Vydeo Launches Realtime Live Streaming Platform
Advertising & Promotion, Video Advertising

Vydeo Launches Realtime Live Streaming Platform

Vydeo Inc, a seed-funded, silicon valley startup launched its realtime live streaming platform with notable customers such as Talpa Media in Netherlands and Barry Switzer’s Coaches Cabana in … 0
AT&T and Cradlepoint Provide the First Step on the Path to 5G for First Responders and Businesses
Advertising & Promotion, Video Advertising

AT&T and Cradlepoint Provide the First Step on the Path to 5G for First Responders and Businesses

As AT&T* drives the future of 5G closer, we’re working with Cradlepoint to help first responders and businesses prepare for this coming … 0
Kinetics, Inc. Recognized for National Sales Excellence
Commerce & Sales, Sales Automation, Enablement & Intelligence

Kinetics, Inc. Recognized for National Sales Excellence

Kinetics, Inc., a Cincinnati-based sales and marketing company, has been recognized for exceptional performance during the third quarter of 2018. For … 0
Jodi Robinson's Digitas NA President Role Expanded
Advertising & Promotion, Display & Programmatic Advertising

Jodi Robinson’s Digitas NA President Role Expanded

Jodi Robinson, President of Digitas North America, today expands her role to oversee all business in North America, the largest Digitas … 0
Litmus Announces Integration with Oracle Marketing Cloud
Content & Experience, Marketing Automation

Litmus Announces Integration with Oracle Marketing Cloud

Litmus, the industry-leading platform for email creation, testing, and analytics and a Silver level member of Oracle PartnerNetwork (OPN), today … 0
TeamViewer Chooses Impartner as Foundational Technology to Power Channel Business
Commerce & Sales, Sales Automation, Enablement & Intelligence

TeamViewer Chooses Impartner as Foundational Technology to Power Channel Business

TeamViewer, a remote support and remote access corporation, has been on a phenomenal growth track since launching in 2005, and … 0
Swiftpage Accelerates Growth Strategy with Acquisition of Kuvana, Inc.
CRM, Social & Relationships

Swiftpage Accelerates Growth Strategy with Acquisition of Kuvana, Inc.

Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, today announced … 0
365 Connect Brings Home Three International Awards for Its Apartment Marketing Platform
Content & Experience, Marketing Automation

365 Connect Brings Home Three International Awards for Its Apartment Marketing Platform

365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today … 0
SeoSamba Listed as Top Business Supplier in the Franchise Industry by 1851 Franchise
Sales Automation, Enablement & Intelligence

SeoSamba Listed as Top Business Supplier in the Franchise Industry by 1851 Franchise

SeoSamba, leading franchise marketing and sales automation software provider, was just acknowledged as one of the top Business Services Suppliers … 0
Marketing in China-Social Touch Holds China Marketing Summit
Social Media Marketing & Monitoring

Marketing in China-Social Touch Holds China Marketing Summit

Social Touch, a leading social marketing company, hosted its own China Marketing Summit during the GDMS (December 6) in Shanghai, leading … 0
TapClicks Receives Top Industry Accolades for Leadership in MarTech in 2018
Marketing Automation

TapClicks Receives Top Industry Accolades for Leadership in MarTech in 2018

TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, announced that is has been awarded several top … 0
Infogroup Executive Named Marketer of the Year by the Direct Marketing Fundraisers Association
Marketing Automation

Infogroup Executive Named Marketer of the Year by the Direct Marketing Fundraisers Association

Infogroup’s senior vice president and general manager of Nonprofit Solutions, Stephanie Ceruolo, has been named Marketer of the Year by The … 0
Brand-New Interactive, Cloud-Based Simulations for Teaching College Hospitality Courses
iPaaS, Cloud/Data Integration & Tag Management

Brand-New Interactive, Cloud-Based Simulations for Teaching College Hospitality Courses

Knowledge Matters, the leading provider of cloud-based, interactive educational business simulations for high schools, colleges, and corporations, today announced the … 0
V12 Announces Strategic Partnership with King Fish Media to Provide Brands with End-to-End Customer Acquisition Solutions
Marketing Analytics, Performance & Attribution

V12 Announces Strategic Partnership with King Fish Media to Provide Brands with End-to-End Customer Acquisition Solutions

V12, a leading marketing provider of customer acquisition solutions, announced a strategic partnership with King Fish, a digital and content management marketing … 0
STRATACACHE Acquires Chinese Embedded Computing and Commercial Tablet Manufacturing Company
Interactive Content

STRATACACHE Acquires Chinese Embedded Computing and Commercial Tablet Manufacturing Company

STRATACACHE today announced the acquisition of an all-in-one intelligent tablet and computing device manufacturing company based in Ningbo, China. As part … 0
Guest Blogs

Understanding Shifting Consumer Behaviors Can Make a Difference this Holiday Season

The holiday shopping season remains the make or break time for many digital marketers. And the stakes continue to climb … 0
Marketing Automation

Comcast Opens Seven Interactive Xfinity Stores In New England In 2018

New Stores Designed to Enhance the Customer Experience In 2018, Comcast opened seven interactive Xfinity Stores in New England, bringing the … 0
Display & Programmatic Advertising

Entravision Communications Corporation Wins 60 Emmy Awards Across 7 U.S. Markets

Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced that they have been … 0
Authority Brands acquires Mosquito Squad
Marketing Analytics, Performance & Attribution

Authority Brands acquires Mosquito Squad

Authority Brands, LLC announced today the purchase of Mosquito Squad. Terms of the transaction were not disclosed. The acquisition represents … 0
Constant Contact Launches an Integration for Shopify
Email Marketing

Constant Contact Launches an Integration for Shopify

Constant Contact, an Endurance International Group (NASDAQ:  EIGI) company and leader in small business marketing solutions, is giving small business online retailers a … 0
Interviews

Interview with Vice President, Marketing of Openprise – Allen Pogorzelski

    “Marketers are beginning to realize that “data-driven” technologies require good data and good processes to be successful” 1) … 0
Marketing Analytics, Performance & Attribution

DiscoverOrg Expands Leading B2B Database Beyond the Enterprise with 400% Growth in Coverage

Vancouver, Wash. – Dec 10, 2018 – DiscoverOrg announced today the relaunch of its market-leading B2B intelligence platform with a … 0
CUSTOMER DATA PLATFORM – FILLING THE BRIDGES BETWEEN A MARKETER AND A CUSTOMER
In-House Techhub

Customer Data Platform – Filling The Bridges Between A Marketer and A Customer

As a up-to-date digitally aware marketer, you might manage client information that is siloed over various martech databases and stages. … 0
Content & Experience, Interactive Content

NewVoiceMedia announces winners of The CONVO Awards 2018

– NewVoiceMedia, a Vonage Company (NYSE:VG) and leading global provider of cloud contact centre and inside sales solutions, has announced … 0
Data Management, Marketing Analytics, Performance & Attribution

Absolutdata Debuts NAVIK ResearchAI, an AI-Driven Market Research Platform for the 21st Century

Brands Can Now Conduct Rapid Research Centered Around Intelligent Algorithms with Natural Language Question-and-Answer Capabilities and Automated Report Creation Absolutdata, … 0
Customer Experience, Service & Success, Social & Relationships

Hero Digital Announces Acquisition of Clock Four, Inc., Strengthening Its Customer Experience Capabilities

Hero Digital’s Fourth Add-On Acquisition as a CI Capital Portfolio Company Further Expands Its Expertise in Financial Services and B2B … 0
ConsumerAcquisition.com Declares 'Facebook and Google Third Party AdTech is Dead'
Advertising & Promotion, Search & Social Advertising

ConsumerAcquisition.com Declares ‘Facebook and Google Third Party AdTech is Dead’

ConsumerAcquisition.com today announced that Facebook and Google third-party adtech is dead. Over the course of 2018, the optimization algorithms for … 0
Atento Opens Two New Customer Relationship Centers in Mexico and Continues to Drive Digital Innovation in the Country
CRM, Social & Relationships

Atento Opens Two New Customer Relationship Centers in Mexico and Continues to Drive Digital Innovation in the Country

Atento S.A. (NYSE: ATTO), the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one … 0
Jamil Farshchi of Equifax named 'CISO of the Year' by CIO Dive
Data Management, Marketing Analytics, Performance & Attribution

Jamil Farshchi of Equifax named ‘CISO of the Year’ by CIO Dive

Jamil Farshchi, Chief Information Security Officer (CISO) for Equifax, has been named CISO of the Year by CIO Dive, a … 0
Former Staples and Home Depot CMO, Frank Bifulco, Jr, Acquires an Ownership Interest in Growing Boston Agency, Tentacle
Content & Experience, Marketing Automation

Former Staples and Home Depot CMO, Frank Bifulco, Jr, Acquires an Ownership Interest in Growing Boston Agency, Tentacle

Tentacle announced today that Frank Bifulco has joined the firm as a full agency partner and Managing Director, along with founders and … 0
Tech Data Named 2018 Insight Synergy Award Winner as Distributor Partner of the Year
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Tech Data Named 2018 Insight Synergy Award Winner as Distributor Partner of the Year

Tech Data (Nasdaq: TECD) today announced that it has received the 2018 Insight Synergy Award for Distributor Partner of the Year during … 0
Wellesley Information Services (WIS) Adds Sahir Anand as Chief Research Officer
Data Management, Marketing Analytics, Performance & Attribution

Wellesley Information Services (WIS) Adds Sahir Anand as Chief Research Officer

Wellesley Information Services (WIS), a leading market research and intelligence firm specializing in enterprise software technologies, including the largest independent membership … 0
Ansira Strengthens its Leadership in Quick Serve Restaurant Vertical; Becomes a Business Partner in Adobe Solution Partner Program
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Ansira Strengthens its Leadership in Quick Serve Restaurant Vertical; Becomes a Business Partner in Adobe Solution Partner Program

Ansira Partners, Inc. (“Ansira”) today announced that it is now a business-level partner in the Adobe Solution Partner Program, and … 0
Customer Data Platform

Aurea PeopleGraph Unlocks the Value of Relationship Intelligence Starting with Jive Enterprise Communities

Aurea Experience 18 explores how unprecedented insight into people’s work relationships will reinvent enterprise connections, discovery and collaboration Aurea, the … 0
Display & Programmatic Advertising

Media Matters Worldwide adds FireEye Inc. to client roster

Media Matters Worldwide is driving next-level campaign strategies for FireEye’s media Media Matters Worldwide, a media strategy, planning and buying … 0
Content & Experience, Content Marketing

DVB Selects 202 Communications to Manage Media Relations and Content Marketing

DVB, an industry consortium that develops open interoperable technical specifications for the delivery of digital media and broadcast services, today … 0
Why is everyone still talking about mobile retargeting?
Guest Blogs

Why is everyone still talking about mobile retargeting?

Everyone knows the value of retargeting for e-commerce players. You don’t need me to tell you that mobile shopping is … 0
Interview with Founder and CEO of The ADEX – Dino Bongartz
Interviews

Interview with Founder and CEO of The ADEX – Dino Bongartz

    “Audience extension is a great tool for digital companies to increase their marketing performances ” 1. Tell us … 0
NetDragon Collaborates with Pearson to Launch Brand New One-stop Intelligent Education Solution
Data Management, iPaaS, Cloud/Data Integration & Tag Management

NetDragon Collaborates with Pearson to Launch Brand New One-stop Intelligent Education Solution

NetDragon Websoft Holdings Limited (“NetDragon” or “the Company”) (Hong Kong Stock Code: 777), a global leader in building internet communities, … 0
QuestionPro Launches Data Migration Tool For Researchers Looking For an Alternative to Qualtrics
Data Management, Marketing Analytics, Performance & Attribution

QuestionPro Launches Data Migration Tool For Researchers Looking For an Alternative to Qualtrics

Today, QuestionPro Inc., an online survey and insights solutions company, launches a data migration and import tool specifically for Qualtrics … 0
Memo Partners With Publishers To Launch First Ever Marketplace for Earned Media Insights
Data Management, Marketing Analytics, Performance & Attribution

Memo Partners With Publishers To Launch First Ever Marketplace for Earned Media Insights

Memo is launching the first ever marketplace where PR and communications professionals can buy earned media insights directly from publishers. … 0
Yatra.com Preferred Partner of Hotel and Restaurant Association Gujarat for Online Bookings
Commerce & Sales, Ecommerce

Yatra.com Preferred Partner of Hotel and Restaurant Association Gujarat for Online Bookings

Yatra Online, Inc. (NASDAQ: YTRA) (OTCQX: YTROF), one of India’s largest online booking platforms has been chosen as the preferred online booking partner … 0
Salesforce Announces Salesforce Tower Chicago, Commits to Adding 1,000 New Local Jobs
CRM, Social & Relationships

Salesforce Announces Salesforce Tower Chicago, Commits to Adding 1,000 New Local Jobs

Salesforce (NYSE: CRM), the global leader in CRM, today announced Salesforce Tower Chicago, significantly expanding the company’s regional headquarters in Chicago. As … 0
Peak Launches AI Platform-as-a-Service to Improve Enterprise AI Deployment Success Rates
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Peak Launches AI Platform-as-a-Service to Improve Enterprise AI Deployment Success Rates

