Numerify Closes $27.5M Funding Round Led By DAG Ventures

Numerify Closes $27.5M Funding Round Led By DAG Ventures

Numerify, a provider of AI-powered IT Business Analytics, today announced it closed a $27.5 million funding round led by DAG Ventures, with support from existing investors including Lightspeed Venture Partners, Sequoia Capital, and Tenaya Capital. As part of the financing, DAG Managing Partner Nick Pianim has joined Numerify’s board of directors.

The funding will help the company grow its enterprise customer footprint and accelerate the introduction of new analytic solutions that embed artificial intelligence and machine learning capabilities.

The funding follows a year of strong growth for Numerify in which it more than doubled its software subscription bookings and expanded its enterprise customer list to include top 5 companies in 11 different verticals. The Numerify platform has also continued to expand its technical lead in the market with 20 issued and pending patents. These patents have been instrumental in delivering new solutions that span IT Plan, Build, and Run processes, such as the recently-launched, AI-powered Change Success solution. Additionally, customer satisfaction continued to hit new heights with strong expansion in both adoption and usage.

“We have a successful track record of investments in pioneering software companies scaling their market presence,” said Nick Pianim, Managing Director of DAG Ventures. “Numerify’s broad adoption in several of its blue-chip customers demonstrates the Numerify IT Business Analytics solution as being essential to any enterprise with a digital transformation initiative looking to ensure their IT investments are being deployed in the most operationally-effective manner possible. Numerify’s AI-powered technology and strong solution focus have given it a leading position in the market, and I look forward to working with the Numerify team to drive further rapid growth.”

The 2018 Gartner CIO Survey indicates that 54% of CIOs have a digital transformation-related initiative in place. Forward-thinking IT organizations are focusing on innovation, improving operational efficiencies, and leveraging IT business analytics to uncover opportunities for value creation. As data volumes increase and business users seek deeper insights, use of machine learning automation through the data and analytics workflow is emerging as a key requirement. These trends are expected to drive significant investments in big data and analytics, with IDC forecasting worldwide spend to reach $260B by 2022.

“Our recent market research shows that business analytics has become imperative for IT organizations as they seek to improve business alignment, adopt agile principles, and accelerate innovation,” said Howard Dresner, Chief Research Officer of Dresner Advisory Services. The industry veteran, who coined the term “Business Intelligence” continues, “Deeper analysis of IT people, process, and project data is central to driving change and achieving these goals, and we’re seeing IT leaders rapidly increase adoption of the analytics practices that have been common to the rest of the business for years. My conversations with organizations confirm that IT leaders need a business analytics lens that allows them to run IT like a business.”

“Numerify has emerged as a leader in the IT Business Analytics space by delivering a complete solution suite that our customers can use to run a high-performance IT organization,” said Gaurav Rewari, co-founder and CEO of Numerify. “Our vision is that through a full fleet of targeted and interconnected applications spanning all of IT’s plan, build, and run activities and the key source systems that underpin them, Numerify will deliver to data-driven IT leaders the same powerful and transformational business analytics that their peers in sales, marketing, and finance enjoy. This round of funding will help us achieve that vision.”

To Learn More about Numerify:

About DAG Ventures
DAG Ventures leads mid-stage and growth financing rounds into promising portfolio companies of select, proven early-stage VC partnerships. Aside from our highly focused investment model, we believe in differentiation through service. Our firm is built to deliver consistent, expeditious and superior service to our most important constituencies: our LPs, portfolio companies and select early-stage VC partnerships.

DAG Ventures was spun-off in 2004 from Duff Ackerman & Goodrich, a private equity investment firm focused on investments in the communications and media industries. Today, with support from a diverse, global set of LPs, DAG Ventures manages $1.8 billion across a portfolio of over 160 companies in a wide array of technology sectors.

