Data Management, iPaaS, Cloud/Data Integration & Tag Management
GLOBAL TECH ICON STEVE WOZNIAK BECOMES THE CO-FOUNDER OF EQUI GLOBAL
Apple Computer co-founder Steve Wozniak today announced that he has become the co-founder of EQUI Global, the venture capital tech innovator. … 0
Commerce & Sales, Ecommerce
e-Zest Mentioned in Gartner Digital Commerce Vendor Guide 2018
e-Zest Solutions, a leading digital innovation and technology services company specializing in digital transformation, announced that it has been recognized … 0
Advertising & Promotion
MannKind And precisioneffect Receive Gold For Creative Work In Television Advertising Campaign “Unexpected Moments”
Life delivers surprises – and that’s exactly what precisioneffect, the nation’s only healthcare advertising agency dedicated to working with companies … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Mavenlink Continues Award Winning Streak With Four Honors Based on Customer Reviews
Mavenlink, the leading provider of cloud-based software for the modern services organization, today announced that it has been recognized with … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
RiskRecon Announces Several Key Corporate Hires and Company Expansion
On the heels of its recent $25 million Series B funding, led by Accel, RiskRecon today announced two key hires: Kim Ann King, who will … 0
Ecommerce
Skava and BloomReach Form Partnership to Help Brands Delight Customers at Every Touchpoint
Skava, a global provider of cloud microservices for ecommerce, has announced its strategic partnership with BloomReach, a Digital Experience Platform … 0
Marketing Automation
Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers
Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that they are … 0
Marketing Automation
ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers
ciValue, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced today a $6M Series A investment, led … 0
Display & Programmatic Advertising
Mower Taps Mark O’Toole to Lead Boston Office
Mower has tapped Mark O’Toole to lead the agency’s Boston office. O’Toole joined Mower in 2015 when HB Agency combined with then Eric Mower + Associates; … 0
Content Marketing
6sense featured on CNBC List of 100 Promising Start-Ups to Watch
6sense announced today that it has been included in CNBC’s list of top 100 startups in the world. Known as the … 0
Mobile Marketing
AddShoppers Adds Former Red Ventures CTO AJ Ratani to Advisory Board
AddShoppers, the people-based marketing platform that helps brands grow beyond traditional CRM, has named Abhishek (AJ) Ratani, former Red Ventures … 0
Marketing Automation
Point & Place AR Shopping Platform Adds Face Tracking With ‘AR Wearables’
EyeKandy, the global leader in A-Commerce for retailers and brands, today announced the addition of ‘AR Wearables’ to the Point … 0
Marketing Automation
Amplero Named a Cool Vendor in AI for Marketing by Gartner
Amplero, the AI Marketing Hub that allows marketers to build lasting customer relationships at a scale not humanly possible, today … 0
Social Media Marketing & Monitoring
Good Morning, Marketing: Podcast Series Announced
To help marketers address the challenges of modernizing marketing in the digital age, Zee Jay Media has launched a podcast … 0
Marketing Automation
Women in Retail Leadership Circle Partners With Marketing Technology Management Platform CabinetM
Women in Retail Leadership Circle (WIRLC), a members-only association offering enterprise-level women in the retail industry a place to learn, connect … 0
Audience/Marketing Data & Data Enhancement
Digital Risk Management Platform CybelAngel Raises $12 Million to Fuel Growth in Cybersecurity Market and Expand Globally
CybelAngel offers an industry-leading solution that proactively protects organizations from digital threats across the open, deep, and dark web, as … 0
CRM
Salesfusion Recognized in Gartner’s Magic Quadrant for CRM Lead Management for the Third Time
Salesfusion, a leading provider of marketing automation technology for mid-sized marketing organizations, is recognized in the Gartner Magic Quadrant for … 0
Audience/Marketing Data & Data Enhancement
KEMP Appoints Tony Thompson as Chief Marketing Officer
KEMP, the leader in multi-cloud application delivery and load balancers, today announced the appointment of Tony Thompson as chief marketing officer (CMO). Tony … 0
Display & Programmatic Advertising
SalesX & Aeroflow Healthcare Shortlisted for Best PPC Campaign by US Search Awards 2018
SalesX, an award-winning digital marketing agency and Aeroflow Healthcare, recognized on the Inc. 5000 list of fastest growing companies for three years … 0
Display & Programmatic Advertising
Naked Lime and Reynolds and Reynolds Present Together at 25th Digital Dealer Conference
Naked Lime Marketing will have multiple representatives on hand to participate in a unique panel discussion moderated by Reynolds and … 0
Search & Social Advertising
Duby, LLC Announces Public Offering
Duby, LLC is a social media company based in Denver, Colorado that is best known for mobile apps that connect cannabis users … 0
Advertising & Promotion, Display & Programmatic Advertising
Welcome to Teads, The Global Media Platform
With recent product expansion beyond video and continued adoption of the Teads platform by the world’s top publishers, Teads reveals … 0
Content & Experience, Email Marketing
Demandforce and iMatrix Announce Partnership, Create New Web Presence Product Bundles For Practice-Based Businesses
Demandforce and iMatrix, two leading providers of online marketing solutions for optometrists, chiropractors and veterinarians, today announced a partnership that … 0
Display & Programmatic Advertising
BlockClick Unveils Dual Listing Format on Six Swiss Exchange
BlockClick, a blockchain platform in the digital marketing space, unveiled a dual listing format in which investors can buy both … 0
Events, Meetings & Webinars, Social & Relationships
TripAdvisor Enables Resellers and Agencies to Offer Restaurant Marketing Solutions to Clients via New API Program
MomentFeed Named as First Partner to Join API TripAdvisor (NASDAQ: TRIP), one of the world’s largest restaurant sites, today named MomentFeed … 0
iPaaS, Cloud/Data Integration & Tag Management
Dell Boomi Appoints Mandy Dhaliwal New Chief Marketing Officer
Dell Boomi™ (Boomi) the leading provider of a unified platform to build The Connected Business, from cloud integration to workflow … 0
Marketing Automation
Unite Private Networks Deploys Connected2Fiber to Increase Deal Participation
Connected2Fiber, the leading growth platform for connectivity companies, announces today that Unite Private Networks (UPN) has signed an agreement to implement The … 0
Customer Data Platform, Data Management
Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise
Joint Solution and Go-to-Market Empower Enterprise Customers to Accelerate Customer Lifetime Value by Operationalizing Customer Centricity Across Their Entire Organization … 0
Marketing Automation
FleishmanHillard and Wibbitz Bring AI-based Video Solutions to the Communications Industry
FleishmanHillard and Wibbitz today announced a collaboration to develop AI-powered video services and expertise for the communications industry and its clients. The relationship … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Huawei Announces AI + Digital Platform to Accelerate Digital Transformation
Today at HUAWEI CONNECT 2018, under the theme of “Power of the Platform,” Huawei Enterprise Business Group shared how its … 0
Optimization, Personalization & Testing
The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry
The 4A’s, the leading trade organization of marketing communications agencies, is innovating its approach to conferences, focusing on events that … 0
Interactive Content
Energyhill Expands Global Multilingualism as Google Trends Point to International Search as Data Majority
Florida-based creative marketing company Energyhill has launched digital campaign initiatives for US based companies seeking a global customer base. The … 0
Events, Meetings & Webinars
Huddle, the Leader in High School Event Tickets and Marketing, Hires EVP-Corporate Partnerships Karl Mawhinney and SVP-Partnership Solutions Bob Cramer
Huddle® today announced the company has hired Karl Mawhinney to the position of EVP-Corporate Partnerships and Bob Cramer to the position of SVP-Partnership Solutions. … 0
Marketing Analytics, Performance & Attribution
55ip Releases Market Risk Indicator (MRI) Score for October
55ip, an investment strategy engine that enables advisors to customize and automate intelligent portfolio strategies using industry-leading investment science, today released … 0
Customer Experience, Service & Success
Equifax Launches OptimaHub Bolstering Marketing Measurement Capabilities
Equifax (NYSE: EFX), a global information solutions provider, today launched OptimaHub™, a new marketing measurement capability that will help brands optimize … 0
Social Media Marketing & Monitoring
Digital Marketing Institute Fortifies U.S. Presence to Meet Surging Demand for Essential Skills Among Marketing Professionals
The Dublin-based Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, today announces the launch of its … 0
Customer Experience, Service & Success, Social & Relationships
AI-Powered Candidate Experience Platform, My Ally, Raises Series A Funding
My Ally, the leader in applying Artificial Intelligence (AI) to enhance the candidate experience, announced today that it has completed … 0
Audience/Marketing Data & Data Enhancement, Data Management
Wacom and Magic Leap Team Up to Build the Creation Environment of the Future
An exclusive partnership to deliver spatial computing and pen input solution for content creators seeking hyper-realistic, collaborative, 2D and 3D … 0
Business/Customer Intelligence & Data Science, Data Management
Kadena Announces Blockchain and Enterprise Visionaries to Join Board of Advisors
Dr. Stuart Haber and Alex Pinchev to Advise Blockchain Startup Kadena Kadena, a blockchain technology company founded by former JPMorgan … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Tech Data Expands Practice Builder Methodology for Cloud
Expansion includes new cloud business assessment, digital enablement experience and enhanced access to dedicated cloud experts Tech Data (Nasdaq: TECD) today announced … 0
Content & Experience, Marketing Automation
Kryon Hires Julie Shafiki as Chief Marketing Officer
20-Year Technology Marketing Veteran to Accelerate Brand Visibility, Drive Momentum and Business Leads for Leading RPA Solution Provider Kryon, a … 0
Data Management, Marketing Analytics, Performance & Attribution
See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership
Yes Lifecycle Marketing today announced that See’s Candies, one of the most trusted and timeless candy makers in the world, has extended … 0