• PaaS beta set to increase data team productivity by 300% • Unproductive activity related to poor legacy systems accounts for 80% … 0
Social & Relationships, Social Media Marketing & Monitoring

Conviva Acquires Delmondo, a Social Video Intelligence Solution for Streaming TV

Conviva, the real-time measurement and intelligence platform for streaming TV, announced today its acquisition of Delmondo, the premier provider of … 0
Salesforce Research Reveals Shoppers Go Online Early, Go Mobile and Go Social This Holiday Season
CRM, Social & Relationships

Salesforce Research Reveals Shoppers Go Online Early, Go Mobile and Go Social This Holiday Season

Salesforce [NYSE: CRM], the global leader in CRM, today released new research revealing key holiday shopping season trends. Salesforce combined insights … 0
Hawke Media Named Company of the Year by Best in Biz Awards
Advertising & Promotion, Native/Content Advertising

Hawke Media Named Company of the Year by Best in Biz Awards

Hawke Media has been named the gold winner for Company of the Year – West in this year’s Best in … 0
Hootsuite Celebrates 10 Years of Industry-leading Innovation and Customer Success
Social & Relationships, Social Media Marketing & Monitoring

Hootsuite Celebrates 10 Years of Industry-leading Innovation and Customer Success

When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new … 0
Naked Lime Marketing Now Participating in the General Motors Dealer Digital Solution Digital Advertising Program
Advertising & Promotion, Display & Programmatic Advertising

Naked Lime Marketing Now Participating in the General Motors Dealer Digital Solution Digital Advertising Program

We are proud to announce that Naked Lime has completed all requirements to participate in the Digital Advertising Program under … 0
conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth
Data Management, Marketing Analytics, Performance & Attribution

conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth

conDati, a provider of next-generation analytics for digital marketing, announced today that it has appointed co-founder Linh C. Ho as chief marketing … 0
Taming the Big Data Beast for Customer Engagement - Resulticks Marketing Mavericks Summit 2018
Customer Experience, Service & Success, Social & Relationships

Taming the Big Data Beast for Customer Engagement – Resulticks Marketing Mavericks Summit 2018

Marketers and technologists from across India gathered at ITC Maratha, Mumbai, on November 1, 2018, at the Marketing Mavericks summit hosted by Resulticks, for … 0
Matchmade raises €4 million, expands to Twitch and reveals plan to open US Head Office
Influencers, Social & Relationships

Matchmade raises €4.25 million, expands to Twitch and reveals plan to open US Head Office

Matchmade, the intelligent influencer marketing platform for games, announces that it has raised €4.25 million in new funding, including €4 million (Euros) in … 0
Last Minute Tips for Successful Holiday Campaigns
Guest Blogs

Last Minute Tips for Successful Holiday Campaigns

It’s that time of the year when inboxes are inundated with holiday marketing campaigns, making it even harder to stand … 0
Westwin Shares Cross-cultural Career Insights with Foreign Students at Hutong School Event
Data Management, Marketing Analytics, Performance & Attribution

Westwin Shares Cross-cultural Career Insights with Foreign Students at Hutong School Event

Westwin, a leading marketing and consulting firm that focuses on cross-border business, has participated in the panel event “Inside the Mind of Young … 0
Amendola Communications Appoints Megan Smith as Senior Account Director
Data Management, Marketing Analytics, Performance & Attribution

Amendola Communications Appoints Megan Smith as Senior Account Director

Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Megan Smith has joined the … 0
Interview with Co-Founder, President & CEO of Full Circle Insights – Bonnie Crater
Interviews

Interview with Co-Founder, President & CEO of Full Circle Insights – Bonnie Crater

  “One of the most significant changes is that buyers are more sophisticated, especially on the B2B side.” 1. Tell … 0
RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics
Advertising & Promotion, Mobile Marketing

RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics

RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine ‘aiCube’ that brings app store data intelligence to … 0
TVH uses Voice of the Customer to elevate the B2B customer experience
Data Management, iPaaS, Cloud/Data Integration & Tag Management

TVH uses Voice of the Customer to elevate the B2B customer experience

TVH, the global supplier of parts and accessories for material handling and industrial equipment, has selected Confirmit to support the … 0
CAKE by Accelerize Announces Vertical Solution for Retailers
Content & Experience, Marketing Automation

CAKE by Accelerize Announces Vertical Solution for Retailers

Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced a new vertical solution for online retail companies that … 0
Aspect Software Named #1 Workforce Management Market Share Leader in North America by Pelorus Associates
Customer Data Platform, Data Management

Aspect Software Named #1 Workforce Management Market Share Leader in North America by Pelorus Associates

– Aspect retains top spot in North America in Pelorus Associates’ Workforce Management (WFM) rankings for the 12th consecutive year – Aspect recognized … 0
MightyHive Opens New European Office in Stockholm
Advertising & Promotion, Display & Programmatic Advertising

MightyHive Opens New European Office in Stockholm

Digital transformation partner MightyHive today announced the opening of a new office in Stockholm, its second European office within a year of opening its first … 0
3Q Digital releases annual Disruptive Trends of Digital Marketing whitepaper
Advertising & Promotion, Display & Programmatic Advertising

3Q Digital releases annual Disruptive Trends of Digital Marketing whitepaper

3Q Digital, the largest independent agency in digital marketing, has released its annual whitepaper on disruptive trends in the industry. … 0
Steve Bair Joins Kochava as Head of North America Sales
Data Management, Marketing Analytics, Performance & Attribution

Steve Bair Joins Kochava as Head of North America Sales

Kochava Inc., the industry leader in mobile attribution and analytics, today announced that veteran ad technology executive Steve Bair has joined the … 0
Visto Announces Conditional Sale to Zeta Global
Advertising & Promotion, Display & Programmatic Advertising

Visto Announces Conditional Sale to Zeta Global

Visto, the Enterprise Ad Hub for programmatic media, today announced that it has received an offer from Zeta Global to … 0
3 Steps to a Successful Triggered Email Program
Guest Blogs

3 Steps to a Successful Triggered Email Program

Email marketers strive to build customer relationships and drive strong email revenue. Yet data shows that the one targeting strategy … 0
Interviews

Interview with CEO, Mailup – Nazzareno Gorni

    “I believe the culture of a responsible and ethical email marketing is what makes a real difference.” 1. … 0
Parablu Signs Distribution Agreement With UAE-based Clouds Dubai
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Parablu Signs Distribution Agreement With UAE-based Clouds Dubai

Parablu, an award-winning leader in the secure data management solutions space, today announced its distribution agreement with Clouds Dubai, a … 0
Torry Harris Business Solutions Wins Comparably's 'Best of 2018 Award'
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Torry Harris Business Solutions Wins Comparably’s ‘Best of 2018 Award’

Torry Harris Business Solutions (THBS), a global leader in integration, full life-cycle API management and digital transformation, wins Comparably’s ‘Best … 0
Emma Beaumont Joins AntWorks as Chief Marketing Officer
Content & Experience, Marketing Automation

Emma Beaumont Joins AntWorks as Chief Marketing Officer

AntWorks, a global leader in Intelligent Automation, today announced that renowned Business Services Community Leader, Emma Beaumont has joined the company as … 0
Myntra's Email Campaign Performance Increases by 60% with Smartech's Proprietary AI-Powered Marketing Suite
Commerce & Sales, Ecommerce

Myntra’s Email Campaign Performance Increases by 60% with Smartech’s Proprietary AI-Powered Marketing Suite

Myntra, one of the most recognisable brands in the country’s digital fashion space, continues to benefit greatly from Netcore’s AI-powered growth … 0
Ameex Bags a Double Win at the Acquia Engage Awards
Advertising & Promotion, Display & Programmatic Advertising

Ameex Bags a Double Win at the Acquia Engage Awards

Acquia announced that Ameex has achieved a ‘DOUBLE WIN’ at the 2018 Acquia Engage Awards under two categories, viz. Pioneer of … 0
Avius Signs Deal with Iconic US Department Store Chain
Customer Experience, Service & Success

Avius Signs Deal with Iconic US Department Store Chain

London, 19th November, 2018: Avius  a UK tech company that provides insights to improve customer satisfaction, today announced the launch … 0
CRM, Social & Relationships

Salesforce Named a Leader in CRM Suites by Independent Research Firm

Salesforce [NYSE: CRM], the global leader in CRM, today announced Salesforce was named a leader by Forrester Research in its … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence

Leadfeeder Partners With LinkedIn Sales Navigator

Leadfeeder and LinkedIn Sales Navigator are teaming up this year, and we’re excited to share this announcement with our customers … 0
Advertising & Promotion, Display & Programmatic Advertising

SRAX scores its position for two consecutive years

SRAX (NASDAQ: SRAX) today announced, for the second year in a row, that it has been recognized as one of the 500 … 0
Commerce & Sales, Ecommerce

Rokt Ranked 370th fastest growing company in Northern America

Rokt, the global e-commerce martech company, today announced it ranked 370th on Deloitte’s Technology Fast 500™, a ranking of the 500 … 0
GetResponse Launches “Beam” Social Media Marketing App, Making It Easy for Anybody to Create and Promote High Production Quality Videos, Animations and Slideshows
Social & Relationships, Social Media Marketing & Monitoring

GetResponse launches new social media app Beam

GetResponse, the global innovator in digital and email marketing, today announced it has expanded its digital marketing portfolio with the … 0
Kofax advances enterprise-wide deployment of next-generation robotic process automation to rapidly and exponentially scale the digital workforce
Content & Experience, Marketing Automation

Kofax advances enterprise-wide deployment of next-generation robotic process automation to rapidly and exponentially scale the digital workforce

Kofax®, a leading supplier of Intelligent Automation software to automate and digitally transform end-to-end business processes, today announced Kofax RPA’s … 0
KATIE BULLARD PROMOTED TO PRESIDENT, CHRIS HAYS PROMOTED TO CHIEF OPERATING OFFICER, AND CAMERON HYZER HIRED AS CHIEF FINANCIAL OFFICER
Data Management, Marketing Analytics, Performance & Attribution

DiscoverOrg sees multiple developments in terms of career succession

DiscoverOrg, the leading provider of B2B intelligence, announced changes bolstering its senior leadership team. Katie Bullard was promoted from Chief … 0
Natural Intelligence Expands in U.S. with Proven Proprietary Search Techniques That Convert High-Intent Users
Data Management, Marketing Analytics, Performance & Attribution

Natural Intelligence Expands in U.S. with Proven Proprietary Search Techniques That Convert High-Intent Users

Natural Intelligence, a global leader in intent marketing that operates comparison websites, today announced its expansion into the United States … 0
HESA Selects Confirmit to Support Innovative Graduate Outcomes Programme
Data Management, iPaaS, Cloud/Data Integration & Tag Management

HESA Selects Confirmit to Support Innovative Graduate Outcomes Programme

Confirmit has today announced that the Higher Education Statistics Agency (HESA), the experts in UK higher education data and analysis, … 0
Zoho Deepens Analytics and AI in New Customer Experience Platform
Business/Customer Intelligence & Data Science, Data Management

Zoho Deepens Analytics and AI in New Customer Experience Platform

Zoho today unveiled the next generation of Zoho CRM Plus, its all-in-one customer experience suite that empowers Sales, Marketing, Customer … 0
Interviews

Interview with VP, Head of Business Development, GeistM – Rob Gregg

    “AI is only as good as the programmers who built it, and we’re fortunate enough to have some … 0
Microland Selects Versa Networks to Power Microland's smartBranch SD-WAN Services
Advertising & Promotion, Display & Programmatic Advertising

Microland Selects Versa Networks to Power Microland’s smartBranch SD-WAN Services

Microland, a digital accelerator for global enterprises, today announced its partnership with Versa Networks, innovator of the Versa Secure Cloud IP … 0
ForeverGreen's Revolutionary KetonX Attracts Major Distributors Worldwide
Dashboards & Data Visualization, Data Management

ForeverGreen’s Revolutionary KetonX Attracts Major Distributors Worldwide.

 ForeverGreen ™ Worldwide Corporation (OTC: FVRG), a global direct marketing company and provider of health and wellness products, announces key players dominating … 0
Webhelp's Market Expansion Strategies in the Contact Centre Outsourcing Market Earn it Accolades from Frost & Sullivan
Audience/Marketing Data & Data Enhancement, Data Management

Webhelp’s Market Expansion Strategies in the Contact Centre Outsourcing Market Earn it Accolades from Frost & Sullivan

Based on Webhelp’s successful growth strategy across Europe, Frost & Sullivan has recognised the company with the 2018 European Market Leadership … 0
FreakOut Announces Expansion and New Leadership Team in Middle East, Russia & CIS and Australasia
Content & Experience, Interactive Content

FreakOut Announces Expansion and New Leadership Team in Middle East, Russia & CIS and Australasia

FreakOut, a global marketing technology company, part of FreakOut  Holdings Inc [TSE:6094], has announced its expansion into Middle East, Australasia and Russia & … 0
customer
Guest Blogs

DO YOU WANT TO WINBACK LOST CUSTOMERS?