About Numerify
Numerify provides AI-powered analytics for the business of IT, spanning people, process, and project data. Our System of Intelligence™ helps IT leaders improve application health, slash service costs and optimize resource usage. Global 2000 organizations, including companies ranked in the top 5 across 11 major industries, rely on Numerify’s IT business analytics applications. Founded by industry veterans from Oracle, Microstrategy, and Hyperion, Numerify has received venture funding from Lightspeed Venture Partners, Sequoia Capital, Tenaya Capital, DAG Ventures, Silicon Valley Bank and Four Rivers Group. For more information, visit www.numerify.com or follow @numerify.

Contact:
Numerify Marketing
pr@numerify.com 
408-822-9611

SOURCE Numerify

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AppsFlyer Surpasses $100 Million in Annual Recurring Revenue

AppsFlyer Surpasses $100 Million in Annual Recurring Revenue

AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) in the third quarter of 2018, growing at 100% every 12 months. Driving the company’s revenue growth are the 85,000 apps whose marketers use AppsFlyer’s products and services, propelling the company to over 70% market share worldwide.

“As a customer-obsessed company, our mission is to empower clients to achieve their goals by building best-in-class technology and products,” said Oren Kaniel, CEO and co-founder of AppsFlyer. “We are excited to offer a product that is the primary working tool for mobile marketers. As more businesses continue recognizing that an attribution platform is a mission-critical tool, I’m humbled that more top brands, agencies and developers than ever trust AppsFlyer to help them make better marketing decisions, protect their ad spend from fraud, and fuel their own data-driven marketing innovations.”

The company’s revenue figures follow a string of recent plaudits for the company and considerable growth across key benchmarks. In the past year, AppsFlyer has continued to form partnerships with many prominent brands, including eBay, NBCUniversal, Adidas, Hyundai, and Coca-Cola. AppsFlyer’s technology is now found on nearly 7 billion mobile devices, up from 4.5 billion devices at the same time last year. During Q3 2018, AppsFlyer’s media spend measured increased to $17 billion annually, an 89 percent jump from $9 billion last year. At the same time, AppsFlyer’s continued innovation of anti-fraud solutions resulted in significantly higher savings for marketing departments using AppsFlyer’s technology – blocking an estimated $6.5 million a day of ad fraud.

“Thanks to our extensive investment in the AppsFlyer product and service, I’m proud that 70% of the market selected AppsFlyer,” said Kaniel. “We like to believe that our superior reliability, pace of innovation, service — and the AppsFlyer experience as a whole played a major role in the selection process. There are no shortcuts here. Hard work leads to consistent results, which manifests in achieving this milestone. Measurement is a crucial component of any budgetary decision, and companies are taking the time to select the best product that suits their needs. Inaccurate data and fraud cause companies to face serious challenges with their media spend — costing them millions of dollars without necessarily being aware of the damage it’s causing until it’s too late. Our scale and market share allow us to provide unique offerings — such as unparalleled attribution accuracy and fraud prevention — by leveraging the trillion-plus mobile events we measure every month.”

Goldman Sachs identified Kaniel as one of the “100 Most Intriguing Entrepreneurs” of 2018, and AppsFlyer was named the Hottest Marketing Technology Startup of 2018 at the Europas. The number of employees at the company has doubled from 230 last year to 465, in 15 offices around the world.

About AppsFlyer:
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. AppsFlyer’s NativeTrack Attribution, Marketing Analytics Data, OneLink’s Deep linking capabilities and the Active Fraud Suite featuring DeviceRank have made AppsFlyer’s platform the go-to resource for the most successful mobile apps in the world. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 4,000+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Kayak, Activision and 12,000+ leading brands worldwide, AppsFlyer has 15 global offices to support marketers everywhere. To learn more, visit www.appsflyer.com.

Media Contact:
Jill Burkes
jill@headline.media
+1-917-722-5054

SOURCE AppsFlyer

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55ip Releases Market Risk Indicator (MRI) Score for October

55ip Releases Market Risk Indicator (MRI) Score for October

 55ip, an investment strategy engine that enables advisors to customize and automate intelligent portfolio strategies using industry-leading investment science, today released its Q3 2018 commentary and October forecast on the Market Risk Indicator (MRI) score. The MRI score is a proprietary metric that seeks to assess the likelihood of extreme market conditions and help investors protect their portfolios from significant losses. This score can range from 0 – 100, with 0 being the lowest possible risk assessment.

