Meltwater and Dow Jones Announce Global Partnership to Provide Premium Content
Advertising & Promotion

Meltwater and Dow Jones Announce Global Partnership to Provide Premium Content

Meltwater, a global leader in media intelligence, today announces the launch of a partnership with Dow Jones, a global provider … 0
Deep Voter Data is Now Available From Social Media With New Censeo Platform
Business/Customer Intelligence & Data Science, Data Management

Deep Voter Data is Now Available From Social Media With New Censeo Platform

“The new Censeo Analytics platform can now provide candidates with voter attitudes and habits using social media, big data and … 0
Verve announces integration with Yext, enabling brands to power multi-location mobile marketing campaigns with place data from Yext
Mobile Marketing

Verve announces integration with Yext, enabling brands to power multi-location mobile marketing campaigns with place data from Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced today its integration with Yext, the leader … 0
InMobi Acquires U.S. Based Advertising and Data Company, Pinsight Media
Display & Programmatic Advertising

InMobi Acquires U.S. Based Advertising and Data Company, Pinsight Media

InMobi, a global provider of enterprise platforms for marketers, today announced the acquisition of Pinsight Media, the mobile data and advertising … 0
R&D Magazine's Annual Global R&D Funding Forecast Wins Coveted Folio Eddie Award
Print

R&D Magazine’s Annual Global R&D Funding Forecast Wins Coveted Folio Eddie Award

 R&D Magazine, published by Advantage Business Marketing, was honored last week with its first-ever Folio Eddie Award during Folio’s annual awards gala at … 0
Kyvos Insights and Bell Canada to Discuss How to Scale Business Intelligence for Big Data in Upcoming Webinar
Business/Customer Intelligence & Data Science

Kyvos Insights and Bell Canada to Discuss How to Scale Business Intelligence for Big Data in Upcoming Webinar

Kyvos Insights, a big data analytics company, today announced it will host a webinar titled, “BI at Exponential Scale at Bell Canada,” … 0
Scytl Expands to the Private Market With Online Voting Solution Invote
Search & Social Advertising

Scytl Expands to the Private Market With Online Voting Solution Invote

Scytl, the worldwide leader in secure online voting and election technology, has announced today the launch of Invote, an online … 0
AFS Technologies Announces New Equity Investment from Symphony Technology Group
Sales Automation, Enablement & Intelligence

AFS Technologies Announces New Equity Investment from Symphony Technology Group

AFS Technologies, Inc. (“AFS”) a leading provider of software solutions purpose-built for consumer goods manufacturers, food distributors, and sales agencies, … 0
Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018
Display & Programmatic Advertising

Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its … 0
Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively
Audience/Marketing Data & Data Enhancement

Mixpanel accelerates international expansion in Europe and Asia, driving 69 percent and 124 percent annual revenue growth, respectively

After a momentous year of international customer growth, Mixpanel officially establishes a global presence with two new offices in London and Singapore to cater … 0
Openbravo Commerce Suite 3.0 Achieves Certified Integration With SAP Applications
iPaaS, Cloud/Data Integration & Tag Management

Openbravo Commerce Suite 3.0 Achieves Certified Integration With SAP Applications

Openbravo Delivers an End-to-end Solution with Cloud-ready Mobile POS and Omnichannel Capabilities for Retailers Through Interoperability With SAP IS Retail … 0
RedPeak Appoints John Breen as Executive Director, Health Strategy and Analytics
Business/Customer Intelligence & Data Science

RedPeak Appoints John Breen as Executive Director, Health Strategy and Analytics

Strategic design agency, RedPeak Branding, announces the appointment of John Breen as the Executive Director, Health Strategy and Analytics. Breen will help … 0
Sophos Marketing Announces Four New Sports Partnerships
Advertising & Promotion, Display & Programmatic Advertising

Sophos Marketing Announces Four New Sports Partnerships

North Texas digital advertising company Sophos Marketing announces new partnerships with the Texas Legends® of the NBA® G-League and with three DFW bowl games … 0
PerkettPR Rebrands as Mindfull Marketing + PR
PR

PerkettPR Rebrands as Mindfull Marketing + PR

PerkettPR, an award-winning provider of results-based public relations and strategic marketing communications, today announced that on its twentieth anniversary, it … 0
Sara Ghazaii Joins MWWPR as Vice President of Corporate Communications and Marketing
Advertising & Promotion, PR

Sara Ghazaii Joins MWWPR as Vice President of Corporate Communications and Marketing

MWWPR announced today that Sara Ghazaii joined the agency this month as Vice President of Corporate Communications and Marketing in the New … 0
AdExchanger To Recognize Excellence In Marketing And Media At Inaugural Awards This Spring
Advertising & Promotion, Display & Programmatic Advertising

AdExchanger To Recognize Excellence In Marketing And Media At Inaugural Awards This Spring

AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, announced today that it is launching the first-ever AdExchanger Awards, … 0
Lucidity's Blockchain Pilot with Toyota Results in 21% Lift in Campaign Performance
Business/Customer Intelligence & Data Science, Data Management

Lucidity’s Blockchain Pilot with Toyota Results in 21% Lift in Campaign Performance

Lucidity, the blockchain advertising analytics company, today announced its partnership with Toyota and agency Saatchi & Saatchi to introduce transparency into Toyota’s digital ad … 0
TOPO Reveals Seminal Shifts in Sales Technology with Sales Engagement Market Guide
Commerce & Sales, Sales Automation, Enablement & Intelligence

TOPO Reveals Seminal Shifts in Sales Technology with Sales Engagement Market Guide

TOPO, a research and advisory firm that helps the world’s fastest growing sales, marketing and technology organizations, today released its … 0
Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing
Content & Experience, Marketing Automation

Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing

UK Platinum HubSpot Partner and Inbound to account-based marketing (ABM) agency, Strategic IC host successful Trends Disrupting Sales event In the … 0
Montrium Announces Re-Engineered eTMF Connect with Focus on User Experience
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Montrium Announces Re-Engineered eTMF Connect with Focus on User Experience

Montrium, a leading cloud-based software provider for the life science industry, today announces version 5 of eTMF Connect, a modern Electronic Trial Master … 0
Numerify Closes $27.5M Funding Round Led By DAG Ventures
Data Management, Marketing Analytics, Performance & Attribution

Numerify Closes $27.5M Funding Round Led By DAG Ventures

Numerify, a provider of AI-powered IT Business Analytics, today announced it closed a $27.5 million funding round led by DAG Ventures, with … 0
LeoVegas Hires Communications Director and Strengthens the Marketing Department
Content & Experience, Interactive Content

LeoVegas Hires Communications Director and Strengthens the Marketing Department

LeoVegas Mobile Gaming Group is strengthening its internal organisation with an experienced Communications Director and has appointed two Marketing Directors, … 0
MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award
Content & Experience, Content Marketing

MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award

MBuy, the leading media planning and buying applied-technology service company, took top honor at Datorama’s annual Limitless Conference, being awarded … 0
Martech cube_Gitex
Events, Meetings & Webinars

Martech Cube Gears up at GITEX 2018

Martech Cube attends the Gitex Technology Week, which is being held in Dubai, at the World Trade Center from October … 0
AppsFlyer Surpasses $100 Million in Annual Recurring Revenue
Marketing Analytics, Performance & Attribution

AppsFlyer Surpasses $100 Million in Annual Recurring Revenue

AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) … 0
Hubb Secures $6.3 Million in Series B Funding
Events, Meetings & Webinars

Hubb Secures $6.3 Million in Series B Funding

Hubb, a developer of cutting-edge event management technology, today announces that it has raised a $6.3 million Series B funding round. The round … 0
MediaMath Named a Leader in Gartner's Magic Quadrant for Ad Tech
Marketing Automation

MediaMath Named a Leader in Gartner’s Magic Quadrant for Ad Tech

MediaMath, the independent technology company for marketers, announced today that it has been recognized by Gartner, Inc. as a Leader … 0
Three Keys to an Effective Social Selling Strategy
Guest Blogs

Three Keys to an Effective Social Selling Strategy

The average person will spend five years of their life on social media. The simple truth is: social networking technology … 0
Fernando Angulo
Interviews

Interview with Head of International Partnerships, SEMrush – Fernando Angulo

    “If corrections are needed, we make them. And then move on. ”   1) Tell us about your role … 0
UNLOCK “THE VALUE” IN CUSTOMER LIFETIME VALUE
Guest Blogs

UNLOCK “THE VALUE” IN CUSTOMER LIFETIME VALUE

We recently hosted a webinar featuring Forrester Principal Analyst Brandon Purcell and Julie Schmidt, SVP of Analytics and Insights at … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management

GLOBAL TECH ICON STEVE WOZNIAK BECOMES THE CO-FOUNDER OF EQUI GLOBAL

Apple Computer co-founder Steve Wozniak today announced that he has become the co-founder of EQUI Global, the venture capital tech innovator. … 0
e-Zest Mentioned in Gartner Digital Commerce Vendor Guide 2018
Commerce & Sales, Ecommerce

e-Zest Mentioned in Gartner Digital Commerce Vendor Guide 2018

e-Zest Solutions, a leading digital innovation and technology services company specializing in digital transformation, announced that it has been recognized … 0
MannKind And precisioneffect Receive Gold For Creative Work In Television Advertising Campaign "Unexpected Moments"
Advertising & Promotion

MannKind And precisioneffect Receive Gold For Creative Work In Television Advertising Campaign “Unexpected Moments”

Life delivers surprises – and that’s exactly what precisioneffect, the nation’s only healthcare advertising agency dedicated to working with companies … 0
Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews

Mavenlink, the leading provider of cloud-based software for the modern services organization, today announced that it has been recognized with … 0
RiskRecon Announces Several Key Corporate Hires and Company Expansion
Data Management, iPaaS, Cloud/Data Integration & Tag Management

RiskRecon Announces Several Key Corporate Hires and Company Expansion

On the heels of its recent $25 million Series B funding, led by Accel, RiskRecon today announced two key hires: Kim Ann King, who will … 0
Skava and BloomReach Form Partnership to Help Brands Delight Customers at Every Touchpoint
Ecommerce

Skava and BloomReach Form Partnership to Help Brands Delight Customers at Every Touchpoint

Skava, a global provider of cloud microservices for ecommerce, has announced its strategic partnership with BloomReach, a Digital Experience Platform … 0
Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers
Marketing Automation

Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers

Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that they are … 0
ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers
Marketing Automation

ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers

ciValue, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced today a $6M Series A investment, led … 0
Mower Taps Mark O'Toole to Lead Boston Office
Display & Programmatic Advertising

Mower Taps Mark O’Toole to Lead Boston Office

Mower has tapped Mark O’Toole to lead the agency’s Boston office. O’Toole joined Mower in 2015 when HB Agency combined with then Eric Mower + Associates; … 0
6sense featured on CNBC List of 100 Promising Start-Ups to Watch
Content Marketing

6sense featured on CNBC List of 100 Promising Start-Ups to Watch

6sense announced today that it has been included in CNBC’s list of top 100 startups in the world. Known as the … 0
AddShoppers Adds Former Red Ventures CTO AJ Ratani to Advisory Board
Mobile Marketing

AddShoppers Adds Former Red Ventures CTO AJ Ratani to Advisory Board

AddShoppers, the people-based marketing platform that helps brands grow beyond traditional CRM, has named Abhishek (AJ) Ratani, former Red Ventures … 0
Point & Place AR Shopping Platform Adds Face Tracking With 'AR Wearables'
Marketing Automation

Point & Place AR Shopping Platform Adds Face Tracking With ‘AR Wearables’

EyeKandy, the global leader in A-Commerce for retailers and brands, today announced the addition of ‘AR Wearables’ to the Point … 0
Amplero Named a Cool Vendor in AI for Marketing by Gartner
Marketing Automation

Amplero Named a Cool Vendor in AI for Marketing by Gartner

Amplero, the AI Marketing Hub that allows marketers to build lasting customer relationships at a scale not humanly possible, today … 0
Good Morning, Marketing: Podcast Series Announced
Social Media Marketing & Monitoring

Good Morning, Marketing: Podcast Series Announced

To help marketers address the challenges of modernizing marketing in the digital age, Zee Jay Media has launched a podcast … 0
Women in Retail Leadership Circle Partners With Marketing Technology Management Platform CabinetM
Marketing Automation

Women in Retail Leadership Circle Partners With Marketing Technology Management Platform CabinetM

