level
Targeted TV specialist Centriply, announced today a collaborative effort with Experian to help brands maximize their linear TV campaigns. The … 0
Advertising & Promotion, Native/Content Advertising
Optus SMB Makes Upgrades To Customer Experience With Vlocity
Optus SMB has announced significant upgrades to its business operations and customer experience as it focuses on further driving business … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Brainshark Introduces Sales Coaching ‘Practice Field’ – to Help Sellers Rehearse and Master Their Messages
WALTHAM, Mass. — October 30, 2018 — Brainshark’s , Inc., delivering SaaS-based sales enablement and readiness solutions, today announced powerful enhancements … 0
CRM, Social & Relationships
Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel
Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today launched Digital Source Tracker, an easy-to-use … 0
Sales Automation, Enablement & Intelligence
DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams
DiscoverOrg, the leading B2B intelligence provider, is transforming the way organizations discover, engage and acquire target buyers and hires by … 0
Content & Experience, Marketing Automation
Virtuoso Selects OneTrust for Privacy and Marketing Compliance
OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today … 0
Commerce & Sales, Ecommerce
ChannelAdvisor Automotive E-Commerce Experts to Exhibit and Speak at 2018 SEMA Show, October 30 – Nov 2
ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Pulpo Media Appoints Laura Willis to Vice President of Digital Sales
Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, today announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately. Reporting … 0
Content & Experience, Interactive Content
Return Path Launches AI-Powered Solution to Improve Inbox Placement and Boost Subscriber Engagement
NEW YORK, October 30, 2018—Global data solutions provider Return Path today announced a groundbreaking new addition to its robust suite … 0
Interviews
Interview with CEO and Co-Founder of Optimove – Pini Yakuel
“The trend we’re seeing is that slowly but surely, customers are becoming a commodity.” 1. Tell us … 0
Business/Customer Intelligence & Data Science, Data Management
Yaguara Launches ML-Powered Predictive Growth Management Platform
Yaguara, a growth management platform that helps e-commerce teams confidently set and meet organizational goals, today announced its official brand … 0
Content & Experience, Mobile Apps
DeMartini Orchard Adds AVOCADO to Promote Same Day Delivery
DeMartini Orchard has announced a partnership with AVOCADO. Users can now order from DeMartini Orchard through the AVOCADO Shopping app, providing consumers with … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
IEEE GlobalSpec Announces Media Partnership with Nerd Girls Inc.
IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
IGEL Hires EUC Visionary and Endpoint Security Expert, Simon Townsend, as Chief Marketing Officer, EMEA
IGEL, a world leader in endpoint management software for the secure enterprise, today announced that it has named Simon Townsend Chief Marketing Officer … 0
Advertising & Promotion, Display & Programmatic Advertising
Entravision Communications Corporation Appoints Mark Garcia to Senior Vice President of Integrated Marketing Solutions in McAllen, TX
Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced the appointment of Mark Garcia as … 0
Business/Customer Intelligence & Data Science, Data Management
ACCA and Connected2Fiber Sign Master Agreement to Enable Location Insight for All Member Organizations
Connected2Fiber, a SaaS-based location intelligence platform, has announced that it has signed a master license agreement with The Associated Communications … 0
iPaaS, Cloud/Data Integration & Tag Management
Privacy Protection Platform WireWheel Closes $10 Million in Financing
WireWheel, the Software-as-a-Service platform that modernizes global data privacy compliance, announced the closing of a $10 million Series A round. New Enterprise … 0
Business/Customer Intelligence & Data Science
STRATACACHE Showcasing Smart Shopper Engagement Solutions at Inaugural Groceryshop 2018 Show
STRATACACHE will be showcasing advanced marketing technology at Groceryshop — an inaugural event spun off of the successful retail-focused Shoptalk … 0
Email Marketing
Bronto makes sophisticated email marketing easy
SuiteConnect West — Oracle Bronto today announced a series of new innovations that help marketers grow revenue, save time and optimize … 0
Mobile Marketing
VLG Marketing Acquires Atlanta-Based Burner Rocket
VLG Marketing LLC (VLG) announces the acquisition of Atlantastartup Burner Rocket for an undisclosed amount. The Dallas-based digital marketing agency continues to increase the diversity … 0
Guest Blogs
Dial “E” for User Engagement: 5 Messaging Campaigns to Boost Conversions for Telecom Apps
For digital businesses, their web and app platforms are mere extensions of the overall brand persona, product/solution offering, and customer … 0
Display & Programmatic Advertising
GeistM Named 25th Fastest-Growing Business in New York .
Crain’s New York Business revealed that GeistM is No. 25 on its annual Crain’s Fast 50, a prestigious ranking of the fastest-growing firms in … 0
Native/Content Advertising
ADYOULIKE Launch Black Friday Campaign to Highlight the Effectiveness of Native Advertising
ADYOULIKE, the global leader in native advertising, has today [Wednesday, 24 October, 2018] launched a Black Fridaycampaign targeting digital advertisers. The message behind … 0
Influencers
BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping
AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released today … 0
Display & Programmatic Advertising
RevJet Announces Independent Research Study Uncovering the Gaps to Delivering Personalized Advertising Experiences
RevJet, creator of the first comprehensive platform to power personalized advertising experiences for Fortune 500 marketers, today announced the results of … 0
Marketing Analytics, Performance & Attribution
ZS’s Jessica Jarvis Named to “Women Leaders in Consulting” List
ZS Principal Jessica Jarvis was named to Consulting magazine’s “2018 Women Leaders in Consulting” list. Her strong reputation for building meaningful relationships and delivering world-class client service … 0
Marketing Analytics, Performance & Attribution
Cognizant Interactive Debuts as No. 4 Among Econsultancy’s Top Digital Agencies in United Kingdom for 2018
Cognizant (Nasdaq: CTSH) today announced its Cognizant Interactive practice has been named one of the leading digital agencies in the United Kingdom, according … 0
Business/Customer Intelligence & Data Science, Customer Experience, Service & Success
Smartly.io launches Creative Studio service and receives Facebook Creative Platform Badge for automation technology
Facebook, Instagram and Pinterest advertising platform Smartly.io has received Facebook Creative Partner Certification for its work in scaling mobile-first creative execution. This … 0
Marketing Automation
People.ai, the AI Platform for Sales, Marketing & Customer Success, Raises $30M Led by Andreessen Horowitz