The MRI score aggregates indicators across 4 categories:

  • Valuation (e.g. price to book ratio)
  • Macroeconomic conditions (e.g. manufacturing sentiment index)
  • Financing indicators (e.g. trend indicators)
  • Statistical measures of return distributions (e.g. multi-asset market volatility)

Together, these categories provide a full picture of the market risk level within a given month, which can be used to determine how much of a client’s portfolio should be allocated to cash or an equivalent shelter basket to hedge against risk.

55ip MRI:  Q3 2018 – Overview

Averaging the scores from July, August, and September, the Q3 MRI score is 30. This is lower than the Q2 2018 average which was 36 due to elevated April and May scores. In Q3, only the August 2018 MRI score (45) was notably higher than July (24) and September (20) with trend indicators in August showing rich valuations and high perceived risk as identified by statistical measures of return distributions and option markets activity.

55ip MRI:  October 2018 – Looking Ahead

The October 2018 MRI score is at 20, reflecting conditions that are relatively stable and unchanged from September. Financing risk and statistical measures of return distribution that measure uncertainty which were fluctuating in August, have since stabilized. Overall, 55ip’s analysis indicates rich valuations being offset by strong and stable fundamentals across macro indicators, such as employment and inflation.

“The investing pundits are all trying to guess when the current, record-setting bull market may end,” said Leonid Kogan, 55ip’s chief investment scientist. “While forecasting performance is not possible, intelligent forecasting of estimated risk and incorporating that into dynamic portfolio management can help smooth the ride and lessen anxiety for investors, especially those nearing retirement who can’t necessarily absorb and recover from an extreme downturn.”

For the full Market Risk Indicator monthly update report, visit www.55-ip.com. For more information or to speak with a 55ip spokesperson, contact 55ip@ficommpartners.com.

About 55ip
Founded in 2015 and headquartered in Boston55ip is an investment strategy engine that provides partner firms (financial advisors and wealth managers) the capabilities to build intelligent, custom models for their clients on white labeled software. 55ip’s proprietary investment science addresses the three most common frictions that get in the way of client outcomes – taxes, high fees, extreme losses – while automating the entire investment management process so advisors can focus on growing and scaling their practices.

All advisory services provided by 55I, LLC, a SEC-registered investment advisor. More information is available at https://www.55-ip.com.

Disclaimer
55ip is the marketing name used by 55 Institutional Partners, LLC, an investment technology developer, and for investment advisory services provided by 55I, LLC, an SEC-registered investment adviser. Registration does not imply any certain level of skill of training. These materials are intended for Registered Investment Advisors only and describe a risk management strategy that may not work as intended, in part because the strategy is not modified more frequently than monthly. As a result, the strategy cannot be counted on to provide protection to client portfolios. Even when using the strategy, portfolios remain subject to multiple risks, including the risk of loss of the entire amount invested. 55ip has been calculating the MRI monthly and applying it to managed assets since April 2016. 55ip has calculated a hypothetical monthly MRI back to April 2004 using varying inputs and blends of indicator categories.

SOURCE 55ip
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See's Candies partnered with Yes Lifecycle Marketing

See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership

Yes Lifecycle Marketing today announced that See’s Candies, one of the most trusted and timeless candy makers in the world, has extended its partnership with the vendor through 2021 and will continue to use its expert strategy, email creative and analytics services as well as its robust multichannel execution capabilities supported by best-of-breed database marketing solution Marketzone and multichannel marketing communications platform Yesmail360.