Women in Retail Leadership Circle (WIRLC), a members-only association offering enterprise-level women in the retail industry a place to learn, connect … 0
Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally
Audience/Marketing Data & Data Enhancement

Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally

CybelAngel offers an industry-leading solution that proactively protects organizations from digital threats across the open, deep, and dark web, as … 0
Salesfusion Recognized in Gartner's Magic Quadrant for CRM Lead Management for the Third Time
CRM

Salesfusion Recognized in Gartner’s Magic Quadrant for CRM Lead Management for the Third Time

Salesfusion, a leading provider of marketing automation technology for mid-sized marketing organizations, is recognized in the Gartner Magic Quadrant for … 0
KEMP Appoints Tony Thompson as Chief Marketing Officer
Audience/Marketing Data & Data Enhancement

KEMP Appoints Tony Thompson as Chief Marketing Officer

KEMP, the leader in multi-cloud application delivery and load balancers, today announced the appointment of Tony Thompson as chief marketing officer (CMO). Tony … 0
SalesX & Aeroflow Healthcare Shortlisted for Best PPC Campaign by US Search Awards 2018
Display & Programmatic Advertising

SalesX & Aeroflow Healthcare Shortlisted for Best PPC Campaign by US Search Awards 2018

SalesX, an award-winning digital marketing agency and Aeroflow Healthcare, recognized on the Inc. 5000 list of fastest growing companies for three years … 0
Naked Lime and Reynolds and Reynolds Present Together at 25th Digital Dealer Conference
Display & Programmatic Advertising

Naked Lime and Reynolds and Reynolds Present Together at 25th Digital Dealer Conference

Naked Lime Marketing will have multiple representatives on hand to participate in a unique panel discussion moderated by Reynolds and … 0
Duby, LLC Announces Public Offering
Search & Social Advertising

Duby, LLC Announces Public Offering

Duby, LLC is a social media company based in Denver, Colorado that is best known for mobile apps that connect cannabis users … 0
Welcome to Teads, The Global Media Platform
Advertising & Promotion, Display & Programmatic Advertising

Welcome to Teads, The Global Media Platform

With recent product expansion beyond video and continued adoption of the Teads platform by the world’s top publishers, Teads reveals … 0
Demandforce and iMatrix Announce Partnership, Create New Web Presence Product Bundles For Practice-Based Businesses
Content & Experience, Email Marketing

Demandforce and iMatrix Announce Partnership, Create New Web Presence Product Bundles For Practice-Based Businesses

Demandforce and iMatrix, two leading providers of online marketing solutions for optometrists, chiropractors and veterinarians, today announced a partnership that … 0
BlockClick Unveils Dual Listing Format on Six Swiss Exchange
Display & Programmatic Advertising

BlockClick Unveils Dual Listing Format on Six Swiss Exchange

BlockClick, a blockchain platform in the digital marketing space, unveiled a dual listing format in which investors can buy both … 0
TripAdvisor Enables Resellers and Agencies to Offer Restaurant Marketing Solutions to Clients via New API Program
Events, Meetings & Webinars, Social & Relationships

TripAdvisor Enables Resellers and Agencies to Offer Restaurant Marketing Solutions to Clients via New API Program

MomentFeed Named as First Partner to Join API TripAdvisor (NASDAQ: TRIP), one of the world’s largest restaurant sites, today named MomentFeed … 0
Dell Boomi Appoints Mandy Dhaliwal New Chief Marketing Officer
iPaaS, Cloud/Data Integration & Tag Management

Dell Boomi Appoints Mandy Dhaliwal New Chief Marketing Officer

Dell Boomi™ (Boomi) the leading provider of a unified platform to build The Connected Business, from cloud integration to workflow … 0
Unite Private Networks Deploys Connected2Fiber to Increase Deal Participation
Marketing Automation

Unite Private Networks Deploys Connected2Fiber to Increase Deal Participation

Connected2Fiber, the leading growth platform for connectivity companies, announces today that Unite Private Networks (UPN) has signed an agreement to implement The … 0
Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise
Customer Data Platform, Data Management

Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise

Joint Solution and Go-to-Market Empower Enterprise Customers to Accelerate Customer Lifetime Value by Operationalizing Customer Centricity Across Their Entire Organization … 0
FleishmanHillard and Wibbitz Bring AI-based Video Solutions to the Communications Industry
Marketing Automation

FleishmanHillard and Wibbitz Bring AI-based Video Solutions to the Communications Industry

FleishmanHillard and Wibbitz today announced a collaboration to develop AI-powered video services and expertise for the communications industry and its clients. The relationship … 0
Huawei Announces AI + Digital Platform to Accelerate Digital Transformation
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Huawei Announces AI + Digital Platform to Accelerate Digital Transformation

Today at HUAWEI CONNECT 2018, under the theme of “Power of the Platform,” Huawei Enterprise Business Group shared how its … 0
The 4A's Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry
Optimization, Personalization & Testing

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

The 4A’s, the leading trade organization of marketing communications agencies, is innovating its approach to conferences, focusing on events that … 0
Energyhill Expands Global Multilingualism as Google Trends Point to International Search as Data Majority
Interactive Content

Energyhill Expands Global Multilingualism as Google Trends Point to International Search as Data Majority

Florida-based creative marketing company Energyhill has launched digital campaign initiatives for US based companies seeking a global customer base. The … 0
Huddle, the Leader in High School Event Tickets and Marketing, Hires EVP-Corporate Partnerships Karl Mawhinney and SVP-Partnership Solutions Bob Cramer
Events, Meetings & Webinars

Huddle, the Leader in High School Event Tickets and Marketing, Hires EVP-Corporate Partnerships Karl Mawhinney and SVP-Partnership Solutions Bob Cramer

Huddle® today announced the company has hired Karl Mawhinney to the position of EVP-Corporate Partnerships and Bob Cramer to the position of SVP-Partnership Solutions. … 0
55ip Releases Market Risk Indicator (MRI) Score for October
Marketing Analytics, Performance & Attribution

55ip Releases Market Risk Indicator (MRI) Score for October

 55ip, an investment strategy engine that enables advisors to customize and automate intelligent portfolio strategies using industry-leading investment science, today released … 0
Equifax Launches OptimaHub Bolstering Marketing Measurement Capabilities
Customer Experience, Service & Success

Equifax Launches OptimaHub Bolstering Marketing Measurement Capabilities

Equifax (NYSE: EFX), a global information solutions provider, today launched OptimaHub™, a new marketing measurement capability that will help brands optimize … 0
Digital Marketing Institute (DMI)
Social Media Marketing & Monitoring

Digital Marketing Institute Fortifies U.S. Presence to Meet Surging Demand for Essential Skills Among Marketing Professionals

The Dublin-based Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, today announces the launch of its … 0
My Ally Artificial Intelligence
Customer Experience, Service & Success, Social & Relationships

AI-Powered Candidate Experience Platform, My Ally, Raises Series A Funding

My Ally, the leader in applying Artificial Intelligence (AI) to enhance the candidate experience, announced today that it has completed … 0
Wacom and Magic Leap
Audience/Marketing Data & Data Enhancement, Data Management

Wacom and Magic Leap Team Up to Build the Creation Environment of the Future

An exclusive partnership to deliver spatial computing and pen input solution for content creators seeking hyper-realistic, collaborative, 2D and 3D … 0
Kadena Announces Blockchain and Enterprise Visionaries to Join Board of Advisors
Business/Customer Intelligence & Data Science, Data Management

Kadena Announces Blockchain and Enterprise Visionaries to Join Board of Advisors

Dr. Stuart Haber and Alex Pinchev to Advise Blockchain Startup Kadena Kadena, a blockchain technology company founded by former JPMorgan … 0
Tech Data Expands Practice Builder Methodology for Cloud
Commerce & Sales, Sales Automation, Enablement & Intelligence

Tech Data Expands Practice Builder Methodology for Cloud

Expansion includes new cloud business assessment, digital enablement experience and enhanced access to dedicated cloud experts Tech Data (Nasdaq: TECD) today announced … 0
Kryon Chief Marketing Officer Julie Shafiki
Content & Experience, Marketing Automation

Kryon Hires Julie Shafiki as Chief Marketing Officer

20-Year Technology Marketing Veteran to Accelerate Brand Visibility, Drive Momentum and Business Leads for Leading RPA Solution Provider Kryon, a … 0
See's Candies partnered with Yes Lifecycle Marketing
Data Management, Marketing Analytics, Performance & Attribution

See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership

Yes Lifecycle Marketing today announced that See’s Candies, one of the most trusted and timeless candy makers in the world, has extended … 0
X Financial and NBA China Announce Multi-Year Marketing Partnership
Events, Meetings & Webinars, Social & Relationships

X Financial and NBA China Announce Multi-Year Marketing Partnership

X Financial to Celebrate the Game of Basketball with Fans Starting with the 2018-19 NBA China Season NBA Legend Dikembe … 0
ON24 CMO Joe Hyland
Customer Data Platform, Data Management

ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List

DMNews honors Hyland alongside leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has … 0
Klear Partnership with Hootsuite
Influencers, Social & Relationships

Klear Announces Referral Partnership with Hootsuite to Power Social Media Management with Influencer Marketing Technology

Pairing Offers a Comprehensive Set of Social Tools to Top Enterprise Brands Worldwide Klear, an influencer marketing technology company, today … 0
Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs
Advertising & Promotion, Display & Programmatic Advertising

Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs

Addition of digital asset management and content operations expands Sitecore’s capabilities across the digital marketing technology stack, helps marketers increase … 0
Simple Expands Intelligent Marketing Platform Into MENA to Help CMOs Claw Back Cost of Marketing Complexity
Content & Experience, Marketing Automation

Simple Expands Intelligent Marketing Platform Into MENA to Help CMOs Claw Back Cost of Marketing Complexity

Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round … 0
How to Create Stellar Call-to-Actions
Guest Blogs

How to Create Stellar Call-to-Actions

How to Create Stellar Call-to-Actions The “call to action” (CTA) is an essential component of any marketing initiative. It’s the … 0
Interview with CMO of FocusVision – Dawn Colossi
Interviews

Interview with CMO of FocusVision – Dawn Colossi

  “Digital transformation is forcing the enterprise to transform into a digital-first, rapidly evolving data-driven business.”   1. Tell us … 0
How to Establish an Effective Marketing Analytics Process
Guest Blogs

How to Establish an Effective Marketing Analytics Process

Data-driven marketing analysis is pivotal to the success of any marketing effort. Without the insights and direction analytics provide, companies … 0
"FOX" Adds to Executive Team with Government Affairs and Corporate Communications Leads for the New Company
Content & Experience, Interactive Content

“FOX” Adds to Executive Team with Government Affairs and Corporate Communications Leads for the New Company

Danny O’Brien named EVP and Head of Government Relations Hope Hicks appointed EVP and Chief Communications Officer FOX, the company … 0
Monster Announces Steve DeLisle As Chief Technology Officer
Customer Data Platform, Data Management

Monster Announces Steve DeLisle As Chief Technology Officer

Monster, a leading solution for connecting people and jobs, today announced that it has named Steve DeLisle as Chief Technology Officer. DeLisle, … 0
Euroconsult Honors Speedcast and Carnival with "Smartship Award of the Year"
CMS & Web Experience Management, Content & Experience

Euroconsult Honors Speedcast and Carnival with “Smartship Award of the Year”

“Smartship Award of the Year” Recognizes Partnership to Achieve World Record-Breaking 3.174 Gbps Onboard Carnival Horizon Speedcast International Limited (ASX: … 0
Onix Moves Deeper Into Digital Accessibility Marketplace
Business/Customer Intelligence & Data Science, Data Management

Onix Moves Deeper Into Digital Accessibility Marketplace

Expert Ryan Pugh joins Equidox team to assist with solutions expansion Onix, creator of the revolutionary and proprietary Equidox PDF conversion software for document … 0
CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer
Data Management, Marketing Analytics, Performance & Attribution

CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer

Cloud and CX Marketing Expert Joins Exec Team to Fuel Growth Medallia, Inc. (www.medallia.com), the global Customer Experience Management leader, … 0
https://www.prnewswire.com/news-releases/365-connect-explores-the-influencer-effect-on-multifamily-housing-in-live-webcast-300726762.html
Influencers, Social & Relationships