Events, Meetings & Webinars, Social & Relationships
X Financial and NBA China Announce Multi-Year Marketing Partnership
X Financial to Celebrate the Game of Basketball with Fans Starting with the 2018-19 NBA China Season NBA Legend Dikembe … 0
Customer Data Platform, Data Management
ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List
DMNews honors Hyland alongside leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has … 0
Influencers, Social & Relationships
Klear Announces Referral Partnership with Hootsuite to Power Social Media Management with Influencer Marketing Technology
Pairing Offers a Comprehensive Set of Social Tools to Top Enterprise Brands Worldwide Klear, an influencer marketing technology company, today … 0
Advertising & Promotion, Display & Programmatic Advertising
Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs
Addition of digital asset management and content operations expands Sitecore’s capabilities across the digital marketing technology stack, helps marketers increase … 0
Content & Experience, Marketing Automation
Simple Expands Intelligent Marketing Platform Into MENA to Help CMOs Claw Back Cost of Marketing Complexity
Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round … 0
Guest Blogs
How to Create Stellar Call-to-Actions
How to Create Stellar Call-to-Actions The “call to action” (CTA) is an essential component of any marketing initiative. It’s the … 0
Interviews
Interview with CMO of FocusVision – Dawn Colossi
“Digital transformation is forcing the enterprise to transform into a digital-first, rapidly evolving data-driven business.” 1. Tell us … 0
Guest Blogs
How to Establish an Effective Marketing Analytics Process
Data-driven marketing analysis is pivotal to the success of any marketing effort. Without the insights and direction analytics provide, companies … 0
Content & Experience, Interactive Content
“FOX” Adds to Executive Team with Government Affairs and Corporate Communications Leads for the New Company
Danny O’Brien named EVP and Head of Government Relations Hope Hicks appointed EVP and Chief Communications Officer FOX, the company … 0
Customer Data Platform, Data Management
Monster Announces Steve DeLisle As Chief Technology Officer
Monster, a leading solution for connecting people and jobs, today announced that it has named Steve DeLisle as Chief Technology Officer. DeLisle, … 0
CMS & Web Experience Management, Content & Experience
Euroconsult Honors Speedcast and Carnival with “Smartship Award of the Year”
“Smartship Award of the Year” Recognizes Partnership to Achieve World Record-Breaking 3.174 Gbps Onboard Carnival Horizon Speedcast International Limited (ASX: … 0
Business/Customer Intelligence & Data Science, Data Management
Onix Moves Deeper Into Digital Accessibility Marketplace
Expert Ryan Pugh joins Equidox team to assist with solutions expansion Onix, creator of the revolutionary and proprietary Equidox PDF conversion software for document … 0
Data Management, Marketing Analytics, Performance & Attribution
CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer
Cloud and CX Marketing Expert Joins Exec Team to Fuel Growth Medallia, Inc. (www.medallia.com), the global Customer Experience Management leader, … 0
Influencers, Social & Relationships
365 Connect Explores the Influencer Effect on Multifamily Housing in Live Webcast
365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today … 0
Events, Meetings & Webinars, Social & Relationships
Sitecore Symposium Equips Marketing and IT Leaders to Elevate the Experience and Drive Business Growth
Premier digital marketing event to feature keynotes from industry thought leaders, powerful customer success stories, and previews of new digital … 0
Display & Programmatic Advertising
Advangelists, LLC brings an Adtech Oracle to life
Advangelists, LLC, a digital next generation AI Driven Platform-as-a-service company, today announced the launch of AdOracle – a Next Generation … 0
Marketing Automation
OneTrust Launches Targeted Data Discovery Technology to Automate Data Subject Requests, Pre-Populate Data Maps and Simplify Risk Assessments
Targeted Data Discovery Module Automates Data Mapping, Subject Requests, and other Data-Driven Privacy Programme Activities Today at PrivacyTech, the leading event … 0
Mobile Marketing
CellPoint Mobile Appoints Stephane Druet as Global Head of Marketing
Former Travelport and Amadeus executive will accelerate CellPoint Mobile’s brand, product portfolio and revenue growth CellPoint Mobile, a leading global … 0
Marketing Analytics, Performance & Attribution
Zendesk Releases Benchmark Guide for Enterprise Reports
SAN FRANCISCO – October 1, 2018 – Zendesk, Inc. (NYSE: ZEN) today released the Zendesk Benchmark Guide for Enterprise. The … 0
Social & Relationships, Social Media Marketing & Monitoring
Brandwatch & Crimson Hexagon Merge
Two leading social intelligence companies come together to create new artificial intelligence-driven products to help every decision-maker better understand their … 0
iPaaS, Cloud/Data Integration & Tag Management
CrowdANALYTIX Launches dataX Moderator App to Flag Objectionable Halloween Costumes
CrowdANALYTIX, creator of dataX.ai, an AI-driven platform that auto-creates context-aware product attributes and meta tags for retailers and brands, today … 0
Business/Customer Intelligence & Data Science, Data Management
Linius launches commercial SaaS platform
Linius unveils public self-service cloud platform, Linius Video Services (LVS), which enables developer, system integrator and business communities worldwide to … 0
Data Management, Marketing Analytics, Performance & Attribution
Catalina Names Gerald Sokol Jr. Chief Executive Officer
Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Intermedia Appoints Scott Anderson as Chief Marketing Officer
B2B Tech Exec Brings 25 Years’ Experience Building Successful Brands and Customer Loyalty Intermedia, a leading cloud communications and collaboration … 0
Advocacy, Loyalty & Referrals, Social & Relationships
Alliance Data’s Epsilon Expands Relationship With Leading Technology Client; Launches Global Loyalty Program
Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon®, … 0
Content & Experience, Interactive Content
ICF Acquires We are Vista
Highly Recognized Agency will Join ICF’s Growing Global Marketing and Communications Practice ICF (NASDAQ: ICFI), a global consulting and digital services provider, … 0
Advertising & Promotion, Mobile Marketing
Vibes and Lane Bryant Win Two Gold Awards at 2018 North America Smarties
Vibes and Lane Bryant’s mobile engagement campaign recognized by the Mobile Marketing Association for business impact and marketing strategy excellence … 0
Content & Experience, Marketing Automation
ON24 Expands Footprint as Marketing’s Need for Actionable Data Goes Global
Company sees rapid international growth – opening offices, increasing revenues and bolstering presence As the world grows more connected, marketing, … 0
Social & Relationships, Social Media Marketing & Monitoring
Canada’s webSaver.ca to Integrate Greenfence Consumer’s Blockchain Enabled Shopper Marketing Platform
Coupons, rebates and GFT™ Authentic Digital Collectibles™ revolutionize how consumers and brands interact in a mobile economy. Canadian coupon distribution … 0
Content & Experience, Marketing Automation
TazWorks Appoints New Director Of Marketing And Communications
TazWorks, the leader in technology solutions and business strategies for the background screening industry, announced that Kary Burns has joined the company … 0
Data Management, Marketing Analytics, Performance & Attribution
JSA Enhances MarTech Portfolio with Competitive Lead Generation Services
JSA Helps Clients Grow and Nurture Leads Across a Variety of Inbound Marketing Platforms Jaymie Scotto & Associates (JSA), the preeminent … 0
Content & Experience, Marketing Automation
‘Improvado’ Names Ex-Mulesoft Principal Engineer Dmitry Spasibenko As Chief Technology Officer
Principal engineer of Mulesoft Cloudhub, Dmitry Spasibenko has been tapped as Chief Technology Officer at Improvado, a SaaS platform that helps … 0
Customer Data Platform, Data Management
Blis Announces Aaron McKee as New Chief Technology Officer
Senior management team continues to grow following appointment of new CMO in August Blis, the global pioneer in advanced location … 0
Events, Meetings & Webinars, Social & Relationships
Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running
Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second … 0
Content & Experience, Marketing Automation
Blueshift Named A Cool Vendor In “AI For Marketing” By Gartner
Leading Analyst Firm Recognizes Blueshift’s Innovation in AI-Driven Multichannel Marketing Blueshift, the AI-First Platform for Cross-Channel Marketers announced that it … 0
Guest Blogs
Build Authority Through Content Marketing
“Authority” and “Expert” are two terms that you’ve no doubt heard quite often in the realm of Internet Marketing. They … 0
Events, Meetings & Webinars, Social & Relationships
Informa Engage Experts Share Modern Marketing Thought Leadership at Upcoming Industry Events
Informa Engage thought leaders have been invited to share their expertise on data, marketing automation, sales enablement and audience monetization at … 0
Customer Data Platform, Data Management
LivePerson Acquires Conversable
Extends LiveEngage conversational commerce platform with Conversable’s AI conversational capabilities for social and marketing LivePerson, Inc. (NASDAQ: LPSN), a leading provider … 0
CRM, Social & Relationships
Scania Merges Corporate Marketing and Communications
Scania is establishing a new corporate organisation to integrate communications, brand, marketing and sustainability. The new organisation is headed by Erik … 0
CRM, Social & Relationships
Vonage Appoints Rishi Dave as Chief Marketing Officer
Vonage (NYSE: VG), a business cloud communications leader, today announced it has appointed Rishi Dave as Chief Marketing Officer. Mr. Dave will report to … 0
Content & Experience, Marketing Automation
Metadata to Present ‘AI in Marketing: It’s Not Just for Analytics Anymore’ at MarTech 2018
Gil Allouche, CEO of Metadata and Peter Tarrant from Tipalti to discuss the evolution of AI and machine learning to … 0
Content & Experience, Marketing Automation
Ansira acquires leading Adobe solutions provider, Defakto, headquartered in Dallas
Ansira Partners, Inc. (“Ansira”), one of the largest independent marketing agencies in North America specializing in brand-to-local marketing, today announced its acquisition … 0
Interviews
Interview with the Founder, The Marketing Shop – Tracy Gibb
“I think most potential clients have become more savvy. They have a greater awareness of what is happening behind … 0
Guest Blogs
You never get a second chance to make a great first impression.