See’s Candies first partnered with Yes Lifecycle Marketing more than 10 years ago for data processing before expanding the scope of the relationship and transitioning its database to Yes Lifecycle Marketing’s Marketzone product. Along the way See’s Candies adopted Yesmail360 for its cross-channel orchestration and deployment capabilities and enlisted the vendor’s strategy, email creative and analytics services to help develop an end-to-end lifecycle marketing program that delights and engages subscribers. Since transitioning and implementing a cohesive lifecycle program, See’s Candies has seen 117 percent overall database growth.

“Yes Lifecycle Marketing is one of our longest serving and most trusted marketing partners,” said Jensen DeWees, Marketing Director, See’s Candies. “From direct mail campaigns to audience profiles and email marketing, our team at Yes Lifecycle Marketing has enhanced our direct marketing program and has played a pivotal role in the evolution of our customer engagement strategies while never losing sight of the values that define our historic brand.”

As the partnership expanded, Yes Lifecycle Marketing’s creative and strategic teams enhanced the email program to better segment, target, and engage subscribers with updated creative and relevant content consistent with the See’s Candies iconic brand.

Relying on Yes Lifecycle Marketing’s advanced targeting, segmentation and dynamic content capabilities, See’s Candies plans to deliver even more personalized messaging to its audience going forward.

“We are honored that See’s Candies has chosen to extend our partnership as it continues to cultivate a sophisticated, multichannel marketing program that engages their audience along each step of their lifecycle,” said Sumit Bhalla, Senior Vice President of client services at Yes Lifecycle Marketing. “With the help of our agency services teams, See’s Candies has developed a data-driven strategy for identifying, targeting and engaging its core customer segments across channels.”

“To build and maintain a powerful brand, savvy marketers know that they need to build and maintain a strong relationship with a technology partner that can scale in order to meet their evolving needs and goals,” said Jim Sturm, President at Yes Lifecycle Marketing. “Our robust technology solutions and experienced services teams enable marketers to meet the ever-changing consumer expectations and deliver meaningful experiences across channels.”

To learn more about See’s Candies, other partnerships and success stories, visit www.yeslifecyclemarketing.com/clients.

About Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate multichannel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.comor visit www.yeslifecyclemarketing.com.

About See’s Candies
See’s Candies has been making quality chocolate and candy Mary See’s way for over 95 years. From the beginning, Mary took pride in her recipes and insisted on only the finest, freshest ingredients. Today, we’re still just as committed to making candy the right way. See’s has expanded from one chocolate shop to over 200 shops across America and a flourishing online store. And though we continue to grow, our commitment to tradition, taste, service and quality never wavers. Stop into one of our iconic black-and-white shops inspired by Mary’s kitchen, or visit us online. You’ll find over 100 varieties of delicious candy, chocolates, and seasonal gifts made with the same motto in mind: quality without compromise®.

About Infogroup
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.

SOURCE Yes Lifecycle Marketing

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CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer

CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer

Cloud and CX Marketing Expert Joins Exec Team to Fuel Growth

Medallia, Inc. (www.medallia.com), the global Customer Experience Management leader, has promoted Sophie Chesters to Chief Marketing Officer to lead Medallia’s marketing organization. The 20 year marketing veteran’s career includes leadership roles at Google, Ziff Davis and Double Click. She was previously responsible for Medallia’s marketing in EMEA.

In her new role, she will focus on further accelerating the global demand function as well as  creating awareness for Medallia’s new Public Sector, vertical solutions and AI powered product innovations.

“Sophie is the ideal person to lead marketing for Medallia. She believes every company and government organization can be connected to their customers and citizens via the Medallia Experience Platform,” said Leslie Stretch, CEO of Medallia. “Sophie has extensive marketing experience and an ability to operate on a global scale. She has a superb track record of execution.”

Previously, Chesters held various leadership roles at Google, where she led marketing teams across business and consumer programs, including serving as head of marketing for Google Analytics. She has also held marketing roles at Double Click, Incisive Media and Ziff Davis.

“In the 21st century, power has transferred permanently to customers, employees and citizens. Organizations who listen to and act on feedback from their constituents create transformational value,” said Sophie Chesters, CMO at Medallia. “Medallia has created Medallia Experience Cloud™ to instantly sort the quality signals from the noise, creating the benchmark for CX, and I am proud to lead the company’s marketing efforts.”