People.ai, the artificial intelligence (AI) platform for enterprise revenue, today announced a $30M Series B funding led by Andreessen Horowitz (a16z). Also … 0
Display & Programmatic Advertising
TA Digital Welcomes Chesshire Gaylor as the Sr. Director of Experience Design
TA Digital, a full-service digital transformation solutions and services provider for enterprise companies for more than 18 years announced today … 0
Marketing Automation
automotiveMastermind Appoints Vice President of Marketing and Vice President of Strategic Partnerships
automotiveMastermind® (Mastermind) transforms the dealership experience for consumers and revolutionizes the way automotive dealerships and manufacturers find, engage and earn … 0
Content & Experience, Digital Asset Management
Infor Named a Leader in 2018 Magic Quadrant for Enterprise Asset Management Software
Infor, a leading provider of industry-specific cloud applications, today announced that the company was recognized as a Leader in the … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Forbidden Technologies Hires Stephen White from Comcast as Chief Operating and Financial Officer with Additional Strategic Hires Made
Forbidden Technologies plc (AIM: FBT), the developer and seller of Blackbird, the workstation experience in the cloud, announces that it is … 0
Business/Customer Intelligence & Data Science, Data Management
Michelle Marian Joins DHI Group, Inc. as Chief Marketing Officer
DHI Group, Inc. (NYSE: DHX) (“DHI” or “The Company”) announced today it has hired Michelle Marian as its new Chief Marketing Officer. Based … 0
Content & Experience, Optimization, Personalization & Testing
PGi Appoints Mark Roberts as Chief Marketing Officer
PGi , the world’s largest dedicated provider of collaboration solutions, announced today the appointment of Mark Roberts, a proven marketing leader … 0
Advertising & Promotion
Yext Announces Winners of the 2018 Explorer Awards
Yext, Inc. (NYSE: YEXT), the leader in Digital Knowledge Management (DKM), announced the winners of the second-annual Explorer Awards, which will be presented at … 0
Business/Customer Intelligence & Data Science, Data Management
‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision
Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, today announced the company will operate under the name … 0
Interviews
Interview with CEO and Co-Founder of TREW Marketing – Wendy Covey
“Trust and authenticity are the foundation of marketing that actually impacts sales. ” 1. Tell us about … 0
Guest Blogs
OPPORTUNITIES AND THREATS OF SOCIAL MEDIA AUTOMATION
The Advent of Messenger and Bots present both Opportunities and Threats This blog discusses the opportunities and threats of Social … 0
Customer Data Platform, Data Management
StarfishETL Releases New QuickBooks and Sugar Integration
StarfishETL, a robust integration and migration platform and G2Crowd High Performer, has released a new integration to connect QuickBooks and … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
BringCom And Versa Networks Demonstrate Multi-Carrier SD-WAN Exchange For Pan-Africa Services
Versa Networks – the innovator of a next-generation software platform, Versa Secure Cloud IP – today announced a joint SD-WAN deployment … 0
Content & Experience, Marketing Automation
Google Analytics Users Can Now Access the Most Powerful Lead Generation Software, Powered by Fastbase
Google has announced significant new updates to its popular Analytics product, each developed to help marketers better understand their customers … 0
Advertising & Promotion, Display & Programmatic Advertising
bfound Aims to Put Every Business in UAE Online
The UAE’s biggest digital marketing solutions provider for small & medium businesses – bfound – has brought to the region … 0
Content & Experience, Marketing Automation
GCR Announces Strategic Alliance With One More Technology Partner on its Platform
Industry verticals like BFSI, Education, Retail, Hospitality, and Manufacturing, will see splurge through these advance solutions Global Channel Resources India Pvt. Ltd. (GCR), a leading global … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Global Software Vendors Reap Rewards with Oracle Cloud
Oracle OpenWorld — Oracle today announced that Independent Software Vendors (ISVs) around the world are rapidly adopting Oracle Cloud Infrastructure to run enterprise … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Showtime18 Redefines Sales Enablement With Nearly 650 Attendees and Esteemed Roster of Speakers
This week, Showtime welcomed nearly 650 registered attendees from more than 20 countries to Europe’s largest sales enablement conference, sponsored by Showpad. Leaders from companies … 0
Content & Experience, Mobile Apps
Tanla Announces Appointment of Sriram Vinjamuri as Chief Operating Officer
Tanla Solutions Ltd (NSE: TANLA) has today announced the joining of Sriram Vinjamuri as Chief Operating Officer. He will report to Uday Reddy, Chairman … 0
Content & Experience, Interactive Content
ATARI® Receives Nasdaq International Designation
Atari®, one of the world’s most iconic consumer brands and interactive entertainment producers, today proudly announced its official affiliation with … 0
Advocacy, Loyalty & Referrals, Social & Relationships
Affinion Group Adds Three New Loyalty Executives
CX Loyalty, a division of Affinion Group, a global leader in loyalty and customer engagement, today announces the hiring of … 0
Content & Experience, Marketing Automation
Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm
Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its … 0
Influencers, Social & Relationships
AspireIQ Named a Leader in Influencer Marketing Solutions Report by Independent Research Firm
AspireIQ (formerly Revfluence), the leading influencer marketing platform for producing content at scale, today announced it is among the select companies … 0
Advertising & Promotion, Display & Programmatic Advertising
Lufthansa and IBM Collaborate for AI-Powered Ad Campaign
As part of Lufthansa’s ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising (NYSE: IBM) to … 0
Influencers, Social & Relationships
MDC Names Ryan Linder Global Chief Marketing Officer
(NASDAQ: MDCA) – MDC Partners Inc. announced today that Ryan Linder has been promoted to Executive Vice President, Global Chief Marketing Officer, effective immediately. Linder, … 0
Advertising & Promotion, Display & Programmatic Advertising
Carl Data Aligns with Smart City Market Strategist
Carl Data Solutions Inc. (CSE:CRL, FSE:7C5,OTC: CDTAF) (“Carl Data” or the “Company”), has enlisted the help of a new commercial and … 0
Content & Experience, Mobile Apps
eTouchMenu Announces Strategic Partnership with Ingenico Group
eTouchMenu™ (a wholly-owned subsidiary of House Advantage, LLC.) has announced its strategic partnership with Ingenico Group, leveraging the technology firm’s … 0
Advertising & Promotion
Meltwater and Dow Jones Announce Global Partnership to Provide Premium Content
Meltwater, a global leader in media intelligence, today announces the launch of a partnership with Dow Jones, a global provider … 0
Business/Customer Intelligence & Data Science, Data Management
Deep Voter Data is Now Available From Social Media With New Censeo Platform
“The new Censeo Analytics platform can now provide candidates with voter attitudes and habits using social media, big data and … 0
Mobile Marketing
Verve announces integration with Yext, enabling brands to power multi-location mobile marketing campaigns with place data from Yext
Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced today its integration with Yext, the leader … 0
Display & Programmatic Advertising
InMobi Acquires U.S. Based Advertising and Data Company, Pinsight Media
InMobi, a global provider of enterprise platforms for marketers, today announced the acquisition of Pinsight Media, the mobile data and advertising … 0
Print
R&D Magazine’s Annual Global R&D Funding Forecast Wins Coveted Folio Eddie Award
R&D Magazine, published by Advantage Business Marketing, was honored last week with its first-ever Folio Eddie Award during Folio’s annual awards gala at … 0
Business/Customer Intelligence & Data Science
Kyvos Insights and Bell Canada to Discuss How to Scale Business Intelligence for Big Data in Upcoming Webinar
Kyvos Insights, a big data analytics company, today announced it will host a webinar titled, “BI at Exponential Scale at Bell Canada,” … 0
Search & Social Advertising
Scytl Expands to the Private Market With Online Voting Solution Invote
Scytl, the worldwide leader in secure online voting and election technology, has announced today the launch of Invote, an online … 0
Sales Automation, Enablement & Intelligence
AFS Technologies Announces New Equity Investment from Symphony Technology Group
AFS Technologies, Inc. (“AFS”) a leading provider of software solutions purpose-built for consumer goods manufacturers, food distributors, and sales agencies, … 0
Display & Programmatic Advertising
Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its … 0
Audience/Marketing Data & Data Enhancement
Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively
After a momentous year of international customer growth, Mixpanel officially establishes a global presence with two new offices in London and Singapore to cater … 0
iPaaS, Cloud/Data Integration & Tag Management
Openbravo Commerce Suite 3.0 Achieves Certified Integration With SAP Applications
Openbravo Delivers an End-to-end Solution with Cloud-ready Mobile POS and Omnichannel Capabilities for Retailers Through Interoperability With SAP IS Retail … 0
Business/Customer Intelligence & Data Science
RedPeak Appoints John Breen as Executive Director, Health Strategy and Analytics
Strategic design agency, RedPeak Branding, announces the appointment of John Breen as the Executive Director, Health Strategy and Analytics. Breen will help … 0
Advertising & Promotion, Display & Programmatic Advertising
Sophos Marketing Announces Four New Sports Partnerships
North Texas digital advertising company Sophos Marketing announces new partnerships with the Texas Legends® of the NBA® G-League and with three DFW bowl games … 0
PR
PerkettPR Rebrands as Mindfull Marketing + PR
PerkettPR, an award-winning provider of results-based public relations and strategic marketing communications, today announced that on its twentieth anniversary, it … 0
Advertising & Promotion, PR
Sara Ghazaii Joins MWWPR as Vice President of Corporate Communications and Marketing
MWWPR announced today that Sara Ghazaii joined the agency this month as Vice President of Corporate Communications and Marketing in the New … 0
Advertising & Promotion, Display & Programmatic Advertising
AdExchanger To Recognize Excellence In Marketing And Media At Inaugural Awards This Spring
AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, announced today that it is launching the first-ever AdExchanger Awards, … 0
Business/Customer Intelligence & Data Science, Data Management
Lucidity’s Blockchain Pilot with Toyota Results in 21% Lift in Campaign Performance
Lucidity, the blockchain advertising analytics company, today announced its partnership with Toyota and agency Saatchi & Saatchi to introduce transparency into Toyota’s digital ad … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
TOPO Reveals Seminal Shifts in Sales Technology with Sales Engagement Market Guide
TOPO, a research and advisory firm that helps the world’s fastest growing sales, marketing and technology organizations, today released its … 0
Content & Experience, Marketing Automation
Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing
UK Platinum HubSpot Partner and Inbound to account-based marketing (ABM) agency, Strategic IC host successful Trends Disrupting Sales event In the … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Montrium Announces Re-Engineered eTMF Connect with Focus on User Experience
Montrium, a leading cloud-based software provider for the life science industry, today announces version 5 of eTMF Connect, a modern Electronic Trial Master … 0
Data Management, Marketing Analytics, Performance & Attribution
Numerify Closes $27.5M Funding Round Led By DAG Ventures
Numerify, a provider of AI-powered IT Business Analytics, today announced it closed a $27.5 million funding round led by DAG Ventures, with … 0
Content & Experience, Interactive Content
LeoVegas Hires Communications Director and Strengthens the Marketing Department
LeoVegas Mobile Gaming Group is strengthening its internal organisation with an experienced Communications Director and has appointed two Marketing Directors, … 0
Content & Experience, Content Marketing
MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award
MBuy, the leading media planning and buying applied-technology service company, took top honor at Datorama’s annual Limitless Conference, being awarded … 0
Audience/Marketing Data & Data Enhancement, Data Management
Teradata hands brand and marketing duties to John McNeil Studio
Data intelligence specialists Teradata have entrusted their brand and marketing duties John McNeil Studio in a partnership which will see … 0
Events, Meetings & Webinars
Martech Cube Gears up at GITEX 2018
Martech Cube attends the Gitex Technology Week, which is being held in Dubai, at the World Trade Center from October … 0
Marketing Analytics, Performance & Attribution
AppsFlyer Surpasses $100 Million in Annual Recurring Revenue
AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) … 0
Marketing Automation
MediaMath Named a Leader in Gartner’s Magic Quadrant for Ad Tech
MediaMath, the independent technology company for marketers, announced today that it has been recognized by Gartner, Inc. as a Leader … 0
gerri Knilans, Guest Blogs
Three Keys to an Effective Social Selling Strategy
The average person will spend five years of their life on social media. The simple truth is: social networking technology … 0
Interviews
Interview with Head of International Partnerships, SEMrush – Fernando Angulo
“If corrections are needed, we make them. And then move on. ” 1) Tell us about your role … 0
Guest Blogs
UNLOCK “THE VALUE” IN CUSTOMER LIFETIME VALUE
We recently hosted a webinar featuring Forrester Principal Analyst Brandon Purcell and Julie Schmidt, SVP of Analytics and Insights at … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
GLOBAL TECH ICON STEVE WOZNIAK BECOMES THE CO-FOUNDER OF EQUI GLOBAL
Apple Computer co-founder Steve Wozniak today announced that he has become the co-founder of EQUI Global, the venture capital tech innovator. … 0