While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone … 0
Sales Automation, Enablement & Intelligence
Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation
Seismic, the global leader in sales and marketing enablement, today announced that they have been recognized as a Leader by … 0
Mobile Marketing
eSSENTIAL Accessibility Shortlisted for Mobile Marketing Association’s 2018 SMARTIES Awards
eSSENTIAL Accessibility, a digital accessibility solutions provider, today announced that their Android app, developed in partnership with leading mobile device … 0
Customer Data Platform
Rollick to Acquire AVALA Marketing Group
With the expected acquisition of AVALA Marketing Group on September 30, 2018, Rollick will provide manufacturers and retailers in distributed dealer networks with an efficient … 0
Audience/Marketing Data & Data Enhancement
Borderless Access™ – 10 Years, Redefining Reach and Insights
Borderless Access™ marks a momentous milestone as it completes 10 years in the online and digital market research industry. Today, … 0
Business/Customer Intelligence & Data Science, Data Management
Manthan adds AI capabilities to its Customer Data Platform for B2C enterprises
Prescriptive analytics add to the retail specialist’s customer data platform Santa Clara, September 27, 2018: Manthan, a leading cloud analytics … 0
Content & Experience, Marketing Automation
GetResponse Expands Global Reach with New Latin America Headquarters
Email Marketing Leader Seizes Multi-Billion Dollar Ecommerce Opportunities in World’s Fastest Growing Region SãO PAULO – September 26, 2018 – … 0
Advertising & Promotion, Display & Programmatic Advertising
Ogilvy Enters Nigerian Market With Promise to Offer World-class Services
Ogilvy, a member of WPP Group and an award-winning integrated creative network that creates experiences, design and communications for brands has … 0
Advertising & Promotion, Video Advertising
SpotX Names Kevin Hunt Senior Vice President, Global Marketing
Leading video advertising and monetization platform promotes former senior product director to drive integrated global marketing strategy SpotX, the leading … 0
Data Management, Marketing Analytics, Performance & Attribution
Marketing Company USA Link System Secures Spot On Inc. 5000’s Most Inspiring Companies Of 2018
The US economy has slowly inched its way out of the Great Recession of 2008. All thanks to the hardworking, … 0
Social & Relationships, Social Media Marketing & Monitoring
Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform
Powerful new features make high-impact email marketing easier and more accessible Constant Contact, an Endurance International Group (NASDAQ : EIGI) company and leader … 0
Content & Experience, Interactive Content
Pinterest Names Smartly.io a Creative and Advertising Marketing Partner
Smartly.io’s creative automation and ad operations help advertisers scale on Pinterest To support advanced advertisers and agencies as they look … 0
Guest Blogs
What Every Marketer Needs to Know about Content Development
Content creation, syndication and consumption platforms are like every other aspect of business. They are constantly changing. To ensure your … 0
Content & Experience, Content Marketing
Cohen-Esrey Communities Selects 365 Connect Marketing Platform to Serve Its Growing Multifamily Portfolio
365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today … 0
Data Management, Marketing Analytics, Performance & Attribution
PFL Reverses Waning B2B Sales and Marketing Response Rates
New super-enterprise clients, new capital investments to further spur future growth PFL, a leading marketing technology company that is pioneering … 0
Sales Automation, Enablement & Intelligence
Brainshark’s AI-Powered Sales Coaching Engine Wins Gold in 2018 Golden Bridge Awards®
Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that Brainshark Machine Analysis is a winner in The 10th Annual Golden Bridge … 0
Guest Blogs
The Challenge of Lead Routing is that You’re Always Behind
At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to … 0
Advertising & Promotion, Display & Programmatic Advertising
Omaha’s Top Travel Tech Company Expands Its Local Presence With Room To Grow Employee Count By 70 Percent
Sojern, the leading provider of digital advertising solutions and real-time audiences for the travel industry, today announced a new office … 0
Content & Experience, Marketing Automation
BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform
Flint Capital Leads Latest Funding BrandTotal Marketing Intelligence Platform Shines Light on “Dark Marketing,” Revealing Hidden Digital Marketing Strategies to … 0
Audience/Marketing Data & Data Enhancement, Data Management
Marketing Group Launches Successful Pilot Program of Innovative New Solution
Advantage Business Marketing Launches New Mobius Platform for Longtime Client Components Corporation with Impressive Results Advantage Business Marketing, the marketing … 0
Audience/Marketing Data & Data Enhancement, Data Management
Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm
Infogroup, a leading provider of business and consumer data and media management solutions, has been recognized by Forrester, an independent … 0
Customer Experience, Service & Success, Social & Relationships
Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates
New content creation, sales tools and auditing capabilities help marketers increase efficiency and creativity To help marketers accelerate lead generation … 0
Data Management, Marketing Analytics, Performance & Attribution
SmartBug Media Hires Award-Winning Marketing Strategist Dan Quirk
SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through … 0
Marketing Analytics, Performance & Attribution
TapClicks Adds $10M Investment from Boathouse Capital
TapClicks, the global SaaS leader in marketing analytics, reporting and workflow, today announced a $10 million investment from Boathouse Capital, a private equity … 0
Interviews
Interview with Sr. VP of Global Sales and Alliances of Cake – Harry Beck
“The proliferation of marketing technology solutions has been fueled by an appetite to find an edge in the sea … 0
Customer Experience, Service & Success, Social & Relationships
KuRunData Announces Launch of WeChat Mobile Survey Applet
Significantly Expands Respondent Reach for KuRunData and Toluna in APAC Toluna, leading provider of consumer insights for the on-demand economy, … 0
Customer Data Platform, Data Management
MRP Prelytix 2.2 Enhances AI-Driven Personalization
Latest predictive analytics software optimizes dynamic display advertising. MRP, the leading global provider of AI-powered customer acquisition software and services, … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm
Global sales enablement company evaluated for its current offering, strategy and market presence Showpad, the leading sales enablement platform for … 0
Content & Experience, Interactive Content
Emark Joins Wunderman
Acquisition further bolsters Wunderman’s growing global Salesforce practice Wunderman, a leading global digital agency and a WPP company, announced today … 0
Sales Automation, Enablement & Intelligence
Highspot Raises $35M as Demand for Sales Enablement Skyrockets
Major Investment Fuels Global Expansion in Rapidly Growing Market Highspot, the industry’s most advanced sales enablement platform that sales reps love, … 0
Sales Automation, Enablement & Intelligence
Outreach Launches SalesEngagement.com, Announces New Book & Podcast
Outreach, the leading sales engagement platform, announced today the launch of SalesEngagement.com, a set of educational resources focused on leveraging the … 0
Advertising & Promotion, Display & Programmatic Advertising
SiriusXM to Acquire Pandora, Creating World’s Largest Audio Entertainment Company
SiriusXM to Acquire Pandora in All-Stock Transaction Valuing Pandora at $3.5 Billion Both SiriusXM and Pandora Brands, Products, and Services … 0
CRM, Social & Relationships
ScaleFactor Enriches Salesforce Lightning with Financial Operations Data
ScaleFactor, makers of next-gen financial operations software, are announcing their newest integration with marketing and sales monolith, Salesforce. Working hard on … 0
CRM, Social & Relationships
Pipeliner Releases Automation Hub
Pipeliner today announced the release of its game-changing Automation Hub. This revolutionary, new capability delivers levels of integration and efficiency never … 0
Social & Relationships, Social Media Marketing & Monitoring
Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards
Path Interactive continued its awards season sweep, bringing home the trophy for Independent Agency of the Year at the 2018 … 0
Content & Experience, Marketing Automation
Manthan Signs Multiyear Partnership With Alshaya for Enterprise Wide Analytics
As an enterprise analytics partner, Manthan will enable end to end analytics for Alshaya across verticals, formats and regions Manthan, a leading … 0
Data Management, Marketing Analytics, Performance & Attribution
Kenshoo Announces Support of Apple Search Ads
Kenshoo‘s new relationship enables marketers to capitalize on Apple Search Ads‘ continued growth and entrance into more markets at scale Kenshoo (http://www.Kenshoo.com), … 0
Content & Experience, Marketing Automation
MailUp Group to Acquire Datatrics and Enters the Artificial Intelligence Space
MailUp Group, a company admitted to trading on the multilateral trading facility AIM Italia and operating in the marketing technology field, … 0
Content & Experience, Content Marketing
Third Arm Marketing Becomes Introductory Member of Square’s New Solutions Partner Program
Third Arm Marketing today announced that it is one of the first companies to join the new Square Solutions Partner Program. … 0
Influencers, Social & Relationships
Influence.co named a Pinterest Marketing Partner, expanding its support for Pinterest Creators
influence.co, the leading influencer marketing platform with over 70,000 influencers, brands and agencies announces today they are a launch partner … 0
Marketing Analytics, Performance & Attribution
Modernize Announces New Product to Help Smaller Contractors
Modernize Appointments Provides Marketing & Sales Support to Build Business Modernize, the leader in home improvement contractor lead generation services, … 0
Content & Experience, Interactive Content
Solodev Leads G2 Crowd’s ‘High Performer’ Category
This news marks the fifth consecutive time Solodev reached “High Performer” status on the national survey of 9,600 reviews. For … 0
Events, Meetings & Webinars, Social & Relationships
Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners
Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) … 0
Interviews
Interview with Chief Marketing Officer of Lytics – Darren Guarnnacia
“The obvious first step is really understanding your customer’s purpose. What is it they are trying to achieve through … 0
Native/Content Advertising
Hootsuite Announces Google Ads Integration and Premier Partner Status
VANCOUVER, BC – September 18, 2018 – Hootsuite, the leader in social media management trusted by more than 16 million … 0
Customer Experience, Service & Success
Zendesk Introduces New Program for Startups
SAN FRANCISCO – September 19, 2018 – Zendesk, Inc. (NYSE: ZEN) today announced that qualifying startups can now get The … 0
Marketing Automation
The Talkwalker AI Engine provides social media analytics automation to find relevant brand insights faster
Talkwalker, the leading social listening and analytics platform, today announced the launch of the Talkwalker AI Engine. This revolutionary AI aids … 0
CRM
Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management