About Medallia

Medallia, the leader in Customer Experience Management cloud technology, achieved records across most key operating and financial metrics in the past year. The company was named a leader in the most recent Forrester Waveand ranked #15 in the most recent Forbes Cloud 100 list.

Medallia’s vision is simple: to create a world where companies are loved by customers and employees alike. Hundreds of the world’s largest companies and organizations trust Medallia’s cloud platform to help them capture customer feedback everywhere the customer is, understand it in real-time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Medallia has offices worldwide, including in Silicon Valley, New YorkWashington DCLondonBuenos AiresParisSydney, and Tel Aviv. Learn more at www.medallia.com.

PR Contact:

Sophie Chesters

schesters@medallia.com

SOURCE Medallia

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Zendesk Releases Benchmark Guide for Enterprise Reports

Zendesk Releases Benchmark Guide for Enterprise Reports

SAN FRANCISCO – October 1, 2018 Zendesk, Inc. (NYSE: ZEN) today released the Zendesk Benchmark Guide for Enterprise. The new research reports feature insights and best practices for two different types of large companies: Digital Natives that have been considered digital since their founding, and Digital Transformers, more traditional companies that are in the process of modernizing their approach to customer support.

The report details what sets companies with the most sophisticated customer support operations apart from their industry peers. For both Digital Natives and Digital Transformers, the companies with the best performing support teams share a commitment to scalability, consistency, innovation, and proactive customer service.

One surprising finding: a company’s age isn’t the primary factor linked to its approach to customer support. In fact, plenty of younger companies are still working to modernize their support operations, while several established companies have already mastered the digital landscape.

The high performers in both groups also view their support software as a platform, using apps, integrations and APIs to give agents the information they need to move quickly, maintaining consistency and context across channels.

For both Digital Natives and Digital Transformers, Zendesk Benchmark data shows the companies that face the most challenges are those that directly serve consumers. Traditional enterprise companies that are B2C have a higher volume of requests, lower customer satisfaction scores and the slowest reply times of all company types, implying a digital transformation is most urgently necessary for this group.

At the same time, Digital Native companies in the B2C category still face high customer expectations while handling a massive volume of requests. They see nearly eight times the volume of customer requests and have an average customer satisfaction score that is nearly 10 percentage points lower than companies serving other businesses or operating internally. While these large companies tend to take full advantage of their support software, they see a constant need to innovate and scale to keep up with changing customer expectations.

Digital Natives and Digital Transformers also differ in their self-service capabilities. Digital Native help centers have twice as many articles and a ratio of self-service content views to total ticket volume that is five times higher than that of more traditional enterprise companies. The takeaway for Digital Transformers is that investing more in self-service can lower costs, drive better customer satisfaction scores and improve agent efficiency.

“Today’s enterprise businesses face constant pressure to innovate, transform and perform – from disruptors who redefine industries, shareholders who demand better returns, and customers who expect faster and more personalised service. While technology is often at the core of keeping pace with these expectations, success ultimately boils down to ensuring customer experience is at the heart of your business strategy. This report helps give Singapore’s enterprise businesses a baseline for measuring and evaluating their performance on a global scale, and put customer experience back in the pilot’s seat to help propel their future success,” said Sandie Overtveld, vice president APAC, Zendesk.

“Regardless of where a company is in its journey, understanding what customers want and how to deliver is critical for businesses to succeed,” said Ted Smith, director, market insights at Zendesk. “The Zendesk Benchmark Guide for Enterprise can help companies see how they stack up against their peers and what they can do to position themselves better and create the best experiences for their customers.”

For more information, download the Zendesk Benchmark Guide for Enterprise reports here and here.