Commerce & Sales, Ecommerce
e-Zest Mentioned in Gartner Digital Commerce Vendor Guide 2018
e-Zest Solutions, a leading digital innovation and technology services company specializing in digital transformation, announced that it has been recognized … 0
Advertising & Promotion
MannKind And precisioneffect Receive Gold For Creative Work In Television Advertising Campaign “Unexpected Moments”
Life delivers surprises – and that’s exactly what precisioneffect, the nation’s only healthcare advertising agency dedicated to working with companies … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews
Mavenlink, the leading provider of cloud-based software for the modern services organization, today announced that it has been recognized with … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
RiskRecon Announces Several Key Corporate Hires and Company Expansion
On the heels of its recent $25 million Series B funding, led by Accel, RiskRecon today announced two key hires: Kim Ann King, who will … 0
Ecommerce
Skava and BloomReach Form Partnership to Help Brands Delight Customers at Every Touchpoint
Skava, a global provider of cloud microservices for ecommerce, has announced its strategic partnership with BloomReach, a Digital Experience Platform … 0
Marketing Automation
Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers
Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that they are … 0
Marketing Automation
ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers
ciValue, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced today a $6M Series A investment, led … 0
Display & Programmatic Advertising
Mower Taps Mark O’Toole to Lead Boston Office
Mower has tapped Mark O’Toole to lead the agency’s Boston office. O’Toole joined Mower in 2015 when HB Agency combined with then Eric Mower + Associates; … 0
Content Marketing
6sense featured on CNBC List of 100 Promising Start-Ups to Watch
6sense announced today that it has been included in CNBC’s list of top 100 startups in the world. Known as the … 0
Mobile Marketing
AddShoppers Adds Former Red Ventures CTO AJ Ratani to Advisory Board
AddShoppers, the people-based marketing platform that helps brands grow beyond traditional CRM, has named Abhishek (AJ) Ratani, former Red Ventures … 0
Marketing Automation
Point & Place AR Shopping Platform Adds Face Tracking With ‘AR Wearables’
EyeKandy, the global leader in A-Commerce for retailers and brands, today announced the addition of ‘AR Wearables’ to the Point … 0
Marketing Automation
Amplero Named a Cool Vendor in AI for Marketing by Gartner
Amplero, the AI Marketing Hub that allows marketers to build lasting customer relationships at a scale not humanly possible, today … 0
Social Media Marketing & Monitoring
Good Morning, Marketing: Podcast Series Announced
To help marketers address the challenges of modernizing marketing in the digital age, Zee Jay Media has launched a podcast … 0
Marketing Automation
Women in Retail Leadership Circle Partners With Marketing Technology Management Platform CabinetM
Women in Retail Leadership Circle (WIRLC), a members-only association offering enterprise-level women in the retail industry a place to learn, connect … 0
Audience/Marketing Data & Data Enhancement
Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally
CybelAngel offers an industry-leading solution that proactively protects organizations from digital threats across the open, deep, and dark web, as well … 0
CRM
Salesfusion Recognized in Gartner’s Magic Quadrant for CRM Lead Management for the Third Time
Salesfusion, a leading provider of marketing automation technology for mid-sized marketing organizations, is recognized in the Gartner Magic Quadrant for … 0
Audience/Marketing Data & Data Enhancement
KEMP Appoints Tony Thompson as Chief Marketing Officer
KEMP, the leader in multi-cloud application delivery and load balancers, today announced the appointment of Tony Thompson as chief marketing officer (CMO). Tony … 0
Display & Programmatic Advertising
SalesX & Aeroflow Healthcare Shortlisted for Best PPC Campaign by US Search Awards 2018
SalesX, an award-winning digital marketing agency and Aeroflow Healthcare, recognized on the Inc. 5000 list of fastest growing companies for three years … 0
Display & Programmatic Advertising
Naked Lime and Reynolds and Reynolds Present Together at 25th Digital Dealer Conference
Naked Lime Marketing will have multiple representatives on hand to participate in a unique panel discussion moderated by Reynolds and … 0
Search & Social Advertising
Duby, LLC Announces Public Offering
Duby, LLC is a social media company based in Denver, Colorado that is best known for mobile apps that connect cannabis users … 0
Advertising & Promotion, Display & Programmatic Advertising
Welcome to Teads, The Global Media Platform
With recent product expansion beyond video and continued adoption of the Teads platform by the world’s top publishers, Teads reveals … 0
Content & Experience, Email Marketing
Demandforce and iMatrix Announce Partnership, Create New Web Presence Product Bundles For Practice-Based Businesses
Demandforce and iMatrix, two leading providers of online marketing solutions for optometrists, chiropractors and veterinarians, today announced a partnership that … 0
Display & Programmatic Advertising
BlockClick Unveils Dual Listing Format on Six Swiss Exchange
BlockClick, a blockchain platform in the digital marketing space, unveiled a dual listing format in which investors can buy both … 0
Events, Meetings & Webinars, Social & Relationships
TripAdvisor Enables Resellers and Agencies to Offer Restaurant Marketing Solutions to Clients via New API Program
MomentFeed Named as First Partner to Join API TripAdvisor (NASDAQ: TRIP), one of the world’s largest restaurant sites, today named MomentFeed … 0
iPaaS, Cloud/Data Integration & Tag Management
Dell Boomi Appoints Mandy Dhaliwal New Chief Marketing Officer
Dell Boomi™ (Boomi) the leading provider of a unified platform to build The Connected Business, from cloud integration to workflow … 0
Marketing Automation
Unite Private Networks Deploys Connected2Fiber to Increase Deal Participation
Connected2Fiber, the leading growth platform for connectivity companies, announces today that Unite Private Networks (UPN) has signed an agreement to implement The … 0
Customer Data Platform, Data Management
Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise
Joint Solution and Go-to-Market Empower Enterprise Customers to Accelerate Customer Lifetime Value by Operationalizing Customer Centricity Across Their Entire Organization … 0
Marketing Automation
FleishmanHillard and Wibbitz Bring AI-based Video Solutions to the Communications Industry
FleishmanHillard and Wibbitz today announced a collaboration to develop AI-powered video services and expertise for the communications industry and its clients. The relationship … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Huawei Announces AI + Digital Platform to Accelerate Digital Transformation
Today at HUAWEI CONNECT 2018, under the theme of “Power of the Platform,” Huawei Enterprise Business Group shared how its … 0
Optimization, Personalization & Testing