365 Connect Explores the Influencer Effect on Multifamily Housing in Live Webcast

365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today … 0
Sitecore Symposium Equips Marketing and IT Leaders to Elevate the Experience and Drive Business Growth
Events, Meetings & Webinars, Social & Relationships

Sitecore Symposium Equips Marketing and IT Leaders to Elevate the Experience and Drive Business Growth

Premier digital marketing event to feature keynotes from industry thought leaders, powerful customer success stories, and previews of new digital … 0
Advangelists, LLC brings an Adtech Oracle to life
Display & Programmatic Advertising

Advangelists, LLC brings an Adtech Oracle to life

Advangelists, LLC, a digital next generation AI Driven Platform-as-a-service company, today announced the launch of AdOracle – a Next Generation … 0
OneTrust Launches Targeted Data Discovery Technology to Automate Data Subject Requests, Pre-Populate Data Maps and Simplify Risk Assessments
Marketing Automation

OneTrust Launches Targeted Data Discovery Technology to Automate Data Subject Requests, Pre-Populate Data Maps and Simplify Risk Assessments

Targeted Data Discovery Module Automates Data Mapping, Subject Requests, and other Data-Driven Privacy Programme Activities Today at PrivacyTech, the leading event … 0
CellPoint Mobile Appoints Stephane Druet as Global Head of Marketing
Mobile Marketing

CellPoint Mobile Appoints Stephane Druet as Global Head of Marketing

Former Travelport and Amadeus executive will accelerate CellPoint Mobile’s brand, product portfolio and revenue growth CellPoint Mobile, a leading global … 0
Zendesk Releases Benchmark Guide for Enterprise Reports
Marketing Analytics, Performance & Attribution

Zendesk Releases Benchmark Guide for Enterprise Reports

SAN FRANCISCO – October 1, 2018 – Zendesk, Inc. (NYSE: ZEN) today released the Zendesk Benchmark Guide for Enterprise. The … 0
Brandwatch & Crimson Hexagon Merge
Social & Relationships, Social Media Marketing & Monitoring

Brandwatch & Crimson Hexagon Merge

Two leading social intelligence companies come together to create new artificial intelligence-driven products to help every decision-maker better understand their … 0
CrowdANALYTIX Launches dataX Moderator App to Flag Objectionable Halloween Costumes
iPaaS, Cloud/Data Integration & Tag Management

CrowdANALYTIX Launches dataX Moderator App to Flag Objectionable Halloween Costumes

CrowdANALYTIX, creator of dataX.ai, an AI-driven platform that auto-creates context-aware product attributes and meta tags for retailers and brands, today … 0
Linius launches commercial SaaS platform
Business/Customer Intelligence & Data Science, Data Management

Linius launches commercial SaaS platform

Linius unveils public self-service cloud platform, Linius Video Services (LVS), which enables developer, system integrator and business communities worldwide to … 0
Catalina Names Gerald Sokol Jr. Chief Executive Officer
Data Management, Marketing Analytics, Performance & Attribution

Catalina Names Gerald Sokol Jr. Chief Executive Officer

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it … 0
Intermedia Appoints Scott Anderson as Chief Marketing Officer
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Intermedia Appoints Scott Anderson as Chief Marketing Officer

B2B Tech Exec Brings 25 Years’ Experience Building Successful Brands and Customer Loyalty ­Intermedia, a leading cloud communications and collaboration … 0
Alliance Data's Epsilon Expands Relationship With Leading Technology Client; Launches Global Loyalty Program
Advocacy, Loyalty & Referrals, Social & Relationships

Alliance Data’s Epsilon Expands Relationship With Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon®, … 0
ICF Acquires We are Vista
Content & Experience, Interactive Content

ICF Acquires We are Vista

Highly Recognized Agency will Join ICF’s Growing Global Marketing and Communications Practice  ICF (NASDAQ: ICFI), a global consulting and digital services provider, … 0
Vibes and Lane Bryant Win Two Gold Awards at 2018 North America Smarties
Advertising & Promotion, Mobile Marketing

Vibes and Lane Bryant Win Two Gold Awards at 2018 North America Smarties

Vibes and Lane Bryant’s mobile engagement campaign recognized by the Mobile Marketing Association for business impact and marketing strategy excellence … 0
ON24 Expands Footprint as Marketing's Need for Actionable Data Goes Global
Content & Experience, Marketing Automation

ON24 Expands Footprint as Marketing’s Need for Actionable Data Goes Global

Company sees rapid international growth – opening offices, increasing revenues and bolstering presence As the world grows more connected, marketing, … 0
Canada's webSaver.ca to Integrate Greenfence Consumer's Blockchain Enabled Shopper Marketing Platform
Social & Relationships, Social Media Marketing & Monitoring

Canada’s webSaver.ca to Integrate Greenfence Consumer’s Blockchain Enabled Shopper Marketing Platform

Coupons, rebates and GFT™ Authentic Digital Collectibles™ revolutionize how consumers and brands interact in a mobile economy. Canadian coupon distribution … 0
TazWorks Appoints New Director Of Marketing And Communications
Content & Experience, Marketing Automation

TazWorks Appoints New Director Of Marketing And Communications

TazWorks, the leader in technology solutions and business strategies for the background screening industry, announced that Kary Burns has joined the company … 0
JSA Enhances MarTech Portfolio with Competitive Lead Generation Services
Data Management, Marketing Analytics, Performance & Attribution

JSA Enhances MarTech Portfolio with Competitive Lead Generation Services

JSA Helps Clients Grow and Nurture Leads Across a Variety of Inbound Marketing Platforms Jaymie Scotto & Associates (JSA), the preeminent … 0
'Improvado' Names Ex-Mulesoft Principal Engineer Dmitry Spasibenko As Chief Technology Officer
Content & Experience, Marketing Automation

‘Improvado’ Names Ex-Mulesoft Principal Engineer Dmitry Spasibenko As Chief Technology Officer

Principal engineer of Mulesoft Cloudhub, Dmitry Spasibenko has been tapped as Chief Technology Officer at Improvado, a SaaS platform that helps … 0
Blis Announces Aaron McKee as New Chief Technology Officer
Customer Data Platform, Data Management

Blis Announces Aaron McKee as New Chief Technology Officer

Senior management team continues to grow following appointment of new CMO in August Blis, the global pioneer in advanced location … 0
Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running
Events, Meetings & Webinars, Social & Relationships

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second … 0
Blueshift Named A Cool Vendor In "AI For Marketing" By Gartner
Content & Experience, Marketing Automation

Blueshift Named A Cool Vendor In “AI For Marketing” By Gartner

Leading Analyst Firm Recognizes Blueshift’s Innovation in AI-Driven Multichannel Marketing Blueshift, the AI-First Platform for Cross-Channel Marketers announced that it … 0
Build Authority Through Content Marketing
Guest Blogs

Build Authority Through Content Marketing

“Authority” and “Expert” are two terms that you’ve no doubt heard quite often in the realm of Internet Marketing. They … 0
Talkdesk Raises $100 Million to Power the Contact Center of the Future
Customer Experience, Service & Success, Social & Relationships

Talkdesk Raises $100 Million to Power the Contact Center of the Future

Talkdesk, the fastest growing Contact Center as a Service provider, today announced $100 million in Series B funding led by … 0
Informa Engage Experts Share Modern Marketing Thought Leadership at Upcoming Industry Events
Events, Meetings & Webinars, Social & Relationships

Informa Engage Experts Share Modern Marketing Thought Leadership at Upcoming Industry Events

Informa Engage thought leaders have been invited to share their expertise on data, marketing automation, sales enablement and audience monetization at … 0
LivePerson Acquires Conversable
Customer Data Platform, Data Management

LivePerson Acquires Conversable

Extends LiveEngage conversational commerce platform with Conversable’s AI conversational capabilities for social and marketing LivePerson, Inc. (NASDAQ: LPSN), a leading provider … 0
Scania Merges Corporate Marketing and Communications
CRM, Social & Relationships

Scania Merges Corporate Marketing and Communications

Scania is establishing a new corporate organisation to integrate communications, brand, marketing and sustainability. The new organisation is headed by Erik … 0
Vonage Appoints Rishi Dave as Chief Marketing Officer
CRM, Social & Relationships

Vonage Appoints Rishi Dave as Chief Marketing Officer

Vonage (NYSE: VG), a business cloud communications leader, today announced it has appointed Rishi Dave as Chief Marketing Officer. Mr. Dave will report to … 0
Metadata to Present 'AI in Marketing: It's Not Just for Analytics Anymore' at MarTech 2018
Content & Experience, Marketing Automation

Metadata to Present ‘AI in Marketing: It’s Not Just for Analytics Anymore’ at MarTech 2018

Gil Allouche, CEO of Metadata and Peter Tarrant from Tipalti to discuss the evolution of AI and machine learning to … 0
Ansira acquires leading Adobe solutions provider, Defakto, headquartered in Dallas
Content & Experience, Marketing Automation

Ansira acquires leading Adobe solutions provider, Defakto, headquartered in Dallas

Ansira Partners, Inc. (“Ansira”), one of the largest independent marketing agencies in North America specializing in brand-to-local marketing, today announced its acquisition … 0
Interview with Founder at The Marketing Shop – Tracy Gibb
Interviews

Interview with the Founder, The Marketing Shop – Tracy Gibb

  “I think most potential clients have become more savvy. They have a greater awareness of what is happening behind … 0
You never get a second chance to make a great first impression
Guest Blogs

You never get a second chance to make a great first impression.

While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone … 0
Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation
Sales Automation, Enablement & Intelligence

Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation

Seismic, the global leader in sales and marketing enablement, today announced that they have been recognized as a Leader by … 0
eSSENTIAL Accessibility Shortlisted for Mobile Marketing Association's 2018 SMARTIES Awards
Mobile Marketing

eSSENTIAL Accessibility Shortlisted for Mobile Marketing Association’s 2018 SMARTIES Awards

eSSENTIAL Accessibility, a digital accessibility solutions provider, today announced that their Android app, developed in partnership with leading mobile device … 0
Rollick to Acquire AVALA Marketing Group
Customer Data Platform

Rollick to Acquire AVALA Marketing Group

With the expected acquisition of AVALA Marketing Group on September 30, 2018, Rollick will provide manufacturers and retailers in distributed dealer networks with an efficient … 0
Borderless Access™ - 10 Years, Redefining Reach and Insights
Audience/Marketing Data & Data Enhancement

Borderless Access™ – 10 Years, Redefining Reach and Insights

Borderless Access™ marks a momentous milestone as it completes 10 years in the online and digital market research industry. Today, … 0
Manthan adds AI capabilities to its Customer Data Platform for B2C enterprises
Business/Customer Intelligence & Data Science, Data Management

Manthan adds AI capabilities to its Customer Data Platform for B2C enterprises

Prescriptive analytics add to the retail specialist’s customer data platform Santa Clara, September 27, 2018: Manthan, a leading cloud analytics … 0
GetResponse Expands Global Reach with New Latin America Headquarters
Content & Experience, Marketing Automation

GetResponse Expands Global Reach with New Latin America Headquarters

Email Marketing Leader Seizes Multi-Billion Dollar Ecommerce Opportunities in World’s Fastest Growing Region SãO PAULO – September 26, 2018 – … 0
Ogilvy Enters Nigerian Market With Promise to Offer World-class Services
Advertising & Promotion, Display & Programmatic Advertising

Ogilvy Enters Nigerian Market With Promise to Offer World-class Services

Ogilvy, a member of WPP Group and an award-winning integrated creative network that creates experiences, design and communications for brands has … 0
SpotX Names Kevin Hunt Senior Vice President, Global Marketing
Advertising & Promotion, Video Advertising

SpotX Names Kevin Hunt Senior Vice President, Global Marketing

Leading video advertising and monetization platform promotes former senior product director to drive integrated global marketing strategy SpotX, the leading … 0
Marketing Company USA Link System Secures Spot On Inc. 5000's Most Inspiring Companies Of 2018
Data Management, Marketing Analytics, Performance & Attribution

Marketing Company USA Link System Secures Spot On Inc. 5000’s Most Inspiring Companies Of 2018

The US economy has slowly inched its way out of the Great Recession of 2008. All thanks to the hardworking, … 0
Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform
Social & Relationships, Social Media Marketing & Monitoring

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful new features make high-impact email marketing easier and more accessible Constant Contact, an Endurance International Group (NASDAQ :  EIGI) company and leader … 0
Pinterest Names Smartly.io a Creative and Advertising Marketing Partner
Content & Experience, Interactive Content