First…Get to Know Your Customers The first step in winning back lost customers is defining “lost.” Depending on your area … 0
SAP buys IPO-bound SurveyMonkey rival for $8B
Business/Customer Intelligence & Data Science, Data Management

SAP buys IPO-bound SurveyMonkey rival for $8B

SAP SE on Sunday said it will spend $8 billion to buy a SurveyMonkey rival that was scheduled to go public … 0
UST Global Announces Strategic Investment in Israel-based XM Cyber
Advertising & Promotion, Display & Programmatic Advertising

UST Global Announces Strategic Investment in Israel-based XM Cyber

Funding to fuel XM Cyber’s Continued Growth and Innovation UST Global, a leading digital transformation solutions company, today announced an investment … 0
Indegene Spins Off Digital Agency Arm iON to Partner Brand Journey Through Advanced Brand Strategy, Standardized and Compliant Creative Work, and Analytics-based Campaign Management
Advertising & Promotion, Display & Programmatic Advertising

Indegene Spins Off Digital Agency Arm iON to Partner Brand Journey Through Advanced Brand Strategy, Standardized and Compliant Creative Work, and Analytics-based Campaign Management

Indegene, a leading next-generation solutions organization for the life sciences industry globally, today spun off its brand strategy and creative … 0
YOptima Ranked Among Top 50 Fastest Growing Indian Technology Companies, 2018, by Deloitte
Content & Experience, Marketing Automation

YOptima Ranked Among Top 50 Fastest Growing Indian Technology Companies, 2018, by Deloitte

Bangalore based Programmatic Marketing Platform, YOptima has been recognized on the Deloitte Technology Fast 50 India 2018, a list of the 50 fastest … 0
Gartner Says CMOs Remain Confident Amid Leveled Off Budgets and Uncertain Times
Data Management, Marketing Analytics, Performance & Attribution

Gartner Says CMOs Remain Confident Amid Leveled Off Budgets and Uncertain Times

Marketing budgets have remained steady for 2018 (11.2 percent of company revenue), but 63 percent of chief marketing officers (CMOs) … 0
Talkwalker launches Influencer One - a complete influencer marketing solution for exceptionally impactful teams
Influencers, Social & Relationships

Talkwalker launches Influencer One – a complete influencer marketing solution for exceptionally impactful teams

New York, 11/6/2018. Talkwalker, the leading social listening and analytics platform, today announced the launch of Influencer One. The one … 0
Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers
Content & Experience, Marketing Automation

Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

LIVONIA, Mich.–(BUSINESS WIRE)–Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized … 0
iProspect Promotes Charlotte Polci to VP, Integrated Solutions
Advertising & Promotion, Content Marketing, Display & Programmatic Advertising

iProspect Promotes Charlotte Polci to VP, Integrated Solutions

iProspect, a leading global digital performance agency, announced today the promotion of Charlotte Polci to the newly created role of Vice President … 0
New SDL Tridion DX Release Transforms Content Into Digital Experiences @SDLConnect2018 #GCOM #ContentIsYourBestSalesperson
Content & Experience, Interactive Content

New SDL Tridion DX Release Transforms Content Into Digital Experiences @SDLConnect2018 #GCOM #ContentIsYourBestSalesperson

SDL (LSE: SDL), a global leader in content creation, translation, and delivery, today announces the latest version of SDL Tridion DX, providing … 0
Global Digital Marketing Agency Just Media Launches New Content Creation Hub, Adds Key Executives & Creative Talent
Advertising & Promotion, Native/Content Advertising

Global Digital Marketing Agency Just Media Launches New Content Creation Hub, Adds Key Executives & Creative Talent

Just Media, Inc., an innovative global digital marketing services agency, is excited to announce the launch of a new content … 0
Arke Announces Organizational Change to Enable the Future
Content & Experience, Marketing Automation

Arke Announces Organizational Change to Enable the Future

Arke, a leading digital transformation consultancy and Platinum Sitecore partner, is strengthening its leadership team and its forward-looking business model … 0
InsightSquared's Marketing Analytics Helps Erase the Lines Between Marketing and Sales
Data Management, Marketing Analytics, Performance & Attribution

InsightSquared’s Marketing Analytics Helps Erase the Lines Between Marketing and Sales

InsightSquared, the leading provider of revenue intelligence solutions, today announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, … 0
HubSpot Academy Selects Digital Marketing Institute to Provide Exclusive Training Content for Marketing and Sales Professionals
Advertising & Promotion, Display & Programmatic Advertising

HubSpot Academy Selects Digital Marketing Institute to Provide Exclusive Training Content for Marketing and Sales Professionals

Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, today announces it will provide exclusive content … 0
Shifting Into High Gear: Westwood One And Panoply Media Select Nielsen Auto Cloud To Transform Their Auto Advertising Offerings
Content & Experience, Marketing Automation

Shifting Into High Gear: Westwood One And Panoply Media Select Nielsen Auto Cloud To Transform Their Auto Advertising Offerings

Today, Nielsen (NYSE: NLSN) announced that Westwood One and Panoply Media have selected the Nielsen Auto Cloud fueled by J.D. Power to transform … 0
Splio Acquires Startup Gowento and Integrates Mobile Wallets Into its Marketing Platform
Advertising & Promotion, Mobile Marketing

Splio Acquires Startup Gowento and Integrates Mobile Wallets Into its Marketing Platform

Splio is proud to announce today the acquisition of the French tech startup Gowento, the Mobile Customer Engagement platform. Splio … 0
iGTB Choose everis as Sales & Implementation Partner to Make Digital Transformation in Transaction Banking a Reality in Western Europe
Digital Asset Management

iGTB Choose everis as Sales & Implementation Partner to Make Digital Transformation in Transaction Banking a Reality in Western Europe

everis, the consulting and outsourcing major, will provide wide reach and local support in Continental Western Europe for iGTB’s end-to-end … 0
Hotshot Hires Srini Murty as CRO Following Initial Funding of New Time and Location-Based Mobile Security Solution for Business
Mobile Marketing

Hotshot Hires Srini Murty as CRO Following Initial Funding of New Time and Location-Based Mobile Security Solution for Business

Hotshot today announced the addition of Srini Murty as Chief Revenue Officer. Murty is responsible for revenue building and company growth through aligning market … 0
Outreach Announces Unleash 2019; The Leading Enterprise Sales Engagement Conference For The World's Most Innovative Companies
Sales Automation, Enablement & Intelligence

Outreach Announces Unleash 2019; The Leading Enterprise Sales Engagement Conference For The World’s Most Innovative Companies

Outreach, the leading sales engagement platform, announces Unleash 2019, the company’s annual conference focusing on every aspect of the sales process … 0
Brainshark and CSO Insights to Reveal Data on Sales Enablement Investments and Trends in Co-Hosted Webinar
Sales Automation, Enablement & Intelligence

Brainshark and CSO Insights to Reveal Data on Sales Enablement Investments and Trends in Co-Hosted Webinar

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will unveil data from a new report on sales enablement trends during an upcoming webinar with CSO … 0
Dell Boomi Announces Technology Partner Program to Accelerate Digital Transformation
Display & Programmatic Advertising

Dell Boomi Announces Technology Partner Program to Accelerate Digital Transformation

BOOMI WORLD 18 – Dell Boomi™ (Boomi), the leading transformation provider of cloud integration and workflow automation to build The Connected Business, … 0
SDL Tridion Docs Helps Global Brands Integrate Product Information into Digital Experiences
Content & Experience, Interactive Content

SDL Tridion Docs Helps Global Brands Integrate Product Information into Digital Experiences

VMware and Partner Acrolinx to Address Content Complexity at SDL Connect SDL (LSE: SDL), a global leader in content creation, translation, … 0
Global Software and a Service® Provider Adestra Announced as 2018 Service Champion in CSIA Australian Service Excellence Awards
Content & Experience, Email Marketing

Global Software and a Service® Provider Adestra Announced as 2018 Service Champion in CSIA Australian Service Excellence Awards

Having already proven its successful expansion into the APAC market by working with the likes of Naked Wines, Mumbrella, and … 0
Acorn International Introduces New Corporate Logo and Website
Data Management, Marketing Analytics, Performance & Attribution

Acorn International Introduces New Corporate Logo and Website

Acorn International, Inc. (NYSE: ATV) (“Acorn” or the “Company”) today announced that it has introduced a new corporate logo and launched … 0
Brightcove Earns Accolade from Frost & Sullivan for Garnering a Quarter of the Revenue Shares from the Online Video Platform Market
Advertising & Promotion, Video Advertising

Brightcove Earns Accolade from Frost & Sullivan for Garnering a Quarter of the Revenue Shares from the Online Video Platform Market

Brightcove’s robust platform offering, brand reputation and broadening geographic footprint give it a distinct edge in the extremely fragmented OVP … 0
Guest Blogs

How to best employ embedded images in an email

Transactional emails can be spruced up with images embedded in them. Emails that have embedded images not only share knowledge … 0
concured-interview
Interviews

Interview with CMO, Concured – Michael Brenner

    “The key to us was to build a tool from the ground up that sees data as food … 0
Camilyo Scores a Triple Win at the SIINDA Industry Excellence Awards 2018
Commerce & Sales, Sales Automation, Enablement & Intelligence

Camilyo Scores a Triple Win at the SIINDA Industry Excellence Awards 2018

Camilyo, leading provider of all-in-one marketing and business productivity platform for local businesses, was recently honored with three Industry Excellence Awards … 0
Diana Littman Joins Publicis Groupe as CEO, MSL US
Advertising & Promotion, Native/Content Advertising

Diana Littman Joins Publicis Groupe as CEO, MSL US

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced the appointment of Diana Littman as CEO, MSL US, reporting directly to Arthur Sadoun, Chairman … 0
SPLICE Software's Solutions for Voice-First Devices Win Gold in MarCom Awards
Content & Experience, Content Marketing

SPLICE Software’s Solutions for Voice-First Devices Win Gold in MarCom Awards

SPLICE Software today announced it is a Gold Winner in the 2018 MarCom Awards Program in the category of Voice-First Marketing Technology. … 0
Activate Marketing Services Announces Acquisition by Next 15 Communications
Audience/Marketing Data & Data Enhancement, Data Management

Activate Marketing Services Announces Acquisition by Next 15 Communications

Activate Marketing Services, LLC (“Activate”) today announced it has been acquired by Next Fifteen Communications Group plc (“Next 15”), accelerating … 0
Advertising & Promotion, Display & Programmatic Advertising

BloomReach announces Finalists for 2018 Partner of the Year Awards

MOUNTAIN VIEW / AMSTERDAM — October 31, 2018 — BloomReach, Inc., the Digital Experience Platform company, today announced the finalists … 0
Today’s Top 25 Most Influential Email Marketers
Guest Blogs

Today’s Top 25 Most Influential Email Marketers

Who’s coming and going and what’s trending in email marketing can be fluid. Taking a closer look at the influencer … 0
EverString Announces the Winners of the Inaugural FIRE Marketer Awards
Content & Experience, Marketing Automation

EverString Announces the Winners of the Inaugural FIRE Marketer Awards

EverString, the modern B2B data platform for marketing and sales intelligence, today announced the 10 winners of the company’s first … 0
Centriply integration with industry-leading database enables data driven, linear TV campaigns at the household level
Advertising & Promotion, Display & Programmatic Advertising

Centriply integration with industry-leading database enables data driven, linear TV campaigns at the household level

Targeted TV specialist Centriply, announced today a collaborative effort with Experian to help brands maximize their linear TV campaigns. The … 0
Optus SMB Makes Upgrades To Customer Experience With Vlocity
Advertising & Promotion, Native/Content Advertising

Optus SMB Makes Upgrades To Customer Experience With Vlocity

Optus SMB has announced significant upgrades to its business operations and customer experience as it focuses on further driving business … 0
Brainshark Introduces Sales Coaching ‘Practice Field’ – to Help Sellers Rehearse and Master Their Messages
Commerce & Sales, Sales Automation, Enablement & Intelligence

Brainshark Introduces Sales Coaching ‘Practice Field’ – to Help Sellers Rehearse and Master Their Messages

WALTHAM, Mass. — October 30, 2018 —  Brainshark’s , Inc., delivering SaaS-based sales enablement and readiness solutions, today announced powerful enhancements … 0
Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel
CRM, Social & Relationships

Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel

Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today launched Digital Source Tracker, an easy-to-use … 0
DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams
Sales Automation, Enablement & Intelligence

DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams

DiscoverOrg, the leading B2B intelligence provider, is transforming the way organizations discover, engage and acquire target buyers and hires by … 0
Virtuoso Selects OneTrust for Privacy and Marketing Compliance
Content & Experience, Marketing Automation

Virtuoso Selects OneTrust for Privacy and Marketing Compliance

OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today … 0
ChannelAdvisor Automotive E-Commerce Experts to Exhibit and Speak at 2018 SEMA Show, October 30 - Nov 2
Commerce & Sales, Ecommerce

ChannelAdvisor Automotive E-Commerce Experts to Exhibit and Speak at 2018 SEMA Show, October 30 – Nov 2

ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced … 0
Pulpo Media Appoints Laura Willis to Vice President of Digital Sales
Commerce & Sales, Sales Automation, Enablement & Intelligence

Pulpo Media Appoints Laura Willis to Vice President of Digital Sales

Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, today announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately. Reporting … 0
Return Path Launches AI-Powered Solution to Improve Inbox Placement and Boost Subscriber Engagement
Content & Experience, Interactive Content

Return Path Launches AI-Powered Solution to Improve Inbox Placement and Boost Subscriber Engagement

NEW YORK, October 30, 2018—Global data solutions provider Return Path today announced a groundbreaking new addition to its robust suite … 0
Interview with CEO and Co-Founder of Optimove – Pini Yakuel
Interviews

Interview with CEO and Co-Founder of Optimove – Pini Yakuel

    “The trend we’re seeing is that slowly but surely, customers are becoming a commodity.”   1. Tell us … 0
Yaguara Launches ML-Powered Predictive Growth Management Platform
Business/Customer Intelligence & Data Science, Data Management

Yaguara Launches ML-Powered Predictive Growth Management Platform

Yaguara, a growth management platform that helps e-commerce teams confidently set and meet organizational goals, today announced its official brand … 0
DeMartini Orchard Adds AVOCADO to Promote Same Day Delivery
Content & Experience, Mobile Apps

DeMartini Orchard Adds AVOCADO to Promote Same Day Delivery

DeMartini Orchard has announced a partnership with AVOCADO. Users can now order from DeMartini Orchard through the AVOCADO Shopping app, providing consumers with … 0
IEEE GlobalSpec Announces Media Partnership with Nerd Girls Inc.
Data Management, iPaaS, Cloud/Data Integration & Tag Management

IEEE GlobalSpec Announces Media Partnership with Nerd Girls Inc.

IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, … 0
IGEL Hires EUC Visionary and Endpoint Security Expert, Simon Townsend, as Chief Marketing Officer, EMEA
Data Management, iPaaS, Cloud/Data Integration & Tag Management

IGEL Hires EUC Visionary and Endpoint Security Expert, Simon Townsend, as Chief Marketing Officer, EMEA

IGEL, a world leader in endpoint management software for the secure enterprise, today announced that it has named Simon Townsend Chief Marketing Officer … 0
Entravision Communications Corporation Appoints Mark Garcia to Senior Vice President of Integrated Marketing Solutions in McAllen, TX
Advertising & Promotion, Display & Programmatic Advertising

Entravision Communications Corporation Appoints Mark Garcia to Senior Vice President of Integrated Marketing Solutions in McAllen, TX

Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced the appointment of Mark Garcia as … 0
ACCA and Connected2Fiber Sign Master Agreement to Enable Location Insight for All Member Organizations
Business/Customer Intelligence & Data Science, Data Management

ACCA and Connected2Fiber Sign Master Agreement to Enable Location Insight for All Member Organizations

Connected2Fiber, a SaaS-based location intelligence platform, has announced that it has signed a master license agreement with The Associated Communications … 0
Privacy Protection Platform WireWheel Closes $10 Million in FinancingPrivacy Protection Platform WireWheel Closes $10 Million in Financing
iPaaS, Cloud/Data Integration & Tag Management

Privacy Protection Platform WireWheel Closes $10 Million in Financing

WireWheel, the Software-as-a-Service platform that modernizes global data privacy compliance, announced the closing of a $10 million Series A round. New Enterprise … 0
STRATACACHE Showcasing Smart Shopper Engagement Solutions at Inaugural Groceryshop 2018 Show
Business/Customer Intelligence & Data Science

STRATACACHE Showcasing Smart Shopper Engagement Solutions at Inaugural Groceryshop 2018 Show

STRATACACHE will be showcasing advanced marketing technology at Groceryshop — an inaugural event spun off of the successful retail-focused Shoptalk … 0
Bronto makes sophisticated email marketing easy
Email Marketing

Bronto makes sophisticated email marketing easy

SuiteConnect West — Oracle Bronto today announced a series of new innovations that help marketers grow revenue, save time and optimize … 0
VLG Marketing Acquires Atlanta-Based Burner Rocket
Mobile Marketing

VLG Marketing Acquires Atlanta-Based Burner Rocket

VLG Marketing LLC (VLG) announces the acquisition of Atlantastartup Burner Rocket for an undisclosed amount. The Dallas-based digital marketing agency continues to increase the diversity … 0
Dial “E” for User Engagement: 5 Messaging Campaigns to Boost Conversions for Telecom Apps
Guest Blogs

Dial “E” for User Engagement: 5 Messaging Campaigns to Boost Conversions for Telecom Apps

For digital businesses, their web and app platforms are mere extensions of the overall brand persona, product/solution offering, and customer … 0
GeistM Named 25th Fastest-Growing Business in New York on Crain's Fast 50 List, With Three-Year Revenue Growth of 1,070 Percent
Display & Programmatic Advertising

GeistM Named 25th Fastest-Growing Business in New York .

Crain’s New York Business revealed that GeistM is No. 25 on its annual Crain’s Fast 50, a prestigious ranking of the fastest-growing firms in … 0
ADYOULIKE Launch Black Friday Campaign to Highlight the Effectiveness of Native Advertising
Native/Content Advertising

ADYOULIKE Launch Black Friday Campaign to Highlight the Effectiveness of Native Advertising

ADYOULIKE, the global leader in native advertising, has today [Wednesday, 24 October, 2018] launched a Black Fridaycampaign targeting digital advertisers. The message behind … 0
BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping
Influencers

BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released today … 0
RevJet Announces Independent Research Study Uncovering the Gaps to Delivering Personalized Advertising Experiences
Display & Programmatic Advertising

RevJet Announces Independent Research Study Uncovering the Gaps to Delivering Personalized Advertising Experiences

RevJet, creator of the first comprehensive platform to power personalized advertising experiences for Fortune 500 marketers, today announced the results of … 0
ZS's Jessica Jarvis Named to "Women Leaders in Consulting" List
Marketing Analytics, Performance & Attribution

ZS’s Jessica Jarvis Named to “Women Leaders in Consulting” List

ZS Principal Jessica Jarvis was named to Consulting magazine’s “2018 Women Leaders in Consulting” list. Her strong reputation for building meaningful relationships and delivering world-class client service … 0
Cognizant Interactive Debuts as No. 4 Among Econsultancy's Top Digital Agencies in United Kingdom for 2018
Marketing Analytics, Performance & Attribution

Cognizant Interactive Debuts as No. 4 Among Econsultancy’s Top Digital Agencies in United Kingdom for 2018

Cognizant (Nasdaq: CTSH) today announced its Cognizant Interactive practice has been named one of the leading digital agencies in the United Kingdom, according … 0
Smartly.io launches Creative Studio service and receives Facebook Creative Platform Badge for automation technology
Business/Customer Intelligence & Data Science, Customer Experience, Service & Success

Smartly.io launches Creative Studio service and receives Facebook Creative Platform Badge for automation technology

Facebook, Instagram and Pinterest advertising platform Smartly.io has received Facebook Creative Partner Certification for its work in scaling mobile-first creative execution. This … 0
People.ai, the AI Platform for Sales, Marketing & Customer Success, Raises $30M Led by Andreessen Horowitz
Marketing Automation

People.ai, the AI Platform for Sales, Marketing & Customer Success, Raises $30M Led by Andreessen Horowitz

People.ai, the artificial intelligence (AI) platform for enterprise revenue, today announced a $30M Series B funding led by Andreessen Horowitz (a16z). Also … 0
TA Digital Welcomes Chesshire Gaylor as the Sr. Director of Experience Design
Display & Programmatic Advertising

TA Digital Welcomes Chesshire Gaylor as the Sr. Director of Experience Design

TA Digital, a full-service digital transformation solutions and services provider for enterprise companies for more than 18 years announced today … 0
automotiveMastermind Appoints Vice President of Marketing and Vice President of Strategic Partnerships
Marketing Automation

automotiveMastermind Appoints Vice President of Marketing and Vice President of Strategic Partnerships

automotiveMastermind® (Mastermind) transforms the dealership experience for consumers and revolutionizes the way automotive dealerships and manufacturers find, engage and earn … 0
Infor Named a Leader in 2018 Magic Quadrant for Enterprise Asset Management Software
Content & Experience, Digital Asset Management

Infor Named a Leader in 2018 Magic Quadrant for Enterprise Asset Management Software

Infor, a leading provider of industry-specific cloud applications, today announced that the company was recognized as a Leader in the … 0
Forbidden Technologies Hires Stephen White from Comcast as Chief Operating and Financial Officer with Additional Strategic Hires Made
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Forbidden Technologies Hires Stephen White from Comcast as Chief Operating and Financial Officer with Additional Strategic Hires Made

Forbidden Technologies plc (AIM: FBT), the developer and seller of Blackbird, the workstation experience in the cloud, announces that it is … 0
Michelle Marian Joins DHI Group, Inc. as Chief Marketing Officer
Business/Customer Intelligence & Data Science, Data Management

Michelle Marian Joins DHI Group, Inc. as Chief Marketing Officer

DHI Group, Inc. (NYSE: DHX) (“DHI” or “The Company”) announced today it has hired Michelle Marian as its new Chief Marketing Officer. Based … 0
PGi Appoints Mark Roberts as Chief Marketing Officer
Content & Experience, Optimization, Personalization & Testing

PGi Appoints Mark Roberts as Chief Marketing Officer

PGi , the world’s largest dedicated provider of collaboration solutions, announced today the appointment of Mark Roberts, a proven marketing leader … 0
Yext Announces Winners of the 2018 Explorer Awards
Advertising & Promotion

Yext Announces Winners of the 2018 Explorer Awards

Yext, Inc. (NYSE: YEXT), the leader in Digital Knowledge Management (DKM), announced the winners of the second-annual Explorer Awards, which will be presented at … 0
'Yes Lifecycle Marketing' Rebrands as 'Yes Marketing' to Fulfill New Vision
Business/Customer Intelligence & Data Science, Data Management

‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, today announced the company will operate under the name … 0
Interview with , CEO and Co-Founder of TREW Marketing – Wendy Covey
Interviews

Interview with CEO and Co-Founder of TREW Marketing – Wendy Covey

    “Trust and authenticity are the foundation of marketing that actually impacts sales. ”   1. Tell us about … 0
OPPORTUNITIES AND THREATS OF SOCIAL MEDIA AUTOMATION
Guest Blogs

OPPORTUNITIES AND THREATS OF SOCIAL MEDIA AUTOMATION

The Advent of Messenger and Bots present both Opportunities and Threats This blog discusses the opportunities and threats of Social … 0
StarfishETL Releases New QuickBooks and Sugar Integration
Customer Data Platform, Data Management

StarfishETL Releases New QuickBooks and Sugar Integration

StarfishETL, a robust integration and migration platform and G2Crowd High Performer, has released a new integration to connect QuickBooks and … 0
BringCom And Versa Networks Demonstrate Multi-Carrier SD-WAN Exchange For Pan-Africa Services
Data Management, iPaaS, Cloud/Data Integration & Tag Management

BringCom And Versa Networks Demonstrate Multi-Carrier SD-WAN Exchange For Pan-Africa Services

 Versa Networks – the innovator of a next-generation software platform, Versa Secure Cloud IP – today announced a joint SD-WAN deployment … 0
Google Analytics Users Can Now Access the Most Powerful Lead Generation Software, Powered by Fastbase
Content & Experience, Marketing Automation

Google Analytics Users Can Now Access the Most Powerful Lead Generation Software, Powered by Fastbase

Google has announced significant new updates to its popular Analytics product, each developed to help marketers better understand their customers … 0
bfound Aims to Put Every Business in UAE Online
Advertising & Promotion, Display & Programmatic Advertising

bfound Aims to Put Every Business in UAE Online

The UAE’s biggest digital marketing solutions provider for small & medium businesses – bfound – has brought to the region … 0
GCR Announces Strategic Alliance With One More Technology Partner on its Platform
Content & Experience, Marketing Automation

GCR Announces Strategic Alliance With One More Technology Partner on its Platform

Industry verticals like BFSI, Education, Retail, Hospitality, and Manufacturing, will see splurge through these advance solutions Global Channel Resources India Pvt. Ltd. (GCR), a leading global … 0
Global Software Vendors Reap Rewards with Oracle Cloud
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Global Software Vendors Reap Rewards with Oracle Cloud

Oracle OpenWorld — Oracle today announced that Independent Software Vendors (ISVs) around the world are rapidly adopting Oracle Cloud Infrastructure to run enterprise … 0
Showtime18 Redefines Sales Enablement With Nearly 650 Attendees and Esteemed Roster of Speakers
Commerce & Sales, Sales Automation, Enablement & Intelligence

Showtime18 Redefines Sales Enablement With Nearly 650 Attendees and Esteemed Roster of Speakers

This week, Showtime welcomed nearly 650 registered attendees from more than 20 countries to Europe’s largest sales enablement conference, sponsored by Showpad. Leaders from companies … 0
Tanla Announces Appointment of Sriram Vinjamuri as Chief Operating Officer
Content & Experience, Mobile Apps

Tanla Announces Appointment of Sriram Vinjamuri as Chief Operating Officer

Tanla Solutions Ltd (NSE: TANLA) has today announced the joining of Sriram Vinjamuri as Chief Operating Officer. He will report to Uday Reddy, Chairman … 0
ATARI® Receives Nasdaq International Designation
Content & Experience, Interactive Content