The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry
The 4A’s, the leading trade organization of marketing communications agencies, is innovating its approach to conferences, focusing on events that … 0
Interactive Content
Energyhill Expands Global Multilingualism as Google Trends Point to International Search as Data Majority
Florida-based creative marketing company Energyhill has launched digital campaign initiatives for US based companies seeking a global customer base. The … 0
Events, Meetings & Webinars
Huddle, the Leader in High School Event Tickets and Marketing, Hires EVP-Corporate Partnerships Karl Mawhinney and SVP-Partnership Solutions Bob Cramer
Huddle® today announced the company has hired Karl Mawhinney to the position of EVP-Corporate Partnerships and Bob Cramer to the position of SVP-Partnership Solutions. … 0
Marketing Analytics, Performance & Attribution
55ip Releases Market Risk Indicator (MRI) Score for October
55ip, an investment strategy engine that enables advisors to customize and automate intelligent portfolio strategies using industry-leading investment science, today released … 0
Customer Experience, Service & Success
Equifax Launches OptimaHub Bolstering Marketing Measurement Capabilities
Equifax (NYSE: EFX), a global information solutions provider, today launched OptimaHub™, a new marketing measurement capability that will help brands optimize … 0
Social Media Marketing & Monitoring
Digital Marketing Institute Fortifies U.S. Presence to Meet Surging Demand for Essential Skills Among Marketing Professionals
The Dublin-based Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, today announces the launch of its … 0
Customer Experience, Service & Success, Social & Relationships
AI-Powered Candidate Experience Platform, My Ally, Raises Series A Funding
My Ally, the leader in applying Artificial Intelligence (AI) to enhance the candidate experience, announced today that it has completed … 0
Audience/Marketing Data & Data Enhancement, Data Management
Wacom and Magic Leap Team Up to Build the Creation Environment of the Future
An exclusive partnership to deliver spatial computing and pen input solution for content creators seeking hyper-realistic, collaborative, 2D and 3D … 0
Business/Customer Intelligence & Data Science, Data Management
Kadena Announces Blockchain and Enterprise Visionaries to Join Board of Advisors
Dr. Stuart Haber and Alex Pinchev to Advise Blockchain Startup Kadena Kadena, a blockchain technology company founded by former JPMorgan … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Tech Data Expands Practice Builder Methodology for Cloud
Expansion includes new cloud business assessment, digital enablement experience and enhanced access to dedicated cloud experts Tech Data (Nasdaq: TECD) today announced … 0
Content & Experience, Marketing Automation
Kryon Hires Julie Shafiki as Chief Marketing Officer
20-Year Technology Marketing Veteran to Accelerate Brand Visibility, Drive Momentum and Business Leads for Leading RPA Solution Provider Kryon, a … 0
Data Management, Marketing Analytics, Performance & Attribution
See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership
Yes Lifecycle Marketing today announced that See’s Candies, one of the most trusted and timeless candy makers in the world, has extended … 0
Events, Meetings & Webinars, Social & Relationships
X Financial and NBA China Announce Multi-Year Marketing Partnership
X Financial to Celebrate the Game of Basketball with Fans Starting with the 2018-19 NBA China Season NBA Legend Dikembe … 0
Customer Data Platform, Data Management
ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List
DMNews honors Hyland alongside leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has … 0
Influencers, Social & Relationships
Klear Announces Referral Partnership with Hootsuite to Power Social Media Management with Influencer Marketing Technology
Pairing Offers a Comprehensive Set of Social Tools to Top Enterprise Brands Worldwide Klear, an influencer marketing technology company, today … 0
Advertising & Promotion, Display & Programmatic Advertising
Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs
Addition of digital asset management and content operations expands Sitecore’s capabilities across the digital marketing technology stack, helps marketers increase … 0
Content & Experience, Marketing Automation
Simple Expands Intelligent Marketing Platform Into MENA to Help CMOs Claw Back Cost of Marketing Complexity
Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round … 0
gerri Knilans, Guest Blogs
How to Create Stellar Call-to-Actions
How to Create Stellar Call-to-Actions The “call to action” (CTA) is an essential component of any marketing initiative. It’s the … 0
Interviews
Interview with CMO of FocusVision – Dawn Colossi
“Digital transformation is forcing the enterprise to transform into a digital-first, rapidly evolving data-driven business.” 1. Tell us … 0
gerri Knilans, Guest Blogs
How to Establish an Effective Marketing Analytics Process
Data-driven marketing analysis is pivotal to the success of any marketing effort. Without the insights and direction analytics provide, companies … 0
Content & Experience, Interactive Content
“FOX” Adds to Executive Team with Government Affairs and Corporate Communications Leads for the New Company
Danny O’Brien named EVP and Head of Government Relations Hope Hicks appointed EVP and Chief Communications Officer FOX, the company … 0
Customer Data Platform, Data Management
Monster Announces Steve DeLisle As Chief Technology Officer
Monster, a leading solution for connecting people and jobs, today announced that it has named Steve DeLisle as Chief Technology Officer. DeLisle, … 0
CMS & Web Experience Management, Content & Experience
Euroconsult Honors Speedcast and Carnival with “Smartship Award of the Year”
“Smartship Award of the Year” Recognizes Partnership to Achieve World Record-Breaking 3.174 Gbps Onboard Carnival Horizon Speedcast International Limited (ASX: … 0
Business/Customer Intelligence & Data Science, Data Management
Onix Moves Deeper Into Digital Accessibility Marketplace
Expert Ryan Pugh joins Equidox team to assist with solutions expansion Onix, creator of the revolutionary and proprietary Equidox PDF conversion software for document … 0
Data Management, Marketing Analytics, Performance & Attribution
CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer
Cloud and CX Marketing Expert Joins Exec Team to Fuel Growth Medallia, Inc. (www.medallia.com), the global Customer Experience Management leader, … 0
Influencers, Social & Relationships
365 Connect Explores the Influencer Effect on Multifamily Housing in Live Webcast
365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today … 0
Events, Meetings & Webinars, Social & Relationships
Sitecore Symposium Equips Marketing and IT Leaders to Elevate the Experience and Drive Business Growth
Premier digital marketing event to feature keynotes from industry thought leaders, powerful customer success stories, and previews of new digital … 0
Display & Programmatic Advertising
Advangelists, LLC brings an Adtech Oracle to life
Advangelists, LLC, a digital next generation AI Driven Platform-as-a-service company, today announced the launch of AdOracle – a Next Generation … 0