Methodology

For the purpose of this report, Zendesk defined enterprise companies as those with 1,000+ employees and 100+ agents. Looking at a sample of 170 enterprise companies that have opted into the Zendesk Benchmark, Zendesk used dimensionality reduction and clustering to discover three distinct approaches to support operations. Zendesk further analyzed those clusters based on operational metrics and product usage to uncover best practices and potential improvements.

About Zendesk:

The best customer experiences are built with Zendesk. Zendesk’s powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises. Zendesk serves businesses across a multitude of industries, with more than 125,000 paid customer accounts offering service and support in more than 30 languages. Headquartered in San Francisco, Zendesk operates worldwide with 15 offices in North America, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.

Media Contact:

Ian Lee
Mutant Communications
ian@mutant.com.sg
+65 9489 0383

Ivan Tan
Mutant Communications
ivan@mutant.com.sg
+65 9111 4899

Catalina Names Gerald Sokol Jr. Chief Executive Officer

Catalina Names Gerald Sokol Jr. Chief Executive Officer

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has named Gerald “Jerry” Sokol Jr. as its new Chief Executive Officer, effective immediately.

A pioneer in personalized marketing, Catalina is undertaking a comprehensive transformation to deliver innovative marketing solutions to its customers – whether in-store, online or via mobile devices – anytime and anywhere. A turnaround expert with diverse experience transforming businesses, restructuring debt and developing entrepreneurial executives, Sokol intends to swiftly accelerate Catalina’s emergence as a digital leader that sits squarely at the intersection of marketing, analytics and technology.

Sokol has a proven track record in managing, restructuring and growing companies in rapidly evolving environments. His extensive expertise leading technology and consumer-focused companies spans operations, sales and marketing, and finance across a wide variety of markets, including the U.S., EuropeChinaJapanAustralia and Latin America.

From 2009-2013, first as CFO and then as CEO and President of Vertis Communications, one of the largest printing and targeted direct marketing companies in the U.S., Sokol successfully led the company through its restructuring.

Earlier in his career, Sokol spent 10 years at AOL, where he held numerous leadership roles, including Executive Vice President of International Operations and Strategy. In this role, he managed AOL’s international joint ventures and oversaw product development and product marketing, marketing analysis, product pricing, distribution and strategic alliances.

In his most recent role as Amtrak’s Chief Financial Officer, Sokol was responsible for managing more than $11 billion in assets, more than $1 billion of debt, and a multi-billion-dollar operating budget.

“Our board believes Jerry’s experience and digital background, coupled with his demonstrated ability to solve strategic challenges, make him the right leader to transform Catalina and drive the company successfully into the future,” said Josh Lutzker, Chairman of Catalina’s Board of Directors.

“Catalina has the assets and positioning in the market to grow. It has a scalable and customer-focused business model that delivers highly personalized, precise marketing programs across channels that turn shoppers into buyers in a way that is differentiated, effective, and efficient,” Sokol said. “The company’s renewed commitment to innovation will provide retailers and brands with the best possible products to increase their financial returns. I am looking forward to leading the company as Catalina becomes an even more meaningful strategic partner delivering data-driven marketing solutions that help customers connect with consumers anytime, anywhere.”

Michigan native, Sokol received his master’s degree in finance from the University of Colorado, Denver. He earned a bachelor’s degree in finance at Oakland University in Rochester, Michigan.

About Catalina

Catalina’s personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the greatest shopper database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.

SOURCE Catalina

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JSA Enhances MarTech Portfolio with Competitive Lead Generation Services

JSA Enhances MarTech Portfolio with Competitive Lead Generation Services

JSA Helps Clients Grow and Nurture Leads Across a Variety of Inbound Marketing Platforms

Jaymie Scotto & Associates (JSA), the preeminent provider of Public Relations, Marketing and Event Planning services for the tech and telecom industries, announces it has enhanced its MarTech service portfolio, starting with its competitive lead generation campaign services, which combine outbound and inbound communications for JSA’s clients to increase and drive quality sales leads.