Salesforce [NYSE :CRM ], the global leader in CRM, today announced that Salesforce has been positioned by Gartner, Inc. as a … 0
Customer Experience, Service & Success
Introducing V12 Velocity, an Integrated CDP Solution to Acquire In-Market Furniture Shoppers
V12, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity for Furniture, an integrated Customer Data … 0
Business/Customer Intelligence & Data Science
Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins
Infogroup Media Solutions, a leading provider of business and consumer data and media management solutions, today announced considerable expansion of … 0
Influencers
AspireIQ Partners with Pinterest to Expand Influencer Collaborations for Brands
AspireIQ (formerly Revfluence), the leading influencer marketing platform for producing branded creative at scale, today announced it has been badged as … 0
Video Advertising
TwentyThree, The Video Marketing Platform, is Changing Webinars
TwentyThree, The Video Marketing Platform, today announces TwentyThree Webinars, a new tool that changes the way marketers generate leads, engage their audience, … 0
Mobile Apps
HealthifyMe Works With CleverTap to Deliver Personalized User Experiences
CleverTap, a leading mobile marketing platform, today announced that HealthifyMe, India’s largest and most loved health and fitness app, is using their … 0
Content & Experience, Email Marketing
HomeActions and IndustryNewsletters Create ‘Social Sharing,’ a Free Social Media App
HomeActions LLC (HA) and its IndustryNewsletters (IN) division, a lead generation and client relationship platform for real estate agents, accountants, … 0
Display & Programmatic Advertising
Criteo Ranked Number One in AdTech Worldwide Market Share
Criteo S.A. (NASDAQ :CRTO ), the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech … 0
Sales Automation, Enablement & Intelligence
DucMeta Wins Sales Award for Outstanding Performance
DucMeta, a privately owned direct marketing and sales firm based in the greater-Toronto area, recently announced that it had been awarded … 0
Sales Automation, Enablement & Intelligence
OVIO Business Solutions Post Award-Winning Q2 Results
OVIO Business Solutions, a privately owned direct marketing and sales company, recently announced it had been honored for outstanding performance … 0
Marketing Analytics, Performance & Attribution
Singular Raises $30M Series B Funding Round to Help Growth Marketers
Singular, the marketing intelligence platform that unifies marketing analytics for the world’s best digital marketers, announced today that it has … 0
Video Advertising
Animoto Selects New Vice President of Marketing
Animoto, the company that makes it easy for anyone to create professional marketing videos, today announced that Edward Angstadt has joined their … 0
Guest Blogs
The Importance of Trust Between Email Senders and Subscribers
Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, … 0
Interviews
Interview with Account director At Walker Sands Communications– Jennifer Mulligan
“There is a lot of chatter about AI right now, but according to The State of Martech 2018, marketers … 0
Sales Automation, Enablement & Intelligence
Method Communications Names Jacob Moon General Manager of its Salt Lake City Office
Method Communications, an integrated marketing and public relations agency for companies in technology and the life sciences, today announced that … 0
Sales Automation, Enablement & Intelligence
Brainshark to Present New Sales Onboarding Strategies at Gartner Sales & Marketing Conference 2018
Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will present new approaches and insights to improve sales onboarding at the Gartner … 0
Events, Meetings & Webinars
LeanData Announces Final Ops-Stars 2018 Conference Agenda
LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, today unveiled the complete Ops-Stars 2018 conference agenda, featuring more … 0
Optimization, Personalization & Testing
Issuance To Launch Digital Securities Marketing Platform, Giving Issuers Direct Access To Interested Investors
Issuance, Inc. has announced that it is developing a platform that will give the increasing supply of digital securities offerings (DSOs) … 0
Sales Automation, Enablement & Intelligence
Enea Announces New Functionality for its Market Leading DPI Engine
Enea® (NASDAQ Stockholm: ENEA) today announced new functionality for its Qosmos ixEngine®, the market’s most widely deployed Deep Packet Inspection … 0
CRM
Cognizant to Acquire Advanced Technology Group to Expand Cloud Quote-to-Cash Capabilities
Cognizant (Nasdaq :CTSH ) today announced the acquisition of Advanced Technology Group (ATG), a privately-held provider of customer and revenue management consulting … 0
Marketing Automation
Insightful Technology and DoubleEdge Partner to Deliver Disruptive Regulatory Communication Compliance and Cognitive SaaS, Soteria, to Financial Services
Compliant voice, e-communications and cognitive services disruptor, Insightful Technology, has agreed a new partnership with agile IT and unified communications provider, DoubleEdge, … 0
Guest Blogs
Marketing Technology: Today and in the Future
When it comes to technology, almost nothing is built to last. Next year there will be a new app or … 0
Customer Experience, Service & Success
Freshworks Appoints David Thompson as CMO
Freshworks, a global leader in customer engagement software, announced today the appointment of veteran Software as a Service (SaaS) executive David … 0
Search & Social Advertising
Facebook to double its advertising charges with the new algorithm
The cost of advertising on Facebook in India has doubled since the social media platform changed its news feed algorithm … 0
Display & Programmatic Advertising
AdExchanger to Educate The Industry on The Future of Advertising and Marketing
Marketers, agencies, publishers and technologists will benefit from maximized educational offerings, information sharing and networking opportunities at this year’s PROGRAMMATIC … 0
Sales Automation, Enablement & Intelligence
Focus Marketing Brings innovates Solving Ed Tech Adoption Challenges
Focus Marketing, a group of sales and marketing experts helping senior managers in the PreK-20 education industry accelerate growth, is … 0
Marketing Analytics, Performance & Attribution
New Research Proves Correlation Between Events and ROI for Enterprise Companies
– One of the world’s oldest marketing channels—events—is still erroneously labeled as unquantifiable and unpredictable, until now. A new report … 0
Guest Blogs
Secret 7: Mobile Marketing Tips to Accelerate User Retention for Travel Apps
The advent, proliferation, and popularity of mobile apps has disrupted many a traditional industry. The rapid transition to an increasingly … 0
Marketing Automation
Adobe in talks to buy marketing software firm Marketo
Adobe Systems, the maker of image-editing software Photoshop, is in negotiations to buy Marketo, a privately held cloud-based marketing software company, according to … 0
Advertising & Promotion, Display & Programmatic Advertising
Joveo Inc. launches “Mojo”; a comprehensive recruitment media management platform
Joveo, the only truly transparent job advertising solution of its kind, launches their new platform, “Mojo”(Machine-optimized jobs). It truly embodies the … 0
Content & Experience, Marketing Automation
SAP® Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn
SAP SE (NYSE : SAP ) today announced plans to enhance the SAP®Marketing Cloud solution, introducing new “smart” capabilities to help companies focus on the … 0
Advertising & Promotion, Display & Programmatic Advertising
RealBuzZone Forays Into Education With Digital Marketing Courses
Edu-startup RBZ Academy to offer Online digital marketing courses Certified professionals will find work online through an extensive business network RealBuzZone, … 0
Customer Data Platform, Data Management
Affinio joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey
Affinio Selected as part of Microsoft’s Intelligent Customer Journey for Retail, providing a new level of customer intelligence to retailers. … 0
Customer Experience, Service & Success, Social & Relationships
Havas Edge Appoints Neil Nguyen to the Role of Global Chief Digital Officer
Havas Edge is pleased to welcome Neil Nguyen as Global Chief Digital Officer. Neil has joined the team to provide executive leadership … 0
Advertising & Promotion, Display & Programmatic Advertising
Cataloger finds sales and acquisition success via d3 third-party programmatic advertising campaign
OVERVIEW/CHALLENGEUsing digital media marketing and advertising for customer acquisition strategy This Midwestern consumer catalog leader is well-known for its cards, … 0
Influencers, Social & Relationships
Influencer Platform and Agency ACTIVATE Launches First-to-Market IGTV Support; Hires Influencer Industry Veteran Lauren McGrath to Lead ACTIVATE Studio
The network expands their offerings to streamline workflow for influencers and marketers, onboarding longtime influencer expert, Lauren McGrath to lead … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
BizCom Associates Announces Launch of Digital Division
Digital BizCom Designed To Help Franchise Chains, Entrepreneurs And Other Innovative Business Leaders Better Understand And Use Social Media And … 0
Marketing Automation
Tech Mahindra and Avaamo Partner to Take Conversational AI Platform to Global Markets
The partnership will combine Avaamo’s cutting-edge technology and Tech Mahindra’s global footprint to serve emerging ecosystem in Conversational AI sector … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Ultra Marketing Consultants Earns National Sales Award
Indianapolis company outperforms competition to net first-ever Campaign Cup Ultra Marketing Consultants, a sales and marketing company based in Indianapolis, has … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
RocketDocs Launches New Brand
Customer Appetite for Expanded SaaS Offerings Leads to Name Change RocketDocs, Inc. announced today that it has changed its name from … 0
Interviews
Interview with Founder & CEO of Total Expert – Joe Welu
“I think we’ll see marketing technology evolving quickly beyond simple automation and into artificial intelligence.” 1. Tell us … 0
Audience/Marketing Data & Data Enhancement
Beckon Introduces New Artificial Intelligence Capability
Marketers are increasingly expected to use data to make smarter, faster decisions, reallocate spend on-the-fly, and continually prove marketing’s impact … 0
Marketing Automation
Openprise Announces Openprise Data Orchestration Platform for Microsoft Dynamics 365
Openprise, the leader in data orchestration solutions for marketing and sales, today announced the general availability of Openprise Data Orchestration … 0
Marketing Analytics, Performance & Attribution
Branch Acquires TUNE’s Attribution Analytics In Landmark Mobile Marketing Acquisition
Branch (www.branch.io), the fastest growing cross-platform solution for links and measurement, is acquiring TUNE’s Attribution Analytics platform and team. The … 0
Interactive Content, Marketing Automation
Deloitte Acquires Magnetic’s Artificial Intelligence Platform Business
Deloitte announced today the acquisition of Magnetic Media Online, Inc.’s artificial intelligence platform business. Magnetic is a marketing technology company … 0
Interviews
Interview with President and Co-Founder, gen.video – Jessica Thorpe
” With so many companies finding their “niche” in their unique service offerings I think the opportunities for companies to … 0
Guest Blogs
How to drive incremental business value through data and analytics
Retailers are driven every day to enhance the customer experience. As they continue to transform to meet shifting and higher … 0