Marketing Automation
OneTrust Launches Targeted Data Discovery Technology to Automate Data Subject Requests, Pre-Populate Data Maps and Simplify Risk Assessments
Targeted Data Discovery Module Automates Data Mapping, Subject Requests, and other Data-Driven Privacy Programme Activities Today at PrivacyTech, the leading event … 0
Mobile Marketing
CellPoint Mobile Appoints Stephane Druet as Global Head of Marketing
Former Travelport and Amadeus executive will accelerate CellPoint Mobile’s brand, product portfolio and revenue growth CellPoint Mobile, a leading global … 0
Marketing Analytics, Performance & Attribution
Zendesk Releases Benchmark Guide for Enterprise Reports
SAN FRANCISCO – October 1, 2018 – Zendesk, Inc. (NYSE: ZEN) today released the Zendesk Benchmark Guide for Enterprise. The … 0
Social & Relationships, Social Media Marketing & Monitoring
Brandwatch & Crimson Hexagon Merge
Two leading social intelligence companies come together to create new artificial intelligence-driven products to help every decision-maker better understand their … 0
iPaaS, Cloud/Data Integration & Tag Management
CrowdANALYTIX Launches dataX Moderator App to Flag Objectionable Halloween Costumes
CrowdANALYTIX, creator of dataX.ai, an AI-driven platform that auto-creates context-aware product attributes and meta tags for retailers and brands, today … 0
Business/Customer Intelligence & Data Science, Data Management
Linius launches commercial SaaS platform
Linius unveils public self-service cloud platform, Linius Video Services (LVS), which enables developer, system integrator and business communities worldwide to … 0
Data Management, Marketing Analytics, Performance & Attribution
Catalina Names Gerald Sokol Jr. Chief Executive Officer
Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Intermedia Appoints Scott Anderson as Chief Marketing Officer
B2B Tech Exec Brings 25 Years’ Experience Building Successful Brands and Customer Loyalty Intermedia, a leading cloud communications and collaboration … 0
Advocacy, Loyalty & Referrals, Social & Relationships
Alliance Data’s Epsilon Expands Relationship With Leading Technology Client; Launches Global Loyalty Program
Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon®, … 0
Content & Experience, Interactive Content
ICF Acquires We are Vista
Highly Recognized Agency will Join ICF’s Growing Global Marketing and Communications Practice ICF (NASDAQ: ICFI), a global consulting and digital services provider, … 0
Advertising & Promotion, Mobile Marketing
Vibes and Lane Bryant Win Two Gold Awards at 2018 North America Smarties
Vibes and Lane Bryant’s mobile engagement campaign recognized by the Mobile Marketing Association for business impact and marketing strategy excellence … 0
Content & Experience, Marketing Automation
ON24 Expands Footprint as Marketing’s Need for Actionable Data Goes Global
Company sees rapid international growth – opening offices, increasing revenues and bolstering presence As the world grows more connected, marketing, … 0
Social & Relationships, Social Media Marketing & Monitoring
Canada’s webSaver.ca to Integrate Greenfence Consumer’s Blockchain Enabled Shopper Marketing Platform
Coupons, rebates and GFT™ Authentic Digital Collectibles™ revolutionize how consumers and brands interact in a mobile economy. Canadian coupon distribution … 0
Content & Experience, Marketing Automation
TazWorks Appoints New Director Of Marketing And Communications
TazWorks, the leader in technology solutions and business strategies for the background screening industry, announced that Kary Burns has joined the company … 0
Data Management, Marketing Analytics, Performance & Attribution
Jaymie Scotto & Associates (JSA), Enhances MarTech Portfolio with Competitive Lead Generation Services
JSA Helps Clients Grow and Nurture Leads Across a Variety of Inbound Marketing Platforms Jaymie Scotto & Associates (JSA), the preeminent … 0
Content & Experience, Marketing Automation
‘Improvado’ Names Ex-Mulesoft Principal Engineer Dmitry Spasibenko As Chief Technology Officer
Principal engineer of Mulesoft Cloudhub, Dmitry Spasibenko has been tapped as Chief Technology Officer at Improvado, a SaaS platform that helps … 0
Customer Data Platform, Data Management
Blis Announces Aaron McKee as New Chief Technology Officer
Senior management team continues to grow following appointment of new CMO in August Blis, the global pioneer in advanced location … 0
Events, Meetings & Webinars, Social & Relationships
Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running
Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second … 0
Content & Experience, Marketing Automation
Blueshift Named A Cool Vendor In “AI For Marketing” By Gartner
Leading Analyst Firm Recognizes Blueshift’s Innovation in AI-Driven Multichannel Marketing Blueshift, the AI-First Platform for Cross-Channel Marketers announced that it … 0
Guest Blogs
Build Authority Through Content Marketing
“Authority” and “Expert” are two terms that you’ve no doubt heard quite often in the realm of Internet Marketing. They … 0
Customer Experience, Service & Success, Social & Relationships
Talkdesk Raises $100 Million to Power the Contact Center of the Future
Talkdesk, the fastest growing Contact Center as a Service provider, today announced $100 million in Series B funding led by … 0
Events, Meetings & Webinars, Social & Relationships
Informa Engage Experts Share Modern Marketing Thought Leadership at Upcoming Industry Events
Informa Engage thought leaders have been invited to share their expertise on data, marketing automation, sales enablement and audience monetization at … 0
Customer Data Platform, Data Management
LivePerson Acquires Conversable
Extends LiveEngage conversational commerce platform with Conversable’s AI conversational capabilities for social and marketing LivePerson, Inc. (NASDAQ: LPSN), a leading provider … 0
CRM, Social & Relationships
Scania Merges Corporate Marketing and Communications
Scania is establishing a new corporate organisation to integrate communications, brand, marketing and sustainability. The new organisation is headed by Erik … 0
CRM, Social & Relationships
Vonage Appoints Rishi Dave as Chief Marketing Officer
Vonage (NYSE: VG), a business cloud communications leader, today announced it has appointed Rishi Dave as Chief Marketing Officer. Mr. Dave will report to … 0
Content & Experience, Marketing Automation
Metadata to Present ‘AI in Marketing: It’s Not Just for Analytics Anymore’ at MarTech 2018
Gil Allouche, CEO of Metadata and Peter Tarrant from Tipalti to discuss the evolution of AI and machine learning to … 0
Content & Experience, Marketing Automation
Ansira acquires leading Adobe solutions provider, Defakto, headquartered in Dallas
Ansira Partners, Inc. (“Ansira”), one of the largest independent marketing agencies in North America specializing in brand-to-local marketing, today announced its acquisition … 0
Interviews
Interview with the Founder, The Marketing Shop – Tracy Gibb
“I think most potential clients have become more savvy. They have a greater awareness of what is happening behind … 0
Guest Blogs
You never get a second chance to make a great first impression.