Pinterest Names Smartly.io a Creative and Advertising Marketing Partner

Smartly.io’s creative automation and ad operations help advertisers scale on Pinterest To support advanced advertisers and agencies as they look … 0
What Every Marketer Needs to Know about Content Development
Guest Blogs

What Every Marketer Needs to Know about Content Development

Content creation, syndication and consumption platforms are like every other aspect of business. They are constantly changing. To ensure your … 0
Cohen-Esrey Communities Selects 365 Connect Marketing Platform to Serve Its Growing Multifamily Portfolio
Content & Experience, Content Marketing

Cohen-Esrey Communities Selects 365 Connect Marketing Platform to Serve Its Growing Multifamily Portfolio

365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today … 0
PFL Reverses Waning B2B Sales and Marketing Response Rates
Data Management, Marketing Analytics, Performance & Attribution

PFL Reverses Waning B2B Sales and Marketing Response Rates

New super-enterprise clients, new capital investments to further spur future growth PFL, a leading marketing technology company that is pioneering … 0
Brainshark's AI-Powered Sales Coaching Engine Wins Gold in 2018 Golden Bridge Awards®
Sales Automation, Enablement & Intelligence

Brainshark’s AI-Powered Sales Coaching Engine Wins Gold in 2018 Golden Bridge Awards®

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that Brainshark Machine Analysis is a winner in The 10th Annual Golden Bridge … 0
The Challenge of Lead Routing is that You’re Always Behind
Guest Blogs

The Challenge of Lead Routing is that You’re Always Behind

At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to … 0
Omaha’s Top Travel Tech Company Expands Its Local Presence With Room To Grow Employee Count By 70 Percent
Advertising & Promotion, Display & Programmatic Advertising

Omaha’s Top Travel Tech Company Expands Its Local Presence With Room To Grow Employee Count By 70 Percent

Sojern, the leading provider of digital advertising solutions and real-time audiences for the travel industry, today announced a new office … 0
BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform
Content & Experience, Marketing Automation

BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform

Flint Capital Leads Latest Funding BrandTotal Marketing Intelligence Platform Shines Light on “Dark Marketing,” Revealing Hidden Digital Marketing Strategies to … 0
Marketing Group Launches Successful Pilot Program of Innovative New Solution
Audience/Marketing Data & Data Enhancement, Data Management

Marketing Group Launches Successful Pilot Program of Innovative New Solution

Advantage Business Marketing Launches New Mobius Platform for Longtime Client Components Corporation with Impressive Results Advantage Business Marketing, the marketing … 0
Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm
Audience/Marketing Data & Data Enhancement, Data Management

Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm

Infogroup, a leading provider of business and consumer data and media management solutions, has been recognized by Forrester, an independent … 0
Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates
Customer Experience, Service & Success, Social & Relationships

Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates

New content creation, sales tools and auditing capabilities help marketers increase efficiency and creativity To help marketers accelerate lead generation … 0
SmartBug Media Hires Award-Winning Marketing Strategist Dan Quirk
Data Management, Marketing Analytics, Performance & Attribution

SmartBug Media Hires Award-Winning Marketing Strategist Dan Quirk

SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through … 0
TapClicks Adds $10M Investment from Boathouse Capital
Marketing Analytics, Performance & Attribution

TapClicks Adds $10M Investment from Boathouse Capital

TapClicks, the global SaaS leader in marketing analytics, reporting and workflow, today announced a $10 million investment from Boathouse Capital, a private equity … 0
Interview with Sr. VP of Global Sales and Alliances of Cake – Harry beck
Interviews

Interview with Sr. VP of Global Sales and Alliances of Cake – Harry Beck

  “The proliferation of marketing technology solutions has been fueled by an appetite to find an edge in the sea … 0
KuRunData Announces Launch of WeChat Mobile Survey Applet
Customer Experience, Service & Success, Social & Relationships

KuRunData Announces Launch of WeChat Mobile Survey Applet

Significantly Expands Respondent Reach for KuRunData and Toluna in APAC Toluna, leading provider of consumer insights for the on-demand economy, … 0
MRP Prelytix 2.2 Enhances AI-Driven Personalization
Customer Data Platform, Data Management

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest predictive analytics software optimizes dynamic display advertising. MRP, the leading global provider of AI-powered customer acquisition software and services, … 0
Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm
Commerce & Sales, Sales Automation, Enablement & Intelligence

Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm

Global sales enablement company evaluated for its current offering, strategy and market presence Showpad, the leading sales enablement platform for … 0
Emark Joins Wunderman
Content & Experience, Interactive Content

Emark Joins Wunderman

Acquisition further bolsters Wunderman’s growing global Salesforce practice Wunderman, a leading global digital agency and a WPP company, announced today … 0
Highspot Raises $35M as Demand for Sales Enablement Skyrockets
Sales Automation, Enablement & Intelligence

Highspot Raises $35M as Demand for Sales Enablement Skyrockets

Major Investment Fuels Global Expansion in Rapidly Growing Market Highspot, the industry’s most advanced sales enablement platform that sales reps love, … 0
Outreach Launches SalesEngagement.com, Announces New Book & Podcast
Sales Automation, Enablement & Intelligence

Outreach Launches SalesEngagement.com, Announces New Book & Podcast

Outreach, the leading sales engagement platform, announced today the launch of SalesEngagement.com, a set of educational resources focused on leveraging the … 0
SiriusXM to Acquire Pandora, Creating World's Largest Audio Entertainment Company
Advertising & Promotion, Display & Programmatic Advertising

SiriusXM to Acquire Pandora, Creating World’s Largest Audio Entertainment Company

SiriusXM to Acquire Pandora in All-Stock Transaction Valuing Pandora at $3.5 Billion Both SiriusXM and Pandora Brands, Products, and Services … 0
ScaleFactor Enriches Salesforce Lightning with Financial Operations Data
CRM, Social & Relationships

ScaleFactor Enriches Salesforce Lightning with Financial Operations Data

ScaleFactor, makers of next-gen financial operations software, are announcing their newest integration with marketing and sales monolith, Salesforce. Working hard on … 0
Pipeliner Releases Automation Hub
CRM, Social & Relationships

Pipeliner Releases Automation Hub

Pipeliner today announced the release of its game-changing Automation Hub. This revolutionary, new capability delivers levels of integration and efficiency never … 0
Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards
Social & Relationships, Social Media Marketing & Monitoring

Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards

Path Interactive continued its awards season sweep, bringing home the trophy for Independent Agency of the Year at the 2018 … 0
Manthan Signs Multiyear Partnership With Alshaya for Enterprise Wide Analytics
Content & Experience, Marketing Automation

Manthan Signs Multiyear Partnership With Alshaya for Enterprise Wide Analytics

As an enterprise analytics partner, Manthan will enable end to end analytics for Alshaya across verticals, formats and regions Manthan, a leading … 0
Kenshoo Announces Support of Apple Search Ads
Data Management, Marketing Analytics, Performance & Attribution

Kenshoo Announces Support of Apple Search Ads

Kenshoo‘s new relationship enables marketers to capitalize on Apple Search Ads‘ continued growth and entrance into more markets at scale Kenshoo (http://www.Kenshoo.com), … 0
MailUp Group to Acquire Datatrics and Enters the Artificial Intelligence Space
Content & Experience, Marketing Automation

MailUp Group to Acquire Datatrics and Enters the Artificial Intelligence Space

MailUp Group, a company admitted to trading on the multilateral trading facility AIM Italia and operating in the marketing technology field, … 0
Third Arm Marketing Becomes Introductory Member of Square's New Solutions Partner Program
Content & Experience, Content Marketing

Third Arm Marketing Becomes Introductory Member of Square’s New Solutions Partner Program

Third Arm Marketing today announced that it is one of the first companies to join the new Square Solutions Partner Program. … 0
Influence.co named a Pinterest Marketing Partner, expanding its support for Pinterest Creators
Influencers, Social & Relationships

Influence.co named a Pinterest Marketing Partner, expanding its support for Pinterest Creators

influence.co, the leading influencer marketing platform with over 70,000 influencers, brands and agencies announces today they are a launch partner … 0
Modernize Announces New Product to Help Smaller Contractors
Marketing Analytics, Performance & Attribution

Modernize Announces New Product to Help Smaller Contractors

Modernize Appointments Provides Marketing & Sales Support to Build Business Modernize, the leader in home improvement contractor lead generation services, … 0
Solodev Leads G2 Crowd's 'High Performer' Category
Content & Experience, Interactive Content

Solodev Leads G2 Crowd’s ‘High Performer’ Category

This news marks the fifth consecutive time Solodev reached “High Performer” status on the national survey of 9,600 reviews. For … 0
Analytics Rising Brings Together Industry's Top MarTech & Digital Marketing Voices, Views, and Practitioners
Events, Meetings & Webinars, Social & Relationships

Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) … 0
Chief Marketing Officer of Lytics – Darren Guarnnacia
Interviews

Interview with Chief Marketing Officer of Lytics – Darren Guarnnacia

  “The obvious first step is really understanding your customer’s purpose. What is it they are trying to achieve through … 0
Hootsuite Announces Google Ads Integration and Premier Partner Status
Native/Content Advertising

Hootsuite Announces Google Ads Integration and Premier Partner Status

VANCOUVER, BC – September 18, 2018 – Hootsuite, the leader in social media management trusted by more than 16 million … 0
Zendesk Introduces New Program for Startups
Customer Experience, Service & Success

Zendesk Introduces New Program for Startups

SAN FRANCISCO – September 19, 2018 – Zendesk, Inc. (NYSE: ZEN) today announced that qualifying startups can now get The … 0
The Talkwalker AI Engine provides social media analytics automation to find relevant brand insights faster
Marketing Automation

The Talkwalker AI Engine provides social media analytics automation to find relevant brand insights faster

Talkwalker, the leading social listening and analytics platform, today announced the launch of the Talkwalker AI Engine. This revolutionary AI aids … 0
Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management
CRM

Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management

Salesforce [NYSE :CRM ], the global leader in CRM, today announced that Salesforce has been positioned by Gartner, Inc. as a … 0
Introducing V12 Velocity, an Integrated CDP Solution to Acquire In-Market Furniture Shoppers
Customer Experience, Service & Success

Introducing V12 Velocity, an Integrated CDP Solution to Acquire In-Market Furniture Shoppers

V12, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity for Furniture, an integrated Customer Data … 0
Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins
Business/Customer Intelligence & Data Science

Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins

Infogroup Media Solutions, a leading provider of business and consumer data and media management solutions, today announced considerable expansion of … 0
AspireIQ Partners with Pinterest to Expand Influencer Collaborations for Brands
Influencers

AspireIQ Partners with Pinterest to Expand Influencer Collaborations for Brands

AspireIQ (formerly Revfluence), the leading influencer marketing platform for producing branded creative at scale, today announced it has been badged as … 0
TwentyThree, The Video Marketing Platform, is Changing Webinars
Video Advertising

TwentyThree, The Video Marketing Platform, is Changing Webinars

TwentyThree, The Video Marketing Platform, today announces TwentyThree Webinars, a new tool that changes the way marketers generate leads, engage their audience, … 0
HealthifyMe Works With CleverTap to Deliver Personalized User Experiences
Mobile Apps

HealthifyMe Works With CleverTap to Deliver Personalized User Experiences

CleverTap, a leading mobile marketing platform, today announced that HealthifyMe, India’s largest and most loved health and fitness app, is using their … 0
HomeActions and IndustryNewsletters Create 'Social Sharing,' a Free Social Media App
Content & Experience, Email Marketing

HomeActions and IndustryNewsletters Create ‘Social Sharing,’ a Free Social Media App

HomeActions LLC (HA) and its IndustryNewsletters (IN) division, a lead generation and client relationship platform for real estate agents, accountants, … 0
Criteo Ranked Number One in AdTech Worldwide Market Share According to Leading Analyst Firm Report
Display & Programmatic Advertising

Criteo Ranked Number One in AdTech Worldwide Market Share

Criteo S.A. (NASDAQ :CRTO ), the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech … 0
DucMeta Wins Sales Award for Outstanding Performance
Sales Automation, Enablement & Intelligence

DucMeta Wins Sales Award for Outstanding Performance

DucMeta, a privately owned direct marketing and sales firm based in the greater-Toronto area, recently announced that it had been awarded … 0
OVIO Business Solutions Post Award-Winning Q2 Results
Sales Automation, Enablement & Intelligence