JSA offers clients the ability to complement their news with a developed inbound marketing strategy through which JSA can track their Google searches and identify web visitors; create landing pages with new or existing gated material that draw in new leads; manage ‘drip’ campaigns with intelligent workflows based on lead behavior and interest; segment and grow smart lead lists; and deliver the Marketing Qualified Leads (determined by lead score) to sales team managers.

“JSA’s lead generation campaign services are designed to drive quantitative results and quality leads for our clients, targeting specific markets and buyer personas, and helping them successfully nurture these leads to grow their sales pipeline,” states Jaymie Scotto Cutaia, CEO and Founder of JSA. “Our experienced and well-trained JSA team works with our clients to enhance their news with a well-planned inbound marketing strategy, supported by a steady flow of relevant content in order to connect their businesses to potential customers’ pain points.”

Staying on top of emerging digital trends, the JSA team is experienced in a variety of inbound marketing programs, including SharpSpring, HubSpot, and Pardot.

“Companies are becoming more savvy with their digital marketing practices, and in turn, demand considerably higher ROI on their investment,” continues Cutaia. “JSA continues to stay one step ahead of these digital marketing trends, delivering comprehensive and innovative outreach and brand awareness services, in order to help our clients achieve this ROI.”

For more information on JSA and its suite of PR, marketing and event planning services, visit www.jsa.net.

About JSA

Celebrating more than 13 years of success, Jaymie Scotto & Associates (JSA) is the preeminent provider of Public Relations, Marketing and Event Planning services to the tech and telecom industries. Awarded ‘Most Outstanding Telecoms PR Agency’ by LiveWire for two years in a row, our success is attributed to our skilled JSA team, innovative tools, and established media and industry relationships, allowing us to deliver the finest outreach and brand awareness services available – with measurable return on investment. Our clients enjoy ‘insider access’ to the top journalists, bloggers, analysts and thought leaders shaping tech and telecom – as well as critical networking opportunities, including JSA’s own industry networking event series, the Telecom Exchange (TEX) and its online C-level social platform, the CEO Exchange.

We also feature client and marketplace news via JSA WalkOuts (3D-like interactive video), JSA TV (our video newsroom on YouTube), JSA Radio (our podcast channel on iHeartRadio), Virtual CEO Roundtables (our monthly panel discussions with top industry thought leaders), Telecom News & Trends (our newsletter to 28K+ subscribers) and Tech and Telecom News Now (our industry blog with 130K+ readers).

To learn more about how JSA can elevate your brand, visit www.jsa.net.

Join the conversation: Follow JSA on LinkedIn and Twitter.

For media inquiries, please contact:  
Jaymie Scotto & Associates (JSA)  
+1 866.695.3629  
pr@jsa.net

SOURCE Jaymie Scotto & Associates

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Marketing Company USA Link System Secures Spot On Inc. 5000's Most Inspiring Companies Of 2018

Marketing Company USA Link System Secures Spot On Inc. 5000’s Most Inspiring Companies Of 2018

The US economy has slowly inched its way out of the Great Recession of 2008. All thanks to the hardworking, innovative entrepreneurs who created jobs for the American people. Of the many companies that have helped boost the economy is USA Link System. Inc.5000 is recognizing USA Link System and its CEO Ally Spinu’s efforts in revitalizing the US economy by hiring local talent in Los Angeles.

In this year’s list of most inspiring companies, Inc. 5000 ranks USA Link System at #1022 out of 5000 companies. This recognition has come as a surprise to Ally and her entire creative team. “We’re only doing our jobs.” Ally says. “We’re only doing what we love the most. Helping our clients have a more visible online presence.” This honor is representative of their hard work and dedication to developing marketing strategies for small businesses in and out of the Los Angelesarea.

The reward for such an accomplishment is constant growth. Ally notes that their achievements over the last few years are a stepping stone for USA Link System and they will continue to strive for success. “Our team will not be sidetracked by this recognition,” Ally says. “Instead, we’ll use this opportunity to reach new heights by providing quality services to thousands of small businesses.”