Advertising & Promotion, Mobile Marketing
Apadmi Named First Amazon Alexa Skill Builder in the North of England
Manchester-based Apadmi has become the first recognised Skill Builder in the north of England by Amazon Alexa. The news comes after Apadmi … 0
Customer Data Platform, Data Management
Customer Experience Platform CloudCherry Raises $9 Million in Series A Funding
Funds will be used to accelerate growth and further expand predictive capabilities CloudCherry, the Customer Experience Management (CEM) platform that … 0
Customer Data Platform, Data Management
Eddy Alexander and Onward NRV Receive ‘Best in Class’ Marketing Award From SEDC
Eddy Alexander and Virginia’s New River Valley take home three Communications Awards from the Southern Economic Developers Council Eddy Alexander, … 0
Sales Automation, Enablement & Intelligence
Highspot Named Top Startup by LinkedIn
LinkedIn Honors Highspot as One of the 50 Most Sought-After Startups in the Nation Highspot, the industry’s highest-rated sales enablement … 0
Advertising & Promotion, Print
HH Global announces relationship with Uber Technologies for marketing execution
HH Global, the world’s fastest-growing and most innovative marketing execution partner, today announced a three-year global partnership with Uber Technologies … 0
Marketing Analytics, Performance & Attribution
Netscribes Opens Entity in Singapore
In addition to India and the US, Netscribes has now set up a subsidiary in the Lion City as part of its Asia-Pacific expansion strategy … 0
Video Advertising
Linius Technologies appoints Global Channels and Alliances VP
Linius Technologies’ (ASX: LNU) — the only cloud platform that transforms static video into interactive intelligent content with its world-first Video Virtualization … 0
Audience/Marketing Data & Data Enhancement
Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers
Demandbase, the leader in Account-Based Marketing (ABM), today unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and … 0
Native/Content Advertising
Charter Names Kelly Atkinson Head Of Marketing, Consumer & SMB
Charter Communications, Inc. (NASDAQ : CHTR ) today announced that Kelly Atkinson has joined the Company as Head of Marketing, Consumer & SMB. In … 0
Content Marketing
Digital Media Solutions Expands Personal Finance Marketing Capabilities with BetterLoanChoice.com
Digital Media Solutions (DMS), the fastest-growing independent digital advertising agency, announced it acquired the BetterLoanChoice.com personal lending marketplace. BetterLoanChoice.com is an innovative and data-driven … 0
Email Marketing
Bentley Partners with U.S. Postal Service to Train the Next Generation of Direct Mail Marketers
While marketing via social media, mobile devices and email has skyrocketed, direct mail — those advertising letters, postcards and other … 0
Display & Programmatic Advertising
Spot Trender Launches Reimagined Brand Tracking and Ad Testing Technology
The launch of the new Spot Trender Cloud (an ad testing and brand tracking platform) has been deemed wildly successful. In 2018, … 0
iPaaS, Cloud/Data Integration & Tag Management
AT&T and RingCentral Extend Relationship to Provide Enterprises with Cloud Communications
AT&T (NYSE:T) and RingCentral, Inc. (NYSE:RNG), a leading provider of global enterprise cloud communications and collaboration solutions, are extending their relationship to … 0
Sales Automation, Enablement & Intelligence
HubSpot Launches Enterprise Growth Suite Bundle and New Advanced Capabilities for Sophisticated Marketing, Sales, and Service Teams
HubSpot, a leading growth platform, announced today the availability of new Sales Hub and Service Hub Enterprise offerings, numerous updates … 0
Guest Blogs
Find the Relevance in your Data
Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do … 0
Interviews
Interview with Founder & CEO, Fosina Marketing – Jim Fosina
“Martech needs to do much more than enable targeted reach of a customer and/or reporting/analytics” Tell us a … 0
Marketing Analytics, Performance & Attribution
MightyHive Expands Operations into Canada
MightyHive, the premier Programmatic and Analytics Solutions Partner, today announced its expansion into Canada with the hiring of Tessa Ohlendorf as managing director. Headquartered … 0
Mobile Marketing
Cheetah Mobile Clarifies Market Rumor Regarding Going-Private Transaction
Cheetah Mobile Inc. (NYSE : CMCM ) (“Cheetah Mobile” or the “Company”), a leading mobile internet company with strong global vision, today … 0
Mobile & Web Analytics
Marketing Pro Offers Easy Access, Online Mentorship Program to Build Successful Entrepreneurs
It’s a dream of every new business owner: gain access to wildly successful entrepreneurs and ask their advice about striking … 0
Content Marketing
SEMrush Announces Release of its Competitive Intelligence Toolkit 2.0 on its 10th Anniversary
SEMrush, an online visibility management and content marketing SaaS platform, announced today, on its 10th anniversary, the release of its Competitive … 0
Marketing Analytics, Performance & Attribution
Toppan Vintage Acquires Merrill Corporation’s Marketing and Communications Solutions
Toppan Vintage, part of the world’s leading printing group, announced today the strategic acquisition of Merrill Corporation’s Marketing and Communications Solutions (MCS) … 0
Interviews
Interview with CEO, Giant Media – John Cobb
“Today, CMOs are making more technology decisions than most C-level technological decision-makers.” Tell us a little bit about your … 0
Print
iKO Media Group Strengthens Service Offering With Viaccess-Orca CAS Solution
iKO Media Group (iKOMG), a global end-to-end service provider for broadcasters and content owners, has announced today the deployment of … 0
Content & Experience, Content Marketing
SDL and DivvyHQ Collaborate to Simplify Content Experience
SDL (LSE : SDL ), a leader in global content management, translation and customer experience, today announces a strategic partnership with DivvyHQ, … 0
Marketing Automation
Digital Marketing the Focus for MMDSmart at DMEXCO 2018
For the first time, MMDSmart will be exhibiting at the Dmexco Digital Marketing Expo and Conference 2018 to be held … 0
Influencers
Upfluence Secures $3.6 Million in Series A Funding
Upfluence, the leading SaaS influencer marketing platform, announced today a Series A investment of $3.6 million led by the tech entrepreneurs’ fund, ISAI, with additional … 0
Display & Programmatic Advertising
RevJet Announces New Artificial Intelligence Applications for Ad Creative Experiences
RevJet, creator of The Ad Experience Platform powering digital ad experiences for Fortune 500 marketers, today announced the addition of two … 0
Marketing Automation
Smartly.io Expands Leadership Team with Chief Revenue Officer
Smartly.io, a leading ad operations and creative automation platform, has hired Tim Frankcom to join its executive team. Joining as Chief Revenue … 0
Mobile Marketing
iSIGN Media Announces a Shares for Debt Transaction
iSIGN Media Solutions Inc. (“iSIGN” or “Company”) (TSX-V: ISD) (OTC: ISDSF), a leading provider of interactive mobile advertising solutions that … 0
Content Marketing
Online Marketing Agency, fishbat, Explains the Benefit of Ephemeral Content in Marketing: Now You See It, Now You Don’t
In order to help businesses, develop marketing plans that take fully utilize even non-traditional avenues of growth, online marketing agency fishbat explains … 0
Video Marketing
Catapult PR Adds Zype, Video Content Management and Distribution Infrastructure Company, to its B2B High Tech PR Roster
Catapult PR-IR (www.catapultpr-ir.com), a high-tech public relations and Strategic Narrative Marketing agency, today announced it has been retained by Zype … 0
Content Marketing
HubSpot Platinum Agency Partner TREW Marketing Doubles Client Lead Growth with Inbound Marketing
TREW Marketing, an Austin-based marketing agency announced today that HubSpot named the company a HubSpot Platinum Agency Partner for its success … 0
Marketing Analytics, Performance & Attribution
TapClicks Makes Inc. 5000 Fastest-Growing Private Companies List, 3rd Time in a Row
Inc. Magazine revealed that TapClicks is No. 821 on its 37th annual Inc. 5000, the most prestigious ranking of the … 0
iPaaS, Cloud/Data Integration & Tag Management
Gaming Innovation Group Launches GiG Comply and Signs With Mr Green as First Client
Gaming Innovation Group Inc. (GiG) has signed an agreement with Mr Green, one of the brands of MRG Group (MRG), … 0
Customer Experience, Service & Success
STRATACACHE Announces Ben Reynolds as Vice President of Business Development for Walkbase Platform
STRATACACHE announced Ben Reynolds as Vice President of Business Development, leading business development and product strategy for STRATACACHE’s location-based marketing and analytics platform, Walkbase. … 0
Marketing Automation
InnerWorkings and KPMG Announce Strategic Alliance for Marketing Execution
InnerWorkings, Inc. (NASDAQ : INWK ) a global leader in marketing execution, and KPMG LLP, the U.S. audit, tax and … 0
Marketing Analytics, Performance & Attribution
eDataSource Partners With Kenscio Digital to Launch the Enhanced Suite of Competitive Tracker and Inbox Tracker Solutions With Subject Line Advisor and Subject Line Predict Features
eDataSource and Kenscio Digital have partnered to launch the upgraded Email Analyst Suite of Solutions – Competitive Tracker, Inbox Tracker with … 0
CRM, Social & Relationships
X2CRM Receives 2018 CRM Rising Star Award
CRM Magazine Says X2CRM ‘Breathes Life Into Open Source Model’ CRM Magazine announced its 17thAnnual CRM Market Awards in its September 2018 issue, with X2CRM … 0
iPaaS, Cloud/Data Integration & Tag Management
Litmus Unveils New Integration With Salesforce Marketing Cloud
Salesforce customers to access the power of Litmus without leaving Marketing Cloud Litmus, a leading platform for email creation, testing, … 0![[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises](https://www.martechcube.com/wp-content/uploads/2018/08/22-600x320.jpg)
Customer Experience, Service & Success
[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises
[24]7.ai, a global leader in intent-driven customer engagement solutions, and KPMG LLP, the U.S. audit, tax and advisory firm, are … 0
CRM
AI-First Company Cien Wins Inaugural MarTech Breakthrough Innovation Award for CRM
Cien, a leading provider of AI-powered sales productivity solutions, today announced it has been selected as the winner of MarTech … 0
Interviews
Interview with Chief Strategy officer, Ansira – Trae Clevenger
“One of the biggest challenges for CMOs is their own organizational silos.” Tell us a little bit about your … 0
Content & Experience, Marketing Automation
SharpSpring Recognized as “Top Rated Supplier” by WSI’s Global Network of Digital Marketing Consultants
SharpSpring, Inc.(NASDAQ: SHSP), a leading cloud-based marketing automation platform, has been recognized by WSI as the 2018 Top Rated Supplier. WSI, … 0
Guest Blogs
5 Hacks to Serve User Retention on the Table for Food Delivery Apps
The online food delivery market in India is valued at $7.12 billion and is likely to grow by a CAGR … 0
CRM, Social & Relationships
Sandhills Publishing Announces Business System Integrations with Arcadium Technologies
Sandhills Publishing and Arcadium Technologies have entered an agreement to perform a software integration that facilitates inventory management, including advertising … 0
CMS & Web Experience Management, Content & Experience
Microsoft Drafts Bigleaf Into ScaleUp Accelerator Program
Bigleaf Networks has been invited to join Microsoft’s ScaleUp program. Microsoft ScaleUp is an immersive collaboration with successful startups that offers … 0