OVIO Business Solutions Post Award-Winning Q2 Results

OVIO Business Solutions, a privately owned direct marketing and sales company, recently announced it had been honored for outstanding performance … 0
Singular Raises $30M Series B Funding Round to Help Growth Marketers Harness the Data Explosion
Marketing Analytics, Performance & Attribution

Singular Raises $30M Series B Funding Round to Help Growth Marketers

Singular, the marketing intelligence platform that unifies marketing analytics for the world’s best digital marketers, announced today that it has … 0
Animoto Selects New Vice President of Marketing
Video Advertising

Animoto Selects New Vice President of Marketing

Animoto, the company that makes it easy for anyone to create professional marketing videos, today announced that Edward Angstadt has joined their … 0
The Importance of Trust Between Email Senders and Subscribers
Guest Blogs

The Importance of Trust Between Email Senders and Subscribers

Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, … 0
walker_sands
Interviews

Interview with Account director At Walker Sands Communications– Jennifer Mulligan

  “There is a lot of chatter about AI right now, but according to The State of Martech 2018, marketers … 0
Method Communications Names Jacob Moon General Manager of its Salt Lake City Office
Sales Automation, Enablement & Intelligence

Method Communications Names Jacob Moon General Manager of its Salt Lake City Office

Method Communications, an integrated marketing and public relations agency for companies in technology and the life sciences, today announced that … 0
Brainshark to Present New Sales Onboarding Strategies at Gartner Sales & Marketing Conference 2018
Sales Automation, Enablement & Intelligence

Brainshark to Present New Sales Onboarding Strategies at Gartner Sales & Marketing Conference 2018

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will present new approaches and insights to improve sales onboarding at the Gartner … 0
LeanData Announces Final Ops-Stars 2018 Conference Agenda
Events, Meetings & Webinars

LeanData Announces Final Ops-Stars 2018 Conference Agenda

LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, today unveiled the complete Ops-Stars 2018 conference agenda, featuring more … 0
Issuance To Launch Digital Securities Marketing Platform, Giving Issuers Direct Access To Interested Investors
Optimization, Personalization & Testing

Issuance To Launch Digital Securities Marketing Platform, Giving Issuers Direct Access To Interested Investors

Issuance, Inc. has announced that it is developing a platform that will give the increasing supply of digital securities offerings (DSOs) … 0
Enea Announces New Functionality for its Market Leading DPI Engine
Sales Automation, Enablement & Intelligence

Enea Announces New Functionality for its Market Leading DPI Engine

Enea® (NASDAQ Stockholm: ENEA) today announced new functionality for its Qosmos ixEngine®, the market’s most widely deployed Deep Packet Inspection … 0
Cognizant to Acquire Advanced Technology Group to Expand Cloud Quote-to-Cash Capabilities
CRM

Cognizant to Acquire Advanced Technology Group to Expand Cloud Quote-to-Cash Capabilities

Cognizant (Nasdaq :CTSH ) today announced the acquisition of Advanced Technology Group (ATG), a privately-held provider of customer and revenue management consulting … 0
Insightful Technology and DoubleEdge Partner to Deliver Disruptive Regulatory Communication Compliance and Cognitive SaaS, Soteria, to Financial Services
Marketing Automation

Insightful Technology and DoubleEdge Partner to Deliver Disruptive Regulatory Communication Compliance and Cognitive SaaS, Soteria, to Financial Services

Compliant voice, e-communications and cognitive services disruptor, Insightful Technology, has agreed a new partnership with agile IT and unified communications provider, DoubleEdge, … 0
Marketing Technology: Today and in the Future
Guest Blogs

Marketing Technology: Today and in the Future

When it comes to technology, almost nothing is built to last. Next year there will be a new app or … 0
Freshworks CMO David Thompson
Customer Experience, Service & Success

Freshworks Appoints David Thompson as CMO

Freshworks, a global leader in customer engagement software, announced today the appointment of veteran Software as a Service (SaaS) executive David … 0
social advertising
Search & Social Advertising

Facebook to double its advertising charges with the new algorithm

The cost of advertising on Facebook in India has doubled since the social media platform changed its news feed algorithm … 0
advertisement
Display & Programmatic Advertising

AdExchanger to Educate The Industry on The Future of Advertising and Marketing

  Marketers, agencies, publishers and technologists will benefit from maximized educational offerings, information sharing and networking opportunities at this year’s PROGRAMMATIC … 0
sales and marketing
Sales Automation, Enablement & Intelligence

Focus Marketing Brings innovates Solving Ed Tech Adoption Challenges

Focus Marketing, a group of sales and marketing experts helping senior managers in the PreK-20 education industry accelerate growth, is … 0
splash event marketing
Marketing Analytics, Performance & Attribution

New Research Proves Correlation Between Events and ROI for Enterprise Companies

– One of the world’s oldest marketing channels—events—is still erroneously labeled as unquantifiable and unpredictable, until now. A new report … 0
Guest Blogs

Secret 7: Mobile Marketing Tips to Accelerate User Retention for Travel Apps

The advent, proliferation, and popularity of mobile apps has disrupted many a traditional industry. The rapid transition to an increasingly … 0
adobe to buy marketo
Marketing Automation

Adobe in talks to buy marketing software firm Marketo

Adobe Systems, the maker of image-editing software Photoshop, is in negotiations to buy Marketo, a privately held cloud-based marketing software company, according to … 0
Joveo launches Mojo
Advertising & Promotion, Display & Programmatic Advertising

Joveo Inc. launches “Mojo”; a comprehensive recruitment media management platform

Joveo, the only truly transparent job advertising solution of its kind, launches their new platform, “Mojo”(Machine-optimized jobs). It truly embodies the … 0
SAP Marketing Cloud solution
Content & Experience, Marketing Automation

SAP® Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn

SAP SE (NYSE : SAP ) today announced plans to enhance the SAP®Marketing Cloud solution, introducing new “smart” capabilities to help companies focus on the … 0
RealBuzZone Online Digital Marketing Courses
Advertising & Promotion, Display & Programmatic Advertising

RealBuzZone Forays Into Education With Digital Marketing Courses

Edu-startup RBZ Academy to offer Online digital marketing courses Certified professionals will find work online through an extensive business network RealBuzZone, … 0
affinio joins adobe and episerver
Customer Data Platform, Data Management

Affinio joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey

Affinio Selected as part of Microsoft’s Intelligent Customer Journey for Retail, providing a new level of customer intelligence to retailers. … 0
Neil Nguyen Chief Digital Officer of Havas Edge
Customer Experience, Service & Success, Social & Relationships

Havas Edge Appoints Neil Nguyen to the Role of Global Chief Digital Officer

Havas Edge is pleased to welcome Neil Nguyen as Global Chief Digital Officer. Neil has joined the team to provide executive leadership … 0
Data Driven Digital (d3)
Advertising & Promotion, Display & Programmatic Advertising

Cataloger finds sales and acquisition success via d3 third-party programmatic advertising campaign

OVERVIEW/CHALLENGEUsing digital media marketing and advertising for customer acquisition strategy This Midwestern consumer catalog leader is well-known for its cards, … 0
Influencer Platform and Agency ACTIVATE Launches First-to-Market IGTV Support; Hires Influencer Industry Veteran Lauren McGrath to Lead ACTIVATE Studio
Influencers, Social & Relationships

Influencer Platform and Agency ACTIVATE Launches First-to-Market IGTV Support; Hires Influencer Industry Veteran Lauren McGrath to Lead ACTIVATE Studio

The network expands their offerings to streamline workflow for influencers and marketers, onboarding longtime influencer expert, Lauren McGrath to lead … 0
BizCom Associates, an award-winning Dallas- Fort Worth PR and marketing communications agency, today announced the launch of a digital division, Digital BizCom.
Data Management, iPaaS, Cloud/Data Integration & Tag Management

BizCom Associates Announces Launch of Digital Division

Digital BizCom Designed To Help Franchise Chains, Entrepreneurs And Other Innovative Business Leaders Better Understand And Use Social Media And … 0
Tech Mahindra and Avaamo Partner to Take Conversational AI Platform to Global Markets
Marketing Automation

Tech Mahindra and Avaamo Partner to Take Conversational AI Platform to Global Markets

The partnership will combine Avaamo’s cutting-edge technology and Tech Mahindra’s global footprint to serve emerging ecosystem in Conversational AI sector … 0
Ultra Marketing Consultants Earns National Sales Award
Commerce & Sales, Sales Automation, Enablement & Intelligence

Ultra Marketing Consultants Earns National Sales Award

Indianapolis company outperforms competition to net first-ever Campaign Cup Ultra Marketing Consultants, a sales and marketing company based in Indianapolis, has … 0
RocketDocs Launches New Brand
Data Management, iPaaS, Cloud/Data Integration & Tag Management

RocketDocs Launches New Brand

Customer Appetite for Expanded SaaS Offerings Leads to Name Change RocketDocs, Inc. announced today that it has changed its name from … 0
Interviews

Interview with Founder & CEO of Total Expert – Joe Welu

    “I think we’ll see marketing technology evolving quickly beyond simple automation and into artificial intelligence.” 1. Tell us … 0
Beckon New Artificial Intelligence
Audience/Marketing Data & Data Enhancement

Beckon Introduces New Artificial Intelligence Capability

Marketers are increasingly expected to use data to make smarter, faster decisions, reallocate spend on-the-fly, and continually prove marketing’s impact … 0
Openprise
Marketing Automation

Openprise Announces Openprise Data Orchestration Platform for Microsoft Dynamics 365

Openprise, the leader in data orchestration solutions for marketing and sales, today announced the general availability of Openprise Data Orchestration … 0
Branch Acquires TUNE's Attribution Analytics In Landmark Mobile Marketing Acquisition
Marketing Analytics, Performance & Attribution

Branch Acquires TUNE’s Attribution Analytics In Landmark Mobile Marketing Acquisition

Branch (www.branch.io), the fastest growing cross-platform solution for links and measurement, is acquiring TUNE’s Attribution Analytics platform and team. The … 0
Deloitte Acquires Magnetic's Artificial Intelligence Platform Business
Interactive Content, Marketing Automation

Deloitte Acquires Magnetic’s Artificial Intelligence Platform Business

Deloitte announced today the acquisition of Magnetic Media Online, Inc.’s artificial intelligence platform business. Magnetic is a marketing technology company … 0
President and Co-Founder, gen.video - Jessica Thorpe
Interviews

Interview with President and Co-Founder, gen.video – Jessica Thorpe

” With so many companies finding their “niche” in their unique service offerings I think the opportunities for companies to … 0
How to drive incremental business value through data and analytics
Guest Blogs

How to drive incremental business value through data and analytics

Retailers are driven every day to enhance the customer experience. As they continue to transform to meet shifting and higher … 0
Apadmi Named First Amazon Alexa Skill Builder in the North of England
Advertising & Promotion, Mobile Marketing

Apadmi Named First Amazon Alexa Skill Builder in the North of England

Manchester-based Apadmi has become the first recognised Skill Builder in the north of England by Amazon Alexa. The news comes after Apadmi … 0
Customer Experience Platform CloudCherry Raises $9 Million in Series A Funding
Customer Data Platform, Data Management

Customer Experience Platform CloudCherry Raises $9 Million in Series A Funding

Funds will be used to accelerate growth and further expand predictive capabilities CloudCherry, the Customer Experience Management (CEM) platform that … 0
Eddy Alexander and Onward NRV Receive 'Best in Class' Marketing Award From SEDC
Customer Data Platform, Data Management

Eddy Alexander and Onward NRV Receive ‘Best in Class’ Marketing Award From SEDC

Eddy Alexander and Virginia’s New River Valley take home three Communications Awards from the Southern Economic Developers Council Eddy Alexander, … 0
Highspot Named Top Startup by LinkedIn
Sales Automation, Enablement & Intelligence

Highspot Named Top Startup by LinkedIn

LinkedIn Honors Highspot as One of the 50 Most Sought-After Startups in the Nation Highspot, the industry’s highest-rated sales enablement … 0
HH Global announces relationship with Uber Technologies for marketing execution
Advertising & Promotion, Print

HH Global announces relationship with Uber Technologies for marketing execution

HH Global, the world’s fastest-growing and most innovative marketing execution partner, today announced a three-year global partnership with Uber Technologies … 0
Netscribes Opens Entity in Singapore
Marketing Analytics, Performance & Attribution