ATARI® Receives Nasdaq International Designation

Atari®, one of the world’s most iconic consumer brands and interactive entertainment producers, today proudly announced its official affiliation with … 0
Affinion Group Adds Three New Loyalty Executives
Advocacy, Loyalty & Referrals, Social & Relationships

Affinion Group Adds Three New Loyalty Executives

CX Loyalty, a division of Affinion Group, a global leader in loyalty and customer engagement, today announces the hiring of … 0
Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm
Content & Experience, Marketing Automation

Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm

Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its … 0
AspireIQ Named a Leader in Influencer Marketing Solutions Report by Independent Research Firm
Influencers, Social & Relationships

AspireIQ Named a Leader in Influencer Marketing Solutions Report by Independent Research Firm

AspireIQ (formerly Revfluence), the leading influencer marketing platform for producing content at scale, today announced it is among the select companies … 0
Lufthansa and IBM Collaborate for AI-Powered Ad Campaign
Advertising & Promotion, Display & Programmatic Advertising

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

As part of Lufthansa’s ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising (NYSE:  IBM) to … 0
MDC Names Ryan Linder Global Chief Marketing Officer
Influencers, Social & Relationships

MDC Names Ryan Linder Global Chief Marketing Officer

(NASDAQ: MDCA) – MDC Partners Inc. announced today that Ryan Linder has been promoted to Executive Vice President, Global Chief Marketing Officer, effective immediately.  Linder, … 0
Carl Data Aligns with Smart City Market Strategist
Advertising & Promotion, Display & Programmatic Advertising

Carl Data Aligns with Smart City Market Strategist

Carl Data Solutions Inc. (CSE:CRL, FSE:7C5,OTC: CDTAF) (“Carl Data” or the “Company”), has enlisted the help of a new commercial and … 0
eTouchMenu Announces Strategic Partnership with Ingenico Group
Content & Experience, Mobile Apps

eTouchMenu Announces Strategic Partnership with Ingenico Group

eTouchMenu™ (a wholly-owned subsidiary of House Advantage, LLC.) has announced its strategic partnership with Ingenico Group, leveraging the technology firm’s … 0
Meltwater and Dow Jones Announce Global Partnership to Provide Premium Content
Advertising & Promotion

Meltwater and Dow Jones Announce Global Partnership to Provide Premium Content

Meltwater, a global leader in media intelligence, today announces the launch of a partnership with Dow Jones, a global provider … 0
Deep Voter Data is Now Available From Social Media With New Censeo Platform
Business/Customer Intelligence & Data Science, Data Management

Deep Voter Data is Now Available From Social Media With New Censeo Platform

“The new Censeo Analytics platform can now provide candidates with voter attitudes and habits using social media, big data and … 0
Verve announces integration with Yext, enabling brands to power multi-location mobile marketing campaigns with place data from Yext
Mobile Marketing

Verve announces integration with Yext, enabling brands to power multi-location mobile marketing campaigns with place data from Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced today its integration with Yext, the leader … 0
InMobi Acquires U.S. Based Advertising and Data Company, Pinsight Media
Display & Programmatic Advertising

InMobi Acquires U.S. Based Advertising and Data Company, Pinsight Media

InMobi, a global provider of enterprise platforms for marketers, today announced the acquisition of Pinsight Media, the mobile data and advertising … 0
R&D Magazine's Annual Global R&D Funding Forecast Wins Coveted Folio Eddie Award
Print

R&D Magazine’s Annual Global R&D Funding Forecast Wins Coveted Folio Eddie Award

 R&D Magazine, published by Advantage Business Marketing, was honored last week with its first-ever Folio Eddie Award during Folio’s annual awards gala at … 0
Kyvos Insights and Bell Canada to Discuss How to Scale Business Intelligence for Big Data in Upcoming Webinar
Business/Customer Intelligence & Data Science

Kyvos Insights and Bell Canada to Discuss How to Scale Business Intelligence for Big Data in Upcoming Webinar

Kyvos Insights, a big data analytics company, today announced it will host a webinar titled, “BI at Exponential Scale at Bell Canada,” … 0
Scytl Expands to the Private Market With Online Voting Solution Invote
Search & Social Advertising

Scytl Expands to the Private Market With Online Voting Solution Invote

Scytl, the worldwide leader in secure online voting and election technology, has announced today the launch of Invote, an online … 0
AFS Technologies Announces New Equity Investment from Symphony Technology Group
Sales Automation, Enablement & Intelligence

AFS Technologies Announces New Equity Investment from Symphony Technology Group

AFS Technologies, Inc. (“AFS”) a leading provider of software solutions purpose-built for consumer goods manufacturers, food distributors, and sales agencies, … 0
Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018
Display & Programmatic Advertising

Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its … 0
Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively
Audience/Marketing Data & Data Enhancement

Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively

After a momentous year of international customer growth, Mixpanel officially establishes a global presence with two new offices in London and Singapore to cater … 0
Openbravo Commerce Suite 3.0 Achieves Certified Integration With SAP Applications
iPaaS, Cloud/Data Integration & Tag Management

Openbravo Commerce Suite 3.0 Achieves Certified Integration With SAP Applications

Openbravo Delivers an End-to-end Solution with Cloud-ready Mobile POS and Omnichannel Capabilities for Retailers Through Interoperability With SAP IS Retail … 0
RedPeak Appoints John Breen as Executive Director, Health Strategy and Analytics
Business/Customer Intelligence & Data Science

RedPeak Appoints John Breen as Executive Director, Health Strategy and Analytics

Strategic design agency, RedPeak Branding, announces the appointment of John Breen as the Executive Director, Health Strategy and Analytics. Breen will help … 0
Sophos Marketing Announces Four New Sports Partnerships
Advertising & Promotion, Display & Programmatic Advertising

Sophos Marketing Announces Four New Sports Partnerships

North Texas digital advertising company Sophos Marketing announces new partnerships with the Texas Legends® of the NBA® G-League and with three DFW bowl games … 0
PerkettPR Rebrands as Mindfull Marketing + PR
PR

PerkettPR Rebrands as Mindfull Marketing + PR

PerkettPR, an award-winning provider of results-based public relations and strategic marketing communications, today announced that on its twentieth anniversary, it … 0
Sara Ghazaii Joins MWWPR as Vice President of Corporate Communications and Marketing
Advertising & Promotion, PR

Sara Ghazaii Joins MWWPR as Vice President of Corporate Communications and Marketing

MWWPR announced today that Sara Ghazaii joined the agency this month as Vice President of Corporate Communications and Marketing in the New … 0
AdExchanger To Recognize Excellence In Marketing And Media At Inaugural Awards This Spring
Advertising & Promotion, Display & Programmatic Advertising

AdExchanger To Recognize Excellence In Marketing And Media At Inaugural Awards This Spring

AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, announced today that it is launching the first-ever AdExchanger Awards, … 0
Lucidity's Blockchain Pilot with Toyota Results in 21% Lift in Campaign Performance
Business/Customer Intelligence & Data Science, Data Management

Lucidity’s Blockchain Pilot with Toyota Results in 21% Lift in Campaign Performance

Lucidity, the blockchain advertising analytics company, today announced its partnership with Toyota and agency Saatchi & Saatchi to introduce transparency into Toyota’s digital ad … 0
TOPO Reveals Seminal Shifts in Sales Technology with Sales Engagement Market Guide
Commerce & Sales, Sales Automation, Enablement & Intelligence

TOPO Reveals Seminal Shifts in Sales Technology with Sales Engagement Market Guide

TOPO, a research and advisory firm that helps the world’s fastest growing sales, marketing and technology organizations, today released its … 0
Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing
Content & Experience, Marketing Automation

Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing

UK Platinum HubSpot Partner and Inbound to account-based marketing (ABM) agency, Strategic IC host successful Trends Disrupting Sales event In the … 0
Montrium Announces Re-Engineered eTMF Connect with Focus on User Experience
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Montrium Announces Re-Engineered eTMF Connect with Focus on User Experience

Montrium, a leading cloud-based software provider for the life science industry, today announces version 5 of eTMF Connect, a modern Electronic Trial Master … 0
Numerify Closes $27.5M Funding Round Led By DAG Ventures
Data Management, Marketing Analytics, Performance & Attribution

Numerify Closes $27.5M Funding Round Led By DAG Ventures

Numerify, a provider of AI-powered IT Business Analytics, today announced it closed a $27.5 million funding round led by DAG Ventures, with … 0
LeoVegas Hires Communications Director and Strengthens the Marketing Department
Content & Experience, Interactive Content

LeoVegas Hires Communications Director and Strengthens the Marketing Department

LeoVegas Mobile Gaming Group is strengthening its internal organisation with an experienced Communications Director and has appointed two Marketing Directors, … 0
MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award
Content & Experience, Content Marketing

MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award

MBuy, the leading media planning and buying applied-technology service company, took top honor at Datorama’s annual Limitless Conference, being awarded … 0
Teradata hands brand and marketing duties to John McNeil Studio
Audience/Marketing Data & Data Enhancement, Data Management

Teradata hands brand and marketing duties to John McNeil Studio

Data intelligence specialists Teradata have entrusted their brand and marketing duties John McNeil Studio in a partnership which will see … 0
Martech cube_Gitex
Events, Meetings & Webinars

Martech Cube Gears up at GITEX 2018

Martech Cube attends the Gitex Technology Week, which is being held in Dubai, at the World Trade Center from October … 0
AppsFlyer Surpasses $100 Million in Annual Recurring Revenue
Marketing Analytics, Performance & Attribution

AppsFlyer Surpasses $100 Million in Annual Recurring Revenue

AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) … 0
MediaMath Named a Leader in Gartner's Magic Quadrant for Ad Tech
Marketing Automation

MediaMath Named a Leader in Gartner’s Magic Quadrant for Ad Tech

MediaMath, the independent technology company for marketers, announced today that it has been recognized by Gartner, Inc. as a Leader … 0
Three Keys to an Effective Social Selling Strategy
gerri Knilans, Guest Blogs

Three Keys to an Effective Social Selling Strategy

The average person will spend five years of their life on social media. The simple truth is: social networking technology … 0
Fernando Angulo
Interviews

Interview with Head of International Partnerships, SEMrush – Fernando Angulo

    “If corrections are needed, we make them. And then move on. ”   1) Tell us about your role … 0
UNLOCK “THE VALUE” IN CUSTOMER LIFETIME VALUE
Guest Blogs

UNLOCK “THE VALUE” IN CUSTOMER LIFETIME VALUE

We recently hosted a webinar featuring Forrester Principal Analyst Brandon Purcell and Julie Schmidt, SVP of Analytics and Insights at … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management

GLOBAL TECH ICON STEVE WOZNIAK BECOMES THE CO-FOUNDER OF EQUI GLOBAL

Apple Computer co-founder Steve Wozniak today announced that he has become the co-founder of EQUI Global, the venture capital tech innovator. … 0
e-Zest Mentioned in Gartner Digital Commerce Vendor Guide 2018
Commerce & Sales, Ecommerce

e-Zest Mentioned in Gartner Digital Commerce Vendor Guide 2018

e-Zest Solutions, a leading digital innovation and technology services company specializing in digital transformation, announced that it has been recognized … 0
MannKind And precisioneffect Receive Gold For Creative Work In Television Advertising Campaign "Unexpected Moments"
Advertising & Promotion

MannKind And precisioneffect Receive Gold For Creative Work In Television Advertising Campaign “Unexpected Moments”

Life delivers surprises – and that’s exactly what precisioneffect, the nation’s only healthcare advertising agency dedicated to working with companies … 0
Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews

Mavenlink, the leading provider of cloud-based software for the modern services organization, today announced that it has been recognized with … 0
RiskRecon Announces Several Key Corporate Hires and Company Expansion
Data Management, iPaaS, Cloud/Data Integration & Tag Management

RiskRecon Announces Several Key Corporate Hires and Company Expansion

On the heels of its recent $25 million Series B funding, led by Accel, RiskRecon today announced two key hires: Kim Ann King, who will … 0
Skava and BloomReach Form Partnership to Help Brands Delight Customers at Every Touchpoint
Ecommerce

Skava and BloomReach Form Partnership to Help Brands Delight Customers at Every Touchpoint

Skava, a global provider of cloud microservices for ecommerce, has announced its strategic partnership with BloomReach, a Digital Experience Platform … 0
Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers
Marketing Automation

Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers

Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that they are … 0
ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers
Marketing Automation

ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers

ciValue, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced today a $6M Series A investment, led … 0
Mower Taps Mark O'Toole to Lead Boston Office
Display & Programmatic Advertising

Mower Taps Mark O’Toole to Lead Boston Office

Mower has tapped Mark O’Toole to lead the agency’s Boston office. O’Toole joined Mower in 2015 when HB Agency combined with then Eric Mower + Associates; … 0
6sense featured on CNBC List of 100 Promising Start-Ups to Watch
Content Marketing

6sense featured on CNBC List of 100 Promising Start-Ups to Watch

6sense announced today that it has been included in CNBC’s list of top 100 startups in the world. Known as the … 0
AddShoppers Adds Former Red Ventures CTO AJ Ratani to Advisory Board
Mobile Marketing

AddShoppers Adds Former Red Ventures CTO AJ Ratani to Advisory Board

AddShoppers, the people-based marketing platform that helps brands grow beyond traditional CRM, has named Abhishek (AJ) Ratani, former Red Ventures … 0
Point & Place AR Shopping Platform Adds Face Tracking With 'AR Wearables'
Marketing Automation

Point & Place AR Shopping Platform Adds Face Tracking With ‘AR Wearables’

EyeKandy, the global leader in A-Commerce for retailers and brands, today announced the addition of ‘AR Wearables’ to the Point … 0
Amplero Named a Cool Vendor in AI for Marketing by Gartner
Marketing Automation

Amplero Named a Cool Vendor in AI for Marketing by Gartner

Amplero, the AI Marketing Hub that allows marketers to build lasting customer relationships at a scale not humanly possible, today … 0
Good Morning, Marketing: Podcast Series Announced
Social Media Marketing & Monitoring

Good Morning, Marketing: Podcast Series Announced

To help marketers address the challenges of modernizing marketing in the digital age, Zee Jay Media has launched a podcast … 0
Women in Retail Leadership Circle Partners With Marketing Technology Management Platform CabinetM
Marketing Automation

Women in Retail Leadership Circle Partners With Marketing Technology Management Platform CabinetM

Women in Retail Leadership Circle (WIRLC), a members-only association offering enterprise-level women in the retail industry a place to learn, connect … 0
Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally
Audience/Marketing Data & Data Enhancement

Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally

CybelAngel offers an industry-leading solution that proactively protects organizations from digital threats across the open, deep, and dark web, as well … 0
Salesfusion Recognized in Gartner's Magic Quadrant for CRM Lead Management for the Third Time
CRM

Salesfusion Recognized in Gartner’s Magic Quadrant for CRM Lead Management for the Third Time

Salesfusion, a leading provider of marketing automation technology for mid-sized marketing organizations, is recognized in the Gartner Magic Quadrant for … 0
KEMP Appoints Tony Thompson as Chief Marketing Officer
Audience/Marketing Data & Data Enhancement

KEMP Appoints Tony Thompson as Chief Marketing Officer

KEMP, the leader in multi-cloud application delivery and load balancers, today announced the appointment of Tony Thompson as chief marketing officer (CMO). Tony … 0
SalesX & Aeroflow Healthcare Shortlisted for Best PPC Campaign by US Search Awards 2018
Display & Programmatic Advertising

SalesX & Aeroflow Healthcare Shortlisted for Best PPC Campaign by US Search Awards 2018

SalesX, an award-winning digital marketing agency and Aeroflow Healthcare, recognized on the Inc. 5000 list of fastest growing companies for three years … 0
Naked Lime and Reynolds and Reynolds Present Together at 25th Digital Dealer Conference
Display & Programmatic Advertising

Naked Lime and Reynolds and Reynolds Present Together at 25th Digital Dealer Conference

Naked Lime Marketing will have multiple representatives on hand to participate in a unique panel discussion moderated by Reynolds and … 0
Duby, LLC Announces Public Offering
Search & Social Advertising

Duby, LLC Announces Public Offering

Duby, LLC is a social media company based in Denver, Colorado that is best known for mobile apps that connect cannabis users … 0
Welcome to Teads, The Global Media Platform
Advertising & Promotion, Display & Programmatic Advertising

Welcome to Teads, The Global Media Platform

With recent product expansion beyond video and continued adoption of the Teads platform by the world’s top publishers, Teads reveals … 0
Demandforce and iMatrix Announce Partnership, Create New Web Presence Product Bundles For Practice-Based Businesses
Content & Experience, Email Marketing

Demandforce and iMatrix Announce Partnership, Create New Web Presence Product Bundles For Practice-Based Businesses

Demandforce and iMatrix, two leading providers of online marketing solutions for optometrists, chiropractors and veterinarians, today announced a partnership that … 0
BlockClick Unveils Dual Listing Format on Six Swiss Exchange
Display & Programmatic Advertising

BlockClick Unveils Dual Listing Format on Six Swiss Exchange

BlockClick, a blockchain platform in the digital marketing space, unveiled a dual listing format in which investors can buy both … 0
TripAdvisor Enables Resellers and Agencies to Offer Restaurant Marketing Solutions to Clients via New API Program
Events, Meetings & Webinars, Social & Relationships

TripAdvisor Enables Resellers and Agencies to Offer Restaurant Marketing Solutions to Clients via New API Program

MomentFeed Named as First Partner to Join API TripAdvisor (NASDAQ: TRIP), one of the world’s largest restaurant sites, today named MomentFeed … 0
Dell Boomi Appoints Mandy Dhaliwal New Chief Marketing Officer
iPaaS, Cloud/Data Integration & Tag Management

Dell Boomi Appoints Mandy Dhaliwal New Chief Marketing Officer

Dell Boomi™ (Boomi) the leading provider of a unified platform to build The Connected Business, from cloud integration to workflow … 0
Unite Private Networks Deploys Connected2Fiber to Increase Deal Participation
Marketing Automation

Unite Private Networks Deploys Connected2Fiber to Increase Deal Participation

Connected2Fiber, the leading growth platform for connectivity companies, announces today that Unite Private Networks (UPN) has signed an agreement to implement The … 0
Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise
Customer Data Platform, Data Management

Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise

Joint Solution and Go-to-Market Empower Enterprise Customers to Accelerate Customer Lifetime Value by Operationalizing Customer Centricity Across Their Entire Organization … 0
FleishmanHillard and Wibbitz Bring AI-based Video Solutions to the Communications Industry
Marketing Automation

FleishmanHillard and Wibbitz Bring AI-based Video Solutions to the Communications Industry

FleishmanHillard and Wibbitz today announced a collaboration to develop AI-powered video services and expertise for the communications industry and its clients. The relationship … 0
Huawei Announces AI + Digital Platform to Accelerate Digital Transformation
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Huawei Announces AI + Digital Platform to Accelerate Digital Transformation

Today at HUAWEI CONNECT 2018, under the theme of “Power of the Platform,” Huawei Enterprise Business Group shared how its … 0
The 4A's Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry
Optimization, Personalization & Testing

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

The 4A’s, the leading trade organization of marketing communications agencies, is innovating its approach to conferences, focusing on events that … 0
Energyhill Expands Global Multilingualism as Google Trends Point to International Search as Data Majority
Interactive Content

Energyhill Expands Global Multilingualism as Google Trends Point to International Search as Data Majority

Florida-based creative marketing company Energyhill has launched digital campaign initiatives for US based companies seeking a global customer base. The … 0
Huddle, the Leader in High School Event Tickets and Marketing, Hires EVP-Corporate Partnerships Karl Mawhinney and SVP-Partnership Solutions Bob Cramer
Events, Meetings & Webinars

Huddle, the Leader in High School Event Tickets and Marketing, Hires EVP-Corporate Partnerships Karl Mawhinney and SVP-Partnership Solutions Bob Cramer

Huddle® today announced the company has hired Karl Mawhinney to the position of EVP-Corporate Partnerships and Bob Cramer to the position of SVP-Partnership Solutions. … 0
55ip Releases Market Risk Indicator (MRI) Score for October
Marketing Analytics, Performance & Attribution

55ip Releases Market Risk Indicator (MRI) Score for October

 55ip, an investment strategy engine that enables advisors to customize and automate intelligent portfolio strategies using industry-leading investment science, today released … 0
Equifax Launches OptimaHub Bolstering Marketing Measurement Capabilities
Customer Experience, Service & Success

Equifax Launches OptimaHub Bolstering Marketing Measurement Capabilities

Equifax (NYSE: EFX), a global information solutions provider, today launched OptimaHub™, a new marketing measurement capability that will help brands optimize … 0
Digital Marketing Institute (DMI)
Social Media Marketing & Monitoring

Digital Marketing Institute Fortifies U.S. Presence to Meet Surging Demand for Essential Skills Among Marketing Professionals

The Dublin-based Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, today announces the launch of its … 0
My Ally Artificial Intelligence
Customer Experience, Service & Success, Social & Relationships

AI-Powered Candidate Experience Platform, My Ally, Raises Series A Funding

My Ally, the leader in applying Artificial Intelligence (AI) to enhance the candidate experience, announced today that it has completed … 0
Wacom and Magic Leap
Audience/Marketing Data & Data Enhancement, Data Management

Wacom and Magic Leap Team Up to Build the Creation Environment of the Future

An exclusive partnership to deliver spatial computing and pen input solution for content creators seeking hyper-realistic, collaborative, 2D and 3D … 0
Kadena Announces Blockchain and Enterprise Visionaries to Join Board of Advisors
Business/Customer Intelligence & Data Science, Data Management

Kadena Announces Blockchain and Enterprise Visionaries to Join Board of Advisors

Dr. Stuart Haber and Alex Pinchev to Advise Blockchain Startup Kadena Kadena, a blockchain technology company founded by former JPMorgan … 0
Tech Data Expands Practice Builder Methodology for Cloud
Commerce & Sales, Sales Automation, Enablement & Intelligence

Tech Data Expands Practice Builder Methodology for Cloud

Expansion includes new cloud business assessment, digital enablement experience and enhanced access to dedicated cloud experts Tech Data (Nasdaq: TECD) today announced … 0
Kryon Chief Marketing Officer Julie Shafiki
Content & Experience, Marketing Automation

Kryon Hires Julie Shafiki as Chief Marketing Officer

20-Year Technology Marketing Veteran to Accelerate Brand Visibility, Drive Momentum and Business Leads for Leading RPA Solution Provider Kryon, a … 0
See's Candies partnered with Yes Lifecycle Marketing
Data Management, Marketing Analytics, Performance & Attribution

See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership

Yes Lifecycle Marketing today announced that See’s Candies, one of the most trusted and timeless candy makers in the world, has extended … 0
X Financial and NBA China Announce Multi-Year Marketing Partnership
Events, Meetings & Webinars, Social & Relationships

X Financial and NBA China Announce Multi-Year Marketing Partnership

X Financial to Celebrate the Game of Basketball with Fans Starting with the 2018-19 NBA China Season NBA Legend Dikembe … 0
ON24 CMO Joe Hyland
Customer Data Platform, Data Management

ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List

DMNews honors Hyland alongside leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has … 0
Klear Partnership with Hootsuite
Influencers, Social & Relationships

Klear Announces Referral Partnership with Hootsuite to Power Social Media Management with Influencer Marketing Technology

Pairing Offers a Comprehensive Set of Social Tools to Top Enterprise Brands Worldwide Klear, an influencer marketing technology company, today … 0
Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs
Advertising & Promotion, Display & Programmatic Advertising

Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs

Addition of digital asset management and content operations expands Sitecore’s capabilities across the digital marketing technology stack, helps marketers increase … 0
Simple Expands Intelligent Marketing Platform Into MENA to Help CMOs Claw Back Cost of Marketing Complexity
Content & Experience, Marketing Automation

Simple Expands Intelligent Marketing Platform Into MENA to Help CMOs Claw Back Cost of Marketing Complexity

Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round … 0
How to Create Stellar Call-to-Actions
gerri Knilans, Guest Blogs

How to Create Stellar Call-to-Actions

How to Create Stellar Call-to-Actions The “call to action” (CTA) is an essential component of any marketing initiative. It’s the … 0
Interview with CMO of FocusVision – Dawn Colossi
Interviews

Interview with CMO of FocusVision – Dawn Colossi

  “Digital transformation is forcing the enterprise to transform into a digital-first, rapidly evolving data-driven business.”   1. Tell us … 0
How to Establish an Effective Marketing Analytics Process
gerri Knilans, Guest Blogs

How to Establish an Effective Marketing Analytics Process

Data-driven marketing analysis is pivotal to the success of any marketing effort. Without the insights and direction analytics provide, companies … 0
"FOX" Adds to Executive Team with Government Affairs and Corporate Communications Leads for the New Company
Content & Experience, Interactive Content

“FOX” Adds to Executive Team with Government Affairs and Corporate Communications Leads for the New Company

Danny O’Brien named EVP and Head of Government Relations Hope Hicks appointed EVP and Chief Communications Officer FOX, the company … 0
Monster Announces Steve DeLisle As Chief Technology Officer
Customer Data Platform, Data Management

Monster Announces Steve DeLisle As Chief Technology Officer

Monster, a leading solution for connecting people and jobs, today announced that it has named Steve DeLisle as Chief Technology Officer. DeLisle, … 0
Euroconsult Honors Speedcast and Carnival with "Smartship Award of the Year"
CMS & Web Experience Management, Content & Experience

Euroconsult Honors Speedcast and Carnival with “Smartship Award of the Year”

“Smartship Award of the Year” Recognizes Partnership to Achieve World Record-Breaking 3.174 Gbps Onboard Carnival Horizon Speedcast International Limited (ASX: … 0
Onix Moves Deeper Into Digital Accessibility Marketplace
Business/Customer Intelligence & Data Science, Data Management

Onix Moves Deeper Into Digital Accessibility Marketplace

Expert Ryan Pugh joins Equidox team to assist with solutions expansion Onix, creator of the revolutionary and proprietary Equidox PDF conversion software for document … 0
CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer
Data Management, Marketing Analytics, Performance & Attribution

CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer

Cloud and CX Marketing Expert Joins Exec Team to Fuel Growth Medallia, Inc. (www.medallia.com), the global Customer Experience Management leader, … 0
https://www.prnewswire.com/news-releases/365-connect-explores-the-influencer-effect-on-multifamily-housing-in-live-webcast-300726762.html
Influencers, Social & Relationships

365 Connect Explores the Influencer Effect on Multifamily Housing in Live Webcast

365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today … 0
Sitecore Symposium Equips Marketing and IT Leaders to Elevate the Experience and Drive Business Growth
Events, Meetings & Webinars, Social & Relationships

Sitecore Symposium Equips Marketing and IT Leaders to Elevate the Experience and Drive Business Growth

Premier digital marketing event to feature keynotes from industry thought leaders, powerful customer success stories, and previews of new digital … 0
Advangelists, LLC brings an Adtech Oracle to life
Display & Programmatic Advertising

Advangelists, LLC brings an Adtech Oracle to life

Advangelists, LLC, a digital next generation AI Driven Platform-as-a-service company, today announced the launch of AdOracle – a Next Generation … 0
OneTrust Launches Targeted Data Discovery Technology to Automate Data Subject Requests, Pre-Populate Data Maps and Simplify Risk Assessments
Marketing Automation

OneTrust Launches Targeted Data Discovery Technology to Automate Data Subject Requests, Pre-Populate Data Maps and Simplify Risk Assessments

Targeted Data Discovery Module Automates Data Mapping, Subject Requests, and other Data-Driven Privacy Programme Activities Today at PrivacyTech, the leading event … 0
CellPoint Mobile Appoints Stephane Druet as Global Head of Marketing
Mobile Marketing

CellPoint Mobile Appoints Stephane Druet as Global Head of Marketing

Former Travelport and Amadeus executive will accelerate CellPoint Mobile’s brand, product portfolio and revenue growth CellPoint Mobile, a leading global … 0
Zendesk Releases Benchmark Guide for Enterprise Reports
Marketing Analytics, Performance & Attribution

Zendesk Releases Benchmark Guide for Enterprise Reports

SAN FRANCISCO – October 1, 2018 – Zendesk, Inc. (NYSE: ZEN) today released the Zendesk Benchmark Guide for Enterprise. The … 0
Brandwatch & Crimson Hexagon Merge
Social & Relationships, Social Media Marketing & Monitoring

Brandwatch & Crimson Hexagon Merge

Two leading social intelligence companies come together to create new artificial intelligence-driven products to help every decision-maker better understand their … 0
CrowdANALYTIX Launches dataX Moderator App to Flag Objectionable Halloween Costumes
iPaaS, Cloud/Data Integration & Tag Management

CrowdANALYTIX Launches dataX Moderator App to Flag Objectionable Halloween Costumes

CrowdANALYTIX, creator of dataX.ai, an AI-driven platform that auto-creates context-aware product attributes and meta tags for retailers and brands, today … 0
Linius launches commercial SaaS platform
Business/Customer Intelligence & Data Science, Data Management

Linius launches commercial SaaS platform

Linius unveils public self-service cloud platform, Linius Video Services (LVS), which enables developer, system integrator and business communities worldwide to … 0
Catalina Names Gerald Sokol Jr. Chief Executive Officer
Data Management, Marketing Analytics, Performance & Attribution

Catalina Names Gerald Sokol Jr. Chief Executive Officer

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it … 0
Intermedia Appoints Scott Anderson as Chief Marketing Officer
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Intermedia Appoints Scott Anderson as Chief Marketing Officer

B2B Tech Exec Brings 25 Years’ Experience Building Successful Brands and Customer Loyalty ­Intermedia, a leading cloud communications and collaboration … 0
Alliance Data's Epsilon Expands Relationship With Leading Technology Client; Launches Global Loyalty Program
Advocacy, Loyalty & Referrals, Social & Relationships

Alliance Data’s Epsilon Expands Relationship With Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon®, … 0
ICF Acquires We are Vista
Content & Experience, Interactive Content

ICF Acquires We are Vista

Highly Recognized Agency will Join ICF’s Growing Global Marketing and Communications Practice  ICF (NASDAQ: ICFI), a global consulting and digital services provider, … 0
Vibes and Lane Bryant Win Two Gold Awards at 2018 North America Smarties
Advertising & Promotion, Mobile Marketing

Vibes and Lane Bryant Win Two Gold Awards at 2018 North America Smarties

Vibes and Lane Bryant’s mobile engagement campaign recognized by the Mobile Marketing Association for business impact and marketing strategy excellence … 0
ON24 Expands Footprint as Marketing's Need for Actionable Data Goes Global
Content & Experience, Marketing Automation

ON24 Expands Footprint as Marketing’s Need for Actionable Data Goes Global

Company sees rapid international growth – opening offices, increasing revenues and bolstering presence As the world grows more connected, marketing, … 0
Canada's webSaver.ca to Integrate Greenfence Consumer's Blockchain Enabled Shopper Marketing Platform
Social & Relationships, Social Media Marketing & Monitoring

Canada’s webSaver.ca to Integrate Greenfence Consumer’s Blockchain Enabled Shopper Marketing Platform

Coupons, rebates and GFT™ Authentic Digital Collectibles™ revolutionize how consumers and brands interact in a mobile economy. Canadian coupon distribution … 0
TazWorks Appoints New Director Of Marketing And Communications
Content & Experience, Marketing Automation

TazWorks Appoints New Director Of Marketing And Communications

TazWorks, the leader in technology solutions and business strategies for the background screening industry, announced that Kary Burns has joined the company … 0
JSA Enhances MarTech Portfolio with Competitive Lead Generation Services
Data Management, Marketing Analytics, Performance & Attribution

Jaymie Scotto & Associates (JSA), Enhances MarTech Portfolio with Competitive Lead Generation Services

JSA Helps Clients Grow and Nurture Leads Across a Variety of Inbound Marketing Platforms Jaymie Scotto & Associates (JSA), the preeminent … 0
'Improvado' Names Ex-Mulesoft Principal Engineer Dmitry Spasibenko As Chief Technology Officer
Content & Experience, Marketing Automation

‘Improvado’ Names Ex-Mulesoft Principal Engineer Dmitry Spasibenko As Chief Technology Officer

Principal engineer of Mulesoft Cloudhub, Dmitry Spasibenko has been tapped as Chief Technology Officer at Improvado, a SaaS platform that helps … 0
Blis Announces Aaron McKee as New Chief Technology Officer
Customer Data Platform, Data Management

Blis Announces Aaron McKee as New Chief Technology Officer

Senior management team continues to grow following appointment of new CMO in August Blis, the global pioneer in advanced location … 0
Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running
Events, Meetings & Webinars, Social & Relationships

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second … 0
Blueshift Named A Cool Vendor In "AI For Marketing" By Gartner
Content & Experience, Marketing Automation

Blueshift Named A Cool Vendor In “AI For Marketing” By Gartner

Leading Analyst Firm Recognizes Blueshift’s Innovation in AI-Driven Multichannel Marketing Blueshift, the AI-First Platform for Cross-Channel Marketers announced that it … 0
Build Authority Through Content Marketing
Guest Blogs

Build Authority Through Content Marketing

“Authority” and “Expert” are two terms that you’ve no doubt heard quite often in the realm of Internet Marketing. They … 0
Talkdesk Raises $100 Million to Power the Contact Center of the Future
Customer Experience, Service & Success, Social & Relationships

Talkdesk Raises $100 Million to Power the Contact Center of the Future

Talkdesk, the fastest growing Contact Center as a Service provider, today announced $100 million in Series B funding led by … 0
Informa Engage Experts Share Modern Marketing Thought Leadership at Upcoming Industry Events
Events, Meetings & Webinars, Social & Relationships

Informa Engage Experts Share Modern Marketing Thought Leadership at Upcoming Industry Events

Informa Engage thought leaders have been invited to share their expertise on data, marketing automation, sales enablement and audience monetization at … 0
LivePerson Acquires Conversable
Customer Data Platform, Data Management

LivePerson Acquires Conversable

Extends LiveEngage conversational commerce platform with Conversable’s AI conversational capabilities for social and marketing LivePerson, Inc. (NASDAQ: LPSN), a leading provider … 0
Scania Merges Corporate Marketing and Communications
CRM, Social & Relationships

Scania Merges Corporate Marketing and Communications

Scania is establishing a new corporate organisation to integrate communications, brand, marketing and sustainability. The new organisation is headed by Erik … 0
Vonage Appoints Rishi Dave as Chief Marketing Officer
CRM, Social & Relationships

Vonage Appoints Rishi Dave as Chief Marketing Officer

Vonage (NYSE: VG), a business cloud communications leader, today announced it has appointed Rishi Dave as Chief Marketing Officer. Mr. Dave will report to … 0
Metadata to Present 'AI in Marketing: It's Not Just for Analytics Anymore' at MarTech 2018
Content & Experience, Marketing Automation

Metadata to Present ‘AI in Marketing: It’s Not Just for Analytics Anymore’ at MarTech 2018

Gil Allouche, CEO of Metadata and Peter Tarrant from Tipalti to discuss the evolution of AI and machine learning to … 0
Ansira acquires leading Adobe solutions provider, Defakto, headquartered in Dallas
Content & Experience, Marketing Automation

Ansira acquires leading Adobe solutions provider, Defakto, headquartered in Dallas

Ansira Partners, Inc. (“Ansira”), one of the largest independent marketing agencies in North America specializing in brand-to-local marketing, today announced its acquisition … 0
Interview with Founder at The Marketing Shop – Tracy Gibb
Interviews

Interview with the Founder, The Marketing Shop – Tracy Gibb

  “I think most potential clients have become more savvy. They have a greater awareness of what is happening behind … 0
You never get a second chance to make a great first impression
Guest Blogs

You never get a second chance to make a great first impression.

While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone … 0
Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation
Sales Automation, Enablement & Intelligence

Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation

Seismic, the global leader in sales and marketing enablement, today announced that they have been recognized as a Leader by … 0
eSSENTIAL Accessibility Shortlisted for Mobile Marketing Association's 2018 SMARTIES Awards
Mobile Marketing

eSSENTIAL Accessibility Shortlisted for Mobile Marketing Association’s 2018 SMARTIES Awards

eSSENTIAL Accessibility, a digital accessibility solutions provider, today announced that their Android app, developed in partnership with leading mobile device … 0
Rollick to Acquire AVALA Marketing Group
Customer Data Platform

Rollick to Acquire AVALA Marketing Group

With the expected acquisition of AVALA Marketing Group on September 30, 2018, Rollick will provide manufacturers and retailers in distributed dealer networks with an efficient … 0
Borderless Access™ - 10 Years, Redefining Reach and Insights
Audience/Marketing Data & Data Enhancement

Borderless Access™ – 10 Years, Redefining Reach and Insights

Borderless Access™ marks a momentous milestone as it completes 10 years in the online and digital market research industry. Today, … 0
Manthan adds AI capabilities to its Customer Data Platform for B2C enterprises
Business/Customer Intelligence & Data Science, Data Management

Manthan adds AI capabilities to its Customer Data Platform for B2C enterprises

Prescriptive analytics add to the retail specialist’s customer data platform Santa Clara, September 27, 2018: Manthan, a leading cloud analytics … 0
GetResponse Expands Global Reach with New Latin America Headquarters
Content & Experience, Marketing Automation

GetResponse Expands Global Reach with New Latin America Headquarters

Email Marketing Leader Seizes Multi-Billion Dollar Ecommerce Opportunities in World’s Fastest Growing Region SãO PAULO – September 26, 2018 – … 0
Ogilvy Enters Nigerian Market With Promise to Offer World-class Services
Advertising & Promotion, Display & Programmatic Advertising

Ogilvy Enters Nigerian Market With Promise to Offer World-class Services

Ogilvy, a member of WPP Group and an award-winning integrated creative network that creates experiences, design and communications for brands has … 0
SpotX Names Kevin Hunt Senior Vice President, Global Marketing
Advertising & Promotion, Video Advertising

SpotX Names Kevin Hunt Senior Vice President, Global Marketing

Leading video advertising and monetization platform promotes former senior product director to drive integrated global marketing strategy SpotX, the leading … 0
Marketing Company USA Link System Secures Spot On Inc. 5000's Most Inspiring Companies Of 2018
Data Management, Marketing Analytics, Performance & Attribution

Marketing Company USA Link System Secures Spot On Inc. 5000’s Most Inspiring Companies Of 2018

The US economy has slowly inched its way out of the Great Recession of 2008. All thanks to the hardworking, … 0
Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform
Social & Relationships, Social Media Marketing & Monitoring

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful new features make high-impact email marketing easier and more accessible Constant Contact, an Endurance International Group (NASDAQ :  EIGI) company and leader … 0
Pinterest Names Smartly.io a Creative and Advertising Marketing Partner
Content & Experience, Interactive Content

