Guest Blogs

Real-Time CDP
Guest Blogs

Legal Considerations For Leveraging Real-Time CDPs In Customer Analytics

In the current digital age, where data reigns supreme, businesses are continuously exploring innovative tools and methodologies to understand their …
2024 Retail Predictions
Guest Blogs

Ian Jindal’s 2024 Retail Predictions

Rather like the beautiful Alpine slopes, the retail landscape is white, pristine and featureless. There’s too much choice, too little …
Guest Blogs

Black Friday – the end of the Gold Rush?

The Californian Gold Rush. A huge number of prospectors racing to grab their share of what appeared to be an …
Jacklyn Lavoie
Guest Blogs

Authenticity: The Secret to Boosting Social Media Engagement in 2024

To be effective in 2024, Social Media Marketing requires an authentic approach that reveals the reality behind polished appearances and …
CDP
Guest Blogs

A CDP for the Long Run

I’m on the plane flying back from the US where 49,000 runners lined up at the start of the Chicago …
Data Privacy
Guest Blogs

Enhancing Customer Trust Through Data Privacy In Real-Time CDPs And Analytics

In the ever-evolving digital business landscape, where data drives decisions, and customer experiences are gold, businesses are increasingly turning to …
5 Types
Guest Blogs

5 Types of Consumer Data to Strengthen Marketing Strategies

It can be tricky to navigate a constantly evolving marketing landscape. But, as new technologies emerge with claims to help …
e-commerce
Guest Blogs

2024 Retail Landscape: Embracing Immersive Shopping Experiences for Tomorrow

Today’s consumers seek clarity in their purchasing decisions, a need often unmet in online shopping. Numerous e-commerce platforms still rely …
Cross-Media
Guest Blogs

Cross-Media Optimization Technology (XMO)

With technology and the digital marketing landscape constantly evolving, it’s critical that small businesses remain nimble and adaptive and look …
Implications
Guest Blogs

Decoding Safari’s Latest Update: Implications for Click IDs and Their Role in Marketing Analytics – Is the End Nearing?

Explore the potential impact of Safari's Link Tracking Protection on digital marketing, uncovering the challenges it poses to campaign optimization and strategy development.
Role of Management
Guest Blogs

Role of Management Account in Strategic Planning

What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when …

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