Netscribes Opens Entity in Singapore

In addition to India and the US, Netscribes has now set up a subsidiary in the Lion City as part of its Asia-Pacific expansion strategy  … 0
Linius Technologies appoints Global Channels and Alliances VP
Video Advertising

Linius Technologies appoints Global Channels and Alliances VP

Linius Technologies’ (ASX: LNU) — the only cloud platform that transforms static video into interactive intelligent content with its world-first Video Virtualization … 0
Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers
Audience/Marketing Data & Data Enhancement

Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers

Demandbase, the leader in Account-Based Marketing (ABM), today unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and … 0
Charter Names Kelly Atkinson Head Of Marketing, Consumer & SMB
Native/Content Advertising

Charter Names Kelly Atkinson Head Of Marketing, Consumer & SMB

Charter Communications, Inc. (NASDAQ : CHTR ) today announced that Kelly Atkinson has joined the Company as Head of Marketing, Consumer & SMB. In … 0
Digital Media Solutions Expands Personal Finance Marketing Capabilities with BetterLoanChoice.com
Content Marketing

Digital Media Solutions Expands Personal Finance Marketing Capabilities with BetterLoanChoice.com

Digital Media Solutions (DMS), the fastest-growing independent digital advertising agency, announced it acquired the BetterLoanChoice.com personal lending marketplace. BetterLoanChoice.com is an innovative and data-driven … 0
Bentley Partners with U.S. Postal Service to Train the Next Generation of Direct Mail Marketers
Email Marketing

Bentley Partners with U.S. Postal Service to Train the Next Generation of Direct Mail Marketers

While marketing via social media, mobile devices and email has skyrocketed, direct mail — those advertising letters, postcards and other … 0
Spot Trender Launches Reimagined Brand Tracking and Ad Testing Technology
Display & Programmatic Advertising

Spot Trender Launches Reimagined Brand Tracking and Ad Testing Technology

The launch of the new Spot Trender Cloud (an ad testing and brand tracking platform) has been deemed wildly successful. In 2018, … 0
AT&T and RingCentral Extend Relationship to Provide Enterprises with Cloud Communications
iPaaS, Cloud/Data Integration & Tag Management

AT&T and RingCentral Extend Relationship to Provide Enterprises with Cloud Communications

AT&T (NYSE:T) and RingCentral, Inc. (NYSE:RNG), a leading provider of global enterprise cloud communications and collaboration solutions, are extending their relationship to … 0
HubSpot Launches Enterprise Growth Suite Bundle and New Advanced Capabilities for Sophisticated Marketing, Sales, and Service Teams
Sales Automation, Enablement & Intelligence

HubSpot Launches Enterprise Growth Suite Bundle and New Advanced Capabilities for Sophisticated Marketing, Sales, and Service Teams

HubSpot, a leading growth platform, announced today the availability of new Sales Hub and Service Hub Enterprise offerings, numerous updates … 0
Find the Relevance in your Data
Guest Blogs

Find the Relevance in your Data

Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do … 0
Founder & CEO, Fosina Marketing – Jim Fosina
Interviews

Interview with Founder & CEO, Fosina Marketing – Jim Fosina

  “Martech needs to do much more than enable targeted reach of a customer and/or reporting/analytics”   Tell us a … 0
MightyHive Expands Operations into Canada
Marketing Analytics, Performance & Attribution

MightyHive Expands Operations into Canada

MightyHive, the premier Programmatic and Analytics Solutions Partner, today announced its expansion into Canada with the hiring of Tessa Ohlendorf as managing director. Headquartered … 0
Cheetah Mobile Clarifies Market Rumor Regarding Going-Private Transaction
Mobile Marketing

Cheetah Mobile Clarifies Market Rumor Regarding Going-Private Transaction

Cheetah Mobile Inc. (NYSE : CMCM ) (“Cheetah Mobile” or the “Company”), a leading mobile internet company with strong global vision, today … 0
Marketing Pro Offers Easy Access, Online Mentorship Program to Build Successful Entrepreneurs
Mobile & Web Analytics

Marketing Pro Offers Easy Access, Online Mentorship Program to Build Successful Entrepreneurs

It’s a dream of every new business owner: gain access to wildly successful entrepreneurs and ask their advice about striking … 0
SEMrush Announces Release of its Competitive Intelligence Toolkit 2.0 on its 10th Anniversary
Content Marketing

SEMrush Announces Release of its Competitive Intelligence Toolkit 2.0 on its 10th Anniversary

SEMrush, an online visibility management and content marketing SaaS platform, announced today, on its 10th anniversary, the release of its Competitive … 0
Toppan Vintage Acquires Merrill Corporation's Marketing and Communications Solutions
Marketing Analytics, Performance & Attribution

Toppan Vintage Acquires Merrill Corporation’s Marketing and Communications Solutions

Toppan Vintage, part of the world’s leading printing group, announced today the strategic acquisition of Merrill Corporation’s Marketing and Communications Solutions (MCS) … 0
Interview with CEO, Giant Media – John Cobb
Interviews

Interview with CEO, Giant Media – John Cobb

  “Today, CMOs are making more technology decisions than most C-level technological decision-makers.” Tell us a little bit about your … 0
iKO Media Group Strengthens Service Offering With Viaccess-Orca CAS Solution
Print

iKO Media Group Strengthens Service Offering With Viaccess-Orca CAS Solution

iKO Media Group (iKOMG), a global end-to-end service provider for broadcasters and content owners, has announced today the deployment of … 0
SDL and DivvyHQ Collaboration
Content & Experience, Content Marketing

SDL and DivvyHQ Collaborate to Simplify Content Experience

SDL (LSE : SDL ), a leader in global content management, translation and customer experience, today announces a strategic partnership with DivvyHQ, … 0
Digital Marketing the Focus for MMDSmart at DMEXCO 2018
Marketing Automation

Digital Marketing the Focus for MMDSmart at DMEXCO 2018

For the first time, MMDSmart will be exhibiting at the Dmexco Digital Marketing Expo and Conference 2018 to be held … 0
Upfluence Secures $3.6 Million in Series A Funding
Influencers

Upfluence Secures $3.6 Million in Series A Funding

Upfluence, the leading SaaS influencer marketing platform, announced today a Series A investment of $3.6 million led by the tech entrepreneurs’ fund, ISAI, with additional … 0
RevJet Announces New Artificial Intelligence Applications for Ad Creative Experiences
Display & Programmatic Advertising

RevJet Announces New Artificial Intelligence Applications for Ad Creative Experiences

RevJet, creator of The Ad Experience Platform powering digital ad experiences for Fortune 500 marketers, today announced the addition of two … 0
Smartly.io Expands Leadership Team with Chief Revenue Officer
Marketing Automation

Smartly.io Expands Leadership Team with Chief Revenue Officer

Smartly.io, a leading ad operations and creative automation platform, has hired Tim Frankcom to join its executive team. Joining as Chief Revenue … 0
iSIGN Media Announces a Shares for Debt Transaction
Mobile Marketing

iSIGN Media Announces a Shares for Debt Transaction

iSIGN Media Solutions Inc. (“iSIGN” or “Company”) (TSX-V: ISD) (OTC: ISDSF), a leading provider of interactive mobile advertising solutions that … 0
Online Marketing Agency, fishbat, Explains the Benefit of Ephemeral Content in Marketing: Now You See It, Now You Don't
Content Marketing

Online Marketing Agency, fishbat, Explains the Benefit of Ephemeral Content in Marketing: Now You See It, Now You Don’t

In order to help businesses, develop marketing plans that take fully utilize even non-traditional avenues of growth, online marketing agency fishbat explains … 0
Catapult PR Adds Zype, Video Content Management and Distribution Infrastructure Company, to its B2B High Tech PR Roster
Video Marketing

Catapult PR Adds Zype, Video Content Management and Distribution Infrastructure Company, to its B2B High Tech PR Roster

Catapult PR-IR (www.catapultpr-ir.com), a high-tech public relations and Strategic Narrative Marketing agency, today announced it has been retained by Zype … 0
HubSpot Platinum Agency Partner TREW Marketing Doubles Client Lead Growth with Inbound Marketing
Content Marketing

HubSpot Platinum Agency Partner TREW Marketing Doubles Client Lead Growth with Inbound Marketing

TREW Marketing, an Austin-based marketing agency announced today that HubSpot named the company a HubSpot Platinum Agency Partner for its success … 0
TapClicks Makes Inc. 5000 Fastest-Growing Private Companies List, 3rd Time in a Row
Marketing Analytics, Performance & Attribution

TapClicks Makes Inc. 5000 Fastest-Growing Private Companies List, 3rd Time in a Row

Inc. Magazine revealed that TapClicks is No. 821 on its 37th annual Inc. 5000, the most prestigious ranking of the … 0
Gaming Innovation Group Launches GiG Comply and Signs
iPaaS, Cloud/Data Integration & Tag Management

Gaming Innovation Group Launches GiG Comply and Signs With Mr Green as First Client

Gaming Innovation Group Inc. (GiG) has signed an agreement with Mr Green, one of the brands of MRG Group (MRG), … 0
STRATACACHE Announces Ben Reynolds as Vice President of Business Development for Walkbase Platform
Customer Experience, Service & Success

STRATACACHE Announces Ben Reynolds as Vice President of Business Development for Walkbase Platform

STRATACACHE announced Ben Reynolds as Vice President of Business Development, leading business development and product strategy for STRATACACHE’s location-based marketing and analytics platform, Walkbase. … 0
global marketing
Marketing Automation

InnerWorkings and KPMG Announce Strategic Alliance for Marketing Execution

InnerWorkings, Inc. (NASDAQ : INWK ) a global leader in marketing execution, and KPMG LLP, the U.S. audit, tax and … 0
eDataSource Partners With Kenscio Digital to Launch the Enhanced Suite of Competitive Tracker and Inbox Tracker Solutions With Subject Line Advisor and Subject Line Predict Features
Marketing Analytics, Performance & Attribution

eDataSource Partners With Kenscio Digital to Launch the Enhanced Suite of Competitive Tracker and Inbox Tracker Solutions With Subject Line Advisor and Subject Line Predict Features

eDataSource and Kenscio Digital have partnered to launch the upgraded Email Analyst Suite of Solutions – Competitive Tracker, Inbox Tracker with … 0
X2CRM Receives 2018 CRM Rising Star Award
CRM, Social & Relationships

X2CRM Receives 2018 CRM Rising Star Award

CRM Magazine Says X2CRM ‘Breathes Life Into Open Source Model’ CRM Magazine announced its 17thAnnual CRM Market Awards in its September 2018 issue, with X2CRM … 0
Litmus Unveils New Integration With Salesforce Marketing Cloud
iPaaS, Cloud/Data Integration & Tag Management

Litmus Unveils New Integration With Salesforce Marketing Cloud

Salesforce customers to access the power of Litmus without leaving Marketing Cloud Litmus, a leading platform for email creation, testing, … 0
[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises
Customer Experience, Service & Success

[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises

[24]7.ai, a global leader in intent-driven customer engagement solutions, and KPMG LLP, the U.S. audit, tax and advisory firm, are … 0
AI-First Company Cien Wins Inaugural MarTech Breakthrough Innovation Award for CRM
CRM

AI-First Company Cien Wins Inaugural MarTech Breakthrough Innovation Award for CRM

Cien, a leading provider of AI-powered sales productivity solutions, today announced it has been selected as the winner of MarTech … 0
Chief Strategy officer, Ansira Trae Clevenger
Interviews

Interview with Chief Strategy officer, Ansira – Trae Clevenger

  “One of the biggest challenges for CMOs is their own organizational silos.” Tell us a little bit about your … 0
cloud marketing automation
Content & Experience, Marketing Automation

SharpSpring Recognized as “Top Rated Supplier” by WSI’s Global Network of Digital Marketing Consultants

 SharpSpring, Inc.(NASDAQ: SHSP), a leading cloud-based marketing automation platform, has been recognized by WSI as the 2018 Top Rated Supplier. WSI, … 0
5 Hacks to Serve User Retention on the Table for Food Delivery Apps
Guest Blogs

5 Hacks to Serve User Retention on the Table for Food Delivery Apps

The online food delivery market in India is valued at $7.12 billion and is likely to grow by a CAGR … 0
Arcadium Technologies
CRM, Social & Relationships

Sandhills Publishing Announces Business System Integrations with Arcadium Technologies

Sandhills Publishing and Arcadium Technologies have entered an agreement to perform a software integration that facilitates inventory management, including advertising … 0
bigleaf networks
CMS & Web Experience Management, Content & Experience

Microsoft Drafts Bigleaf Into ScaleUp Accelerator Program

Bigleaf Networks has been invited to join Microsoft’s ScaleUp program. Microsoft ScaleUp is an immersive collaboration with successful startups that offers … 0
Feintuch Communications PR
Advertising & Promotion, PR

Silicon Line, Appoints Feintuch Communications for International PR

Silicon Line GmbH (www.silicon-line.com), the global leader in ultra-low-power optical link technology for consumer electronics and a broad array of … 0
Robert Henderson, Co-founder and CEO of JumpCrew.
Commerce & Sales, Sales Automation, Enablement & Intelligence

JumpCrew Hires Lavall Chichester As Chief Marketing Officer

JumpCrew, a leading acquisition marketing platform, announced today that it has hired Lavall Chichester in the newly created position of Chief Marketing … 0
Sailthru 2018 MarTech Breakthrough Award
Content & Experience, Marketing Automation

Sailthru Honored with 2018 MarTech Breakthrough Award

Sailthru, the leading personalized marketing automation technology for retail and publishing, today announced that it has been selected as the … 0
Director and Co-Founder, The Lumery - Rajan Kumar
Interviews

Interview with Managing Director and Co-Founder, The Lumery – Rajan Kumar

“CMOs need to go deeper into the stack and solve some core challenges. They need to move beyond the channels … 0
AUTOML – The new insight garner on the block
Business/Customer Intelligence & Data Science

AUTOML – The new insight garner on the block

The martech panorama is cluttered and crazy. Each day there may be a few new advertising eras being introduced that … 0
Inkspell's mCube 2018: The Factors and Entities That are Driving the Evolution of Marketing
Marketing Automation

Inkspell’s mCube 2018: The Factors and Entities That are Driving the Evolution of Marketing

Technological advancements have disrupted all sectors and industries, and the marketing function is no exception. With numerous innovations both in … 0
SmartBug Media Certified as a Great Workplace for Second Year
Marketing Automation

SmartBug Media Certified as a Great Workplace for Second Year

SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty … 0
Digital Marketing Agency, fishbat, Discusses the Benefits of Working with Micro Influencers
Influencers

Digital Marketing Agency, fishbat, Discusses the Benefits of Working with Micro Influencers

In order to help brands tackle business growth with a holistic advertising plan that covers every angle, digital marketing agency fishbat discusses … 0
V12 Data Launches AudienceLink, a Powerful Custom Audience Solution for Facebook Marketing
Social Media Marketing & Monitoring

V12 Data Launches AudienceLink, a Powerful Custom Audience Solution for Facebook Marketing

V12 Data, a leading provider of people-based marketing solutions, today announced the launch of AudienceLink, a powerful custom audience solution for … 0
Netsertive Named an Inc. 5000 Fastest-Growing Private Company for Sixth Consecutive Year
Content & Experience, Marketing Automation

Netsertive Named an Inc. 5000 Fastest-Growing Private Company for Sixth Consecutive Year

Netsertive, a marketing technology company, whose Scaled Localization™Solution empowers brands, national retailers and local businesses to automate and scale distributed local … 0
BabbleLabs Joins NVIDIA
Customer Experience, Service & Success, Social & Relationships

BabbleLabs Joins NVIDIA Inception Program

BabbleLabs™ today announced it has joined the NVIDIA Inception program, which is designed to nurture startups revolutionizing industries through advancements in … 0
Clutch Content marketing
Content & Experience, Content Marketing

Clutch survey reveals a majority of people buy products giving in to Content Marketing

Content marketing significantly influences the decision to purchase a company’s product or services, according to a new survey from Clutch, a … 0
R2i national sales team
Content & Experience, Marketing Automation

R2i Grows National Sales Team

R2i is a high-growth, independent digital marketing agency that has doubled the size of its national sales team to support … 0
Demandbase CEO Chris Golec
Data Management, Marketing Analytics, Performance & Attribution

Demandbase CEO Chris Golec Named as a Top 50 SaaS CEO

Demandbase, the leader in Account-Based Marketing (ABM), today announced that its CEO and founder, Chris Golec, has been recognized as one … 0
QAD Wins the Automotive Customer Value Leadership Award
Business/Customer Intelligence & Data Science, Data Management

QAD Wins the Automotive Customer Value Leadership Award for the QAD Enterprise Platform

QAD Inc. (Nasdaq : QADA ) (Nasdaq : QADB ), a leading provider of flexible, cloud-based enterprise software and services for global manufacturing companies, today … 0
Jennie Bui-McCoy as PR Manager
Print

Androvett Legal Media & Marketing Hires Jennie Bui-McCoy as PR Manager

Androvett Legal Media & Marketing, a Texas-based full-service marketing and public relations agency, announced today the addition of Jennie Bui-McCoy as PR Manager. … 0
Martindale Leads Manager
CRM, Social & Relationships

Martindale Leads Manager Service and Mobile App Help Attorneys Respond To Prospective Clients Faster

Martindale today launched Martindale Leads Manager, an all-new free software service that delivers real-time leads directly to an attorney’s mobile device and/or … 0
Up and Running Software Helps Internet Retailers Maximize Sales with Custom E-Commerce Solutions
Ecommerce

Up and Running Software Helps Internet Retailers Maximize Sales with Custom E-Commerce Solutions

Up and Running Software provides e-commerce solutions that help online businesses achieve growth. Up and Running Software has served every … 0
analytics
Business/Customer Intelligence & Data Science, Data Management

SkySpecs Announces the Opening of New Office in Amsterdam

SkySpecs, the award-winning provider of robotics solutions for the wind energy industry, today announces the opening of a new office … 0
CRM
CRM, Social & Relationships

VC Firm Moderne Ventures Welcomes Shyft to its Summer Cohort Passport Program

As the leader in technology and logistics enablement for the moving and relocation industry, Crater announces newly rebranded company: Shyft.  The … 0
Sales Enablement
Commerce & Sales, Sales Automation, Enablement & Intelligence

Brainshark Named ‘Best Sales Enablement Software for Enterprises’ in MarTech Breakthrough Awards

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced it has been named “Best Sales Enablement Software for Enterprises” … 0
marketing analytics
Advertising & Promotion, Display & Programmatic Advertising

NCC Media Names Noga Rosenthal as Chief Privacy Officer and General Counsel

NCC Media, the national television and video advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. … 0
customer intelligence
Data Management, Marketing Analytics, Performance & Attribution

Lead Marvels Launches Enhanced Resource Center for SME; Expands Access to Products

Lead Marvels Inc., a provider of marketing technology and media services and solutions, has launched an enhanced resource center for … 0
e-commerce
Commerce & Sales, Ecommerce

PhaseZero Announces AASA Technology Conference Sponsorship

PhaseZero Ventures, a digital transformation and enterprise Software-as-a-Service firm, announced it is sponsoring the Marketing Technology Track at the AASA … 0
amplero- marketing automation
Customer Data Platform, Data Management

Amplero Welcomes Ted Bardusch, Pete Baltaxe, to Executive Team

This week Amplero announced the addition of two senior Seattle-area technology executives. Ted Bardusch will join as Head of Engineering and Operations. Pete Baltaxe will … 0
Guest Blogs

How to Tailor Your Messaging When Creating an SEO Campaign

Like other marketing channels, Search Engine Optimization (SEO) requires you to consider your message and how it will impact your … 0
multichannel marketing
Content & Experience, Marketing Automation

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

Infogroup, a leading provider of data and multichannel marketing solutions, today announced the expansion of its digital services and the … 0
martech
Events, Meetings & Webinars, Social & Relationships

AlphaGraphics Annual Conference And Technology Expo Draw More Than 300 Print And Marketing Innovators To Austin, Texas

AlphaGraphics, Inc. a global leader in print, marketing, signage and technology solutions has successfully concluded its annual industry leadership conference … 0
email Marketing
Content & Experience, Email Marketing

Global Martech Provider Adestra Featured at No. 765 in This Year’s Inc. 5000

Inc. magazine released its annual listing of the fastest-growing private companies in America this week, with Adestra ranking high at no. … 0
location based marketing
Content & Experience, Marketing Automation

Ubimo Wins ‘Best Location Based Marketing Platform’ in 2018 MarTech Breakthrough Awards Program

Ubimo, a SaaS location intelligence company, today announced that it has been honored with the “Best Location Based Marketing Platform” … 0
adobe email marketing
Content & Experience, Email Marketing

Adobe Advances Email Marketing, Integration with Other Brand Channels

  Adobe (Nasdaq:ADBE) recently surveyed U.S. consumers, revealing that close to 50 percent still prefer to receive offers from brands via … 0
Customer Data Platform
Customer Data Platform, Data Management

CUSTOMER DATA PLATFORM – FILLING THE BRIDGES BETWEEN A MARKETER AND A CUSTOMER:

As a up-to-date digitally aware marketer, you might manage client information that is siloed over various martech databases and stages. … 0
CRM
CRM, Social & Relationships

Full Circle Insights Launches Jumpstart Program to generate ROI driven implementations

Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced the rollout of Jumpstart, a … 0
Customer Data Platfrom
Customer Data Platform, Data Management

Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide

Lytics, the leading CDP for marketers, today announced its exceptional performance in industry research firm The Relevancy Group’s (TRG) CDP … 0
cross-border marketing martech
Channel, Partner & Local Marketing, Commerce & Sales

Westwin Explains How Big Data Drives Cross-border Marketing

August 2018 marks Westwin’s two-year anniversary of acquiring former Microsoft Online’s business and assets. Anderson Liu was the general manager of Microsoft Online two years ago; … 0
business automation
Commerce & Sales, Sales Automation, Enablement & Intelligence

KnowledgeLake Recruits Bob Fresneda to Lead Sales and Marketing Growth After Acquisition

Today KnowledgeLake welcomes Bob Fresneda as its Vice President of Sales and Marketing as a leader capable of driving additional revenue and … 0
martech platform
Print

GeistM Ranks No. 433 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 1,157%

Inc. magazine revealed that GeistM is No. 433 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s … 0
Interviews

Interview with Group CEO, Netcore Solutions – Kalpit Jain

“There has been tremendous innovation in the space to keep up with marketer’s requirement of reaching out to the digital … 0
THE TOP 5 QUESTIONS TO ASK WHEN CHOOSING A PREDICTIVE ANALYTICS SOLUTION
Guest Blogs

THE TOP 5 QUESTIONS TO ASK WHEN CHOOSING A PREDICTIVE ANALYTICS SOLUTION

There’s no doubt that the B2B predictive data analytics revolution is upon us. While it’s a fairly safe bet that … 0
Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County
Content Marketing

Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County

Peter Nguyen joins ranks of mold-breaking entrepreneurs in Advertising and Marketing EY today announced that CEO Peter Nguyen of Ad Exchange Group, … 0
Clear Software Announces Series A Round
Content & Experience, Marketing Automation, Uncategorized

Clear Software Announces Series A Round

Plan to Scale Sales and Marketing Efforts Clear Software, the market leader in the simplification of business software, today announced … 0
Zeropark introduces AI-powered ad campaign optimization
Display & Programmatic Advertising

Zeropark introduces AI-powered ad campaign optimization

Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial … 0
Sailthru Named to Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms
Mobile Marketing

Sailthru Named to Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Sailthru, the leading personalized marketing automation technology provider for retail and publishing, today announces it has been named to Gartner’s … 0
Atlas Protocol secures multi-million investment led by Softbank China Capital, defining blockchain interactive advertising
Display & Programmatic Advertising

Atlas Protocol secures multi-million investment led by Softbank China Capital, defining blockchain interactive advertising

Atlas Protocol (ATP), an application layer protocol for blockchain interactive advertising & marketing, has raised several million dollars from SB … 0
Interviews

Interview with CMO, Blis – Diane Perlman

  ” The industry’s thirst and demand for trust and transparency spurred on by the implementation of GDPR is already … 0
digital marketing
Data Management, iPaaS, Cloud/Data Integration & Tag Management

CHALLENGES OF AN ALL-IN-ALL DIGITAL LAYOUT

Since the arrival of the cutting edge marketing, Marketers have longed for having the capacity to see precisely which battles … 0
social media marketing
Social & Relationships, Social Media Marketing & Monitoring