While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone … 0
Sales Automation, Enablement & Intelligence
Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation
Seismic, the global leader in sales and marketing enablement, today announced that they have been recognized as a Leader by … 0
Mobile Marketing
eSSENTIAL Accessibility Shortlisted for Mobile Marketing Association’s 2018 SMARTIES Awards
eSSENTIAL Accessibility, a digital accessibility solutions provider, today announced that their Android app, developed in partnership with leading mobile device … 0
Customer Data Platform
Rollick to Acquire AVALA Marketing Group
With the expected acquisition of AVALA Marketing Group on September 30, 2018, Rollick will provide manufacturers and retailers in distributed dealer networks with an efficient … 0
Audience/Marketing Data & Data Enhancement
Borderless Access™ – 10 Years, Redefining Reach and Insights
Borderless Access™ marks a momentous milestone as it completes 10 years in the online and digital market research industry. Today, … 0
Business/Customer Intelligence & Data Science, Data Management
Manthan adds AI capabilities to its Customer Data Platform for B2C enterprises
Prescriptive analytics add to the retail specialist’s customer data platform Santa Clara, September 27, 2018: Manthan, a leading cloud analytics … 0
Content & Experience, Marketing Automation
GetResponse Expands Global Reach with New Latin America Headquarters
Email Marketing Leader Seizes Multi-Billion Dollar Ecommerce Opportunities in World’s Fastest Growing Region SãO PAULO – September 26, 2018 – … 0
Advertising & Promotion, Display & Programmatic Advertising
Ogilvy Enters Nigerian Market With Promise to Offer World-class Services
Ogilvy, a member of WPP Group and an award-winning integrated creative network that creates experiences, design and communications for brands has … 0
Advertising & Promotion, Video Advertising
SpotX Names Kevin Hunt Senior Vice President, Global Marketing
Leading video advertising and monetization platform promotes former senior product director to drive integrated global marketing strategy SpotX, the leading … 0
Data Management, Marketing Analytics, Performance & Attribution
Marketing Company USA Link System Secures Spot On Inc. 5000’s Most Inspiring Companies Of 2018
The US economy has slowly inched its way out of the Great Recession of 2008. All thanks to the hardworking, … 0
Social & Relationships, Social Media Marketing & Monitoring
Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform
Powerful new features make high-impact email marketing easier and more accessible Constant Contact, an Endurance International Group (NASDAQ : EIGI) company and leader … 0
Content & Experience, Interactive Content
Pinterest Names Smartly.io a Creative and Advertising Marketing Partner
Smartly.io’s creative automation and ad operations help advertisers scale on Pinterest To support advanced advertisers and agencies as they look … 0
gerri Knilans, Guest Blogs
What Every Marketer Needs to Know about Content Development
Content creation, syndication and consumption platforms are like every other aspect of business. They are constantly changing. To ensure your … 0
Content & Experience, Content Marketing
Cohen-Esrey Communities Selects 365 Connect Marketing Platform to Serve Its Growing Multifamily Portfolio
365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today … 0
Data Management, Marketing Analytics, Performance & Attribution
PFL Reverses Waning B2B Sales and Marketing Response Rates
New super-enterprise clients, new capital investments to further spur future growth PFL, a leading marketing technology company that is pioneering … 0
Sales Automation, Enablement & Intelligence
Brainshark’s AI-Powered Sales Coaching Engine Wins Gold in 2018 Golden Bridge Awards®
Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that Brainshark Machine Analysis is a winner in The 10th Annual Golden Bridge … 0
Guest Blogs
The Challenge of Lead Routing is that You’re Always Behind
At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to … 0
Advertising & Promotion, Display & Programmatic Advertising
Omaha’s Top Travel Tech Company Expands Its Local Presence With Room To Grow Employee Count By 70 Percent
Sojern, the leading provider of digital advertising solutions and real-time audiences for the travel industry, today announced a new office … 0
Content & Experience, Marketing Automation
BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform
Flint Capital Leads Latest Funding BrandTotal Marketing Intelligence Platform Shines Light on “Dark Marketing,” Revealing Hidden Digital Marketing Strategies to … 0
Audience/Marketing Data & Data Enhancement, Data Management
Marketing Group Launches Successful Pilot Program of Innovative New Solution
Advantage Business Marketing Launches New Mobius Platform for Longtime Client Components Corporation with Impressive Results Advantage Business Marketing, the marketing … 0
Audience/Marketing Data & Data Enhancement, Data Management
Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm
Infogroup, a leading provider of business and consumer data and media management solutions, has been recognized by Forrester, an independent … 0
Customer Experience, Service & Success, Social & Relationships
Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates
New content creation, sales tools and auditing capabilities help marketers increase efficiency and creativity To help marketers accelerate lead generation … 0
Data Management, Marketing Analytics, Performance & Attribution
SmartBug Media Hires Award-Winning Marketing Strategist Dan Quirk
SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through … 0
Marketing Analytics, Performance & Attribution
TapClicks Adds $10M Investment from Boathouse Capital
TapClicks, the global SaaS leader in marketing analytics, reporting and workflow, today announced a $10 million investment from Boathouse Capital, a private equity … 0
Interviews
Interview with Sr. VP of Global Sales and Alliances of Cake – Harry Beck
“The proliferation of marketing technology solutions has been fueled by an appetite to find an edge in the sea … 0
Customer Experience, Service & Success, Social & Relationships
KuRunData Announces Launch of WeChat Mobile Survey Applet
Significantly Expands Respondent Reach for KuRunData and Toluna in APAC Toluna, leading provider of consumer insights for the on-demand economy, … 0
Customer Data Platform, Data Management
MRP Prelytix 2.2 Enhances AI-Driven Personalization
Latest predictive analytics software optimizes dynamic display advertising. MRP, the leading global provider of AI-powered customer acquisition software and services, … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm
Global sales enablement company evaluated for its current offering, strategy and market presence Showpad, the leading sales enablement platform for … 0
Content & Experience, Interactive Content
Emark Joins Wunderman
Acquisition further bolsters Wunderman’s growing global Salesforce practice Wunderman, a leading global digital agency and a WPP company, announced today … 0
Sales Automation, Enablement & Intelligence
Highspot Raises $35M as Demand for Sales Enablement Skyrockets
Major Investment Fuels Global Expansion in Rapidly Growing Market Highspot, the industry’s most advanced sales enablement platform that sales reps love, … 0
Sales Automation, Enablement & Intelligence
Outreach Launches SalesEngagement.com, Announces New Book & Podcast
Outreach, the leading sales engagement platform, announced today the launch of SalesEngagement.com, a set of educational resources focused on leveraging the … 0
Advertising & Promotion, Display & Programmatic Advertising
SiriusXM to Acquire Pandora, Creating World’s Largest Audio Entertainment Company
SiriusXM to Acquire Pandora in All-Stock Transaction Valuing Pandora at $3.5 Billion Both SiriusXM and Pandora Brands, Products, and Services … 0
CRM, Social & Relationships
ScaleFactor Enriches Salesforce Lightning with Financial Operations Data
ScaleFactor, makers of next-gen financial operations software, are announcing their newest integration with marketing and sales monolith, Salesforce. Working hard on … 0
CRM, Social & Relationships
Pipeliner Releases Automation Hub
Pipeliner today announced the release of its game-changing Automation Hub. This revolutionary, new capability delivers levels of integration and efficiency never … 0
Social & Relationships, Social Media Marketing & Monitoring
Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards
Path Interactive continued its awards season sweep, bringing home the trophy for Independent Agency of the Year at the 2018 … 0
Content & Experience, Marketing Automation
Manthan Signs Multiyear Partnership With Alshaya for Enterprise Wide Analytics
As an enterprise analytics partner, Manthan will enable end to end analytics for Alshaya across verticals, formats and regions Manthan, a leading … 0
Data Management, Marketing Analytics, Performance & Attribution
Kenshoo Announces Support of Apple Search Ads
Kenshoo‘s new relationship enables marketers to capitalize on Apple Search Ads‘ continued growth and entrance into more markets at scale Kenshoo (http://www.Kenshoo.com), … 0
Content & Experience, Marketing Automation
MailUp Group to Acquire Datatrics and Enters the Artificial Intelligence Space
MailUp Group, a company admitted to trading on the multilateral trading facility AIM Italia and operating in the marketing technology field, … 0
Content & Experience, Content Marketing
Third Arm Marketing Becomes Introductory Member of Square’s New Solutions Partner Program
Third Arm Marketing today announced that it is one of the first companies to join the new Square Solutions Partner Program. … 0
Influencers, Social & Relationships
Influence.co named a Pinterest Marketing Partner, expanding its support for Pinterest Creators
influence.co, the leading influencer marketing platform with over 70,000 influencers, brands and agencies announces today they are a launch partner … 0
Marketing Analytics, Performance & Attribution
Modernize Announces New Product to Help Smaller Contractors
Modernize Appointments Provides Marketing & Sales Support to Build Business Modernize, the leader in home improvement contractor lead generation services, … 0
Content & Experience, Interactive Content
Solodev Leads G2 Crowd’s ‘High Performer’ Category
This news marks the fifth consecutive time Solodev reached “High Performer” status on the national survey of 9,600 reviews. For … 0
Events, Meetings & Webinars, Social & Relationships
Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners
Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) … 0
Interviews
Interview with Chief Marketing Officer of Lytics – Darren Guarnnacia
“The obvious first step is really understanding your customer’s purpose. What is it they are trying to achieve through … 0
Native/Content Advertising
Hootsuite Announces Google Ads Integration and Premier Partner Status
VANCOUVER, BC – September 18, 2018 – Hootsuite, the leader in social media management trusted by more than 16 million … 0
Customer Experience, Service & Success
Zendesk Introduces New Program for Startups
SAN FRANCISCO – September 19, 2018 – Zendesk, Inc. (NYSE: ZEN) today announced that qualifying startups can now get The … 0
Marketing Automation
The Talkwalker AI Engine provides social media analytics automation to find relevant brand insights faster
Talkwalker, the leading social listening and analytics platform, today announced the launch of the Talkwalker AI Engine. This revolutionary AI aids … 0
CRM
Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management
Salesforce [NYSE :CRM ], the global leader in CRM, today announced that Salesforce has been positioned by Gartner, Inc. as a … 0
Customer Experience, Service & Success
Introducing V12 Velocity, an Integrated CDP Solution to Acquire In-Market Furniture Shoppers
V12, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity for Furniture, an integrated Customer Data … 0
Business/Customer Intelligence & Data Science
Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins
Infogroup Media Solutions, a leading provider of business and consumer data and media management solutions, today announced considerable expansion of … 0
Influencers
AspireIQ Partners with Pinterest to Expand Influencer Collaborations for Brands
AspireIQ (formerly Revfluence), the leading influencer marketing platform for producing branded creative at scale, today announced it has been badged as … 0
Video Advertising
TwentyThree, The Video Marketing Platform, is Changing Webinars
TwentyThree, The Video Marketing Platform, today announces TwentyThree Webinars, a new tool that changes the way marketers generate leads, engage their audience, … 0
Mobile Apps
HealthifyMe Works With CleverTap to Deliver Personalized User Experiences
CleverTap, a leading mobile marketing platform, today announced that HealthifyMe, India’s largest and most loved health and fitness app, is using their … 0
Content & Experience, Email Marketing
HomeActions and IndustryNewsletters Create ‘Social Sharing,’ a Free Social Media App
HomeActions LLC (HA) and its IndustryNewsletters (IN) division, a lead generation and client relationship platform for real estate agents, accountants, … 0
Display & Programmatic Advertising
Criteo Ranked Number One in AdTech Worldwide Market Share
Criteo S.A. (NASDAQ :CRTO ), the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech … 0
Sales Automation, Enablement & Intelligence
DucMeta Wins Sales Award for Outstanding Performance
DucMeta, a privately owned direct marketing and sales firm based in the greater-Toronto area, recently announced that it had been awarded … 0
Sales Automation, Enablement & Intelligence
OVIO Business Solutions Post Award-Winning Q2 Results
OVIO Business Solutions, a privately owned direct marketing and sales company, recently announced it had been honored for outstanding performance … 0
Marketing Analytics, Performance & Attribution
Singular Raises $30M Series B Funding Round to Help Growth Marketers
Singular, the marketing intelligence platform that unifies marketing analytics for the world’s best digital marketers, announced today that it has … 0
Video Advertising
Animoto Selects New Vice President of Marketing
Animoto, the company that makes it easy for anyone to create professional marketing videos, today announced that Edward Angstadt has joined their … 0
Guest Blogs