Advertising & Promotion, PR
Silicon Line, Appoints Feintuch Communications for International PR
Silicon Line GmbH (www.silicon-line.com), the global leader in ultra-low-power optical link technology for consumer electronics and a broad array of … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
JumpCrew Hires Lavall Chichester As Chief Marketing Officer
JumpCrew, a leading acquisition marketing platform, announced today that it has hired Lavall Chichester in the newly created position of Chief Marketing … 0
Content & Experience, Marketing Automation
Sailthru Honored with 2018 MarTech Breakthrough Award
Sailthru, the leading personalized marketing automation technology for retail and publishing, today announced that it has been selected as the … 0
Interviews
Interview with Managing Director and Co-Founder, The Lumery – Rajan Kumar
“CMOs need to go deeper into the stack and solve some core challenges. They need to move beyond the channels … 0
Business/Customer Intelligence & Data Science
AUTOML – The new insight garner on the block
The martech panorama is cluttered and crazy. Each day there may be a few new advertising eras being introduced that … 0
Marketing Automation
Inkspell’s mCube 2018: The Factors and Entities That are Driving the Evolution of Marketing
Technological advancements have disrupted all sectors and industries, and the marketing function is no exception. With numerous innovations both in … 0
Marketing Automation
SmartBug Media Certified as a Great Workplace for Second Year
SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty … 0
Influencers
Digital Marketing Agency, fishbat, Discusses the Benefits of Working with Micro Influencers
In order to help brands tackle business growth with a holistic advertising plan that covers every angle, digital marketing agency fishbat discusses … 0
Social Media Marketing & Monitoring
V12 Data Launches AudienceLink, a Powerful Custom Audience Solution for Facebook Marketing
V12 Data, a leading provider of people-based marketing solutions, today announced the launch of AudienceLink, a powerful custom audience solution for … 0
Content & Experience, Marketing Automation
Netsertive Named an Inc. 5000 Fastest-Growing Private Company for Sixth Consecutive Year
Netsertive, a marketing technology company, whose Scaled Localization™Solution empowers brands, national retailers and local businesses to automate and scale distributed local … 0
Customer Experience, Service & Success, Social & Relationships
BabbleLabs Joins NVIDIA Inception Program
BabbleLabs™ today announced it has joined the NVIDIA Inception program, which is designed to nurture startups revolutionizing industries through advancements in … 0
Content & Experience, Content Marketing
Clutch survey reveals a majority of people buy products giving in to Content Marketing
Content marketing significantly influences the decision to purchase a company’s product or services, according to a new survey from Clutch, a … 0
Content & Experience, Marketing Automation
R2i Grows National Sales Team
R2i is a high-growth, independent digital marketing agency that has doubled the size of its national sales team to support … 0
Data Management, Marketing Analytics, Performance & Attribution
Demandbase CEO Chris Golec Named as a Top 50 SaaS CEO
Demandbase, the leader in Account-Based Marketing (ABM), today announced that its CEO and founder, Chris Golec, has been recognized as one … 0
Business/Customer Intelligence & Data Science, Data Management
QAD Wins the Automotive Customer Value Leadership Award for the QAD Enterprise Platform
QAD Inc. (Nasdaq : QADA ) (Nasdaq : QADB ), a leading provider of flexible, cloud-based enterprise software and services for global manufacturing companies, today … 0
Print
Androvett Legal Media & Marketing Hires Jennie Bui-McCoy as PR Manager
Androvett Legal Media & Marketing, a Texas-based full-service marketing and public relations agency, announced today the addition of Jennie Bui-McCoy as PR Manager. … 0
CRM, Social & Relationships
Martindale Leads Manager Service and Mobile App Help Attorneys Respond To Prospective Clients Faster
Martindale today launched Martindale Leads Manager, an all-new free software service that delivers real-time leads directly to an attorney’s mobile device and/or … 0
Ecommerce
Up and Running Software Helps Internet Retailers Maximize Sales with Custom E-Commerce Solutions
Up and Running Software provides e-commerce solutions that help online businesses achieve growth. Up and Running Software has served every … 0
Business/Customer Intelligence & Data Science, Data Management
SkySpecs Announces the Opening of New Office in Amsterdam
SkySpecs, the award-winning provider of robotics solutions for the wind energy industry, today announces the opening of a new office … 0
CRM, Social & Relationships
VC Firm Moderne Ventures Welcomes Shyft to its Summer Cohort Passport Program
As the leader in technology and logistics enablement for the moving and relocation industry, Crater announces newly rebranded company: Shyft. The … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Brainshark Named ‘Best Sales Enablement Software for Enterprises’ in MarTech Breakthrough Awards
Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced it has been named “Best Sales Enablement Software for Enterprises” … 0
Advertising & Promotion, Display & Programmatic Advertising
NCC Media Names Noga Rosenthal as Chief Privacy Officer and General Counsel
NCC Media, the national television and video advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. … 0
Data Management, Marketing Analytics, Performance & Attribution
Lead Marvels Launches Enhanced Resource Center for SME; Expands Access to Products
Lead Marvels Inc., a provider of marketing technology and media services and solutions, has launched an enhanced resource center for … 0
Commerce & Sales, Ecommerce
PhaseZero Announces AASA Technology Conference Sponsorship
PhaseZero Ventures, a digital transformation and enterprise Software-as-a-Service firm, announced it is sponsoring the Marketing Technology Track at the AASA … 0
Customer Data Platform, Data Management
Amplero Welcomes Ted Bardusch, Pete Baltaxe, to Executive Team
This week Amplero announced the addition of two senior Seattle-area technology executives. Ted Bardusch will join as Head of Engineering and Operations. Pete Baltaxe will … 0
Guest Blogs
How to Tailor Your Messaging When Creating an SEO Campaign
Like other marketing channels, Search Engine Optimization (SEO) requires you to consider your message and how it will impact your … 0
Content & Experience, Marketing Automation
Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission
Infogroup, a leading provider of data and multichannel marketing solutions, today announced the expansion of its digital services and the … 0
Events, Meetings & Webinars, Social & Relationships
AlphaGraphics Annual Conference And Technology Expo Draw More Than 300 Print And Marketing Innovators To Austin, Texas
AlphaGraphics, Inc. a global leader in print, marketing, signage and technology solutions has successfully concluded its annual industry leadership conference … 0
Content & Experience, Email Marketing
Global Martech Provider Adestra Featured at No. 765 in This Year’s Inc. 5000
Inc. magazine released its annual listing of the fastest-growing private companies in America this week, with Adestra ranking high at no. … 0
Content & Experience, Marketing Automation
Ubimo Wins ‘Best Location Based Marketing Platform’ in 2018 MarTech Breakthrough Awards Program
Ubimo, a SaaS location intelligence company, today announced that it has been honored with the “Best Location Based Marketing Platform” … 0
Content & Experience, Email Marketing
Adobe Advances Email Marketing, Integration with Other Brand Channels
Adobe (Nasdaq:ADBE) recently surveyed U.S. consumers, revealing that close to 50 percent still prefer to receive offers from brands via … 0
Customer Data Platform, Data Management
CUSTOMER DATA PLATFORM – FILLING THE BRIDGES BETWEEN A MARKETER AND A CUSTOMER:
As a up-to-date digitally aware marketer, you might manage client information that is siloed over various martech databases and stages. … 0
CRM, Social & Relationships
Full Circle Insights Launches Jumpstart Program to generate ROI driven implementations
Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced the rollout of Jumpstart, a … 0
Customer Data Platform, Data Management
Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide
Lytics, the leading CDP for marketers, today announced its exceptional performance in industry research firm The Relevancy Group’s (TRG) CDP … 0
Channel, Partner & Local Marketing, Commerce & Sales
Westwin Explains How Big Data Drives Cross-border Marketing
August 2018 marks Westwin’s two-year anniversary of acquiring former Microsoft Online’s business and assets. Anderson Liu was the general manager of Microsoft Online two years ago; … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
KnowledgeLake Recruits Bob Fresneda to Lead Sales and Marketing Growth After Acquisition
Today KnowledgeLake welcomes Bob Fresneda as its Vice President of Sales and Marketing as a leader capable of driving additional revenue and … 0
Print
GeistM Ranks No. 433 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 1,157%
Inc. magazine revealed that GeistM is No. 433 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s … 0
Interviews
Interview with Group CEO, Netcore Solutions – Kalpit Jain
“There has been tremendous innovation in the space to keep up with marketer’s requirement of reaching out to the digital … 0
Guest Blogs
THE TOP 5 QUESTIONS TO ASK WHEN CHOOSING A PREDICTIVE ANALYTICS SOLUTION
There’s no doubt that the B2B predictive data analytics revolution is upon us. While it’s a fairly safe bet that … 0
Content Marketing
Peter Nguyen of Ad Exchange Group named EY Entrepreneur Of The Year® 2018 Award winner in Orange County
Peter Nguyen joins ranks of mold-breaking entrepreneurs in Advertising and Marketing EY today announced that CEO Peter Nguyen of Ad Exchange Group, … 0
Content & Experience, Marketing Automation, Uncategorized
Clear Software Announces Series A Round
Plan to Scale Sales and Marketing Efforts Clear Software, the market leader in the simplification of business software, today announced … 0
Display & Programmatic Advertising
Zeropark introduces AI-powered ad campaign optimization
Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial … 0
Mobile Marketing
Sailthru Named to Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms
Sailthru, the leading personalized marketing automation technology provider for retail and publishing, today announces it has been named to Gartner’s … 0
Display & Programmatic Advertising
Atlas Protocol secures multi-million investment led by Softbank China Capital, defining blockchain interactive advertising
Atlas Protocol (ATP), an application layer protocol for blockchain interactive advertising & marketing, has raised several million dollars from SB … 0
Interviews
Interview with CMO, Blis – Diane Perlman
” The industry’s thirst and demand for trust and transparency spurred on by the implementation of GDPR is already … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
CHALLENGES OF AN ALL-IN-ALL DIGITAL LAYOUT
Since the arrival of the cutting edge marketing, Marketers have longed for having the capacity to see precisely which battles … 0
Social & Relationships, Social Media Marketing & Monitoring
Going Beyond With AndBeyond.Media
AndBeyond.Media, the world’s leading on-demand digital media group serving over 1 billion MM ad experiences has made a remarkable beginning … 0