Going Beyond With AndBeyond.Media

AndBeyond.Media, the world’s leading on-demand digital media group serving over 1 billion MM ad experiences has made a remarkable beginning … 0
ecommerce
Commerce & Sales, Retail, Proximity & IoT Marketing

eToro Adds IOTA to Expanding List of Cryptoassets

Brings total number of cryptoassets available on the platform to 12 Move comes as investors increasingly seek to diversify  eToro, … 0
blockchain
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Hyperion’s mapping system aims to revolutionize how maps are made – and monetized

Hyperion, an open blockchain-based mapping architecture, has ambitious plans to fundamentally transform how maps are made – and how the … 0
lead generation
Content & Experience, Content Marketing

Investoo Group Appoints Jamie Beadle as Chief Operating Officer

Investoo Group is happy to announce the appointment of Jamie Beadle as Chief Operating Officer. Jamie will lead the operational delivery of … 0
mobile apps mobile marketing
Content & Experience, Mobile Apps

New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance

Gracenote®, a Nielsen company (NYSE : NLSN ), announced a new Mobile Video Analytics solution aimed at providing visibility into the quality … 1
market data business intelligence
Uncategorized

MarketCast, Insight Strategy Group, And Fizziology Unite Under One Banner As MarketCast Group

MarketCast, Insight Strategy Group, and Fizziology have been united under a new parent company, MarketCast Group. The announcement is the … 0
experiental marketing
Audience/Marketing Data & Data Enhancement, Data Management

Inspira Marketing Sets Stage for Future Growth

Inspira Marketing Group, an award-winning experiential marketing agency, celebrates its tenth anniversary with additions to its roster of world-class clients … 0
Content & Experience, Email Marketing

fishbat, offers 4 Reasons to Include Voice Search in Your Marketing

In order to help businesses continue to take a multi-faceted approach to advertising, internet marketing company fishbat offers 4 reasons to include … 0
mobile marketing
Content & Experience, Mobile Apps

CellPoint Mobile Grows its Sales Team in Asia-Pacific

CellPoint Mobile, a leading global provider of sales and payment-side mobile technology solutions for the airline and travel sectors, announces the hire … 0
digital marketing and consumer marketing
Audience/Marketing Data & Data Enhancement, Data Management

SRAX Names Shopper Marketing Veteran George Stella to Lead SRAXshopper

SRAX (NASDAQ: SRAX) today announced shopper marketing industry veteran George Stella, has joined the company to drive its consumer packages goods (CPG) vertical, SRAXshopper. … 0
Market intelligence
Content & Experience, Marketing Automation

Nintex Names Dustin Grosse as Chief Marketing and Strategy Officer

Nintex today announced Dustin Grosse has joined as Chief Marketing and Strategy Officer. Mr. Grosse brings more than 25 years of technology management, … 0
martech
Print

PowerPost Named to Top 10 MarTech Startups – 2018

PowerPost has been selected to the list of Top 10 MarTech Startups – 2018 by Marketing Tech Outlook magazine. PowerPost … 1
customer engagement
Customer Data Platform, Data Management

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That’s why an … 0
Voicify LLC receives investment from Martech Ventures to accelerate growth, geographic expansion, and product development
Content & Experience, Marketing Automation

Voicify LLC receives investment from Martech Ventures to accelerate growth

Voicify (www.voicify.com), a voice experience platform company, announced it has completed a significant round of financing from Boston-based Martech Ventures. With … 0
blockchain
Content & Experience, Marketing Automation

BLOCKCHAIN – THE NEXT BIGGIE ON THE MARTECH AND ADTECH BLOCK!

Blockchain innovation bolsters Bitcoin and may prompt monetary grievances. Be that as it may, the blockchain is upsetting something beyond … 1
martech
Audience/Marketing Data & Data Enhancement, Data Management

Global Inbox Placement is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short

NEW YORK, August 14, 2018 — According to new research from data solutions provider Return Path, nearly one in six … 0
market intelligence
Data Management, Marketing Analytics, Performance & Attribution

DiscoverOrg Expands B2B Buyer Intent Data Offering With Deeper Bombora Partnership

VANCOUVER, Wash., Aug. 15, 2018 (GLOBE NEWSWIRE) — DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its … 0
SaaS Marketing Technology Firm RevJet Reveals $30 Million in Total Funding
Advertising & Promotion, Display & Programmatic Advertising

RevJet Reveals $30 Million in Total Funding

RevJet, creator of the “Ad Experience Platform” powering digital marketing creative experiences for Fortune 500 marketers, today announced completion of its $21 millionSeries A Financing … 0
Interviews

Interview with CEO and Co-Founder, Brandtotal – Alon Leibovich

  “Martech solutions are proliferating, which will become increasingly confusing to companies looking for solutions due to the array of … 1
MarTech and AdTech Application Dominance in the next 12 – 18 Months
Guest Blogs

MarTech and AdTech Application Dominance in the next 12 – 18 Months

Think Big. Start Small. Fail Fast. There has been plenty of hype you hear today in the media about Artificial … 0
mobile marketing
Advertising & Promotion, Mobile Marketing

CITCON Launches Mobile Payment Service at Mall of America® to Welcome Chinese Consumers

CITCON, the leading cross-border mobile payment and marketing company announced today its partnership with Mall of America®, the nation’s largest entertainment … 0
market research
Print

MarketsandMarkets™ Announces Addition of Leaders to its Growing Global Management Team

MarketsandMarkets™, the world’s largest revenue impact research and advisory firm focused on high-growth niche markets, today announced the appointments of … 0
social media marketing
Social Media Marketing & Monitoring

MSR Communications Announces Three Big Wins In Q2

MSR Communications, a boutique public relations and social marketing firm that offers award-winning communications management services to technology, B2B and … 0
marketing automation
Content & Experience, Marketing Automation

J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power … 0
data driven marketing
Audience/Marketing Data & Data Enhancement, Data Management

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, … 0
Interviews

Interview with VP- Marketing of George P Johnson – Scott Kellner

“As a lifelong marketer, I recognized a trend: traditional marketing tactics like advertising and digital marketing, relied on interruptive delivery” … 0
display advertising
Advertising & Promotion, Display & Programmatic Advertising

fishbat, Internet Marketing Agency, Discusses Why Businesses Should Consider Display Advertising

As part of their commitment to helping companies tackle marketing from all possible angles, internet marketing agency fishbat discusses why businesses should … 1
martech
Print

I-ON Communications Corp. Announces a revamped board of members commitee

I-ON Communications, Ltd. (“I-ON” or the “Company”) (OTCQB: IONI), www.i-on.net, a Seoul, South Korea based global enterprise software company focuses on delivering leading CMS and … 2
Audience/Marketing Data & Data Enhancement, Data Management

Infogroup Hires Tony Marlow as Chief Marketing Officer

Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is … 0
marketing analytics
Data Management, Marketing Analytics, Performance & Attribution

InsightSquared Announces Expansion Into Marketing Analytics

InsightSquared, the leading provider of revenue intelligence solutions, today announced that it has expanded its product to include marketing analytics … 0
Interviews

Interview with CMO, Plattar – Andre Selton

  “I might be biased, but I certainly think that Augmented Reality (AR) within the Extended Reality (XR) spectrum will … 1
CRM
CRM, Social & Relationships

APEX Technologies President Tiger Yang Selected By Forbes as 30 Under 30

Forbes China has selected President and Chief Operating Officer of APEX Technologies, Tiger Yang, as 30 Under 30 for 2018.  APEX … 0
B2B
Audience/Marketing Data & Data Enhancement, Data Management

Technekes And XSInc Form New Company – TKXS

Technekes LLC and XSInc announced today the completion of their merger into a new technology and data-driven business, TKXS. After … 0
Content & Experience, Content Marketing

Zee Jay Digital Launches Unified Marketing Transformation™ Framework

Zee Jay Digital today announced the launch of its Unified Marketing Transformation™ framework, a tool that helps chief marketing officers define the … 0
VIDEO ADVERTISING
Advertising & Promotion, Video Advertising

SRAXmd Announces Closing of Asset Purchase

SRAXmd, a leading healthcare focused ad-tech marketing company, announced that a controlling stake in its business has been sold to … 0
communication strategic
Customer Experience, Service & Success, Social & Relationships

HL Group names Steven DeLuca President and Chief Marketing Officer

HL Group, a strategic communications and marketing firm, today announced that it has appointed Steven DeLuca to President and Chief Marketing Officer. … 0
oracle marketing automation
Content & Experience, Marketing Automation

Oracle Bronto Receives 2018 Best Place to Work Honor by Triangle Business Journal

Oracle Bronto, a leading cloud-based email marketing automation platform, today announced it has been named one of the Best Places to … 0
marketing analytics
Data Management, Marketing Analytics, Performance & Attribution

Information Builders Announces Strong Customer Success and Growth in Q2 2018

Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, today announced strong continued momentum through Q2 2018. … 0
Fermenters Market Worth $1.69 Billion by 2023
Marketing Analytics, Performance & Attribution

Fermenters Market Worth $1.69 Billion by 2023

The report “Fermenters Market by Application (Food, Beverage, and Healthcare & Cosmetics), Microorganism (Bacteria and Fungi), Process (Batch, Fed-batch, and Continuous), Mode … 0
Kuliza Unveils the New Brand Identity of its Flagship Lending Product
Interactive Content

Kuliza Unveils the New Brand Identity of its Flagship Lending Product

Kuliza, a leading software company that powers digital business for financial enterprises, rebrands its former flagship product, Digital Lending Suite … 0
Why GDPR is a Blessing in Disguise for Event Marketers
Guest Blogs

Why GDPR is a Blessing in Disguise for Event Marketers

If you’re a marketer, you’ve probably had the date May 25, 2018 ingrained in your mind (likely in huge, flashing … 0
marketing automation
Content & Experience, Content Marketing

Gladson Launches Product Data Transparency Solution

Gladson, the leading creator and syndicator of product content, digital assets, and rich content for brands, retailers, and distributors, today … 1
safety martech technology
Events, Meetings & Webinars, Social & Relationships

JVCKENWOOD introduces new critical communications solutions at APCO 2018

JVCKENWOOD will introduce its latest innovations in public safety technology at the 2018 APCO International annual conference in Las Vegas, August 6-7, … 2
e-commerce
Commerce & Sales, Ecommerce

i2c Expands Its Global Strategic Partnerships Team

i2c, a global provider of smarter payments and integrated commerce solutions, today announced the expansion of its worldwide sales organization … 0
market analytics
Data Management, Marketing Analytics, Performance & Attribution

EPC PRIME offers ABC’s more market opportunities, more money

Energy Deals LLC announces its innovative, cloud-based, energy sales solution, EPC PRIME (www.epcprime.com). This comprehensive software solution featuring universally accepted industry practices … 0
martech automation
Content & Experience, Marketing Automation

Pure360 Announces Mark Ash as New CEO

Marketing automation suite Pure360 has announced Mark Ash as its new CEO. Ash takes over from Stuart Dawson, who will be moving onto Non-Executive Director … 0
clutch_sarah_cover
Interviews

Interview with Marketing Manager, Clutch – Sarah Patrick

“the number of providers offering marketing software will continue to increase, which means businesses that may benefit from martech have … 1
Apple’s HomePod makes modest gains against Echo, Google Home [Report]
Content & Experience, Optimization, Personalization & Testing

Apple’s HomePod makes modest gains against Echo, Google Home

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains … 0
Advertising & Promotion, Native/Content Advertising

Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?

Last year, Reddit announced it was undertaking its first major redesign in more than a decade. According to the company’s … 0
Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud
Content & Experience, Marketing Automation

Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud

Reach Analytics, the leading provider of predictive marketing for brands and agencies, today announced reaching a major data milestone, scoring … 0
Tapad Partners with Twine Data to Bring Portable CRM Onboarding Capabilities to Its Best-In-Class Cross Device Solution
CRM, Social & Relationships

Tapad Partners with Twine Data to Bring Portable CRM Onboarding Capabilities to Its Best-In-Class Cross Device Solution

Tapad, the company reinventing personalization for the modern marketer, today announced that it is partnering with mobile data leader Twine Data to … 0
BenHildman2
Interviews

Interview with CEO and Co-Founder, Splash – Ben Hindman

“It’s not about automating entire processes to a place where experiences become sterile or irrelevant. Rather, it’s about gathering the … 0
AI marekting marketing automation