Martech News

Digital Marketing

CvE Marketing Consultancy announced a new appointment

CvE Marketing Consultancy, a division of leading independent digital marketing agency Goodway Group, today announced the appointment of Tiffany Wilburn as the …
CRM

Vimeo Appoints Charlie Ungashick to Drive Innovation as CMO

Vimeo (NASDAQ: VMEO), the world’s most innovative video experience platform for creators and enterprises, today appointed Charlie Ungashick as Chief Marketing …
Audience/Marketing Data & Data Enhancement

QuestionPro Acquires Tactix; Enters French Market

QuestionPro, a global leader in online survey and research services announces it has acquired Tactix, a video research platform that helps …
Advocacy, Loyalty & Referrals

Managed Direct Response’s Growth Fueled by Strong References & Referrals

Managed Direct Response, a leading provider of comprehensive marketing solutions, is thrilled to announce significant business growth driven by our …
Optimization, Personalization & Testing

Quorum Closes Seed Round for Media Optimization Across CTV & Open Web

Quorum, the leading unified data optimization platform for marketers and publishers focused on driving actions, outcomes, and commerce at scale, …
Retail, Proximity & IoT Marketing

Standard AI Delivers New Shopper Insights for In-Store Marketing

Standard AI, the company empowering retailers and brands with data to understand shopper behavior and impact their bottom line, unveiled …
Adtech

Blis hires ad tech veteran Alex Boras as President of Blis US

Blis, the geo-based advertising tech stack, today announces the hire of Alex Boras as President of Blis US, based in New York. Alex …
Digital Marketing

Folloze Rolls Out Impact Dashboard

Folloze today announced the general availability of The Folloze Impact Dashboard, featuring an industry-first Account Engagement Score. This new advanced analytics engine, …
Audience/Marketing Data & Data Enhancement

Marketing Architects Builds Annika Audience™ for Unified TV Buying

TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected …