Optimization, Personalization & Testing

Optimization, Personalization & Testing

Princess Polly Increases Petite Shopper Sales by 66% with Custom Content

Fashion brand, Princess Polly, is seeing a 66% increase in online sales from Petite size fashion shoppers – and a … 0
Optimization, Personalization & Testing

IAS Expands TMQ for TikTok; Launches Video Exclusion List Testing

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of Total Media Quality … 0
Optimization, Personalization & Testing

Totavi Announces New Suite of Marketing Services to Fuel Fintech Growth

Totavi, a fintech consulting firm that prides itself on deep operational experience launching market-leading products, today announced a suite of … 0
Innovid
Optimization, Personalization & Testing

Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide

Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and … 0
Quorum
Optimization, Personalization & Testing

Quorum Closes Seed Round for Media Optimization Across CTV & Open Web

Quorum, the leading unified data optimization platform for marketers and publishers focused on driving actions, outcomes, and commerce at scale, … 0