Pinterest Names Smartly.io a Creative and Advertising Marketing Partner

Smartly.io’s creative automation and ad operations help advertisers scale on Pinterest To support advanced advertisers and agencies as they look … 0
What Every Marketer Needs to Know about Content Development
gerri Knilans, Guest Blogs

What Every Marketer Needs to Know about Content Development

Content creation, syndication and consumption platforms are like every other aspect of business. They are constantly changing. To ensure your … 0
Cohen-Esrey Communities Selects 365 Connect Marketing Platform to Serve Its Growing Multifamily Portfolio
Content & Experience, Content Marketing

Cohen-Esrey Communities Selects 365 Connect Marketing Platform to Serve Its Growing Multifamily Portfolio

365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today … 0
PFL Reverses Waning B2B Sales and Marketing Response Rates
Data Management, Marketing Analytics, Performance & Attribution

PFL Reverses Waning B2B Sales and Marketing Response Rates

New super-enterprise clients, new capital investments to further spur future growth PFL, a leading marketing technology company that is pioneering … 0
Brainshark's AI-Powered Sales Coaching Engine Wins Gold in 2018 Golden Bridge Awards®
Sales Automation, Enablement & Intelligence

Brainshark’s AI-Powered Sales Coaching Engine Wins Gold in 2018 Golden Bridge Awards®

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that Brainshark Machine Analysis is a winner in The 10th Annual Golden Bridge … 0
The Challenge of Lead Routing is that You’re Always Behind
Guest Blogs

The Challenge of Lead Routing is that You’re Always Behind

At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to … 0
Omaha’s Top Travel Tech Company Expands Its Local Presence With Room To Grow Employee Count By 70 Percent
Advertising & Promotion, Display & Programmatic Advertising

Omaha’s Top Travel Tech Company Expands Its Local Presence With Room To Grow Employee Count By 70 Percent

Sojern, the leading provider of digital advertising solutions and real-time audiences for the travel industry, today announced a new office … 0
BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform
Content & Experience, Marketing Automation

BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform

Flint Capital Leads Latest Funding BrandTotal Marketing Intelligence Platform Shines Light on “Dark Marketing,” Revealing Hidden Digital Marketing Strategies to … 0
Marketing Group Launches Successful Pilot Program of Innovative New Solution
Audience/Marketing Data & Data Enhancement, Data Management

Marketing Group Launches Successful Pilot Program of Innovative New Solution

Advantage Business Marketing Launches New Mobius Platform for Longtime Client Components Corporation with Impressive Results Advantage Business Marketing, the marketing … 0
Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm
Audience/Marketing Data & Data Enhancement, Data Management

Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm

Infogroup, a leading provider of business and consumer data and media management solutions, has been recognized by Forrester, an independent … 0
Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates
Customer Experience, Service & Success, Social & Relationships

Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates

New content creation, sales tools and auditing capabilities help marketers increase efficiency and creativity To help marketers accelerate lead generation … 0
SmartBug Media Hires Award-Winning Marketing Strategist Dan Quirk
Data Management, Marketing Analytics, Performance & Attribution

SmartBug Media Hires Award-Winning Marketing Strategist Dan Quirk

SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through … 0
TapClicks Adds $10M Investment from Boathouse Capital
Marketing Analytics, Performance & Attribution

TapClicks Adds $10M Investment from Boathouse Capital

TapClicks, the global SaaS leader in marketing analytics, reporting and workflow, today announced a $10 million investment from Boathouse Capital, a private equity … 0
Interview with Sr. VP of Global Sales and Alliances of Cake – Harry beck
Interviews

Interview with Sr. VP of Global Sales and Alliances of Cake – Harry Beck

  “The proliferation of marketing technology solutions has been fueled by an appetite to find an edge in the sea … 0
KuRunData Announces Launch of WeChat Mobile Survey Applet
Customer Experience, Service & Success, Social & Relationships

KuRunData Announces Launch of WeChat Mobile Survey Applet

Significantly Expands Respondent Reach for KuRunData and Toluna in APAC Toluna, leading provider of consumer insights for the on-demand economy, … 0
MRP Prelytix 2.2 Enhances AI-Driven Personalization
Customer Data Platform, Data Management

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest predictive analytics software optimizes dynamic display advertising. MRP, the leading global provider of AI-powered customer acquisition software and services, … 0
Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm
Commerce & Sales, Sales Automation, Enablement & Intelligence

Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm

Global sales enablement company evaluated for its current offering, strategy and market presence Showpad, the leading sales enablement platform for … 0
Emark Joins Wunderman
Content & Experience, Interactive Content

Emark Joins Wunderman

Acquisition further bolsters Wunderman’s growing global Salesforce practice Wunderman, a leading global digital agency and a WPP company, announced today … 0
Highspot Raises $35M as Demand for Sales Enablement Skyrockets
Sales Automation, Enablement & Intelligence

Highspot Raises $35M as Demand for Sales Enablement Skyrockets

Major Investment Fuels Global Expansion in Rapidly Growing Market Highspot, the industry’s most advanced sales enablement platform that sales reps love, … 0
Outreach Launches SalesEngagement.com, Announces New Book & Podcast
Sales Automation, Enablement & Intelligence

Outreach Launches SalesEngagement.com, Announces New Book & Podcast

Outreach, the leading sales engagement platform, announced today the launch of SalesEngagement.com, a set of educational resources focused on leveraging the … 0
SiriusXM to Acquire Pandora, Creating World's Largest Audio Entertainment Company
Advertising & Promotion, Display & Programmatic Advertising

SiriusXM to Acquire Pandora, Creating World’s Largest Audio Entertainment Company

SiriusXM to Acquire Pandora in All-Stock Transaction Valuing Pandora at $3.5 Billion Both SiriusXM and Pandora Brands, Products, and Services … 0
ScaleFactor Enriches Salesforce Lightning with Financial Operations Data
CRM, Social & Relationships

ScaleFactor Enriches Salesforce Lightning with Financial Operations Data

ScaleFactor, makers of next-gen financial operations software, are announcing their newest integration with marketing and sales monolith, Salesforce. Working hard on … 0
Pipeliner Releases Automation Hub
CRM, Social & Relationships

Pipeliner Releases Automation Hub

Pipeliner today announced the release of its game-changing Automation Hub. This revolutionary, new capability delivers levels of integration and efficiency never … 0
Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards
Social & Relationships, Social Media Marketing & Monitoring

Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards

Path Interactive continued its awards season sweep, bringing home the trophy for Independent Agency of the Year at the 2018 … 0
Manthan Signs Multiyear Partnership With Alshaya for Enterprise Wide Analytics
Content & Experience, Marketing Automation

Manthan Signs Multiyear Partnership With Alshaya for Enterprise Wide Analytics

As an enterprise analytics partner, Manthan will enable end to end analytics for Alshaya across verticals, formats and regions Manthan, a leading … 0
Kenshoo Announces Support of Apple Search Ads
Data Management, Marketing Analytics, Performance & Attribution

Kenshoo Announces Support of Apple Search Ads

Kenshoo‘s new relationship enables marketers to capitalize on Apple Search Ads‘ continued growth and entrance into more markets at scale Kenshoo (http://www.Kenshoo.com), … 0
MailUp Group to Acquire Datatrics and Enters the Artificial Intelligence Space
Content & Experience, Marketing Automation

MailUp Group to Acquire Datatrics and Enters the Artificial Intelligence Space

MailUp Group, a company admitted to trading on the multilateral trading facility AIM Italia and operating in the marketing technology field, … 0
Third Arm Marketing Becomes Introductory Member of Square's New Solutions Partner Program
Content & Experience, Content Marketing

Third Arm Marketing Becomes Introductory Member of Square’s New Solutions Partner Program

Third Arm Marketing today announced that it is one of the first companies to join the new Square Solutions Partner Program. … 0
Influence.co named a Pinterest Marketing Partner, expanding its support for Pinterest Creators
Influencers, Social & Relationships

Influence.co named a Pinterest Marketing Partner, expanding its support for Pinterest Creators

influence.co, the leading influencer marketing platform with over 70,000 influencers, brands and agencies announces today they are a launch partner … 0
Modernize Announces New Product to Help Smaller Contractors
Marketing Analytics, Performance & Attribution

Modernize Announces New Product to Help Smaller Contractors

Modernize Appointments Provides Marketing & Sales Support to Build Business Modernize, the leader in home improvement contractor lead generation services, … 0
Solodev Leads G2 Crowd's 'High Performer' Category
Content & Experience, Interactive Content

Solodev Leads G2 Crowd’s ‘High Performer’ Category

This news marks the fifth consecutive time Solodev reached “High Performer” status on the national survey of 9,600 reviews. For … 0
Analytics Rising Brings Together Industry's Top MarTech & Digital Marketing Voices, Views, and Practitioners
Events, Meetings & Webinars, Social & Relationships

Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) … 0
Chief Marketing Officer of Lytics – Darren Guarnnacia
Interviews

Interview with Chief Marketing Officer of Lytics – Darren Guarnnacia

  “The obvious first step is really understanding your customer’s purpose. What is it they are trying to achieve through … 0
Hootsuite Announces Google Ads Integration and Premier Partner Status
Native/Content Advertising

Hootsuite Announces Google Ads Integration and Premier Partner Status

VANCOUVER, BC – September 18, 2018 – Hootsuite, the leader in social media management trusted by more than 16 million … 0
Zendesk Introduces New Program for Startups
Customer Experience, Service & Success

Zendesk Introduces New Program for Startups

SAN FRANCISCO – September 19, 2018 – Zendesk, Inc. (NYSE: ZEN) today announced that qualifying startups can now get The … 0
The Talkwalker AI Engine provides social media analytics automation to find relevant brand insights faster
Marketing Automation

The Talkwalker AI Engine provides social media analytics automation to find relevant brand insights faster

Talkwalker, the leading social listening and analytics platform, today announced the launch of the Talkwalker AI Engine. This revolutionary AI aids … 0
Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management
CRM

Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management

Salesforce [NYSE :CRM ], the global leader in CRM, today announced that Salesforce has been positioned by Gartner, Inc. as a … 0
Introducing V12 Velocity, an Integrated CDP Solution to Acquire In-Market Furniture Shoppers
Customer Experience, Service & Success

Introducing V12 Velocity, an Integrated CDP Solution to Acquire In-Market Furniture Shoppers

V12, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity for Furniture, an integrated Customer Data … 0
Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins
Business/Customer Intelligence & Data Science

Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins

Infogroup Media Solutions, a leading provider of business and consumer data and media management solutions, today announced considerable expansion of … 0
AspireIQ Partners with Pinterest to Expand Influencer Collaborations for Brands
Influencers

AspireIQ Partners with Pinterest to Expand Influencer Collaborations for Brands

AspireIQ (formerly Revfluence), the leading influencer marketing platform for producing branded creative at scale, today announced it has been badged as … 0
TwentyThree, The Video Marketing Platform, is Changing Webinars
Video Advertising

TwentyThree, The Video Marketing Platform, is Changing Webinars

TwentyThree, The Video Marketing Platform, today announces TwentyThree Webinars, a new tool that changes the way marketers generate leads, engage their audience, … 0
HealthifyMe Works With CleverTap to Deliver Personalized User Experiences
Mobile Apps

HealthifyMe Works With CleverTap to Deliver Personalized User Experiences

CleverTap, a leading mobile marketing platform, today announced that HealthifyMe, India’s largest and most loved health and fitness app, is using their … 0
HomeActions and IndustryNewsletters Create 'Social Sharing,' a Free Social Media App
Content & Experience, Email Marketing

HomeActions and IndustryNewsletters Create ‘Social Sharing,’ a Free Social Media App

HomeActions LLC (HA) and its IndustryNewsletters (IN) division, a lead generation and client relationship platform for real estate agents, accountants, … 0
Criteo Ranked Number One in AdTech Worldwide Market Share According to Leading Analyst Firm Report
Display & Programmatic Advertising

Criteo Ranked Number One in AdTech Worldwide Market Share

Criteo S.A. (NASDAQ :CRTO ), the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech … 0
DucMeta Wins Sales Award for Outstanding Performance
Sales Automation, Enablement & Intelligence

DucMeta Wins Sales Award for Outstanding Performance

DucMeta, a privately owned direct marketing and sales firm based in the greater-Toronto area, recently announced that it had been awarded … 0
OVIO Business Solutions Post Award-Winning Q2 Results
Sales Automation, Enablement & Intelligence

OVIO Business Solutions Post Award-Winning Q2 Results

OVIO Business Solutions, a privately owned direct marketing and sales company, recently announced it had been honored for outstanding performance … 0
Singular Raises $30M Series B Funding Round to Help Growth Marketers Harness the Data Explosion
Marketing Analytics, Performance & Attribution

Singular Raises $30M Series B Funding Round to Help Growth Marketers

Singular, the marketing intelligence platform that unifies marketing analytics for the world’s best digital marketers, announced today that it has … 0
Animoto Selects New Vice President of Marketing
Video Advertising

Animoto Selects New Vice President of Marketing

Animoto, the company that makes it easy for anyone to create professional marketing videos, today announced that Edward Angstadt has joined their … 0
The Importance of Trust Between Email Senders and Subscribers
Guest Blogs

The Importance of Trust Between Email Senders and Subscribers

Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, … 0
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