Commerce & Sales, Retail, Proximity & IoT Marketing
eToro Adds IOTA to Expanding List of Cryptoassets
Brings total number of cryptoassets available on the platform to 12 Move comes as investors increasingly seek to diversify eToro, … 0
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Hyperion’s mapping system aims to revolutionize how maps are made – and monetized
Hyperion, an open blockchain-based mapping architecture, has ambitious plans to fundamentally transform how maps are made – and how the … 0
Content & Experience, Content Marketing
Investoo Group Appoints Jamie Beadle as Chief Operating Officer
Investoo Group is happy to announce the appointment of Jamie Beadle as Chief Operating Officer. Jamie will lead the operational delivery of … 0
Content & Experience, Mobile Apps
New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance
Gracenote®, a Nielsen company (NYSE : NLSN ), announced a new Mobile Video Analytics solution aimed at providing visibility into the quality … 1
Uncategorized
MarketCast, Insight Strategy Group, And Fizziology Unite Under One Banner As MarketCast Group
MarketCast, Insight Strategy Group, and Fizziology have been united under a new parent company, MarketCast Group. The announcement is the … 0
Audience/Marketing Data & Data Enhancement, Data Management
Inspira Marketing Sets Stage for Future Growth
Inspira Marketing Group, an award-winning experiential marketing agency, celebrates its tenth anniversary with additions to its roster of world-class clients … 0
Content & Experience, Email Marketing
fishbat, offers 4 Reasons to Include Voice Search in Your Marketing
In order to help businesses continue to take a multi-faceted approach to advertising, internet marketing company fishbat offers 4 reasons to include … 0
Content & Experience, Mobile Apps
CellPoint Mobile Grows its Sales Team in Asia-Pacific
CellPoint Mobile, a leading global provider of sales and payment-side mobile technology solutions for the airline and travel sectors, announces the hire … 0
Audience/Marketing Data & Data Enhancement, Data Management
SRAX Names Shopper Marketing Veteran George Stella to Lead SRAXshopper
SRAX (NASDAQ: SRAX) today announced shopper marketing industry veteran George Stella, has joined the company to drive its consumer packages goods (CPG) vertical, SRAXshopper. … 0
Content & Experience, Marketing Automation
Nintex Names Dustin Grosse as Chief Marketing and Strategy Officer
Nintex today announced Dustin Grosse has joined as Chief Marketing and Strategy Officer. Mr. Grosse brings more than 25 years of technology management, … 0
Print
PowerPost Named to Top 10 MarTech Startups – 2018
PowerPost has been selected to the list of Top 10 MarTech Startups – 2018 by Marketing Tech Outlook magazine. PowerPost … 1
Customer Data Platform, Data Management
ON24 Accelerates Growth as Marketers Own More Revenue Responsibility
With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That’s why an … 0
Content & Experience, Marketing Automation
Voicify LLC receives investment from Martech Ventures to accelerate growth
Voicify (www.voicify.com), a voice experience platform company, announced it has completed a significant round of financing from Boston-based Martech Ventures. With … 0
Content & Experience, Marketing Automation
BLOCKCHAIN – THE NEXT BIGGIE ON THE MARTECH AND ADTECH BLOCK!
Blockchain innovation bolsters Bitcoin and may prompt monetary grievances. Be that as it may, the blockchain is upsetting something beyond … 1
Audience/Marketing Data & Data Enhancement, Data Management
Global Inbox Placement is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short
NEW YORK, August 14, 2018 — According to new research from data solutions provider Return Path, nearly one in six … 0
Data Management, Marketing Analytics, Performance & Attribution
DiscoverOrg Expands B2B Buyer Intent Data Offering With Deeper Bombora Partnership
VANCOUVER, Wash., Aug. 15, 2018 (GLOBE NEWSWIRE) — DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its … 0
Advertising & Promotion, Display & Programmatic Advertising
RevJet Reveals $30 Million in Total Funding
RevJet, creator of the “Ad Experience Platform” powering digital marketing creative experiences for Fortune 500 marketers, today announced completion of its $21 millionSeries A Financing … 0
Interviews
Interview with CEO and Co-Founder, Brandtotal – Alon Leibovich
“Martech solutions are proliferating, which will become increasingly confusing to companies looking for solutions due to the array of … 1
Guest Blogs
MarTech and AdTech Application Dominance in the next 12 – 18 Months
Think Big. Start Small. Fail Fast. There has been plenty of hype you hear today in the media about Artificial … 0
Advertising & Promotion, Mobile Marketing
CITCON Launches Mobile Payment Service at Mall of America® to Welcome Chinese Consumers
CITCON, the leading cross-border mobile payment and marketing company announced today its partnership with Mall of America®, the nation’s largest entertainment … 0
Print
MarketsandMarkets™ Announces Addition of Leaders to its Growing Global Management Team
MarketsandMarkets™, the world’s largest revenue impact research and advisory firm focused on high-growth niche markets, today announced the appointments of … 0
Social Media Marketing & Monitoring
MSR Communications Announces Three Big Wins In Q2
MSR Communications, a boutique public relations and social marketing firm that offers award-winning communications management services to technology, B2B and … 0
Content & Experience, Marketing Automation
J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud
Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power … 0
Audience/Marketing Data & Data Enhancement, Data Management
Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities
Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, … 0
Interviews
Interview with VP- Marketing of George P Johnson – Scott Kellner
“As a lifelong marketer, I recognized a trend: traditional marketing tactics like advertising and digital marketing, relied on interruptive delivery” … 0
Advertising & Promotion, Display & Programmatic Advertising
fishbat, Internet Marketing Agency, Discusses Why Businesses Should Consider Display Advertising
As part of their commitment to helping companies tackle marketing from all possible angles, internet marketing agency fishbat discusses why businesses should … 1
Print
I-ON Communications Corp. Announces a revamped board of members commitee
I-ON Communications, Ltd. (“I-ON” or the “Company”) (OTCQB: IONI), www.i-on.net, a Seoul, South Korea based global enterprise software company focuses on delivering leading CMS and … 2
Audience/Marketing Data & Data Enhancement, Data Management
Infogroup Hires Tony Marlow as Chief Marketing Officer
Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is … 0
Data Management, Marketing Analytics, Performance & Attribution
InsightSquared Announces Expansion Into Marketing Analytics
InsightSquared, the leading provider of revenue intelligence solutions, today announced that it has expanded its product to include marketing analytics … 0
Interviews
Interview with CMO, Plattar – Andre Selton
“I might be biased, but I certainly think that Augmented Reality (AR) within the Extended Reality (XR) spectrum will … 1
CRM, Social & Relationships
APEX Technologies President Tiger Yang Selected By Forbes as 30 Under 30
Forbes China has selected President and Chief Operating Officer of APEX Technologies, Tiger Yang, as 30 Under 30 for 2018. APEX … 0
Audience/Marketing Data & Data Enhancement, Data Management
Technekes And XSInc Form New Company – TKXS
Technekes LLC and XSInc announced today the completion of their merger into a new technology and data-driven business, TKXS. After … 0
Content & Experience, Content Marketing
Zee Jay Digital Launches Unified Marketing Transformation™ Framework
Zee Jay Digital today announced the launch of its Unified Marketing Transformation™ framework, a tool that helps chief marketing officers define the … 0
Advertising & Promotion, Video Advertising
SRAXmd Announces Closing of Asset Purchase
SRAXmd, a leading healthcare focused ad-tech marketing company, announced that a controlling stake in its business has been sold to … 0
Customer Experience, Service & Success, Social & Relationships
HL Group names Steven DeLuca President and Chief Marketing Officer
HL Group, a strategic communications and marketing firm, today announced that it has appointed Steven DeLuca to President and Chief Marketing Officer. … 0
Content & Experience, Marketing Automation
Oracle Bronto Receives 2018 Best Place to Work Honor by Triangle Business Journal
Oracle Bronto, a leading cloud-based email marketing automation platform, today announced it has been named one of the Best Places to … 0
Data Management, Marketing Analytics, Performance & Attribution
Information Builders Announces Strong Customer Success and Growth in Q2 2018
Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, today announced strong continued momentum through Q2 2018. … 0
Marketing Analytics, Performance & Attribution
Fermenters Market Worth $1.69 Billion by 2023
The report “Fermenters Market by Application (Food, Beverage, and Healthcare & Cosmetics), Microorganism (Bacteria and Fungi), Process (Batch, Fed-batch, and Continuous), Mode … 0
Interactive Content
Kuliza Unveils the New Brand Identity of its Flagship Lending Product
Kuliza, a leading software company that powers digital business for financial enterprises, rebrands its former flagship product, Digital Lending Suite … 0
Guest Blogs
Why GDPR is a Blessing in Disguise for Event Marketers
If you’re a marketer, you’ve probably had the date May 25, 2018 ingrained in your mind (likely in huge, flashing … 0
Content & Experience, Content Marketing
Gladson Launches Product Data Transparency Solution
Gladson, the leading creator and syndicator of product content, digital assets, and rich content for brands, retailers, and distributors, today … 1
Events, Meetings & Webinars, Social & Relationships
JVCKENWOOD introduces new critical communications solutions at APCO 2018
JVCKENWOOD will introduce its latest innovations in public safety technology at the 2018 APCO International annual conference in Las Vegas, August 6-7, … 2
Commerce & Sales, Ecommerce
i2c Expands Its Global Strategic Partnerships Team
i2c, a global provider of smarter payments and integrated commerce solutions, today announced the expansion of its worldwide sales organization … 0
Data Management, Marketing Analytics, Performance & Attribution
EPC PRIME offers ABC’s more market opportunities, more money
Energy Deals LLC announces its innovative, cloud-based, energy sales solution, EPC PRIME (www.epcprime.com). This comprehensive software solution featuring universally accepted industry practices … 0
Content & Experience, Marketing Automation
Pure360 Announces Mark Ash as New CEO
Marketing automation suite Pure360 has announced Mark Ash as its new CEO. Ash takes over from Stuart Dawson, who will be moving onto Non-Executive Director … 0
Interviews
Interview with Marketing Manager, Clutch – Sarah Patrick
“the number of providers offering marketing software will continue to increase, which means businesses that may benefit from martech have … 1![Apple’s HomePod makes modest gains against Echo, Google Home [Report]](https://www.martechcube.com/wp-content/uploads/2018/08/Apple-600x320.jpg)
Content & Experience, Optimization, Personalization & Testing
Apple’s HomePod makes modest gains against Echo, Google Home
Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains … 0
Advertising & Promotion, Native/Content Advertising
Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?