Just a couple of years ago, USA Link System started its rise to the top when they were recognized for their exponential growth by the San Fernando Business Journal and the Los Angeles Business Journal. Today, they are considered to be one of the fast-growing innovators and are formally recognized by Inc. 5000.

SOURCE USA Link System

SOURCE URL: https://www.prnewswire.com/news-releases/marketing-company-usa-link-system-secures-spot-on-inc-5000s-most-inspiring-companies-of-2018-300720678.html

PFL Reverses Waning B2B Sales and Marketing Response Rates

PFL Reverses Waning B2B Sales and Marketing Response Rates

New super-enterprise clients, new capital investments to further spur future growth

PFL, a leading marketing technology company that is pioneering the growth of the new category known as “Tactile Marketing Automation” (TMA), today announced new capital expenditures focused on expanding capabilities and global footprint for current and future clients.

Marketers today are challenged from all sides: accountability, performance, and organizational alignment. Compounding this assault on marketing, traditional digital tactics face lower average response metrics than during any time in history, and they’re on the decline. In the last seven years email response rates dropped by 50%, and display ads hover significantly below 1%.

Tactile Marketing Automation changes this paradigm. When Tactile Marketing is orchestrated with other channels, it becomes a force multiplier, delivering a 40% increase in average response and up to 139X return on investment for PFL delivered messages. PFL technology enables full-spectrum marketing, with orchestrated one-to-one personalized print and dimensional assets that are triggered components of marketing automation and account-based marketing programs.

“Some digital channels take repeated impressions and persistence but Tactile Marketing cuts through the noise and creates attention and response,” said Jon Miller, Founder and CEO at Engagio. “I’ve seen a lot of innovation in the martech world and believe orchestrated approaches that include tactile marketing outperform digital only approaches.”

Validating these game-changing results, PFL has recently secured new enterprise relationships with leaders like Salesforce, Google Apigee, and Marketo.

“The pace of growth for PFL has been tremendous, but only because we strive to stay a step ahead of the change that Sales and Marketing professionals face each day,” notes Andrew Field, PFL Founder and CEO. “Our vision is to create a competitive advantage for our clients, a new capability to help them interact with and reach the consideration of today’s busy and evasive buyer.”

With this demonstrated fit at serving sales and marketing organizations, PFL is announcing four key investment initiatives to accelerate client acquisition and delivered value:

  1. New 55,000 square foot production facility located in the United States – in addition to sheer scale to accommodate the growing business, this will house the industry’s state of the art production and fulfillment equipment and eliminate any middleman handling relationships.
  2. New European distribution facility located in the Netherlands – PFL is scaling its capabilities to match the sudden demand for direct mail resulting from new GDPR regulations regarding digital marketing privacy. This distribution facility will help sales and marketing leaders around the world, enabling a compliant means to reach target audiences, no matter where they call home.
  3. Operations and production innovation – PFL is amplifying and differentiating the value delivered to customers, from process to technology. These investments will further scale truly personalized, unit of one, production with 0% error tolerance. This attention to detail means tactile marketing assets that are unsurpassed in their impact, complexity, and brand adherence.
  4. Technology integrations – PFL is announcing a large and growing list of partner platforms, including recent integrations with Salesforce, Marketo, Oracle and Engagio. These investments will further expand the ability of clients to trigger and orchestrate high-value tactile marketing assets.

About PFL 
PFL is a Montana born-and-raised marketing technology company, headquartered just north of Yellowstone National Park and in Indianapolis, IN, and the Netherlands. We provide sales enablement and marketing automation solutions, as well as printing, mailing and fulfillment services, to directly connect B2B and B2C organizations with cutting-edge solutions that accelerate productivity and drive business forward. Stand out. Get noticed. Drive Results. www.pfl.com.

Media Contact
Daniel Gaugler 
PFL 
daniel@pfl.com

SOURCE PFL

Related Links  http://www.pfl.com

SOURCE URL : https://www.prnewswire.com/news-releases/pfl-reverses-waning-b2b-sales-and-marketing-response-rates-300719870.html