Last year, Reddit announced it was undertaking its first major redesign in more than a decade. According to the company’s … 0
Content & Experience, Marketing Automation
Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud
Reach Analytics, the leading provider of predictive marketing for brands and agencies, today announced reaching a major data milestone, scoring … 0
CRM, Social & Relationships
Tapad Partners with Twine Data to Bring Portable CRM Onboarding Capabilities to Its Best-In-Class Cross Device Solution
Tapad, the company reinventing personalization for the modern marketer, today announced that it is partnering with mobile data leader Twine Data to … 0
Interviews
Interview with CEO and Co-Founder, Splash – Ben Hindman
“It’s not about automating entire processes to a place where experiences become sterile or irrelevant. Rather, it’s about gathering the … 0
Content & Experience, Marketing Automation
JoyUp Launches Square Integration to Offer Facebook Messenger Ordering Support for Food Brands
JoyUp, the AI Marketing assistant for food brands, announced an integration with Square, increasing the social media presence that most … 2
Commerce & Sales, Sales Automation, Enablement & Intelligence
Sales automation company Outreach buys Sales Hacker media startup in its first-ever acquisition
Outreach, just a couple months removed from a massive $65 million funding round, has made the first acquisition in its history. … 2
Commerce & Sales, Sales Automation, Enablement & Intelligence
The UE.co Platform Named a Finalist for 2018 SaaS Awards
UE.co‘s “UE.co Platform” is a finalist in the 2018 SaaS Awards Program in the category “Best SaaS Product for Sales / Marketing.” … 1
CRM, Social & Relationships
Star Solutions (M) Sdn Bhd honored as CRM Cloud Vendor of the Year
Star Solutions (M) Sdn Bhd was named the CRM Cloud Vendor of the Year at the annual Frost & Sullivan … 0
CRM, Social & Relationships
Omnicom Precision Marketing acquires Credera
Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc. (NYSE: OMC), announced … 0
Content & Experience, Marketing Automation
Total Expert and Mortgage Coach Partnership Empowers Lenders to Cultivate Client Relationships
Today, Total Expert, the company that created the first enterprise-grade Marketing Operating System™(MOS) specifically for financial services organizations, announced its partnership with Mortgage … 0
Guest Blogs
Segmentation and Persona Building With MarTech
MarTech has traditionally focused on the execution of marketing and advertising campaigns. Whether it is DSPs, DMPs, content marketing, acquisition, … 0
Content & Experience, Content Marketing
Mineral Interactive acquired by Carson Group
Carson Group, a family of companies committed to being the most trusted for financial advice and guidance via service to both … 0
Content & Experience, Interactive Content
Veritonic Raises $3.5M Seed To Scale Data-Driven Approach To Audio Marketing
Veritonic, the world’s first audio effectiveness platform, today announced that it has raised $3.5 million in seed capital to build on its … 0
Content & Experience, Marketing Automation
New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant
Demandbase, the leader in Account-Based Marketing (ABM), today unveiled the results of its Privacy and GDPR survey, issued in conjunction … 0
Data Management, Marketing Analytics, Performance & Attribution
Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support
Invoca today announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, … 0
Data Management, Predictive Analytics
New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays
Email is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially true … 0
Content & Experience, Marketing Automation
SOCIALDEALER welcomes New Chief Sales Officer
SOCIALDEALER is pleased to welcome Jeff Clark to our family as Chief Sales Officer. Jeff is an automotive industry and military veteran. … 0
Content & Experience, Interactive Content
Concentrix Named a ‘Star Performer’ and ‘Leader’ by Everest Group
Concentrix was positioned as a “Star Performer” in Everest Group’s Contact Center Outsourcing (CCO) – Service Provider Landscape with PEAK … 0
Dashboards & Data Visualization, Data Management
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its … 0
Data Management, Predictive Analytics
Cedato unveils ‘contextual lookalike targeting’ for programmatic video
Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance … 0
Commerce & Sales, Sales Automation, Enablement & Intelligence
Ruder Finn Acquires RLA Collective to Expand Integrated Marketing and Analytics Expertise
Ruder Finn announced today that it has acquired RLA Collective, a sales-driven integrated marketing agency specializing in health and wellness, including … 0
CRM, Social & Relationships
Salesforce Strengthens Its AI Capabilities With an $800 Million Purchase
Enterprise software company Salesforce (NYSE:CRM) recently announced yet another buyout deal in 2018, this time of artificial intelligence (AI) provider Datorama. It’s been … 0
Business/Customer Intelligence & Data Science, Data Management
CLS and IBM to foster ecosystem for financial institutions
CLS, a market infrastructure group delivering settlement, processing, and data solutions, and IBM (NYSE: IBM) today announced a collaboration on a … 0
Data Management, Marketing Analytics, Performance & Attribution
New Report added to Research and Market’s offering
The “Smart Workplace Solutions and Integrated Workplace Management Systems by Technology, Connectivity, Applications, Device Type,Service Delivery Models, and Industry Verticals 2018 … 0
Events, Meetings & Webinars, Social & Relationships
Allot to Present at the Oppenheimer Annual Technology, Internet & Communications Conference in Boston
Allot Communications Ltd. (NASDAQ: ALLT) (TASE: ALLT), a leading provider of security and monetization solutions that enable service providers to protect and … 0
Events, Meetings & Webinars, Social & Relationships
Netcore organizes a training programme on Artificial Intelligence and Machine Learning for Marketers in Bangalore
Netcore, a global Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing, organized a corporate training programme … 2
Customer Data Platform, Data Management
Chartbeat Announces New Funding to Fuel Growth
Chartbeat, the content intelligence platform for the world’s leading publishers, today announced that the company has closed a $7 million … 0
Interviews
Interview with Senior VP of Product Marketing-LiveIntent, Kerel Cooper
“The ‘data’ conversation will be the conversation that dominates all martech thinking.” 1. Tell us a little bit about your … 2
Commerce & Sales, Ecommerce
Criteo Joins the Shopify Plus Technology Partner Program
Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced it has joined the Shopify Plus Technology Partner … 0
Content & Experience, Marketing Automation
MoEngage Marketing Automation Platform Joins Global Giants
The SaaS Startup is being recognized in the prestigious Gartner report for its AI-powered messaging, dynamic product messaging (DPM), and … 0
Data Management, Marketing Analytics, Performance & Attribution
New Engen Officially Debuts to help customer gathering across all digital channels
New Engen, a cloud-based, cross-channel performance marketing technology company, today officially unveiled its platform, which is already in use by … 0
Print
The customer engagement solutions market to face a predictive massive growth
Increasing use of e-commerce and m-commerce platforms and growing focus on delivering enhanced customer engagement through omnichannel are factors expected … 0
Business/Customer Intelligence & Data Science, Data Management
Mudlick Mail Acquires Muscle Up Marketing
Mudlick Mail is excited to announce that it will combine operations with Muscle Up Marketing, a full-service marketing firm specializing … 0
Content & Experience, Content Marketing
2017- The year of emerging bottleneck crisis in Martech
The Martech arena has been an ever up sliding graph in the form of developments. It started off as a … 0
Audience/Marketing Data & Data Enhancement, Data Management
Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO
Blis, the global pioneer in advanced location data technology, today announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer … 0
Commerce & Sales, Retail, Proximity & IoT Marketing